visual social marketing: the next generation of social media
DESCRIPTION
My presentation from the Social Media Strategies Summit. he human brain process images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. Visual social marketing is the new standard for driving a deeper engagement within social media.TRANSCRIPT
Visual Social Marketing: The
Next Generation of Social Media
@MarissaPick
Social Media Facts
72% of all internet users are now active on social media
71% of users access social media from a mobile device
18-29 year olds have an 89% usage
The 30-49 bracket sits at 72% usage
60% of 50-60 year olds are active on social media
In the 65+bracket, 43% are using social media
The fastest growing demographic on Twitter is the 55-64 year age bracket
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Your BRAIN processes images 60,000 times quicker than text.
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Publishers who use infographics grow in traffic an average of 12% more than those who don't
The power of images on Twitter
The power of images on Facebook
Photos and images on Facebook generate 53% more 'Likes' than the average post.
79% journalistssay that images
increased the odds
of a story (press release) getting picked up.
That’s good PR!
Readers are
4X more likely to engage or
comment on a blog post with a
good image.
That’s good PR!
Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014!
Why Incorporate Visuals?
Story telling Behind the scenes More personal connections Reinforce your brand/event message Show them how awesome your brand is Inspire with ideas Visual stories your customers/attendees
want to see/hear
Don’t have endless budgets?
10 Tips for Using Visual Social Marketing for Your Business
1. Balance Fun Images With Pictures From Your Business
2. Leverage Videos & Embed Instagram & Vine Videos within Your Blog or Website
Internal Case Study:Reader’s Appreciation Week
4. Leverage Photo Contests
5. Network Across Social Media:
Engage—like others’ photos and leave comments
Follow your already established followers from other social media platforms
Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc.
6. Reward Followers!
#EarthDay Inspired Lead Generation ROI
7. Show what your product can do - invite user generated content for a chance to be featured!
8. Showcase Photos of Employees - celebrate your staff & show them how much they’re valued
9. Show Your Office & Company
#CanPower14 Social Media Lounge
10. Expose Something Newsworthy!
