visualdna understanding people through images 1 improving the online selling process atme, 28th may...
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VisualDNA Understanding people through images 1
Improving the online selling process
ATME, 28th May 2009
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VisualDNA Understanding people through images
CTR up to 5x standard ratesCTR up to 5x standard rates
Users interact for an average of 3 minutes
Users interact for an average of 3 minutes
37% increase in average transaction
value
37% increase in average transaction
value
Hotels.com recommendations using VisualDNA
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VisualDNA Understanding people through images 3
24% of consumers want to be inspired…
3
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VisualDNA Understanding people through images
… and 58% are looking for contemporary style hotels
Top 4 (Total 58%)
Bottom 3 (Total 14%)
7% 4% 3%
17% 12%18% 11%
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VisualDNA Understanding people through images 5
User segments have been discovered
All loved up Shopaholics
Culture Lovers Family Fun
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VisualDNA Understanding people through images
Culture Lovers
Family Fun
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VisualDNA Understanding people through images 7
VisualDNA enables you to predict hotel choice. Example: New York
My idea of a fun night on this trip
The feeling I look forward to
This is the room style that suits me
I'm looking to spend most time doing
Gershwin Hotel+ + + =
+ + + =
+ + + =
The Michelangelo Hotel
Club Quarters Midtown
Most predictive statements