visualmerchandising pptpdf-110103065602-phpapp01
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VISUAL MERCHANDISINGBy: Patricia Lorente & Olivia Llagostera
“L’étoile”
STORE
Multi brand store
Style
-Elegant, young, vintage look, rock style, cutting edge sense ofstyle, sophisticated fitted pieces, basics.
Six brands:
- Maje, RVCA x Erin Wasson, Patricia Nicolas (Jewellery), Bird byJuicy Couture, All Saints, American Vintage
Location
- El Borne
BRANDS
RVCA x Erin Wasson
American Vintage Bird by Juicy Couture
Maje
All Saints
Patricia Nicolas
PRODUCTGarments
-Large offer (Total look)
-Skinny jeans, fitted pants, cardigans, leather jackets, t-shirts,jumpsuits, shoes, sweaters, vests, shirts, leggings, jewellery
Colors
-Black, grey, white, gold, silver, blue, nudes, red, khaki, navy blue.
Prints
- Floral, checks, stripes, animal prints.
Decorations
- Fringe, studs, sequins, images, lace.
TARGETDemographic profile
Age: 18 - 30 years old
Gender: Female
Occupation: Students - part time jobs
Income: Middle-upper income or depend on parents
Hobbies/activities: Fashion, art, design, reading, traveling, music,movies, books, going out.
Music: The XX, Metric, Coco Rosie, Bat for Lashes
Where do they shop? Maje, Topshop, COS, Vintage shopping,boutiques in Borne, Zara, H&M.
Shopping drivers: Design, innovation, style.
INTERIORMeasures
- 100m2 store and 50m2 Stock area.
Ambiance
-Cozy, elegant, sophisticated, vintage looking
Decoration
-Black / dark grey painted walls
-Dark wooden floors
-Torn wallpaper
-Black & White pictures, Vinyl, mirrors
Furniture
-Rococo style
-Table, Chairs, sofas
INTERIORFitting rooms
- Stainless steel doors, mirror, chair
Music
-Coco Rosie, Metric, Bat for Lashes, The XX
Lighting
-Chandeliers, built in lights in the ceiling
Scent
-Diptyque candles around the shop
Staff
-Nice, friendly and polite
-Wearing clothes from the store
-Aware of the product
STORE IMAGE
- Fashion model
- USA
- Internationally known
- Personal style matches our product
- Early adopter
- Followed by many people
DREE HEMINGWAY
MERCHANDISING SRATEGY• Clear look - not too much•Long table at the entrance- Vinyl-Books-Movies-Magazines
• Divided in different rooms- Rack (lateral hanging)- Table- Chair- Light- Interior mannequins- Wooden hangers- Two sizes per garment: S and M
MERCHANDISING SRATEGY
Catalogue- Model (Store image) mixing brands
Shopping bags-Cotton bags-Re-usable
• Change of windows display every twoweeks- Similar theme, just new garments- 8 changes per season
MERCHANDISING SRATEGY
MajeRVCA
x Erin Wasson
Patricia Nicolas
Birdby Juicy Couture
American Vintage
All Saints
WindowsChanging rooms
Entrance
WINDOWSMannequins
-Atrezzo mannequins (reallooking)
Look
Hair: Long wavy brown hair,short bob with fringe.
Make up: Simple make up, dakreyes
-Rock style look, rebellious, fun,sexy and strong
Decoration
-Background torn wall paper,chairs and the mannequins.
ACTIONS (communication)Magazine
-Fashion, art, design (i-D, Architectural Digest, Vogue)
Internet
- Facebook, Twitter, other blogs
Blog
- Lifestyle blog
- Music events, movies, places to go.
Website
- New arrivals, trends, brand and product information
- Online buying.
Thank You!!