VISUALDECEMBER 2012

DOT TO DOTlouis Vuitton collection launched

by Yayoi Kusama

wINDOw wONDERlANDHarrods reveal their fantasy themed

christmas windows to the world

Annual Event

HOUSE

MERcHANDISINg

12PM-6PM

ASHION

Shanghai

BERNSTEIN

DISPLAYsolutions@bernsteindisplay.com

MC

CREATIVE SOLUTIONS

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cont

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Louis Vuittion unveil their brand new

fashion collaboration with Japanese

artist Yayoi Kusama in Selfridges

Brand new and innovatove student-

run pop up shop reveals itself

in Southampton shopping mall

Harrods Window Wonderland

extravaganza inspired by the World’s

favourite Disney Pricesses

cont ents

VIsUAL

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Independant store ‘What Alice Found’

proudly presents its vintage visual

displays with a quirky twist

New to the UK, Anthropologie shows off some

of its most successful handmade window

displays and tactile store design

Take a look at Anthropologie’s store

design and a Visual Merchandising

image collection

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FASHION HOMEWEAR JEWELLERY ACCESSORIES

anthropologie

REGENT STREET158 Regent

Street

London

W1B 5SW

Tel: 020 7529 9800

King’s Road131-141 King’s road

london

sw3 4wp

Tel: 020 7349 3110

SELFRIDGES & COGround Floor

400 Oxford Street

London

W1A 1AB

Tel:0207 318 2473

www.anthropologie.com ACCESSORIES

.SPOT THE

DIFFERENCE.Louis Vuitton are seeing

spots. Their new collaboration

with Japanese artist Yayoi

Kusama is a design that is

completely different for the

company. They have stepped

away from their trademark

LV emblems this season and

have adopted the spotted

look, which is the famous

trend set by Kusama.

From a young age, Kusama

started her early work by

creating drawing using only

spots, and this has now

developed and is still

featured in her work today.

The abstract pattern is no

doubt a success, as Louis

Vuitton have collaborated

with her to create a new

range of iconic clothing,

bags, and accessories all

with a bright and bold colour palette to relect Kusama’s artistic idenitity. The repetitive

and mesmerising polka dot

patterns are a step out of the

comfort zone for Louis Vuitton.

Not only are they bringing a

sense of Japanese culture

to the world, but the new

designs are something that

is not usually associated with

their fashion identity.

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The dot-obsessive collection

has taken over the windows of

Selfridges in London. Every window

along the breadth of the store

has been dedicated and dressed

in the design in order to promote

the new Louis Vuitton collection. It is the irst time in history that Selfridges windows have been

dressed by one fashion company

only, and what a way to start off

this historic event.

The 24 windows have been

plastered in spots, using

monochromatic colours of black and white, with splashes of iery red and mustard yellow to add

contrast and distinction to the

displays. With Louis Vuitton being

renowned for using subtle colours

such as brown and black, it comes

as a surprise to many onlookers

that it even related to the fashion

company.

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A ‘Pop-Up’ store was set up inside

of Selfridges as an extension of the

window displays, luring customers

inside to view even more franchise

of the Louis Vuitton collection.The

store, which sports the distinctive

spots on both its exterior and

interior is a compelling and show

stopping installation, turning

anyone’s heads as they walk past.

These pop-up stores have been set

up in only a few places across the

World, including Japan, America

and Paris, making them a must-see

shop that is an absolute priviledge

to witness. The store features the

clothing, bags and accessories

designed by Yayoi Kusama,

and the burst of colour from the

products acts as an amazing

juxtaposition against the interior of

the white setting.

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re:so

o

re:soA new and innovative

‘pop-up’ store has been

launched recently in the

Marlands Shopping Centre in

Southampton. Re:So, which

takes its name from Retail

Solent, is a student-run business,

which has been devised and

developed by Southampton

Solent Universities best talent,

and by those taking part in

the Fashion Industry courses,

working closely with tutors

and administrators to create

something that is well and truly unique. Re:So is the irst student enterprise to open in

a shopping centre in the UK,

making it something really

special and completely

different to your usual

sustainable business. The

general design of the store

combines rugged brick walls and bare wooden looring with

elegant and distinctive

pieces of art, furniture,

clothing and accessories.

Students from the University

also have the fantastic

opportunity to sell and market

their own products within the

store. This not only helps to

get individuals noticed, but it

also contributes to their own

course projects, especially

those in their second and

third years. The store is open

to the public, allowing them

to get a taste of something

that is completely diverse.

It also acts a showcase of

work and the creative talent

from what the students

produce at Southampton

Solent University, which can

also help to persuade future

students to attend and

take part on a wide range

of courses.

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The students running the shop

undertake and implement all Visual

Merchandising of the store. The team

along with help from DIY giant, B&Q,

installed the entire layout and design,

taking inspiration from Industrial interiors

that have been used in other shops such as Urban Outitters and All Saints. The stands and rails themselves act as a

piece of art, and help contribute to the

VM of the store, giving it a very modern

yet sophisticated look, and very in

keeping with today’s young fashion

concious society.

Along with its already in place period

features and an industrial theme, subtle

vintage accents have been added to

soften the overall look, and this is also relected in the products that are sold. The shop is split into two rooms, where

both sell products. The bigger room acts

more of a gallery, which showcases

work such as photography, art

installations and re-worked furnishings

made by students at the University, all of

which are for sale at reasonable prices.

As well as being a successfully run shop,

Re:So also holds lectures and seminars

for students, which can be highly beneicial for those aspiring to work in the fashion industry. Tutors put on talks

and special guests who give highly

insightful information regarding helpful

resources and tools, which will help

students make the most of their courses

and experience.

Re:So opened in mid-October, and

already it is proving to be a very

successful pop up store, offering

products to the public that have been

completely designed by students from

the University. The overall design of the

store is completely unique and highly

impressive. Re:So is a company that will

continue to be in business, and has high

potential to be successful in the future.

WINDOW WO NDERLAND

WINDOW WO NDERLAND

Step into a magical Winter

Wonderland this Christmas at

Harrods. The year, the store has illed each of their windows, totaling a huge 7,000 square

feet, with fantastic fantasy

themes, based on the Disney

Princess characters. Some of the

biggest names in fashion have

collaborated with Harrods in

order to design some of the most

extravagant and iconic fairytale gowns speciically tailored for each Disney Princess. Some

of the world famous fashion

designers include Oscar de la

renta, Valentino, Versace, Roberto

Cavalli, Marchesa, Ellie Saab and

Jenny Packham. Relecting Harrod’s reputation for wealth, glamour and opulence,

the windows are full of magical

merchandise, which is available to

purchase in store, a clever selling

point to onlookers of the 10 window

displays. The Disney displays don’t

stop there, the theme is continued

throughout the entire store, leading up to a loor completely decorated with Disney themed

products, a true fairytale land for

young children and visitors of the

Harrod’s store.

The famous ball gown designers

have the opportunity to display

their talent through these windows,

especially for those looking for an

iconic dress, wishing to use these

designs as inspiration for their own.

Sleeping Beauty, designed by

Ellie Saab, is a stunning display,

with surrounding cobwebs,

roses entwined with twigs and

accompanying doves. Soft

lighting is used however, adding

the most amazing colour to the

overall scene to enhance the

magical atmosphere.

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Oscar de la Renta’s rendition

of Snow White captures the story

perfectly. The dress is an updated

version of the original iconic gown,

using the same colours of red, yellow

and blue, making it one of the true

to form dresses out of the entire

display. The window is accessorised with an array of colourful lowers and butterlies, not forgetting the famous poisonous apple which Snow White

holds in her hand.

The striking Cinderella dress, designed

by Versace, features the famous scene

where the Princess’ glass slipper is left

in the staircase after the clock strikes at

midnight. The purple lighting emphasises

the night scene, and adds a touch of

glamour to the window display. The

ball gown captures the lighting with its

golden layers, accessorised with sparkling

jewels, leaving every little girl to dream.

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Missoni, the creator of Mulan’s

dress, has designed a beautiful

kimono for the Disney Princess.

Adding a touch of glamour to

this Oriental style window display.

The overpowering cherry blossom trees and lorals create the scene for the modern-day Japanese

princess story.

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rincess Ariel has the honour of gracing one of the

largest windows of Harrod’s. Marchesa, designer of

the dress, has adopted the idea of using a completely different ishtail, by giving the gown a lengthened train. The deep metallic blue colour is complimented with

the props that represent the idea of being under the

sea, with glass tubes moulded to the shapes of coral

and other mysterious underwater plants. The Harrods

Christmas window displays are undoubtedly some of the most famous displays in the World, with visitors lying from an array of different Countries. This is likely to be one of

the most successful displayss to date, and it certainly has

captured the essence of a Disney Window Wonderland.

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WhaT Alice

FoUND

Taking inspiration from the

famous children’s favourite

‘Alice in Wonderland’, a

small treasure in the form of

a Vintage shop has recently

opened in the small town of

Pokesdown in Bouremouth.

What Alice Found is a intimate

store that sells an array of

clothing, shoes, accessories,

jewellery and interior

accessories, ranging from the

early 1920’s to the late 90’s.

After only a year of being

open, the store has been

recognised as one of the Top

10 Vintage stores in the South

West of England.

What Alice Found is known for its

beautifully decorated window

displays, which are changed often

in order to show the store’s full

range of clothing and versatility

for customers. They can change

for as often as every two to three

weeks, and usually represent a

theme linked to seasonal trends,

current affairs and events in the

World. Displays have been installed

based on famous events such as the

Golden Jubliee, The 2012 Olympics,

Halloween, Christmas, and an array

of other well known themes. The

owner of the store implements the

window displays herself, and has the

great ability to capture the essence

of the latest fashion trends.

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Employees of the store also have

the opportunity to come up with

ideas for new and innovative window

displays, including Interns.

Melissa Rose, an intern at What Alice

Found, took inspiration from ‘Under

The Sea’, coming up with an idea to relect one of Summer’s seasonal trends. She devised the entire display

from scratch, sourcing props and

accessories from the store itself, along

with searching for antiques that add to

the Mermaid scene.

All props on display are for sale in the

store, making it a very successful way

to lure customers in, giving potential

customers a small example of what to

expect in store. The use of bright blues

and accents of aqua create a burst

of colour, with matching accessories,

creating a lifestyle display for shoppers

in the area. This is a crucial technique

in Visual Merchandising, as window

displays have the ability to display

goods in such a way that they suggest complete outits and lifestyles to consumers. Not only is What Alice

Found becoming a popular place for Vintage inds, the company takes part in Vintage events across

the South-West, creating pop-up

stores to promote the company,

extending their expertise to other

villages and cities.

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UNDER THE SEA

ANTHROPOLO GIE

Anthropologie has burst on to

the British scene with its amazing

window dispalys and tactile store

design. The company has only

recently developed branches

around the UK, with a mere 3 stores

located in London, Manchester

and Scotland. Anthropologie

was founded in America, and is

starting to become a very well

known brand in major cities due

to their innovative use of everyday

materials, which get implemented

into the window displays. The

store in Regent St, London, has

fantastically tactile features made

from the simplest materials such

as brown paper and wool. Also

featured is a wall completely made

of foliage and greenery, enticing

customers to touch and feel as

they walk around the store.

Each and every store around the

world has their own ‘Creative

Display’ team, where ideas are

developed and installed, making

each store completely unique

in terms of design and visual

merchandising displays. There is

not a single Anthropologie store

that is the same when it comes to

decoration, and this is because

ideas are generated by the

employees, instead of the Head Ofice which usually is the case for most companies.

The displays are completely

handmade and contructed

by the creative teams and

visual merchandisers. Countless

amounts of gluesticks, wire and

raw materials are used for their

displays, along with long hour shifts and frequent inger burns from the 32

tools used. In the store setting, it

is hard not to be overwhelmed

by the tactile merchandising

as there is always something to

look at, no matter what direction

you walk or look. The displays

appeal to every sense, making

customers want to touch and

feel the installations. A wall

completely made up from layers

of crinkled paper, with added

splashes of colour compliment

the clothing and accessories

on display, which somehow

manages to make the clothing

seem ever more appealing.

The overall store merchandising and inishing touches all add up to a successful store, ultimately

boosting the company’s idenitiy

to potential cutsomers.

OPOLO GIE

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DO

wINDOw wONDERlAND

Retail Design collective

is an annual event

that takes place every

February in order to

give professionals

and companies

the opportunity to

showcase their work,

view other projects and

to attend workshops

and presentations

based around Retail

Design and similar

disciplines.

RETAIl DESIgN

cOllEcTIVE

12thAnnual Event

SOMERSET HOUSE

lONDON

VISUAl MERcHANDISINg

ARcHITEcTURE

INTERIOR DESIgN

DEcORATION

gRApHIc DESIgN

STORE DESIgN

cOMMERcIAl DESIgN

SAT 23RD FEbRUARY

201312PM-6PM

FOR MORE INFORMATION VISITWWW.SOMERSETHOUSE.ORG

ORTELEPHONE: 01775 563748 FOR TICKETS

VISUAL

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WHERE FIXTURES MEET FASHION

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