Farmer

My

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Redesign Proposal

By Jenny, Ruby, Jun, Sole

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Proposal for My Backyard Farmer | By Jenny, Ruby, Jun, Sole | 1

SITE BRIEF

Project overview

A complete redesign of our client’s website, My Backyard Farmer. We will give the site a new look and feel to better represent the client’s services. The site content will be easier for the user to navigate and provide information.

Existing site critique

Content

Home, About Us, What We Provide, Produce List, Questionnaire, Additional Services, Photos - Gardens, Contact Us

Information architecture

Organized by topic and navigation labels.

Technical features

The existing site lacks any technical features.

Visual design

• Noisy background

• Small images

• Different text alignment

Overall User Experience

The website includes very useful information. The layout of the content is disorganized and makes it hard for a viewer to follow.

New site proposal

Description and timeline

Redesign the My Backyard Farmer website. The timeline for the project is to have it started by October 19 and ready by Nov. 6.

Site goals and measurement

The updated design of the website should give clear information for the user. The new look will have less text and more visual images of the services provided. With this in mind, we hope to target new users to the site who want to have a garden of their own.

Target audience

The audience would be a person who is interested in living a healthy and organic lifestyle. Typically around the age of 18 and over.

Competing sites

• Farmscape

• Pine House Edible Gardens

• Urban Farmgirls

Visual personality

The site should be simple, modern, and have an organic feel. It should incorporate colors from the company’s logo along with more natural colors following fruits and vegetables.

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Proposal for My Backyard Farmer | By Jenny, Ruby, Jun, Sole | 2

PERSONA 1

Personal ProfileGardenia is a retired teacher who spends most of her time hanging with friends or taking care of her grandchildren. She loves to cook and give back to the community by preparing food at her local food kitchen.

Technical ProfileGardenia knows the basics of a computer enough to send e-mails to her friends and update her Facebook page.

Device Use• iMac

• iPhone 6

Site AppealThe website must have information regarding the step by step process. Gardenia likes to see images of the service/product in order to know what she can look forward to. If possible, reviews from other customers are helpful as well.

Potential FrustrationsCommon frustrations for Gardenia are hard to read text and loud backgrounds.

GenderFemale

Age60

EducationBachelor’s Degree

Occupation Retired Teacher

Income$36,000

ResidenceSan Francisco, CA

Defining AdjectivesFriendly, Nurturing, Compassionate

Gardenia Flower

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Proposal for My Backyard Farmer | By Jenny, Ruby, Jun, Sole | 3

PERSONA 2Personal Profile

Pat is a businessman who recently reached his weight goal. Pat wants to maintain his weight by eating healthier and also providing fresh produce for his family. Having an accessible garden would provide a great activity for him and his family to enjoy.

Technical ProfilePat is well versed in using all the latest technology. He mostly uses all his devices for work related purposes. Henerseachina particuloduct, Pat likes to use his phone when he can get a quick second away from work.

Device Use• Apple Macbook

• iPhone 8

• Apple Watch

Site AppealPat likes websites with general key information and visual images to help him get familiar with what he will be investing his money in.

Potential FrustrationsNo visible contact information

No search bar

GendermaleAge

34Education

Bachelor’s DegreeOccupation

Financial AdvisorIncome$90,000

ResidenceSausalito, CA

Defining AdjectivesOrganized, Health conscience, Determined

Pat Atoe

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Proposal for My Backyard Farmer | By Jenny, Ruby, Jun, Sole | 4

COMPETITIVE ANALYSIS

ContentGallery x x xAbout x x xPress x xContact x x xServices x xShop x xEvents x xBook xBlog x

Technical FeaturesSocial Media x x xEmail Newsletter x

Farmscape

https: //farmscapegardens.com/

Pine House Edible Gardens

http: //pinehouseediblegardens.

com/

Urban Farmgirls

http: //www.urbanfarmgirls.com/

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Proposal for My Backyard Farmer | By Jenny, Ruby, Jun, Sole | 5

COMPETITIVE ANALYSIS

Farmscape

The site texts follows the colors in their logo which are green, orange, and a mix of red/yellow. The homepage uses a carou-sel of photos showing their work. Followed by two other carousels showing their installation process and how they main-tain the gardens.

Pine House Edible Gardens

The gallery page is their homepage. More of a portfolio of the work that they have done by using a simple 3x3 grid of imag-ery. Classic white background with black text to let the images stand out.

Urban Farmgirls

The website’s colors are neutral colors with accents of orange. More textural images such as marble and granite. Big hero images of plants.

VISUAL MEDIA DESIGN 140 WEB PRODUCTION 1 FALL 2017 | Project 3 – Website Proposal for My Backyard Farmer | By Jenny, Ruby, Jun, Sole | 6

SITE MAP

Home

About ContactGalleryServices

Home - This page will provide the latest information, call to action, and social media links.

Services - This page will give an overview of the step by step process that the company provides.

Gallery - A portfolio of images from past customers.

About - A brief history on the company.

Contact - Information on how to get in touch with the company.