visual merchandising main autumn 2011
DESCRIPTION
Visual Merchandising Main Autumn 2011TRANSCRIPT
Visual merchandising Autumn winter 2011
BLEND he Autumn/Winter 2011Join the wild ones! BLEND goes hunting into the highlights of autumn and winter 2011. It’s an exciting blend of the themes ‘On the road’, ‘Climb the moun-tain’, ‘Urban hunter’ and ‘Lord of the factory’.
On the road
On the road again with ’50s workwear and a twist of
modern rockabilly. Welcome to The Beatles 2011.
Double denim, contrast coloured checks, and updat-
ed lumber jackets in bright colours. Ready for a hard
day’s night…
Climb the mountain
Clean cut jerseys with sporty details and Nordic cable
knitwear - let’s go climb the mountain.
Functional details are highly inspired by gear for hiking
and climbing with straps, bands and pockets.
Bright coloured contrasts on tapes, linings and large
scaled checks - mix and match for an urban styling.
Urban hunter
It’s time to go explore with the urban hunter - heavy
wool knits, parka coats, corduroy pants with work-
wear details - aviator look with checks and new cam-
ouflage effects. It’s a tough journey with patches on
elbows, leather, wood and bone details. The colours
are salt and pepper and melange. Watch out for the
handmade graphics of wild animals.
Lord of the factory
Finally it’s time to go urban industrial with a touch of
British Lord. Rough canvas styles versus fine details,
engineered with focus on the pockets, piping details
inside for a sporty twist - styled with duffel coats and
plain knits with focus on the neck shapes.
This is the BLEND for season autumn/winter 2011
for him.
What is “core styles”Core styles are the styles that defi ne the BLEND col-
lection on every delivery.
These styles are clear across categories and we con-
sider them important styles in our collection.
These are the BLEND DNA, they are commercial
throughout Europe and have been carefully selected
by our group of ambassadors from design to sales.
We guarantee these styles will be produced and we
need you to recommend these styles when selling in
the BLEND collection.
The styles will be introduced to you in this visual
merchandising book in colour stories split on monthly
deliveries and with image visuals to give you the best
marketing tools to sell the collection.
July delivery Autumn winter 2011
July looks Autumn winter 2011
JulyShirt 2500Jeans 6501-800
JulySweatshirt 5506Shirt 2505Jeans 6502-916
July wall Autumn winter 2011
July core styles Autumn winter 2011
1502
4522
25122500 2501
4526
3500
5507
4500
75024501
6914
4508
August delivery Autumn winter 2011
August looks Autumn winter 2011
AugustKnit 3531Shirt 2531Jeans 6510-863
AugustSweatshirt 5521Knit cardigan 3526Knit 3517Gloves 9525Jeans 6513-866
AugustKnit 3525T-shirt 4542Jeans 6914-908
AugustDenim jacket 6528-868Knit 3530Jeans 6511-865
AugustDenim shirt 6527-870Jeans 6513-866
August wall Autumn winter 2011
August wall Autumn winter 2011
August core styles Autumn winter 2011
1520
2520
4536
5555
1526
2540
4537
6527
1538
3525
4540
6914
1540
3526
4546
6511
2517
3532
4553
2518
4531
5521
September delivery Autumn winter 2011
September delivery Autumn winter 2011
September looks Autumn winter 2011
SeptemberKnit 3547Shirt 2555Hat 9518Jeans 6517-807
SeptemberJacket 1558Shirt 2547Knit cardigan 3542Knit 3562Jeans 6907-806
SeptemberKnit 3548Denim shirt 6529-835gloves 9525Scarf 9520Chino 7502
SeptemberJacket 1556Shirt 2574Chino 7502
September Jacket 1560knit 3553Gloves 9524Jeans 6515-805
SeptemberKnit jacket 3541Knit 3544Gloves 9526Jeans 6526-768Hat 9514
SeptemberDenim jacket 6533-870Shirt 2557Jeans 6519-808
September wall Autumn winter 2011
September wall Autumn winter 2011
September core styles Autumn winter 2011
1554
2557
4563
5534
1556
2570
4578
7518
1562
2575
4580
6529
1570
3540
4581
6515
1576
3548
4603
6517
1591
3553
5526
October delivery Autumn winter 2011
October looks Autumn winter 2011
OctoberKnit 3544Knit jacket 3541Knit cardigan 3562Jacket 1556Hat 9514Jeans 6517-807
OctoberKnit 3568Shirt 2586Gloves 9526Jeans 6024-850
October wall Autumn winter 2011
October wall Autumn winter 2011
October core styles Autumn winter 2011
1588
3576
6030
2558
3577
6503
2579
4617
2580
4623
2582
5550
3568
5551
Notes Autumn winter 2011
AgentsDENMARK, HEAD OFFICETel.: +45 79 433 000 // Fax: +45 79 433 001e-mail: [email protected]
AUSTRIA // SLOVENIATel.: +43 74355315712 // Fax: +43 74355315715e-mail: [email protected]
BELGIUM // LUXEMBURG Tel.: +32 9386 8586 // Fax: +32 3868 589e-mail: [email protected]
CANADA Tel.: +514-940-6410 // Fax: +514-384-1296e-mail: [email protected]
FINLAND // BALTICTel.: +358 9565 5030 // Fax: +358 9565 50333e-mail: [email protected]
FRANCETel.: +33 14806 3333 // Fax: +33 14806 3334e-mail: [email protected]
GREECETel +30 2310 736 673 // Fax +30 2310 720 779E-mail: [email protected]
GERMANYTel.: +49 211 688 7520-0 // Fax: +49 211 37707-4e-mail: [email protected]
HOLLANDTel.: +31203314287 // Fax: +31 203314287e-mail: [email protected]
ICELANDTel.: +354 564 6565 // Fax: +354 564 6566e-mail: [email protected]
IRELANDTel.: +353 1872 3055 // Fax: +353 1873 3032e-mail: [email protected]
ITALYTel.: +39 0650 20400 // Fax: +39 0650 04190e-mail: [email protected]
NORWAYTel.: +47 6711 9300 // Fax: +47 2101 4224e-mail: [email protected]
RUSSIATel.: +7 495 221 3241 // Fax: +7 495 221 3241e-mail: [email protected]
SERBIA // MACEDONIA // MONTENEGROBOSNIA AND HERZEGOVINATel.: +381 32 379 770 // Fax: +381 32 379 604 e-mail: [email protected]
SPAIN // PORTUGALTel.: +34 9330 19360 // Fax: +34 9330 26084e-mail: [email protected]
SWEDENTel.: +46 3172 72362 // Fax: +46 3172 72363e-mail: [email protected]
SWITZERLANDTel.: +41 (0) 79 336 4290e-mail: [email protected]
UNITED KINGDOMTel.: +44 1732852281 // Fax: +44 1732852274e-mail: [email protected]
POLANDTel.: +48 616497100 // Fax: +48 616497100e-mail: [email protected]
HUNGARYTel.: +36-76-327628 // Fax: +36-76-327628e-mail: [email protected]
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005www.blendcompany.com · www.webshop.btx.dk