visual order
DESCRIPTION
assignment 1 - finished publication for Visual Communication 1.TRANSCRIPT
content
figure/ground
similarity
proximity
closure
comtinuance
translation
rotation
reflection
glide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
figure/ground the fundamental law of perception that allows us to “read” imagery.
similaritywe tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.
proximitywe tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.
closurewe tend to visually “close” or “complete” figures that seem open or unresolved
continuancewe tend to see figures that are arranged a certain way as continuing beyond what can be seen.
translationmoving an object along a predetermined axis while retaining its shape and proportions
rotationrotating a figure around a fixed point while retaining its original size, shape and proportions
reflectionflipping an image over an imaginary axis so that it appears relected as though in a mirror
glide/reflectionreflecting a shape while simultaneously “gliding” it into a new position
dilationenlarging a shape while maintaining its original proportions.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balancecharacterized by a central axis and regularity, congruency, proportion, passivity, restfulness,
static, inactivity, and stability.
asymmetric balancecharacterized by irregular or unequal arrangements between compositional elements relative to
a central axis; dynamic, active, stressful, tense
ambiguous balancecharacterized by a lack of, or unclear, relationships between compositional elements; vague, indefinite
neutral balancecharacterized by randomness and ambiguous equilibrium; nonactive, lacking emphasis or contrast
lauren lanigan, © 2012
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.