Visual Trend JournalsIf eyes are the windows to the soul; then shop

windows are just as revealing. They reveal the soul of the shop. ~Debra Templar

MIDTERMSBy: Loany Ham/Winter 15’

This tasteful hue is a perfect combination of richness and elegance. Marsala embodies such a powerful statement color by itself or as an accent. This rich red can be seen in so many

different products from fashion to home décor. It’s the spiced and earthy undertone hue that makes it work in

every way; that’s why this year companies such as Acura’s concept car, Sephora lip collections or a John Lewis

Vase exhibition are contributing with such color.

If there’s a wine name after it, Marsala has such characteris-tics that used in any way it achieve sophistication and a wel-

coming fit for everything.

The unique and enchanting house of Dior joins forces with the luxurious London department store Harrods. They launched an

adventurous and visionary wonderland for the honorary designer. Taking the entire 4th floor with various themes of Dior’s highlight

including a café to sample it very own Christian Dior favorite meals.

Glancing through the spectacular displays theirs just one I would call it “heaven”. Every single detail is very well thought for the

observers from their signature grey ambiance to interactive digital book.

Harrods and Dior work together to make the display in a fitting nod with London’s mood, giving the customer a magical

experience. To bring more traffic to this exhibition Harrods hosted a series of events to celebrate this project; by having a personalize perfume, portrait sketched by a Dior artist, and a

selection of beauty products.

Shoes are such an important accessories and often left behind during their process of displaying. Architecture and design are

becoming more interested in the footwear display. Each store is creating its own identity with different

themes to draw customers in.

Stores such as Christian Louboutin, Giuseppe Zanotti, Louis Vuitton and including sportswear like Adidas, Nike, and new

balance have their own unique image of displays. It also has to do a lot with the store location for their consumer.

They’re visual merchandising play with slime aesthetic, colors, paint dribble effects, the use of tactile materials and textures are

very important to build their unique visual brand.

Physical Activity is now a major focus everywhere. Ever since I can remember sportswear has always been very

traditional staying with monochromatic colors. But now fashion has made it to this department. Now it’s not about what physical activity you do, it’s also about what are you

wearing.

Major sports lines have change completely the way the design and exhibit their products. This also includes their

window display to attract their customers. But major

fashion designer like Alexander Wang, Net-A-Sporter and Adidas by Stella McCartney are doing collaborations with

different brands. Nevertheless this applies to both genders.

Visual Trend JournalsIf eyes are the windows to the soul; then shop

windows are just as revealing. They reveal the soul of the shop. ~Debra Templar

FINALSBy: Loany Ham/Winter 15’

“The idea was how to make texture — sweaters, shearling — luxurious,” he said backstage.

The new neutrals of Ralph are an easy elegance of a neutral palette fused with modern cuts and silhouettes. Ralph Lauren has always had a vision of what he clearly wants be-fore even starting to design the collection. This collection

exemplifies the understanding of sophistication and the utmost attention to detail. It had a very Distinct Western

savor with many loose flare capes, explosion of cash-mere, and furry hats. At the same time the blac sil houettes ere very sleek, sensual and this added a very sleek, sensual and this added a very the whole RTW. He kept to a limited palette, with multi ple shades of neutrals such of browns, ivory and for the evening look a sleek black. This helps the collection from having any diver sion and emphasizing the boost of tex tures. Due to the multiple exquisite ma terials used each look has a sense of over layering but it’s ust a perfect Balance for each look. Ralph Lauren symbolizes Simply Elegance.

WEEK 5

Italian luxury retailer Coscia come with a surprise to Shenzhen, China.

Location is one of the most important factors for a store to suc-ceed, and Coscia just made the right decision by being surrounded by several five-star hotels and next to the largest convention center in china. The Italian luxury retail wants to target a concentrated population of affluent consumers. The design concept started with the Italian word ‘regalo’ which means ‘unwrapping surprise’. Coscia wants to create a memorable shopping experience, and fit to appeal to their new clientele. The store is a open floor plan, with no walls built in the interior, depending on details such as the ceiling which is ribbon shaped, the distinctive flooring combining elements to make the space unifying. The main focal points are animal sculptural of full size, designed to invite people to touch the luxury presence while interacting with an artistic environment. Mixes of extensive modern furniture are layout throught the store creating a very sensible and cool mood with the aesthetic of the luxury brands. Coscia’s gift to the clientele is to insure a luxurious experience with a unique sense

of art to all who enters.

WEEK 6

WEEK 7

This season has been all about blurring the lines between the sexes. From menswear to womenwear Fall RTW everyone is talking about what effect will genderless fashion will have on. Designers such as Proenza Schouler, Givenchy, and Saint Lauren are combing both male and female models on their shows. It’s all about female using baggy pants or tailored tux edos to skintight dresses, and flowy skirts on male models. The most anticipated show by far was the Gucci by AlessandroMichele¬notonlyfortheclothingitself but the choice to use both genders to use his womens wear collection. Michele wanted to portray an aesthetic that transcended genders differences; his exploration is to norm gender stereotype. ‘Guess the gender’ has become the new game this fashion week. These days, more and more people are buying clothes regard- less the sex, if they like it they buy it combing its personal style. The norm of following fashion tradition is in a very thin line, with so many different personality styles. A big contributor to this is Selfridges who is going entirely gender-free.

Uniqlo is recognized for its striking interiors and exteriors. They have established a unique brand from its homeland Japan to big cities such as NYC, Berlin and Paris. On which all have a different interior layout relying on its clientele location. Re-cently they just opened their sixth store in Paris, and this one is in the central district of Le Marais. Le Marais is the oldest part of the city, which means its architecture is historical and cannot be altered from the exterior. But this did not stop the Uniqlo brand from designing an eye-catching interior. It’s a three-floor space with a view of the entire store dominated by an enormous chimney keeping this the focal point and designed the rest around it. The automatic atmosphere is an effortless Parisian style, combining historical with modern features cre-ating a unique experience. LED tickers, digital displays and light boxes are essential for its modern vibe. All iron fixtures and props add to the store its distinctive warehouse Parisian mood. Uniqlo is known for its digital shopping interaction, and this store is no different. You can personalize shirts, create differ-ent pattern prints or slogans using iPads located around the store, and these are then printed. I believe this a perfect example of the combination of an historical exterior with a precise at-

mosphere experience entering the store.

WEEK 8