Visual Magnetics Graphics System

Visual Magnetics Company Overview

• “Magnetic Receptive” Technology Developed in ’90’s. • 1995-2010 our company was called MagnaMagic.• Visual Magnetics Graphic System launched 2007 at Global Shop.• 3 US patents, multiple pending.• Creator, developer and manufacturer of patented magnetic

receptive graphic system.• MA based company. Products “Made in USA”

– 3 MA based outsourced manufacturing locations.• Doubling sales revenue since 2006• Expanding sales into Europe, Latin America and Au / NZ - Q2-Q4

2011• Unprecedented success in N. America

– Over 200 major retailers and brands using the system today

Major Brands Using VMGS

ActiveWall Primer

ActiveWall® Primer Activate

• Use when whole wall surface to be used for graphics

• Latex based paint with Micro-Iron™ technology.

• Optimized for use with 2 sided InvisiLock magnet.

• 100 SF / gallon recommended coverage. Brush, roll or spray.

• Simple clean-up. Water.• Non Toxic - Safe for home and

commercial use.• Overcoat with standard latex or oil-based

paints. • No change to display environment.

ActiveWall® Primer – Wall Preparation

ActiveWall® Primer – Painting Primer

Use 1 Gal / 100 Sq. Ft.¼” Tight Nap Roller1st coat roll on, 2nd coat roll 3 ft. width, stop and strike with trowel. Repeat rest of wall.

Strike Not StruckRoll On

Smooth, Finish Coat w/Interior Latex Paint, Water Clean Up

InvisiLock High Performance Magnet

InvisiLock® Magnet Attract

InvisiLock® Custom Engineered Roll and Sheet Magnet

• Magnetic force optimized for VMGS system• Polarity unique – Designed for InvisiLock system• Double-sided for use with ActiveWall primered

surfaces or steel based surfaces.• Single-sided with adhesive best for retrofitting fixtures.

• High Energy: 4-5 overlays possible.• Standard Energy: 2-3 overlays possible.

• Today roughly 90% of volume sold is single-sided, standard energy with 2-sided growing in popularity.

InvisiLock® Engineered Magnet

InvisiLock® Tiles installed over ActiveWall® primer

MagnaMedia

Micro-Iron™ Coating Technology• Magna Media reverse / non-print side is coated with Micro-

Iron technology (black side).– Allows print media to “attract” to InvisiLock Magnet.

• ActiveWall® latex primer also uses Micro-Iron technology which allows the InvisiLock magnet to “attract” to the wall.

Features and Benefits

Installation Layering Trimming

Storage / Shipping

Market Opportunity

• Equal to WF digital printing market opportunity for POS / display signage.

• Focus on indoor, high end retail, restaurant, grocery segments with frequent graphic change-outs.

• Printers w/ current UV technology printing high-end programs.

• Major opportunity to replace rigid board substrates either direct print or adhesive mounted graphic to board.– Not replacing print technology, rather media system.

• “Stealthy” architectural detail for in-store environments allows for easy change.

Applications

• In-Store graphics with frequent changes.– Retail: POS, brand identity, promotions, seasonal

advertisements– Hospitality- restaurants, hotels

• menuBoards, promotions, brand Identity.

• Corporate graphics• Fixtures or wall murals• Wallcoverings with layered accents.• Outdoor graphics: Minimal exposure,no seams,

with clip frames.

Keys to Success• Thorough understanding of the VMGS system components

– …at all levels - DSC, Printer, Installer.– Training will be CRITICAL!

• Create prototypes / live sales demos

– Shorten sales cycles

– Incorporated VMGS prototype into customer’s environment

• Have a trained company rep. at the initial installation.– Use installers rained in VMGS installation techniques

• Work within VMGS system parameters.– Primer, magnet, proper media, finishing, application

• Use VMGS system components.

Unique Selling Proposition• vs. board and vinyl mounted on board

• Installation savings – in-store personnel.• Small footprint - roll inventory. • Freight savings – rolls vs. sheets.• Less damage during transport and installation.• Long lengths, seamless wall murals. • PP, PET, Fabric – PVC free.• Recycle program.• Repositionable multi- layered graphics.• Wow factor. • Minimum 30% savings with change-outs.• High Quality – Premium IJ printable products.

Competitive Technology• PSA Vinyl

– Pro’s = Low cost, thin, semi opaque, range of adhesive types.

– Con’s = Difficult to remove and install, show thru when layered, bubbles creases unless pro-installation ($$$), environmentally unfriendly for disposal (PVC).

• Rigid Board– Pro’s = Print direct to flat surface, no post mounting

graphic cost , compatible with UV flatbed printers, rigid, can be adhesive backed, works with fixtures.

– Con’s = Bulky to store, expensive to ship, easily damaged, can warp over time, won’t work on roll to roll printers, not suitable for murals, wall coverings.

Competitive Technology• Rigid Board

– Pro’s = Print direct to flat surface, no post mounting graphic cost , compatible with UV flatbed printers, rigid, can be adhesive backed, works with fixtures.

– Con’s = Bulky to store, expensive to ship, easily damaged, can warp over time, won’t work on roll to roll printers, not suitable for murals, wall coverings.

• Static Cling– Pro’s Price (not a system)

– Cons• Unreliable: Surface dependent, Environment dependent, Shelf life

• Fair print quality• Restrictive layering (vs. Invisilock)• All PVC Environmentally unfriendly

• Thin – shows sub-surface defects

Break-even vs. competitive technology

Visual Magnetics Brand SupportWeb available 24/7

• VM Brochure / Demo Kit• Product line card• Printer compatibility chart• Cost savings analysis (print or excel file• Recycle program• Brand and Product Videos • Data sheets• Swatch book (SGIA)• Case studies, authored articles• Customer Portal Q4

2011 Ads, E-newslettersBig Picture, Sign and Digital Graphics, A1 Retail, VM+SD, Digital Output

Web - Home Page Update and Press Releases

New Feature Articles

September Digital Output Magazine, Newport Visitors Center

Authored Articles–2011

Visual Magnetics wins DDI2011 Product of the Year Award