visual tools
DESCRIPTION
SDT presentation - 30 10 09TRANSCRIPT
VISUAL TOOLS FOR DESIGNby roberta tassiwww.servicedesigntools.org
01 02 03 04
research
thesis web resource
ISSUE
WHY TALKING ABOUT VISUALIZATION?
ISSUE
product
01
ISSUE
productservice
01
ISSUEISSUE
productserviceexperience
01
ISSUEISSUE
productserviceexperience
interaction
01
ISSUEISSUE
productserviceexperience
interactionsystem
01
ISSUEISSUE
productserviceexperience
interactionsystemprocess...
01
ISSUEISSUE
THE GROWING COMPLEXITY DESIGNERS DEAL WITH ENHANCES THE NEED OF MAKING EVIDENT INTANGIBLE ELEMENTS. HOW TO REPRESENT SOMETHING THAT IS MAINLY IMMATERIAL, DYNAMIC, HETEROGENEOUS,... ?
01
ISSUEISSUE
02designer
ISSUEISSUE
02designer
stakeholder
ISSUEISSUE
02designer
stakeholder
expert
ISSUEISSUE
02designer
stakeholder
employer
expert
ISSUEISSUE
02designer
stakeholder
expert
employer
user
ISSUEISSUE
02
TALKING TO A MAINLY UNDIFFERENTIATED GROUP OF INTERLOCUTORS REQUIRES A DEEP UNDERSTANDING OF THE EXISTING VISUALIZATION TOOLS, OF THE OPPORTU-NITIES GIVEN BY REPRESENTATION AND OF THE DIFFER-ENCE BETWEEN POSSIBLE VISUAL LANGUAGES
RESEARCH
WHICH ARE THE EXISTING VISUAL TOOLS?
RESEARCH
01INTERVIEWSezio manzini (MILAN / POLITECNICO DI MILANO)
elena pacenti (MILAN / DOMUS ACADEMY)
nicola morelli (AALBORG / AALBORG UNIVERSITY)
sean miller (LONDON / LIVEWORK)
toke barter (LONDON / RADARSTATION) stefan moritz (LONDON / AEGIS MEDIA)
RESEARCH
01ezio manzini
AT THE BEGINNING, WHERE SERVICE DESIGN DISCIPLINE WAS BORN, THERE WASN’T ANY CODIFIED TOOL. EVERYONE USED TO CREATE SPECIFIC MODELS FOR THE REPRESENTATION OF THE PROJECT TIME TO TIME. BUT NOW SOME TOOLS HAVE REALLY BECOME STAN-DARDS FOR THE COMMUNICATION OF THE PROJECT (THINK AT THE STORYBOARD AND BLUEPRINT).
RESEARCH
01elena pacenti
IT’S VERY IMPORTANT TO DISTINGUISH AMONG THE VISUALIZATION AS NOTATIONAL TECHNIQUES AIMED AT THE REPRESENTATION OF THE IDEA AND OF THE SYSTEM AND THE VISUALIZATION AS THE COMMUNICATION OF THE SERVICE THROUGH ITS EVIDENCES AND ITS INTERFACE.
RESEARCH
01nicola morelli
THE THOUGHT THAT THE DESIGNER COULD EASILY ADAPT THE EXISTING REPRESENTATION TECHNIQUES TO THE NEW CONTENTS IS WRONG.SERVICE DESIGN REQUIRES THE CONSTITUTION AND SEDIMENTATION OF A SET OF TOOLS THAT ARE REALLY ABLE TO SUPPORT THE GENERATION OF INNOVATIVE SOLUTIONS AND THEIR COMMUNICATION.
TOOLBOX
RESEARCH
RESEARCH
02COLLECTINGdesignHCIbusinesssocial sciences...
FROM DIFFERENT FIELDS
RESEARCH
02
CHARACTERPROFILES
tool
PERSONAStool
TEMPLATEStool
ROLE SCRIPTtool
SPECIFICATIONtool STORY
TELLING
toolMOTIVATIONMATRIX
tool
ROUGH PROTOTYPING
toolEXPERIENCEPROTOTYPE
tool
MOCK UPtool COGNITIVE
WALKTHROUGH
methodologyCONSTRUCTIVEINTERACTION
methodologyHEURISTIC EVALUATION
methodologySERVICE PROTOTYPE
tool
EVIDENCINGtool WIZARD
OF OZ
methodology
BLUEPRINTtool CUSTOMER
JOURNEY MAP
toolINTERACTIONTABLE
toolTOUCHPOINTSMATRIX
toolPROCESSMAP
tool
AFFINITYDIAGRAM
toolGROUPSKETCHING
tool
INFORMANCEmethodology
ROLE PLAYtool
ISSUE CARDStool LEGO SERIOUS
PLAY™
toolDESIGNGAMES
tool
ACTORS MAPtool
MIND MAPtool OFFERING
MAP
tool
SYSTEM MAPtool
CONCEPT MAPtool
MOODBOARDtool TOMORROW
HEADLINES
toolCONTEXTPANORAMA
tool
POSTERtool
STORYBOARDtool
USE CASEStool SERVICE
IMAGE
tool
TAXONOMIES
WHAT AFFECTS THE VISUALIZATION?
WHEN?TAXONOMIES
co-designingenvisioningtesting&prototypingimplementing...
DESIGN ACTIVITIES
TAXONOMIES
ISSUE CARDS, BOVISA CO-HOUSING PROJECT / DIS, POLITECNICO DI MILANO http://www.dis.polimi.it/english/
TAXONOMIES
SERVICE EVIDENCES, HEALTH CONNECT / ENGINE http://www.enginegroup.co.uk
WHO?TAXONOMIES
expertsstakeholdersemployersusers...
RECIPIENTS
TAXONOMIES
NET-MAPS / EVA SHIFFER http://netmap.wordpress.com/
TAXONOMIES
SERVICE ECOLOGY, FIAT MULTI+ ACTORS / LIVEWORK http://www.livework.co.uk
WHAT?TAXONOMIES
contextsysteminteractionoffering...
CONTENTS
TAXONOMIES
LEGO SERIOUS PLAY, REAL TIME WEB / Trivioquadrivio http://www.triq.it/lspunit/file/01.htm
TAXONOMIES
SERVICE BLUEPRINT, PRESBY NEURO CLINIC / Carnagie Mellon University http://kipworks.com/upmc_holisticbook.pdf
HOW?TAXONOMIES
graphsnarrativesmodels gamestexts...
KINDS OF REPRESENTATION
TAXONOMIES
SYSTEM MAP, PORTA D’ACCESSO A ROMA ARCHEOLOGICA / DARC http://darc.domusacademy.com
TAXONOMIES
CONCEPT IMAGE, PHONE BATTLE / V-TAIL WORKSHOP http://projects.domusacademy.net/v-tail/
TOOLBOX
researchersdesignersprofessionists (other)...
ADDRESSED TO
TOOLBOX
quoted in design and business blogs and websites700 bookmarks on de.li.ci.ous...
FEEDBACKS
thanks