visual marketing made easy branding + visual marketing ... · visual marketing made easy branding +...

Visual Marketing Made Easy Bootcamp ©Angelique Duffield - www.BrightSparkMedia.ca

1 VISUAL MARKETING MADE EASY Branding + Visual Marketing

What is Branding?

Does “logo” = “brand” ?



Your logo or colours might change but your brand message should be constant.

Branding encompasses your core values or beliefs.

It is represented by: •  colours, fonts, graphic elements •  voice, tone, simplicity or complexity of style, aesthetics •  association or alignment with other brands

What is Branding?



Your Brand is not a symbol, it’s the accumulation of impressions and interactions or the consistent experience you create for your clients.

A brand is a person’s gut feeling about product, service, or company…when enough people arrive at the same gut feeling, a company has a brand. In other words, it is not what YOU say it is. It’s what THEY say it is.

What is Branding?



In a business, your “brand” is represented by:

•  logo, font, colours •  website, blog, social networks •  letterhead, business cards, and other stationary •  posters, mailers, banners, swag, company uniforms •  sales copy, marketing message, commercials •  your office décor, your voicemail message •  the car you drive, clothes you wear, what gym you go to, where you go on holiday, where you shop…

What is Branding?



Meaning of Colours

source: h*p://www.usabilitypost.com/2008/09/29/a-‐guide-‐to-‐choosing-‐colors-‐for-‐your-‐brand/



Visual Marketing

h*p://[email protected]/what-‐is-‐visual-‐marke@ng-‐infographic/



Visual Marketing

Visual marketing is not a new concept.

It includes both online, offline and on-site marketing.



Visual Marketing

Online or web marketing:

•  Websites/blogs •  Social networks •  Presentations •  Videos •  Infographics •  Newsletters •  Podcasts



Visual Marketing

Print marketing:

•  Books •  Banners •  Postcards + direct mailers •  Press releases •  Business cards •  Letterhead + stationary



Visual Marketing

Forbes:

“65 percent of us are visual learners. That sure makes a case for infographics and probably for doing more online videos via YouTube, too

….and businesses will need to become more mindful about the ‘shareability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content markeCng efforts.”

h*p://www.forbes.com/sites/tjmccue/2013/01/08/what-‐is-‐an-‐infographic-‐and-‐ways-‐to-‐make-‐it-‐go-‐viral/



Visual Marketing

Why is visual marketing important?

•  we are visual creatures – our brains process visual data more quickly and easily •  visual marketing creates brand recognition •  social media = visual •  repurposing and recycling content •  visual storytelling helps people connect to your brand



Visual Marketing

On-site marketing:

•  Kiosks •  Swag (t-shirts, pens, notepads, etc) •  Tent cards •  Plasma screens •  Booths + vendor space •  Awnings + window signage •  Vehicle wraps



•  Your logo is not your brand.

•  Branding is based on your core values or beliefs, and is represented by the visual elements, aesthetics, style, voice as well as association or alignment with other brands.

•  Visual marketing is an important part of your overall marketing strategy and includes online and offline tactics.

•  Repurposing or recycling content saves time and increases visibility to your audience.

•  Social media, websites/blogs, and videos are the focus of this course.

Summary



Complete the following:

•  Worksheet #1: Your Brand + Core Values •  Checklist #1: What you need for this course

Action Steps

visual marketing made easy branding + visual marketing ... · visual marketing made easy branding +...

Documents