We all know that visual merchandising is both an art and a science and getting it just right is sometimes excruciatingly hard. While

many people think only of displays, signage, arranging merchandise and a couple other tedious tasks, visual merchandising should

actually take into account all 5 senses if possible.

Understanding ‘The 5 Senses of Retail’ can help you leverage the use of sight, hearing, smell and sometimes touch and

taste in your retail / store’s visual merchandising strategy to improve customer experience and increase sales.

S e n s e 1 : l e v e r a g i n g s i g h t i n v i s u a l m e r c h a n d i s i n g

S e n s e 1 : l e v e r a g i n g s i g h t i n v i s u a l m e r c h a n d i s i n g

S e n s e 1 : l e v e r a g i n g s i g h t i n v i s u a l m e r c h a n d i s i n g

S e n s e 1 : l e v e r a g i n g s i g h t i n v i s u a l m e r c h a n d i s i n g

S e n s e 1 : l e v e r a g i n g s i g h t i n v i s u a l m e r c h a n d i s i n g

S e n s e 1 : l e v e r a g i n g s i g h t i n v i s u a l m e r c h a n d i s i n g

S e n s e 2 : L e v e r a g i n g S m e l l i n V i s u a l M e r c h a n d i s i n g

S e n s e 4 : L e v e r a g i n g h e a r i n g i n V i s u a l M e r c h a n d i s i n g

S e n s e 4 : L e v e r a g i n g h e a r i n g i n V i s u a l M e r c h a n d i s i n g

Let’s make your store look absolutely amazing!

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www.zenmerchandiser.com