Future Belongs To Those Who Innovate In Visual Merchandising

- Madhavi S

Visual Merchandising

AB

Why visual merchandising?

Objectives of Visual Merchandising

• Encourage shoppers to come in• Remind customers of planned purchases• Generate impulse sales• Maximize product exposure and enhance its

appearance• Stimulate product interest and exhibit product

information

What Visual Merchandising Should Do?

Store Designs

Grid Design

Grid Design

Race Track

Race Track

Free – Form layout

Free-form

Atmospherics

Visual communications

Coordinate Signs & Graphics with the store’s image

Inform the customer

Keep signs and graphics fresh

Lighting

Colour

Feature areas

Areas within a store designed to get the customers attention.–End –caps–Promotional areas–Freestanding fixtures & mannequins–Windows

End caps

Promotional areas

Freestanding fixtures

Windows

Happy Shopping!