-V I S U A L O R D E R-

-C O N T E N T-

[figure/ground]

PART 1SIMILARITYPROXIMITYCLOSURE

CONTINUA-TION

PART 2TRANSLA-

TIONROTATION

REFLECTIONGLIDE/RE-FLECTIONDILATION

PART3STRUCTURED

SPACE

PART 4[balance]

SYMMETRICASYMMETRICAMBIGOUSNEUTRAL

FIGURE/GROUNDObjects in relation to another in terms of depth of space. Visually

acting within a given area and how objectsare percived once placed into that area.

P A R T O N E

S I M I L A R I T Y Objects that are identical are visually seen as the same object and as being together for a reason, they can be identified by many similar

characteristics.

P R O X I M I T Y Objects near each other in a close arrangment, in relation to a se-

prate object, tend to form as a group or tend to visually unite.

C L O S U R E We have a natural tendancy, in concern of visual stabil-ity, to complete forms automatically or manually. In other

words “connect the dots“ and close the gaps.

C O N T I N U A T I O N Organization that creates movement by placing

specific things in a certain order to draw the attention in a way that graphics/text lead.

T R A N S L A T I O N Moves every point of a figure or a space by the

same amount in a given direction.

P A R T T W O

R O T A T I O N A circular movement of an object around a center (or point).

R E F L E C T I O NAn image/repersentation as a counterpart. In other

terms simply a mirrored image.

G L I D E / R E F L E C T I O N

A combination of a reflection (counterpart) and a translation

(moved in any direction).

D I L A T I O NRefers to an enlargement or expansion of a paticular object, an

increase in size.

STRUCTURE ONE

P A R T T H R E E

STRUCTURE TWO

STRUCTURE THREE

STRUCTURE THREE

STRUCTURE FOUR

STRUCTURE FIVE

STRUCTURE SIX

P A R T F O U R

SYMMETRICAL BALANCEA sense of visually pleasing balance. Relative to the subject matter’s

position. There is a strong look of stablility and equal measure.

ASYMMETRIC BALANCEIn simple terms- when stability is absent. There is an irregular position of objects. Assymetry has the ability to produce tension in only slight or ex-

treme adjustsments to symmetry.

AMBIGUOUS BALANCE A sense or mode of balance is unclear. The position of objects does not

relate back to its structure. It is composed of elements that contain vague characteristics.

NEUTRAL BALANCE There are no particular rules when it comes to space and balance. The

elements that neutrality relates to are random, there is no order. It lacks most in contrast and consistancy.

-VisUAl ORDER-

-VisUAl ORDER-

® Florentino Diaz, september 2012Completed as a requirement for visual communication in the Graphic Design department at the Kansas City Art

institute.

Michael Kidwell, assistant professor.