visual identity style guide - grass valley · 2019-10-29 · 1.3 marketing communications resources...

Visual Identity Style GuideOctober 2019

2Grass Valley Visual Identity Style Guide - October 2019

1.0 Introduction

Purpose .................................................... 4

The Grass Valley Brand .............................5

Marketing Communications Resources ..... 6

2.0 Core Elements

Grass Valley Logo ..................................... 8

Content Your Way Logo .............................9

Clear Space & Minimum Size ...................10

Grass Valley Logo Colors ........................ 11

Incorrect Logo Usage...............................13

Primary Color Palette .............................. 14

Secondary Colors .................................. 15

Typography ............................................. 16

Legal Guidelines ......................................17

Table of Contents

3.0 Brand Communications

Business Cards ....................................... 19

Stationery & Forms.................................. 20

Envelopes ............................................... 21

Email Signatures .................................... 22

Powerpoint Presentation .........................23

Building Signage .................................... 24

Trade Shows ........................................... 25

Premium Items ........................................ 26

ON AIR

1.0 Introduction

ON AIR

Grass Valley Visual Identity Style Guide - October 2019

1.1 Purpose

4

A strong brand represented by consistently applied visuals and messaging improves awareness among key audiences and brings focus and understanding to a brand’s promise. Critical to the brand’s success is correct and consistent use of its brand identity.

For Grass Valley, a Belden Brand, this visual identity style guide describes the elements that comprise the graphic foundation of Grass Valley’s brand. The visual identity system applies a unique design approach to all of our communications, including advertising, stationery, presentations and online media.

This guide establishes and explains the correct usage of the Grass Valley logo, colors, imagery and typography. Following the brand guidelines in all Grass Valley communications will ensure consistent representation of the Grass Valley brand globally.

Headquarters Montreal, Canada

1.2 The Grass Valley Brand

5

About Us

Grass Valley is the No.1 player in content and media technology with market leading solutions, the industry’s largest R&D engine and a growing financial commitment to the future of this industry. That’s why the world’s leading and most innovative broadcasters, news organizations, content/rights owners and media service providers trust us to be their long-term business transformation partner. Our unmatched global reach, means we are perfectly placed to help our customers overcome the enormous challenges they face in the ever-changing media landscape, wherever they are in the world.

With the largest R&D engine in the market, we are an innovation powerhouse, continually breaking ground with game changing technology advancements. As a result, we enable our customers to create and deliver higher quality content and media more reliably, with less complexity and cost, and with greater flexibility over traditional broadcast channels, Over-the-Top platforms, and Video-on-Demand to televisions and devices everywhere. With almost 600 highly skilled R&D engineers, more than 300 patents and 33 technical Emmy® Awards and two NATAS/ATAS Citations, we are the category leader in all of the sectors we operate in — live production, news, content delivery and playout, and networking.

Leading the way in the industry transition to software defined, cloud-based infrastructure, our cutting-edge IP solutions are based on open standards to help improve broadcasters’ business agility as well as their ability to tell powerful stories with stunning pictures. Whether HD or 4K UHD, HDR, SDI or IP, transitional hybrid workflow or greenfield, Grass Valley delivers solutions that make our customers more successful with the freedom and flexibility to create, control and connect Content Your Way.


1.3 Marketing Communications Resources

6

1.4

For questions on proper usage of the Grass Valley visual identity system, please contact a member of the Grass Valley marketing communications team. This team is your resource for advice, counsel, and review for applications of the Grass Valley brand.

Contact information:

David Cohen Vice President, Marketing Communications

Phone: +1 (215) 837-8699 Email: [email protected]


ON AIR

2.0 Core Elements

ON AIR

2.1 Grass Valley Logo

8

The Grass Valley logo consists of three parts: the G-check symbol, the “grass valley” logotype, and the “A BELDEN BRAND” endorsement.

Never redraw or try to recreate the Grass Valley logo. Any modification of our logo diminishes its impact and weakens our legal protection. Only authorized artwork may be used.

In addition to the standard configuration, a special logo is available for Industrial Design and Social Media applications only and another one for Marketing usage only. These logos should NOT be used on any other Grass Valley communications.

Industrial Design and Social Media Format

ONLY

Marketing Team in isolated circumstances

ONLYApproved logos is available for download from the following site:

http://www.grassvalley.com/ ImageArchive/logo.html


2.2 Content Your Way Logo

9

Simple and bold messaging, less engineered and techy, more human.

Approved logos is available for download from the following site:

http://www.grassvalley.com/ImageArchive/cyw.html


2.3 Clear Space & Minimum Size

10

8 mm

To effectively identify Grass Valley communications, our logo needs to have presence. Understanding the appropriate use of clear space and sizing is essential to creating visual presence.

Minimum Clear Space

So that we avoid placing other elements in close proximity, maintain an area of clear space around our logo. Headlines, text, graphic elements, imagery and the edge of a page are not permitted within the clear space.

A rectangle of clear space equal to the height of the “g” in “grass,” as shown in gray, should be maintained around the perimeter of the logo. Any exceptions where the clear space will need to be reduced must receive prior approval.

Minimum Size

When the logo is too small, it appears weak and does not properly identify our organization. To maintain legibility, do not use any logo version that is smaller than 8 mm in height.

Minimum Clear Space

Minimum Size


2.4 Grass Valley Logo Colors

11

Pantone 2623C:59 M:100 Y:0 K:33R:96 G:16 B:105Hex: 601069

Pantone 419C:0 M:0 Y:0 K:100R:35 G:31 B:32Hex: 231f20

Our Grass Valley logo colors are Pantone PMS 2623 and Pantone PMS 419. These colors should be spot printed whenever possible.

Color and material equivalents are provided for other applications, including on screen and vinyl applications. See the Primary Color Palette section later in this guide.

When evaluating color matches to the corporate PMS 2623, it is important to use a current Pantone ColorBridge color guide. Be aware that Pantone color books are only valid for one year, and color chips begin to fade after that time. For critical QC evaluation, always use an up-to-date book for a visual match.


2.5 Grass Valley Logo Colors

12

B&W Reversed

RGBRGB PMS 2623: 96/16/105RGB PMS 419: 35/31/32

RGB ReversedRGB PMS 2623: 96/16/105White: 255/255/255

4c Process CMYKPMS 2623: 59/100/0/33PMS 419: 0/0/0/100

2c SpotPMS 2623, PMS 419

1c Spot PMS 419PMS 419

Whenever possible, the Grass Valley logo should be executed in spot colors over a white background, as shown in the top row.

Other approved logo colors for white or light backgrounds are one color versions in black, as shown. The black logo can be effective when the color of the background isn’t harmonious with the purple and black logo.

When the logo is reversed out of a dark background, such as purple or black, the wordmark appears white. For video and UI splash screens, the RGB Color Reversed logo should be used. Otherwise, the single color B&W Reversed logo should be used.


2.6 Incorrect Logo Usage

13

Do not alter the Grass Valley logo in any way.

Do not animate, color, rotate, skew, or apply effects to the logo.

Do not separate the elements.

Never attempt to create the logo yourself, change the font, or alter the size or proportions.

Do not attempt to stage the logo yourself on a tag or alter the space between the Grass Valley logo and the “A BELDEN BRAND” text.

Do not change the logo colors

Do not change the font

Do not alter the construction

Do not change size relationships Do not rotate logo

Do not print on complex backgrounds

Do not print on very dark background

Do not add other elements

GRASS VALLEY

Do not infringe on the clear space

2015 Conference

Do not use the G-check symbol alone


2.7 Primary Color Palette

14

Our color palette reflects the rich, dynamic, multi-dimensional nature of the Grass Valley brand. Purple (Pantone PMS 2623) is our primary color, used in our logo and in other deliberate applications.

The information on this page provides specifications to manage our color palettes in PANTONE®, CMYK and RGB color systems. Colors do look different in application, from match color to 4-color process, from page to screen, and even from coated to uncoated paper stocks. When trying to match our colors in other media, such as thread for stitching or silk-screen, use the PANTONE® coated color swatch to match.

Pantone: 2623cCMYK: 59 - 100 - 0 - 33RGB: 96 - 16 - 105HEX: 601069

Pantone: 514cCMYK: 25 - 56 - 0 - 0RGB: 197 - 134 - 186HEX: c586ba

Tradeshows:Gerber Vinyl “Royal Purple”

Formica Laminate #6903 “Cassis”

Pantone: 419CMYK: 0 -0 - 0 - 100RGB: 35 - 31 - 32Hex: 231f20

Tradeshows:Gerber Vinyl “Black Gloss”Formica Laminate #909 “Black”


2.8 Secondary Colors

15

Our primary colors are complemented by a secondary palette to help create a richer visual representation of the Grass Valley brand.

Pantone: 2587c CMYK: 64 - 77 - 0 - 0RGB: 119 - 79 - 155HEX: 774f9b

Pantone: 5483c CMYK: 70 - 27 - 28 - 16RGB: 72 - 135 - 153HEX: 48879a

Pantone: 521c CMYK: 37 - 44 - 0 - 6RGB: 167 - 146 - 192HEX: a792c0

Pantone: 659c CMYK: 65 - 39 - 0 - 0RGB: 100 - 141 - 201HEX: 6699cc

Pantone: 716c CMYK: 0 - 54 - 94 - 0RGB: 241 - 138 - 26HEX: f18a1a

Pantone: 584c CMYK: 33 - 7 - 81 - 0RGB: 191 - 202 - 76HEX: bfca4c

Pantone: 702c CMYK: 17 - 68 - 31 - 6RGB: 201 - 105 - 128HEX: c96980


2.9 Typography

16

Roboto Thin Roboto Thin ItalicRoboto Light Roboto Light ItalicRoboto Roboto ItalicRoboto Medium Roboto Medium ItalicRoboto Bold Roboto Bold ItalicRoboto Black Roboto Black Italic

Roboto Light Condensed Roboto Light Condensed ItalicRoboto Condensed Roboto Condensed ItalicRoboto Bold Condensed Roboto Bold Condensed Italic

Typography is an essential component of the Grass Valley identity. Used consistently and effectively, typography adds distinctiveness and personality to our communications.

To help ensure wide availability, we have selected the Roboto font (developed by Google) as our primary sans serif type family for marketing communications assets.

This font is available for download at:

http://www.fontsquirrel.com/fonts/roboto

Secondarily, you can specify fonts from the Helvetica Neue type family.

For normal business correspondence, we recommend the Arial font.

Helvetica Neue ThinHelvetica Neue LightHelvetica Neue RegularHelvetica Neue MediumHelvetica Neue Bold


2.10 Legal Guidelines

17

Company Name

The preferred designation for Grass Valley is as a brand. For company name applications (building signage and marketing communications), the Grass Valley logo should be used. In text-only applications (e.g., building directory listing) use “Grass Valley, a Belden Brand”.

It is important that the first use (voice mail message, etc.) be the full “Grass Valley, a Belden Brand” to ensure the new Grass Valley is the reference. Subsequent use in the same document may use Grass Valley.

Copyright

The following text must be incorporated into all appropriate Grass Valley assets, including websites, collateral, videos, PowerPoint presentations, press releases, technical documentation, software interfaces, etc.

Copyright 2018 Grass Valley Canada. All rights reserved. Specifications subject to change without notice.

Trademarks

To protect Grass Valley intellectual property rights, trademarks must be identified in all Grass Valley assets, including websites, collateral, videos, PowerPoint presentations, press releases, technical documents, software interfaces, etc.

Grass Valley follows the Belden Inc. style of using a footnote format to call out trademarks. As the name Belden is part of Grass Valley logo, the Belden trademarks are called out first, followed by the Grass Valley trademarks.

To acknowledge that there may be trademarks of other companies within Grass Valley assets, the final sentence must also be included.

The following text should be used:

Belden, Belden Sending All The Right Signals, the Belden logo, Grass Valley and the Grass Valley logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.


ON AIR

3.0 Brand Communications

ON AIR

3.1 Business Cards

19

John SmithMarketing Communications

T 514 333 1772 ext. 1234M 514 333 1234E [email protected] john.smith

3499, Douglas-B.-Floreani Montréal, QC H4S 2C6 CANADA

www.grassvalley.com

Business cards should be the standard 3.5” x 2” size, printed on at least 100 lb. (12 pt.) white matte stock. Purple should be printed as a spot color (PMS 2623) to ensure consistency across various vendors and regions.Black can be printed either in PMS 419 or 100% Black (CMYK).

This template is available for download at the Image Archive at:

http://www.grassvalley.com/ImageArchive/BusinessForms.html

Dual-language business cards should be printed two-sided using Grass Valley business card formatting on both sides.

TYPE SPECIFICATIONSName: 9 pt. Roboto Bold Condensed, PMS 2623 (set academic credentials in 8 pt. Roboto Condensed)

Title: 8 pt. Roboto Condensed, PMS 419

Contact Information Identifiers (T, M, E, Skype): 7 pt. Roboto Bold Condensed, PMS 2623

Contact Information Content: 7 pt. Roboto Condensed, PMS 419

Address: 6 pt. Roboto Condensed, PMS 419

Web Site: 6 pt. Roboto Bold Condensed, PMS 2623


3.2 Stationery & Forms

20

3499, Douglas-B.-Floreani , Montréal, QC H4S 2C6 CANADA T 514 333 1772 F 514 333 9828 new.grassvalley.com

Text Starts Here / Texte débute ici

To replace the footer information with your office address and coordinates, please

double-click in the footer area. / Pour remplacer l’information de pied-de-page par

votre adresse et vos coordonnées d’affaires, veuillez double-cliquer dans la zone de

pied-de-page.

Letterhead templates are available on the Grass Valley internal Website in both press-ready and in Microsoft Word template (.dot) formats.

Microsoft Word and Adobe Illustrator templates are available for download at the Image Archive at:

http://www.grassvalley.com/ImageArchive/BusinessForms.html

The format for press releases and other outward-bound notices to customers and the media are based on the letterhead template and incorporate a custom header to identify the notice type. These documents are controlled by Marketing Communications and are not available for use outside of that department.


3.3 Envelopes

21

3499, Douglas-B.-Floreani , Montréal, QC H4S 2C6 CANADA

Envelopes can be produced by local printers with site addresses by editing available templates.

The design is based on a standard #9 or DL envelope with a commercial side-seam or booklet style flap.

Adobe Illustrator templates for commercial printing are available for download at the Image Archive at:

http://www.grassvalley.com/ ImageArchive/BusinessForms.html


3.4 Email Signatures

22

Email signatures are another important part of the Grass Valley brand expression and must follow the brand template. Note that it is only available internally.

The template and related instructions are available using the following signature tool:

https://toolkit.grassvalley.com/signature


3.5 Powerpoint Presentation

23

Our new PPT template is designed with all of the latest GV branding.

Please follow instructions in the template.

GV PowerPoint User Guide

GV PowerPoint Template

GV PowerPoint Template (for confidential presentations)

GV Corporate Presentation


http://wwwmail.grassvalley.com/prod-spot/docs/20180213_GV_UserGuide.pdf.zip

http://wwwmail.grassvalley.com/prod-spot/docs/20180328_GV_PPT_Template.pptx.zip

http://wwwmail.grassvalley.com/prod-spot/docs/20180328_GV_PPT_Template.COMPANY_CONFIDENTIAL.ppt.zip

http://wwwmail.grassvalley.com/prod-spot/docs/20180530_GV_Corporate_Presentation.pptx.zip

3.6 Building Signage

24

As a B2B organization, signage should be created only as necessary for conducting business, and should be designed in a manner appropriate for the space. For instance, permanent structures should only be executed on properties owned by Grass Valley, while rented facilities should feature more portable solutions.

In all cases, be attentive to the proper execution of the Grass Valley logo, ensuring that the correct artwork is used, colors are matched appropriately, and clear space guidelines are adhered to. Do not place the logo over dark colors, and do not alter the relative size and format of the logo elements.

By necessity, special allowances can be made to accommodate unique material requirements and structural situations, with prior approval from the Marketing Communications team.


3.7 Trade Shows

25

Trade show graphics need to operate much like billboards, on one level, while delivering additional detail on another. Simple, high-impact graphics will draw attention and create a clean and appealing image. Keep text relatively high on the display and in the field of vision. Simple, high level messages are more effective than complex, detailed information. Size of copy should facilitate legibility.

The Grass Valley logo is always at parity with other Belden brand logos. The logo should be high in the booth so it identifies the booth from as far away as possible on the show floor.

Contact information:

Katharine Guy, Senior Field Marketing Manager

+44 7900 785017 [email protected]


3.8 Premium Items

26Grass Valley Visual Identity Style Guide - October 2019

new.grassvalley.com

Kieran Lyons

Personnel responsible for creating Grass Valley clothing and premium gifts are uniquely positioned to ensure the Grass Valley brand is consistent and impactful across all items distributed to customers and employees.

Be sure to take special care with the execution of Grass Valley purple (matching our PMS 2623 as closely as possible with threads, inks, and finishes), as well as adhering to minimum size requirements for the Grass Valley logo.

By necessity, special allowances can be made to accommodate unique size requirements and color applications, with prior approval from the Marketing Communications team.

http://grassvalley.premieremarketing.ca/

http://grassvalley.premieremarketing.ca/

visual identity style guide - grass valley · 2019-10-29 · 1.3 marketing communications resources...

Documents