VISUAL STORYTELLING

CHEAT SHEET

01 HOW TO GET NOTICED

02 TYPES OF VISUAL CONTENT

03 HOW TO NAIL VISUAL STORYTELLING

CONTENTS.

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How to get noticed.

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How To Get Your Brand Noticed With Visual Storytelling

ConsistencyTIP#1Visuals must match your overall brand messaging

Find synergy between the visual you use and your traffic

Pair your visuals with stories

AuthenticityTIP#2Don’t use unoriginal stock photos

Use real-life, visual examples of real people interacting with your brand

RelevancyTIP#3Content with relevant images gets 94% more views

Types of visual content.

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InfographicsTYPE#1

Use short, shareable & accurate titles

Do not use stats randomly: create a visual story

The color scheme has to support your story

Infographics are a great tool to transform complex data into easy-

to-understand visuals

Make it easy to read at any size

Use up-to-date statistics

Make it simple for your readers to share

MemesTYPE#2Memes partnered with your social media plan

can produce front-end engagement and long-

term awareness

Types of visual content.

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VideosTYPE#3Use videos that match your overall brand style

Show consumers who you are and how your brand fits into their lifestyles

Videos come in many formats: explainers, how-tos, testimonials, animations, demonstrations, etc.

PhotographyTYPE#4Human touch adds emotion

Be relatable: workplace photos, behind-the-scenes product production, etc.

One size doesn’t fit all. Use different types of visualcontent to convey your brand message.

The human brain processesvisual information 60,000times faster than text.

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How to nail visual storytelling.

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Personalize Your StoriesTIP#1Do not try to speak to everyone

Personalize your strategy to each social platform

Explore new technology like Periscope or Blab

Offer Shareworthy MaterialTIP#2Your audience wants to share material that offers value, makes them look intelligent, and adds validity to their arguments

Promote unconventional stories

Leverage User-Generated ContentTIP#3Great way to add authenticity

Leverage online trends

Tying customers’ stories to your brand validate your products and services to potential consumers

People remember 10% ofwhat they hear and 65% ofwhat they see.

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For more ways to increase your traffic and grow your business check out our books:

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