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VISUAL IDENTITY MANUAL / Exterior Signs

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  • VISUAL IDENTITY MANUAL / Exterior Signs

  • Basic elements1

  • Contents

    2

    Basic elements

    Introduction 3

    4

    5

    6

    7

    8

    Principle of Corporate Marks

    Corporate Marks

    Corporate Colors

    Product Logotypes and Typeface

    Basic elements

  • 3Introduction

    1. To build and promote the Mitsubishi brand with greater consistency and clarity; and

    2. To bring Mitsubishi Motors Corporate Marks and Logotypes guidelines and requirements as well as brand colors into global conformity.

    Notes:

    1. Contents are for Exterior Signs; those for Interior Signs are currently under development

    and will be forwarded upon completion.

    2. Individual variations or deviations from design described within are prohibited unless prior

    consent from Mitsubishi Motors has been granted.

    This section of the Visual Identity Manual of Mitsubishi Motors is intended to briefly

    explain and illustrate corporate rules and regulations relating to Exterior Signs. All parameters and conditions described herein are applicable worldwide,

    and are designed to achieve the following two objectives:

  • 4Basic elements

    The Corporate Colors of the latest Visual Identity of Mitsubishi Motors are Red, Silver and Black, to clearly differentiate it from competitors, and to most effectively present the Mitsubishi Motors image.

    The Corporate Marks are the most important elements of the Mitsubishi Motors

    design system, and are used in many of the Mitsubishi Motors visual images.

    Product Logotype and Typeface

    Corporate Colors

    Corporate Marks

    Typeface

    Product Logotype

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

    Avant Garde Gothic Demi Condensed

    The Product Logotypes are only used when identifying specific products.

    Avant Garde Gothic Demi Condensed is used for Exterior Signs of

    Mitsubishi Motors Showroom.

    Logotypes requiring non-Roman typeface may use alternative typefaces only

    with the prior approval of Mitsubishi Motors.

    Any alternative typeface must be similar to Avant Garde Gothic Demi Condensed.

    Mitsubishi Motors Red Mitsubishi Motors Silver Mitsubishi Motors Black

    Product Logotypes

    Departmental Descriptors

    ServiceDealer name and other information

    Dealer NameGenuine PartsUsed Cars

    The basic elements comprise Corporate Marks, Corporate Colors and Typeface. These elements are the core for visually expressing the latest Visual Identity of Mitsubishi Motors. Appropriate use of these elements will coherently express the Mitsubishi Motors brand image, and provide needed consistency. Please follow this Manual when producing items incorporating any or all of the basic elements.

  • 5Principle of Corporate Marks

    Mitsubishi Motors uses two variations of legitimate Corporate Marks[ Vertical and Horizontal Corporate Marks] illustrated above.

    Use these Corporate Marks based on the specified rules.

    Vertical Corporate Mark Horizontal Corporate Mark

  • 65Corporate Marks Principles

    All above figures are calculated assuming the height of the three-diamond portion of the Corporate Mark to be 100.

    100

    115 12.5 790

    55

    69

    917.5

    9.5

    16

    16

    6.5

    100

    38.5 38.5 38.5

    115.5

  • 75Corporate Colors Principles

    3 Diamond Mark

    PANTONE - 485CSpecial ink color

    4 Color processMagentaYellow

    PANTONE - 877C PANTONE - process black

    Background Text

    The three colors of Mitsubishi Motors Red, Mitsubishi Motors Silver and Mitsubishi Motors Black

    are important elements in structuring the Mitsubishi Motors Visual Identity, as well as in displaying

    the Mitsubishi Motors brand.

    These three colors shall be used in all cases where Mitsubishi Motors Corporate Marks are displayed.

    No other colors besides these three colors shall be positioned near the Corporate Mark.

    100%100% Black 30%

    Black 100%

    PANTONE - Cool Gray 5C

    Mitsubishi Motors Red Mitsubishi Motors Silver

    Mitsubishi Motors Gray

    Mitsubishi Motors Black

    Mitsubishi Motors Gray is used only when Mitsubishi Motors Silvercannot be used due to printing limitation.

  • 8Product Logotypes and Typeface

    Product Logotypes Typeface

    Product Logotypes Departmental Descriptors

    ServiceDealer name and other information

    Dealer NameGenuine PartsUsed Cars

    The Mitsubishi Motors Typeface for Exterior Signs is Avant Garde Gothic Demi Condensed. It is a standard typeface and has been chosen for its balance and compatibility with the Corporate Marks. The Demi-character weight of Avant Garde Gothic Condensed should be used for the majority of applications to maintain consistency as well as a unique typographic style. The typeface is used for Departmental Descriptors (for which artwork is supplied), and for locally produced applications such as dealer name on signs.

    Typography is the design process applied to create a style for the way written information is presented.It is used to present a hierarchy of information interesting and dynamic way.

    The consistent application of Mitsubishi Motors Corporate Typography, in conjunction withthe Corporate Mark and Corporate Colors, creates a unique typographic style which isthe visual property of Mitsubishi Motors. It makes all communications instantly recognizable,differentiating Mitsubishi Motors from the competition.

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

    Avant Garde Gothic Demi Condensed

    Mitsubishi Motors Corporate Typography comprises two elements:

    Product Logotypes have been specially designed tocommunicate product names in advertising andpromotional materials. They are used to make theirappearance consistent and to make them stand outfrom surrounding information.Do not alter or modify Product Logotypes in any way.

  • Application elements2

  • Contents

    Application elements / Signs

    10

    1618

    33

    2022

    24252627

    2930

    Main signs

    Secondary signs

    Vertical Corporate Mark signs

    Horizontal Corporate Mark signs

    Tower signWall / Pole Projecting sign

    Wall / Pole Projecting signBadge

    Wall / Pole Projecting signBadge

    Secondary signs

    Service shop signs

    Genuine Parts shop signs

    11

    13

    14

    15

    28For After Sales shop

    Principles

    Image perspective

    Sign family

    For Showroom (with After Sales function)

    3132

    Fascia Badge

    Functional signsMenu signExterior directional and locational signsInterior directional and locational signs

    Main signs

    Functional signs

  • 11

    Principles

    Tower sign

    Showroom sign Objectives:The Mitsubishi Motors signs described in this Manual have been developed with a clear strategy to achieve two essential objectives:

    First: the strategy recognizes that, apart from the vehicles themselves, the sign program is the most public statement of Mitsubishi Motors and its values. For this reason, all signs are designed to be of a consistent clarity, high quality and high manufacturing standard.

    Second: the signs have the obvious function of guiding the customer into andaround the dealership site. This means that there needs to be a clear hierarchyof information, ranging from the Mitsubishi Motors Tower sign outside the dealership, through to the desktop signs within the showroom. Therefore, all signs are complementary and are designed to work in combination with the others in this manual.

    Design Key Factors

    All new signs are designed with the following three key factors in order to realize the Mitsubishi Brand concept with strong visual consistency:

    Round-shaped surface Silver metallic background. Red line

    Fascia / Badge Projecting sign

  • 12

    Principles

    Showroom signs (with After Sales function)

    Tower sign, Wall / Pole Projecting sign

    Wall / Pole Projecting sign, Badge

    Functional signs - Service, Genuine Parts, and Used Car sign,

    Menu sign, Exterior / Interior directional and locational signs. Functional signs - Service, Genuine Parts

    Fascia, Badge

    After Sales (Service / Genuine Parts) shop signs

    1. Main signs 1. Main signs

    Vertical Corporate Mark signs

    Service shop signs

    Wall / Pole Projecting sign, Badge

    Genuine Parts shop signs

    Horizontal Corporate Mark signs

    Used to guide customers within showroom facilities. Used to guide customers to other service functions besides those

    indicated by Main sign.

    2. Secondary signs 2. Secondary signs

    There are two categories of Corporate Signs, with two sign types

    within each category.

    Please choose one sign type from each category.

    Use Service / Genuine Parts shop signs for differentiation from

    showroom facilities signs while unifying the Mitsubishi brand.

    There are two types of signs with Corporate Marks for each

    Service and Genuine Parts shop.

    Please choose at least one for the facility.

    These signs should be selected and put effective way with reflecting

    showrooms environment.

  • 13

    Image perspective

    Image perspective

  • 14

    Sign family

    Mitsubishi Motors has main signs for Showrooms and a sign for After Sales shop.

    Tower sign

    Wall / Pole Projecting sign

    Badge - Service

    Functional sign - Service Menu sign Exterior directional and locational sign

    Interior directional and locational sign

    Functional sign - Genuine Parts

    Functional sign - Used Car0.9H Type

    0.9H Type

    0.6H Type

    0.6H Type

    0.9H Type 0.6H Type1.2H Type

    1.2H Type

    Functional sign - Service

    Functional sign - Genuine Parts

    0.9H Type 0.6H Type0.9H Type 0.6H Type1.2H Type 1.2H Type

    1.2H Type

    Guide Sign

    IN

    Wall / Pole Projecting sign - Service

    Badge - Genuine Parts

    Wall / Pole Projecting sign - Genuine Parts

    1.2H Type

    0.9H Type

    0.6H Type

    1.2H Type

    0.9H Type

    0.6H Type

    For S

    how

    room

    (w

    ith A

    fter S

    ales

    func

    tion)

    For

    Afte

    r Sa

    les

    shop

    Secondary signs

    Secondary signs

    Main signs

    Main signs

    Vertical Corporate Mark signs

    4H Type5H Type 2.4H Type6H Type

    1.65W Type

    1.3W Type

    0.8W Type

    1.65W Type

    1.3W Type

    1.3W Type

    0.8W Type

    1.65W Type

    1.3W Type

    1.3W Type

    0.8W Type

    1.2H Type

    0.9H Type

    0.6H Type

    Fascia

    Badge

    1.2H Type

    0.9H Type

    0.6H Type

    Main signsHorizontal Corporate Mark signs

    Sign family

  • 15

    Signs For Showroom (with After Sales function)

    For After Sales shop

  • 16

    For Showroom (with After Sales function) Main sign

    Tower sign

    When choosing exterior entrance signs, Tower-type sign is preferable in

    offering the ideal opportunity to promote the brand image.

    From the four available sizes, choose the optimal fit for the desired location.

    Vertical Corporate Mark signs

    4H Type5H Type 2.4H Type6H Type

    200

    450

    400

    320

    1650

    H=

    5,00

    0mm

    2000

    H=

    6,00

    0mm

    1300

    H=

    4,00

    0mm 800

    H=

    2,40

    0mm

  • 17

    Main signs

    Panel(Mitsubishi Motors Silver)

    Fluorescent tubes

    Translucent acrylic(Mitsubishi Motors Red)

    Decorative edge(Mitsubishi Motors Red)

    Plinth(Dark gray)

    Translucent acrylic(Mitsubishi Motors Black)

    Translucent acrylic(Frosted)

    Structural frame

    Top and side covers(Mitsubishi Motors Silver)

    Side covers(Mitsubishi Motors Silver)

    Vertical Corporate Mark signsTower sign

    Schematic view

    For Showroom (with After Sales function)

  • 18

    Main sign

    Vertical Corporate Mark signsWall / Pole projecting sign

    800

    1650 1300

    1.65W Type

    1.3W Type

    0.8W Type

    400

    1380

    320

    1080

    200

    670

    Wall / Pole Projecting-type signs are appropriate whenever space or

    other physical limitations preclude use of Tower sign.

    From the three available sizes, choose the ideal fit to the desired location.

    For Showroom (with After Sales function)

  • 19

    Main signs

    Panel(Mitsubishi Motors Silver)

    Translucent acrylic(Mitsubishi Motors Red)

    Support steel frame(Mitsubishi Motors Silver)

    Decorative edge(Mitsubishi Motors Red)

    Translucent acrylic(Mitsubishi Motors Black) Translucent acrylic

    (Frosted)

    Top and side covers(Mitsubishi Motors Silver)

    Side and bottom covers(Mitsubishi Motors Silver)

    Structural frame

    Fluorescent tubes

    Vertical Corporate Mark signsWall / Pole Projecting sign

    Schematic view

    For Showroom (with After Sales function)

  • 20

    Main signs

    FasciaFascia-type exterior signs, featuring the new Corporate Colors of Red, Silver

    and Black, must always conform to Corporate Mark usage guidelines as

    specified in this manual. (refer to page 4-8)

    Always position the Corporate Mark on the left of the Fascia, and the dealer

    name on the right, using Avant Garde Gothic Demi Condensed typeface.

    5340 4000

    4000

    2670 2000

    3000

    180

    200

    260

    1.2H Type

    0.9H Type

    0.6H Type

    900

    600

    1200

    1.2H Type

    0.9H Type

    0.6H Type

    900

    600

    180

    200

    2605340 4000

    4000

    2670 2000

    3000

    1200

    Horizontal Corporate Mark signs

    For Showroom (with After Sales function)

  • 21

    Main signs

    Panel(Mitsubishi Motors Silver)

    Fluorescent tubes

    Translucent acrylic(Mitsubishi Motors Red)

    Translucent acrylic(Mitsubishi Motors Black)

    Side and top covers(Mitsubishi Motors Silver)

    Side and bottom covers(Mitsubishi Motors Silver)

    Open for maintenance

    Structural frame

    Decorative edge(Mitsubishi Motors Red)

    Decorative edge(Mitsubishi Motors Red)

    Translucent acrylic(Frosted)

    Translucent acrylic(Frosted)

    Horizontal Corporate Mark signsFascia

    Schematic view

    For Showroom (with After Sales function)

  • 22

    Main signs

    Badge

    5340 4000

    4000

    2670 2000

    3000

    180

    200

    260

    1.2H Type

    0.9H Type

    0.6H Type

    900

    600

    1200

    Always position the Corporate Mark on the left of the Badge sign, and

    the dealer name on the right, using Avant Garde Gothic Demi Condensed

    typeface.

    Horizontal Corporate Mark signs

    For Showroom (with After Sales function)

  • 23

    Main signs

    Panel(Mitsubishi Motors Silver)

    Fluorescent tubes

    Translucent acrylic(Mitsubishi Motors Red)

    Translucent acrylic(Mitsubishi Motors Black)

    Side and top covers(Mitsubishi Motors Silver)

    Side and bottom covers(Mitsubishi Motors Silver)

    Open for maintenance

    Structural frame

    Decorative edge(Mitsubishi Motors Red)

    Translucent acrylic(Frosted)

    Translucent acrylic(Frosted)

    Horizontal Corporate Mark signsBadge

    Schematic view

    For Showroom (with After Sales function)

  • 24

    Secondary signs

    Functional signs - Service, Genuine Parts, Used CarWhen After Sales service is provided or used cars are sold in a same

    dealer shop, guide customers using these signs.

    As the sings are designed in harmony with the Fascia, they must be of

    the same size and located at the same height of the showroom Fascia.

    900

    900

    900

    0.9H Type

    0.9H Type

    0.9H Type

    600

    600

    600

    0.6H Type

    0.6H Type

    0.6H Type

    1200

    1200

    1200

    1.2H Type

    1.2H Type

    1.2H Type

    180200

    260

    180200

    260

    180200

    260

    4000

    20003000

    4000

    20003000

    4000

    20003000

    For Showroom (with After Sales function)

  • 25

    Secondary signs

    Menu sign

    1800

    Used to show entrance of the showroom, products displayed and services of the dealer as well as Corporate Mark and dealer name.

    600

    For Showroom (with After Sales function)

  • 26

    Secondary signs

    These sings indicating each area and directions should be

    located outside in the dealers premises.

    The contents of the sign shall be as brief as possible, and the

    description shall be unified for continuity.

    Exterior directional and locational signs

    Guide Sign

    1300 1300 1300

    1500

    1500

    1200

    80020

    0

    325

    410

    800

    200

    1300

    1200

    1300

    1650

    1200

    1650

    For Showroom (with After Sales function)

  • 27

    Secondary signs

    Used to identify each area and the directions inside the dealers facility. The contents of the sign shall be as brief as possible, and the description shall be unified for continuity.

    Interior directional and locational signs

    80

    480

    8080

    80

    480

    250

    250

    250

    250

    250

    250

    250

    250

    For Showroom (with After Sales function)

  • 28

    Signs For Showroom (with After Sales function)

    For After Sales shop

  • 29

    For After Sales shop Main signs

    Wall / Pole projecting sign - ServiceShops providing only After Sales service (not car sales) should use

    Wall / Pole Projecting signs with Corporate Mark.

    Based on the size of the building or premises, select the size of the

    sign and either Wall type or Pole type for maximum visible exposure.

    Wall / Pole Projecting signs shall always be displayed.

    800

    1650 13001300

    1.65W Type

    1.3W Type

    1.3W Type

    0.8W Type

    3300

    2600

    400

    320

    1410

    320

    200

    870

  • 30

    For After Sales shop Main signs

    Badge - ServiceWhen using the Badge, it may also be displayed in addition

    to Wall / Pole Projecting signs for maximum visible exposure.

    If your shop building faces the street, the presence of your

    shop can be more strongly promoted by the Badge.

    1.2H Type

    0.9H Type

    0.6H Type

    900

    600

    1200

    900

    600

    1200

    2000650 180

    2003000970

    26040001300

    1.2H Type

    0.9H Type

    0.6H Type

    180

    200

    2000

    3000

    4000 260

  • 31

    For After Sales shop Main signs

    Shops selling only Genuine Parts should use the Wall / Pole

    Projecting sign with Corporate Mark.

    Based on the size of the building or premises, select the sign size,

    and either Wall type or Pole type for maximum visible exposure.

    Wall / Pole Projecting sign - Genuine Parts

    800

    1650 13001300

    1.65W Type

    1.3W Type

    1.3W Type

    0.8W Type

    3300

    2600

    400

    320

    1410

    320

    200

    870

  • 32

    For After Sales shop Main signs

    If your parts shop uses the Badge, it should be used in addition

    to the Wall / Pole Projecting sign for maximum visible exposure.

    If your shop building faces the street, the presence of your shop

    can be more strongly promoted by the Badge.

    Badge - Genuine Parts

    1.2H Type

    0.9H Type

    0.6H Type

    180

    200

    260

    2000650

    3000970

    40001300

    900

    600

    1200

    1.2H Type

    0.9H Type

    0.6H Type

    180

    200

    2000

    3000

    4000 260

    900

    600

    1200

  • 33

    For After Sales shop Secondary signs

    Functional signs - Service, Genuine PartsWhen an After Sales shop provides services other than indicated by

    Main signs, guide customers using these signs.

    900

    900

    0.9H Type

    0.9H Type

    600

    600

    0.6H Type

    0.6H Type

    1200

    1200

    1.2H Type

    1.2H Type

    180200

    260

    180200

    260

    4000

    20003000

    4000

    20003000

  • Appendix3

  • Bromide artwork

    To display the Corporate Mark on a large item such as a signboard, reproduce the mark balance as accurately as possible, based on the following grid scale.

    Vertical Corporate Mark

  • Bromide artwork

    To display the Corporate Mark on a large item such as a signboard, reproduce the mark balance as accurately as possible, based on the following grid scale.

    Horizontal Corporate Mark

  • Avant Garde Gothic Demi Condensed

    Typeface

    The Mitsubishi Motors Typeface for

    Exterior Signs is Avant Garde

    Gothic Demi Condensed. It has

    been chosen for its balance and

    compatibility with the Corporate

    Marks. It is the standard typeface.

    The Demi character weight of Avant

    Garde Gothic Condensed should be

    used for the majority of applications

    to maintain consistency and help

    create the unique typographic style.

    It is used for the Departmental

    Descriptors for which artwork is

    supplied and for locally produced

    applications such as dealer names

    on signs.

    Basic elementsApplication elementsFor ShowroomFor After Sales shopAppendix