visualization as a rhetorical criticism tool
DESCRIPTION
Presentation given at the 2010 Annual EduCause Learning Initiative Meeting in Austin, TX.TRANSCRIPT
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Picturing a Thousand W R D SData Visualization as a Teaching Tool
Shannan Butler, Ph.DAssistant Professor of Communication
St. Edward’s University
Presented at the 2010 ELI Annual Meeting
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many eyes
Provided by IBM’s Visual Communication Lab
Their goal is to “democratize visualization and to enable a
new social kind of data analysis.”
Absolutely FREE!
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many eyes94,000 user provided data sets
both textual and numeric
U.S. Gov, OECD, Employment, Climate, Income, Diversity, etc.
18 Visualization Types
Share data
Foster discussion
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data sets
Choose one
Create one
View raw data as table or text
Check validity & formatting
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visualize
Choose an appropriate visualization type
Play with your data!
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share
Create an account
Add your visualization
Solicit or share feedback
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of Tag Clouds& Word Trees
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Cluster Criticism
•Based on the work of Kenneth Burke
•Select key terms based on Frequency & Intensity
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Chart the Clusters•Identify terms that cluster
around the key terms
•Look for proximity, conjunctions, and cause-and-effect
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Construction of an Enemy in George W. Bush’s State of the Union Speech, 2003
by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang
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Four Key Terms
•Saddam Hussein
•Iraq
•United States / America
•Iraqi People
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HusseinCharacter•Deceived•Dominated•Intimidate
Tools•Terrorist•Hijackers•Al Qaeda•Biological Weapons•Nuclear Weapons
Action•Kill•War•Death•Hiding
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Iraq Character•Evil•Enemy•Dictator•Regime
Tools•Biological Weapon•Illegal Weapon•Burning•Rape•Mutilation•Electric Shock
Action•Not disarm•Denying•Blocking•Intimidating
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United States / America
Character• Honorable• Resolute• Strong• Free• Brave• Innocent
Tools• Armed Forces• Military• Power• God• Allies• Friends• U.N.
Actions• Battle • Force• Risk• Peace
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•Character•Brave•Oppressed•Refugee
•Tools•Food•Medicine•Supplies
•Action•Freedom•Liberty
Iraqi People
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Terms
Devil
•Hussein
•Iraq
God
•America
•Iraqi People
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Tag Cloud
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Iraqi People
Word Tree
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Iraqi People
Word Tree
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Iraqi People
Word Tree
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Iraqi People
Word Tree
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Iraqi People
Word Tree
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For More info...
Weisgerber, C. & Butler, S. (2009). "Visualizing the Future of Interaction Studies: Data Visualization Applications as a Research, Pedagogical, and Presentational Tool for Interaction Scholars." Electronic Journal of Communication, 19(1-2) .
www.thedigitalrhetorician.com
www.many-eyes.com