1

Visualization for Non-Profit

Samir MuratovicMilos BucaloElaine LoveHaishan Zhao

2 Approach

Decide what tool to use Microsoft Excel

Figure out which metrics to use Used Excel to calculate key metrics

Make meaning of the data through visualizations Using charts in Excel

3

$307,621 $1,221,058

$8,459,508

$401,046

Total Gifts

CompanyFoundationIndividualPublic

3%

12%

81%

4%

% of Gifts

CompanyFoundationIndividualPublic

4Quarter 1 Quarter 2 Quarter 3 Quarter 4 $6,500,000

$7,000,000

$7,500,000

$8,000,000

$8,500,000

$9,000,000

$9,500,000

$7,559,963

$8,533,673

$9,071,898

$7,724,633

Actual Gifts by Quarter

5

CompanyFoundation

IndividualPublic

$-

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

$33,965

$47,968

$18,942

$36,519

Requested vs. Actual Gift(by Source)

Source

Diffe

renc

e

Average Difference ≈ $21,000

6

AnniversaryGeneral

ProgrammaticScholarships

$-

$5,000

$10,000

$15,000

$20,000

$25,000 $24,420

$17,502

$22,694 $23,349

Requested vs. Actual Gift(by Purpose)

Purpose

Diffe

renc

e

Average Difference ≈ $22,000

7

0 100 200 300 400 500 600 700 800 900 10000

10

20

30

40

50

60

70

Days Between Request and Decision

Data Points

Days

Average ≈ 12 days

8

CompanyFoundation

IndividualPublic

0

5

10

15

20

25

10.19 12.311.47

22.14

Days Between Request and Decision

Source

Days

9

Requested - Expected

Expected - Actual

Requested - Actual

$- $5,000 $10,000 $15,000 $20,000 $25,000

$5,600

$15,822

$21,350

Requested vs . Expected vs. Actual

Difference