Visual Merchandising GuideMAIN SPRING 20

12

MAIN SPRING 20

12Sail away with Blend into spring 2012

2

Join the Navy - See the world A big section of the collection goes naval. It’s sports-wear with utility styling and masculine gym wear like US-military sweatshirts and t-shirts. The references to traditional and old-fashioned naval dressing are clear with the use of stripes, utility pants and typical naval wear like anoraks, parkas and duffel coats. The colours match the theme with a scale of blue and green, beige, grey and an occasional glimpse of dusty yellow.

Another substantial section of the Blend collection is inspired by the working class heroes of the Great Depression back in 1929. It introduces an aggressive take on fashion 2012 with an intense focus on garment treatments like washed down jeans with worn surfaces and pre-worn creases.

It’s rough and rugged; traditional workwear meets contemporary Blend design with micro-striped denim, leather details and coating. Prints on t-shirts, hoods and sweats are highly influenced by old worker signs and tools. Checked shirts and denim shirts come naturally to the theme together with washed down denim jackets.

Cruiser Crew is another important story. It’s relaxed with a hint of 50’s retrospective. This part of the collection manages to elegantly bridge the two other themes with references to the rough workwear in combination with casual nautical styling. Fabrics are denim, twills, cotton and chambrays with colour tones like navy blue, sand, off-white and grey. Cabled knitwear with naval details and fabric mixing is a must-have for the season. Finally, classic sailor pullovers are revisited in every possible way for knits, t-shirts and polos.

Come and discover the world with BLEND. Sail away into Spring 2012.

MAIN SPRING 20

12

3

Core stylesCore styles are the styles that define the BLEND collection on each delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. The styles will be introduced to you in this visual merchandising book in colour stories split in monthly deliveries and with image visuals to give you the best marketing tools to sell the collection.

MAIN SPRING 20

12

4

February deliveryFor agent use only: How to hang your collection.

MAIN SPRING 20

12

5

February trends

FEBRUARY

Anorak 1036Denim 6061-660

FEBRUARY

T-shirt 4058Pant 7064

FEBRUARY

Jacket 1048T-shirt 4040Denim 6059-658

FEBRUARY

Jacket 1038T-shirt 4070Pant 7060

FEBRUARY

Shirt 2056Pant 7064

FEBRUARY

Sweat 5022Denim 6058-657

FEBRUARY

Knit 3038Pant 7062

To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

MAIN SPRING 20

12February wall

6

When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers.

Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

MAIN SPRING 20

12

7

February core styles

1042

4046

5043

1070

4065

6057-656

1073

4070

6058-657

2040

4102

6907-655

2042

2048 2058 3044 3062 40402046

4040

5022 5025

4070

2040

MAIN SPRING 20

12

8

MAIN SPRING 20

12

9

MAIN SPRING 20

12

10

March deliveryFor agent use only: How to hang your collection.

MAIN SPRING 20

12March trends

11

MARCH

T-shirt 4076Shorts 7070

MARCH

Sweat 5031T-shirt 4086Shorts 7108

MARCH

Shirt 2077Denim 6069-678

MARCH

Sweat 5028Shorts 7140

MARCH

T-shirt l/S 4094Shorts 7080

MARCH

T-shirt 4086Shorts 7113

To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

MAIN SPRING 20

12March wall

12

When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers.

Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

MAIN SPRING 20

12

13

March core styles

1062

2077

4087

6081-717

1075

2083

4096

6907-663

1078

3054

5034

7072

2030

4076

5035

7076

2067

4076

6071-655

7080

2069

4082

6079-724

MAIN SPRING 20

12

14

April deliveryFor agent use only: How to hang your collection.

MAIN SPRING 20

12

15

April trends

APRIl

Shirt 2106Shorts 7076

APRIl

Shirt 2111Pant 7052

To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

MAIN SPRING 20

12

16

April wallWhen merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers.

Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

MAIN SPRING 20

12

17

April core styles

2100

4117

6078-884

2104

4119

7132

4130 5038

2112 4105 4111

4111

5039 6074-672

4119

2104

MAIN SPRING 20

12Merchandise material

18

SMAll BAG 36 × 30 CMBlend style no. 9951-10 0800Price per box (500 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

MEdIUM BAG 50 × 40 CMBlend style no. 9951-10 0801Price per box (500 pcs.)

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

lARGE BAG 59,5 × 50 CMBlend style no. 9951-10 0802Price per box (250 pcs.)

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERBlend style no. 0115-10 8824

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACkET HANGERBlend style no. 0116-10 8816

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 CMBlend style no. 0117-10 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 CMBlend style no. 0118-10 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

MANNEqUINEUR 150

MAIN SPRING 20

12

19

BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk