visualize this urbanext2013final
TRANSCRIPT
Before we begin…..
Why are you here today?
What are your goals for your Extension Programming?
Write em’ down
IT’S A VISUAL WORLD
Amy HaysKaren JeannetteStephen Judd
What We Already Know…
Communicating the Value Proposition
Nielson Norman Group – http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
Can you peak their interest in less than 10 seconds?
Community
Inspire/Invite
Crowd source
Reflect Uniqueness
CREATE/CURATE
Tools to Create
Share
Unique Sets
How Can Visual Media Help Us Achieve Our Goals?
CONVEYUnique Message
Visually RichFormats
Relate toUsers
OBJECTIVESGOALS
“ENCOURAGE SMALL SPACE GARDENING”
Examples in Action
Objectives/G
oal
…there are many options for raised beds
•Materials• Wooden• Plastic composites• Metal troughs
•Arrangements• Varying shapes and sizes, 4x8
rectangular often std.• Space for accessibility• between rows• height
Now what do you remember?
What about a more VISUAL way?
…there are many options for raised beds
Now what do you remember?
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Listeningonly
Seeing only
Seeing and hearing
The average human learns more when information is given both
orally
and visually
Ways Visual Media Conveys Our Unique Message
Grab our Attention - Generate Awareness
?How-to Information
See connections and relationships in big
picture
Convey Storylines
Shareable
Address People’s
Questions
Overcome Information Overload
Cooperative Extension has always been in the business of creating rich learning environments.
Result demonstrations are the cornerstone of Cooperative Extension outreach.
How do you create innovative experiences that compliment traditional outreach but stimulate the senses to embed learning
lessons through a rich visual online environment?
What We Already Know…
• Visual experiences are the preferred way to experience information– Learn by looking– Eyes are constantly receiving, evaluating, and
summarizing information– When you read, you create visual images of the
concept in your mind
What do we do well?
Teaching and training Publishing
4th Dimension
It’s EASY (LOL)
• Remember what we KNOW– Value of visual experience– Value Proposition– Value of Cooperative Extension
outreach
Remember the 3 C’s
Convey – what is the idea you want others to adopt?
Curate – there are 100’s (literally) of sources of information – YOU sort and select the BEST set of information for you audience
Community – Create the environment where people can gather around the idea.
Using Pinterest for Professional Development
Pin to Win!
PINS
Power of the PIN• Pin’s allow comments
• Pins show who “repinned” or “favorited” a picture
• On click, pins lead to original sources
Pins are Organized to Boards
BOARDS
Group Pinboards
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Make Pinterest Work for Programming
• Create a User/Business ID that represents your programs (example: Harris County Cooperative Extension) – Branding
• Make boards that follow your programming– Be explicit : Diabetic recipes, gluten free eating,
community gardening, composting• Use it to curate information – organize and
collect information across the web
Learn More….
• Series of Blog posts related to CES and Pinterest http://amyehays.blogspot.com/
• Webinars on http://learn.extension.org – Keyword Pinterest
Snap a picture, no worries about notes!
Very Important!
If Pinterest is one of the FASTEST growing social networks AND its based on being able to “pin” images….
MAKE SURE YOU’RE WEBSITES ARE PIN “ABLE”
Invite and Inspire Participation with Shareable Images
Made with PowerPoint, Save as Pictures
Add filters to photo’s to enhance or “fun” the experience
http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/
Uses #hashtags and other common social media practices
Photo mapping capabilities
‘Shares’ (‘plays’ nice) with other social networks
Ideas for Programming
• Invite your community to Instagram their “favorite places”
• Weight Loss program – photo log your meals (research supports that if you see and report what you eat, you tend to identify and modify food choices)
• Urban revitalization – where should it occur? Challenge your constituents to submit pictures (create a #hashtag)
Other Ideas for Incorporating Visual Que’s into Programming Efforts Online
Example – Links vs. VisualEngagement on
meh
awesome
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Example - Outreach areas in
unique sets
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Example –Vine
Short video
taken on the go
https://vine.co/v/bxuQ0j5bIKb
Ron Wolford (@urbangarden) Scoop.It
Reasons My Kid is Crying
http://reasonsmysoniscrying.tumblr.com/
Example –
INFOGRAPHICS
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Doddle Lecture – taking complex ideas and making them understandable
http://www.duarte.com/blog/want-your-data-to-go-viral-make-it-visual/
CONVEY
CREATE/CURATE
Community
GOALS
+ ENGAGEMENT
RESOURCES