visual identity manual
DESCRIPTION
manualTRANSCRIPT
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VISUAL IDENTITY MANUAL / Exterior Signs
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Basic elements1
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Contents
2
Basic elements
Introduction 3
4
5
6
7
8
Principle of Corporate Marks
Corporate Marks
Corporate Colors
Product Logotypes and Typeface
Basic elements
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3Introduction
1. To build and promote the Mitsubishi brand with greater consistency and clarity; and
2. To bring Mitsubishi Motors Corporate Marks and Logotypes guidelines and requirements as well as brand colors into global conformity.
Notes:
1. Contents are for Exterior Signs; those for Interior Signs are currently under development
and will be forwarded upon completion.
2. Individual variations or deviations from design described within are prohibited unless prior
consent from Mitsubishi Motors has been granted.
This section of the Visual Identity Manual of Mitsubishi Motors is intended to briefly
explain and illustrate corporate rules and regulations relating to Exterior Signs. All parameters and conditions described herein are applicable worldwide,
and are designed to achieve the following two objectives:
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4Basic elements
The Corporate Colors of the latest Visual Identity of Mitsubishi Motors are Red, Silver and Black, to clearly differentiate it from competitors, and to most effectively present the Mitsubishi Motors image.
The Corporate Marks are the most important elements of the Mitsubishi Motors
design system, and are used in many of the Mitsubishi Motors visual images.
Product Logotype and Typeface
Corporate Colors
Corporate Marks
Typeface
Product Logotype
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Avant Garde Gothic Demi Condensed
The Product Logotypes are only used when identifying specific products.
Avant Garde Gothic Demi Condensed is used for Exterior Signs of
Mitsubishi Motors Showroom.
Logotypes requiring non-Roman typeface may use alternative typefaces only
with the prior approval of Mitsubishi Motors.
Any alternative typeface must be similar to Avant Garde Gothic Demi Condensed.
Mitsubishi Motors Red Mitsubishi Motors Silver Mitsubishi Motors Black
Product Logotypes
Departmental Descriptors
ServiceDealer name and other information
Dealer NameGenuine PartsUsed Cars
The basic elements comprise Corporate Marks, Corporate Colors and Typeface. These elements are the core for visually expressing the latest Visual Identity of Mitsubishi Motors. Appropriate use of these elements will coherently express the Mitsubishi Motors brand image, and provide needed consistency. Please follow this Manual when producing items incorporating any or all of the basic elements.
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5Principle of Corporate Marks
Mitsubishi Motors uses two variations of legitimate Corporate Marks[ Vertical and Horizontal Corporate Marks] illustrated above.
Use these Corporate Marks based on the specified rules.
Vertical Corporate Mark Horizontal Corporate Mark
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65Corporate Marks Principles
All above figures are calculated assuming the height of the three-diamond portion of the Corporate Mark to be 100.
100
115 12.5 790
55
69
917.5
9.5
16
16
6.5
100
38.5 38.5 38.5
115.5
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75Corporate Colors Principles
3 Diamond Mark
PANTONE - 485CSpecial ink color
4 Color processMagentaYellow
PANTONE - 877C PANTONE - process black
Background Text
The three colors of Mitsubishi Motors Red, Mitsubishi Motors Silver and Mitsubishi Motors Black
are important elements in structuring the Mitsubishi Motors Visual Identity, as well as in displaying
the Mitsubishi Motors brand.
These three colors shall be used in all cases where Mitsubishi Motors Corporate Marks are displayed.
No other colors besides these three colors shall be positioned near the Corporate Mark.
100%100% Black 30%
Black 100%
PANTONE - Cool Gray 5C
Mitsubishi Motors Red Mitsubishi Motors Silver
Mitsubishi Motors Gray
Mitsubishi Motors Black
Mitsubishi Motors Gray is used only when Mitsubishi Motors Silvercannot be used due to printing limitation.
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8Product Logotypes and Typeface
Product Logotypes Typeface
Product Logotypes Departmental Descriptors
ServiceDealer name and other information
Dealer NameGenuine PartsUsed Cars
The Mitsubishi Motors Typeface for Exterior Signs is Avant Garde Gothic Demi Condensed. It is a standard typeface and has been chosen for its balance and compatibility with the Corporate Marks. The Demi-character weight of Avant Garde Gothic Condensed should be used for the majority of applications to maintain consistency as well as a unique typographic style. The typeface is used for Departmental Descriptors (for which artwork is supplied), and for locally produced applications such as dealer name on signs.
Typography is the design process applied to create a style for the way written information is presented.It is used to present a hierarchy of information interesting and dynamic way.
The consistent application of Mitsubishi Motors Corporate Typography, in conjunction withthe Corporate Mark and Corporate Colors, creates a unique typographic style which isthe visual property of Mitsubishi Motors. It makes all communications instantly recognizable,differentiating Mitsubishi Motors from the competition.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Avant Garde Gothic Demi Condensed
Mitsubishi Motors Corporate Typography comprises two elements:
Product Logotypes have been specially designed tocommunicate product names in advertising andpromotional materials. They are used to make theirappearance consistent and to make them stand outfrom surrounding information.Do not alter or modify Product Logotypes in any way.
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Application elements2
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Contents
Application elements / Signs
10
1618
33
2022
24252627
2930
Main signs
Secondary signs
Vertical Corporate Mark signs
Horizontal Corporate Mark signs
Tower signWall / Pole Projecting sign
Wall / Pole Projecting signBadge
Wall / Pole Projecting signBadge
Secondary signs
Service shop signs
Genuine Parts shop signs
11
13
14
15
28For After Sales shop
Principles
Image perspective
Sign family
For Showroom (with After Sales function)
3132
Fascia Badge
Functional signsMenu signExterior directional and locational signsInterior directional and locational signs
Main signs
Functional signs
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11
Principles
Tower sign
Showroom sign Objectives:The Mitsubishi Motors signs described in this Manual have been developed with a clear strategy to achieve two essential objectives:
First: the strategy recognizes that, apart from the vehicles themselves, the sign program is the most public statement of Mitsubishi Motors and its values. For this reason, all signs are designed to be of a consistent clarity, high quality and high manufacturing standard.
Second: the signs have the obvious function of guiding the customer into andaround the dealership site. This means that there needs to be a clear hierarchyof information, ranging from the Mitsubishi Motors Tower sign outside the dealership, through to the desktop signs within the showroom. Therefore, all signs are complementary and are designed to work in combination with the others in this manual.
Design Key Factors
All new signs are designed with the following three key factors in order to realize the Mitsubishi Brand concept with strong visual consistency:
Round-shaped surface Silver metallic background. Red line
Fascia / Badge Projecting sign
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12
Principles
Showroom signs (with After Sales function)
Tower sign, Wall / Pole Projecting sign
Wall / Pole Projecting sign, Badge
Functional signs - Service, Genuine Parts, and Used Car sign,
Menu sign, Exterior / Interior directional and locational signs. Functional signs - Service, Genuine Parts
Fascia, Badge
After Sales (Service / Genuine Parts) shop signs
1. Main signs 1. Main signs
Vertical Corporate Mark signs
Service shop signs
Wall / Pole Projecting sign, Badge
Genuine Parts shop signs
Horizontal Corporate Mark signs
Used to guide customers within showroom facilities. Used to guide customers to other service functions besides those
indicated by Main sign.
2. Secondary signs 2. Secondary signs
There are two categories of Corporate Signs, with two sign types
within each category.
Please choose one sign type from each category.
Use Service / Genuine Parts shop signs for differentiation from
showroom facilities signs while unifying the Mitsubishi brand.
There are two types of signs with Corporate Marks for each
Service and Genuine Parts shop.
Please choose at least one for the facility.
These signs should be selected and put effective way with reflecting
showrooms environment.
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13
Image perspective
Image perspective
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14
Sign family
Mitsubishi Motors has main signs for Showrooms and a sign for After Sales shop.
Tower sign
Wall / Pole Projecting sign
Badge - Service
Functional sign - Service Menu sign Exterior directional and locational sign
Interior directional and locational sign
Functional sign - Genuine Parts
Functional sign - Used Car0.9H Type
0.9H Type
0.6H Type
0.6H Type
0.9H Type 0.6H Type1.2H Type
1.2H Type
Functional sign - Service
Functional sign - Genuine Parts
0.9H Type 0.6H Type0.9H Type 0.6H Type1.2H Type 1.2H Type
1.2H Type
Guide Sign
IN
Wall / Pole Projecting sign - Service
Badge - Genuine Parts
Wall / Pole Projecting sign - Genuine Parts
1.2H Type
0.9H Type
0.6H Type
1.2H Type
0.9H Type
0.6H Type
For S
how
room
(w
ith A
fter S
ales
func
tion)
For
Afte
r Sa
les
shop
Secondary signs
Secondary signs
Main signs
Main signs
Vertical Corporate Mark signs
4H Type5H Type 2.4H Type6H Type
1.65W Type
1.3W Type
0.8W Type
1.65W Type
1.3W Type
1.3W Type
0.8W Type
1.65W Type
1.3W Type
1.3W Type
0.8W Type
1.2H Type
0.9H Type
0.6H Type
Fascia
Badge
1.2H Type
0.9H Type
0.6H Type
Main signsHorizontal Corporate Mark signs
Sign family
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15
Signs For Showroom (with After Sales function)
For After Sales shop
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16
For Showroom (with After Sales function) Main sign
Tower sign
When choosing exterior entrance signs, Tower-type sign is preferable in
offering the ideal opportunity to promote the brand image.
From the four available sizes, choose the optimal fit for the desired location.
Vertical Corporate Mark signs
4H Type5H Type 2.4H Type6H Type
200
450
400
320
1650
H=
5,00
0mm
2000
H=
6,00
0mm
1300
H=
4,00
0mm 800
H=
2,40
0mm
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17
Main signs
Panel(Mitsubishi Motors Silver)
Fluorescent tubes
Translucent acrylic(Mitsubishi Motors Red)
Decorative edge(Mitsubishi Motors Red)
Plinth(Dark gray)
Translucent acrylic(Mitsubishi Motors Black)
Translucent acrylic(Frosted)
Structural frame
Top and side covers(Mitsubishi Motors Silver)
Side covers(Mitsubishi Motors Silver)
Vertical Corporate Mark signsTower sign
Schematic view
For Showroom (with After Sales function)
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18
Main sign
Vertical Corporate Mark signsWall / Pole projecting sign
800
1650 1300
1.65W Type
1.3W Type
0.8W Type
400
1380
320
1080
200
670
Wall / Pole Projecting-type signs are appropriate whenever space or
other physical limitations preclude use of Tower sign.
From the three available sizes, choose the ideal fit to the desired location.
For Showroom (with After Sales function)
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19
Main signs
Panel(Mitsubishi Motors Silver)
Translucent acrylic(Mitsubishi Motors Red)
Support steel frame(Mitsubishi Motors Silver)
Decorative edge(Mitsubishi Motors Red)
Translucent acrylic(Mitsubishi Motors Black) Translucent acrylic
(Frosted)
Top and side covers(Mitsubishi Motors Silver)
Side and bottom covers(Mitsubishi Motors Silver)
Structural frame
Fluorescent tubes
Vertical Corporate Mark signsWall / Pole Projecting sign
Schematic view
For Showroom (with After Sales function)
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20
Main signs
FasciaFascia-type exterior signs, featuring the new Corporate Colors of Red, Silver
and Black, must always conform to Corporate Mark usage guidelines as
specified in this manual. (refer to page 4-8)
Always position the Corporate Mark on the left of the Fascia, and the dealer
name on the right, using Avant Garde Gothic Demi Condensed typeface.
5340 4000
4000
2670 2000
3000
180
200
260
1.2H Type
0.9H Type
0.6H Type
900
600
1200
1.2H Type
0.9H Type
0.6H Type
900
600
180
200
2605340 4000
4000
2670 2000
3000
1200
Horizontal Corporate Mark signs
For Showroom (with After Sales function)
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21
Main signs
Panel(Mitsubishi Motors Silver)
Fluorescent tubes
Translucent acrylic(Mitsubishi Motors Red)
Translucent acrylic(Mitsubishi Motors Black)
Side and top covers(Mitsubishi Motors Silver)
Side and bottom covers(Mitsubishi Motors Silver)
Open for maintenance
Structural frame
Decorative edge(Mitsubishi Motors Red)
Decorative edge(Mitsubishi Motors Red)
Translucent acrylic(Frosted)
Translucent acrylic(Frosted)
Horizontal Corporate Mark signsFascia
Schematic view
For Showroom (with After Sales function)
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22
Main signs
Badge
5340 4000
4000
2670 2000
3000
180
200
260
1.2H Type
0.9H Type
0.6H Type
900
600
1200
Always position the Corporate Mark on the left of the Badge sign, and
the dealer name on the right, using Avant Garde Gothic Demi Condensed
typeface.
Horizontal Corporate Mark signs
For Showroom (with After Sales function)
-
23
Main signs
Panel(Mitsubishi Motors Silver)
Fluorescent tubes
Translucent acrylic(Mitsubishi Motors Red)
Translucent acrylic(Mitsubishi Motors Black)
Side and top covers(Mitsubishi Motors Silver)
Side and bottom covers(Mitsubishi Motors Silver)
Open for maintenance
Structural frame
Decorative edge(Mitsubishi Motors Red)
Translucent acrylic(Frosted)
Translucent acrylic(Frosted)
Horizontal Corporate Mark signsBadge
Schematic view
For Showroom (with After Sales function)
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24
Secondary signs
Functional signs - Service, Genuine Parts, Used CarWhen After Sales service is provided or used cars are sold in a same
dealer shop, guide customers using these signs.
As the sings are designed in harmony with the Fascia, they must be of
the same size and located at the same height of the showroom Fascia.
900
900
900
0.9H Type
0.9H Type
0.9H Type
600
600
600
0.6H Type
0.6H Type
0.6H Type
1200
1200
1200
1.2H Type
1.2H Type
1.2H Type
180200
260
180200
260
180200
260
4000
20003000
4000
20003000
4000
20003000
For Showroom (with After Sales function)
-
25
Secondary signs
Menu sign
1800
Used to show entrance of the showroom, products displayed and services of the dealer as well as Corporate Mark and dealer name.
600
For Showroom (with After Sales function)
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26
Secondary signs
These sings indicating each area and directions should be
located outside in the dealers premises.
The contents of the sign shall be as brief as possible, and the
description shall be unified for continuity.
Exterior directional and locational signs
Guide Sign
1300 1300 1300
1500
1500
1200
80020
0
325
410
800
200
1300
1200
1300
1650
1200
1650
For Showroom (with After Sales function)
-
27
Secondary signs
Used to identify each area and the directions inside the dealers facility. The contents of the sign shall be as brief as possible, and the description shall be unified for continuity.
Interior directional and locational signs
80
480
8080
80
480
250
250
250
250
250
250
250
250
For Showroom (with After Sales function)
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28
Signs For Showroom (with After Sales function)
For After Sales shop
-
29
For After Sales shop Main signs
Wall / Pole projecting sign - ServiceShops providing only After Sales service (not car sales) should use
Wall / Pole Projecting signs with Corporate Mark.
Based on the size of the building or premises, select the size of the
sign and either Wall type or Pole type for maximum visible exposure.
Wall / Pole Projecting signs shall always be displayed.
800
1650 13001300
1.65W Type
1.3W Type
1.3W Type
0.8W Type
3300
2600
400
320
1410
320
200
870
-
30
For After Sales shop Main signs
Badge - ServiceWhen using the Badge, it may also be displayed in addition
to Wall / Pole Projecting signs for maximum visible exposure.
If your shop building faces the street, the presence of your
shop can be more strongly promoted by the Badge.
1.2H Type
0.9H Type
0.6H Type
900
600
1200
900
600
1200
2000650 180
2003000970
26040001300
1.2H Type
0.9H Type
0.6H Type
180
200
2000
3000
4000 260
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31
For After Sales shop Main signs
Shops selling only Genuine Parts should use the Wall / Pole
Projecting sign with Corporate Mark.
Based on the size of the building or premises, select the sign size,
and either Wall type or Pole type for maximum visible exposure.
Wall / Pole Projecting sign - Genuine Parts
800
1650 13001300
1.65W Type
1.3W Type
1.3W Type
0.8W Type
3300
2600
400
320
1410
320
200
870
-
32
For After Sales shop Main signs
If your parts shop uses the Badge, it should be used in addition
to the Wall / Pole Projecting sign for maximum visible exposure.
If your shop building faces the street, the presence of your shop
can be more strongly promoted by the Badge.
Badge - Genuine Parts
1.2H Type
0.9H Type
0.6H Type
180
200
260
2000650
3000970
40001300
900
600
1200
1.2H Type
0.9H Type
0.6H Type
180
200
2000
3000
4000 260
900
600
1200
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33
For After Sales shop Secondary signs
Functional signs - Service, Genuine PartsWhen an After Sales shop provides services other than indicated by
Main signs, guide customers using these signs.
900
900
0.9H Type
0.9H Type
600
600
0.6H Type
0.6H Type
1200
1200
1.2H Type
1.2H Type
180200
260
180200
260
4000
20003000
4000
20003000
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Appendix3
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Bromide artwork
To display the Corporate Mark on a large item such as a signboard, reproduce the mark balance as accurately as possible, based on the following grid scale.
Vertical Corporate Mark
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Bromide artwork
To display the Corporate Mark on a large item such as a signboard, reproduce the mark balance as accurately as possible, based on the following grid scale.
Horizontal Corporate Mark
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Avant Garde Gothic Demi Condensed
Typeface
The Mitsubishi Motors Typeface for
Exterior Signs is Avant Garde
Gothic Demi Condensed. It has
been chosen for its balance and
compatibility with the Corporate
Marks. It is the standard typeface.
The Demi character weight of Avant
Garde Gothic Condensed should be
used for the majority of applications
to maintain consistency and help
create the unique typographic style.
It is used for the Departmental
Descriptors for which artwork is
supplied and for locally produced
applications such as dealer names
on signs.
Basic elementsApplication elementsFor ShowroomFor After Sales shopAppendix