visual marketing for smx toronto 2013
TRANSCRIPT
Visual MarketingPhoto Album
It’s All About the Images
@SocialMichelleRMichelle Stinson
Ross
• Principal Social Media Consultant Firestarter Social Media• News writer for Search Engine
Journal• Co-host of #SocialChat
“Images have the ability to connect people from all backgrounds, languages
and cultures.”Instagram Co-founder, Kevin Systrom
@SocialMichelleR
@SocialMichelleR
• Pinterest is now the 3rd most popular social network. The site cements the importance of using high-quality, shareable images in web content.
• Facebook continues to move to rich media presentation with timeline and recent news feed redesign.
• The Billion Dollar acquisition of Instagram is another sign of image obsession.
@SocialMichelleR
Virtual Dream Board
Mobile Photo Sharing
@SocialMichelleR
Are You Where Your Customers Are?
With the current user growth rates of both Pinterest and Instagram, you can be certain that a significant portion of your target market is actively involved in these sites.
Are You?
@SocialMichelleR
• 48 Million Registered Users
• $100,000 annual household income
• Average age 25-40
• #1 Content category - FOOD
Pinterest Users
@SocialMichelleR
• Pinterest pins with prices get 36% MORE likes than those without
• 69% of online consumers found an item they’ve bought or wanted to buy on Pinterest vs 40% on Facebook
• 43% of Pinterest users prefer to associate with brands/retailers vs 24% of Facebook users
@SocialMichelleR
Visit Savannah
Glamour Mag
Premier Jewelers
@SocialMichelleR
• Verified Website
• Buttons and Widgets
• Analytics
• Best Practices & Examples
• Guides & Documentation
• Case Studies
Pinterest for Business
@SocialMichelleR
• Put pinners first
• Curate your collection
• Show what inspires you
• Be authentic
• Share your pins
Pintastic Tips
@SocialMichelleR
• As of March 2013 100 Million active users every month
• Each day on Facebook 300 million photos are uploaded
• Instagram gains one new user every second
• One billion photos have been taken with the app
• There are roughly 58 photos uploaded each second
Instagram Users
@SocialMichelleR
Stunning Examples of
Businesses on Instagram
@SocialMichelleR
@SocialMichelleR
@SocialMichelleR
@SocialMichelleRMichelle Stinson
Ross
• [email protected]• @SEJournal• #SocialChat Mondays at 9PM
Eastern