visual storytelling: the key weapon in content marketing
DESCRIPTION
Visual Storytelling is the key weapon in content marketing. Meera Krishnan, Web Developer and Designer at iconnect360 software company in Kuala Lumpur shares her insights into why visual storytelling is the number one tool for content marketing. She gives you the why and the how.TRANSCRIPT
Meera KrishnanWeb Designer, iconnect360
What is Visual Content Marketing?
What is Visual Content Marketing?
Visual Content Marketing is basically content marketing with a strong emphasis on the usage of imagery and graphical elements.
What is Visual Content Marketing?
Content in text Content presented visually
Ability is limitless.Do more, be more.
Popular Types of Visual Content
InfographsInvolves taking lengthy data and presenting in a simplified and effective visual way.
Success Stories
MemesA "meme" is a virally-transmitted cultural symbol or social idea presented thought an image or video.
Success Stories
PhotosA collection of photos to highlight a visual story.
Success StoriesSuccess StoriesSuccess Stories
Target’s Pinterest Board Starbucks on Instagram Coca-Cola On Tumblr
Visual GuidesVisual guides guides take the content and format of an ebook, but display them in a highly visual way.
Success Stories
Why Visual Content?
Why Visual Content?
• 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
Why Visual Content?
• Videos on landing pages increase average page conversion rates by 86%.
Why Visual Content?
• Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
Why Visual Content?
• Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
Why Visual Content?
• Posts with visuals receive 94% more page visits and engagement than those without.
Good Visual Content Tells A Story
If your visual is good, chances are your audience already know what you are talking about.