visual merchandising project_jcrew

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Visual Merchandising has always been one of my interests. As a designer, I understand it's importance and the need for consistency, strong visual impact and staying true to the essence of the brand. I created this display for J.Crew as part of a class project. Inspired by tropical beaches, the window display attempts to capture the signature J.Crew print pattern mix with a touch of vintage.

TRANSCRIPT

Page 1: Visual Merchandising Project_JCrew
Page 2: Visual Merchandising Project_JCrew

!

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Location : 18th street & 5th Avenue

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ITEMS VISUAL

Mat

eria

lsEn

sem

ble

1

QTYDESCRIPTIONWindow Display I Womens

Floral printedTop

Skirt

Headdress

Mannequin

Flood Light

Sand

Plastic fruitsWallpaperStickering

Foam Core Board For backdrop 3 ft x 8 ft1

1

1

1

1

1

1

3

7 pcs1 Box

Vinyl Graphics

Matte FinishFor the headdress

For the �oor

Focus lights

Nude colored female mannequins

Paper Mache

Turban made of fabric

Striped gathered skirt*

Halter neck printed blouse*

WatermelonStool

-

-

--

-

Page 8: Visual Merchandising Project_JCrew

ITEMS VISUAL QTYDESCRIPTIONWindow Display I Womens

Cardigan

Shoes

Headddress

Shirt

Shirt

Shorts

Belt

1

1

1

1

1

1

1 pair

Light weight croppedcardigan*

Mint Mocassins*

Fabric turban with plastic fruits

Checked shirt with tie detail*

Chambray Shirt*

Yellow stretch shorts*

Striped Canvas belt

Ense

mbl

e 2

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ITEMS VISUAL QTYDESCRIPTIONWindow Display I Womens

Shoes

Dress

Jacket

Shoes

Sunglasses

Coconut w/Straw

Hat

1 pair

1

1 pair

1

1

1

1

Striped Espadrilles*

Floral printed dress*

Striped Bolero*

Peep toe wedges*

Straw Hat*

Made of Paper Mache

Cateyed sunglasses*

Ense

mbl

e 3

Page 10: Visual Merchandising Project_JCrew

ITEMS VISUAL QTYDESCRIPTIONWindow Display 2 Childrens

Window Display 2 Childrens

Foam Core BoardWallpaper

Lights

Metal RodsSand

Rope

ClipsColored PaperDyed Twill tape

Stickering

Beach Umbrella

Ballet Flats( Assorted Colors)

Boys Shorts

Boys Shirt

Dress

For backdrop 3 ft x 8 ft11

1

1

1

1

1

1

72 rolls1 rolls

1 bag1 Box

Blue and white striped*

6 assorted colors*

Striped surf shorts*

Checked linen shirt*

Color blocked knit dress*

Matte FinishPin Lights

For the �oor

Jute rope

Wooden cloth clips

81/2 feet30” light weight metal( for �ower stalk)

Green craft paper for stalk & leavesFor �ower center

Vinyl Graphics

--

----

-

---

Mat

eria

ls

Page 11: Visual Merchandising Project_JCrew

ITEMS VISUAL QTYDESCRIPTIONWindow Display 2 Childrens

Pant

Blouse

Fan

1

1

Printed Blouse*

NOTE All items marked * are products of the J.Crew brand

Placed hidden near the window

1Stretch pastel denim*

Page 12: Visual Merchandising Project_JCrew

Conceptualised & Designed by Preethi Bala