The Future of TV Advertising,

A Beet.TV Leadership Forum & Series at Cannes Lions 2016 Presented by true[X], hosted by OMD

Beet.TV forged an exclusive relationship with OMD and the Omnicom Group for an extraordinary activation at Cannes Lions. Beet.TV was hosted at the media agency’s beach-side pavillion called the OMD Oasis. From there, it organized a session a high-profile session and interviewed industry leaders from OMD, TBWA, DDB, USA Today, Washington Post, Turner, Fox, CNN and many others. The program was sponsored by true[X], a division of Fox Television. The sponsor was associated with the series by various means ranging from inclusion in the leadership session, company executive interviews, listings on all OMD promotional material, promotion via Beet and its social channels and association via pre- and post-roll, banners and retargeting. Moreover, the sponsor was recognized in all the posts. The 25-part series was widely syndicated and shared. Some of that syndication is reported in this document. Videos appeared on Beet.TV, Huffington Post, AOL and others. The videos also played on the Beet Twitter feed. The videos have been promoted via email blasts, banners, retargeting. The series has gotten some 60,000 video views and article pages have gotten some 200,000 views. Social interactions and marketing impact via retargeting have reached 400,000. Many of the videos continue to be viewed, with the sponsor’s logo in the post-roll. Here are the key elements: Landing Page: http://www.beet.tv/category/future-of-tv-advertising Leadership Event Page: http://www.beet.tv/the-future-of-tv-advertising Interviewees: Page 2 Visuals: Pages 3-5 Videos & Syndication: Pages 6-12 Tweets & Retweets: Pages 13-18

Interviewees: Jez Frampton – Global CEO, Interbrand Group

Slavi Samardzija – Global CEO, Annalect

Joe Marchese – President, Advanced Advertising, Fox Networks Group

Monica Karo – CEO, OMD USA

Winnie Palmer – Director, Digital Marketing & Media, EMEA, Hewlett Packard Enterprise

Nikki Mendonça – CEO, OMD EMEA

Troy Ruhanen – President & CEO, TBWA Worldwide

Chad Stubbs – VP, Marketing, Pepsi

Wendy Clark – CEO, DDB Worldwide, North America

Sharon O’Sullivan – EVP, Ad Sales, Discovery Communications

Lisa Utzschneider – Chief Revenue Officer, Yahoo

Anderson Cooper – Journalist & CNN Anchor

Jeff Zucker – President, CNN Worldwide

Gwyneth Paltrow – Founder & Chief Creative Officer, goop

Ben Winkler – Chief Investment Officer, OMD

Matt Spiegel – SVP & GM, Marketing & Technology Solutions, MediaLinks

Cheuk Chiang – CEO, Asia Pacific, Omnicom Media Group

Mainardo de Nardis – CEO, OMD Worldwide

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Visuals: Pre-Roll:

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Banners (as seen on Beet.TV):

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Videos: Video 1: Headline: OMD’s de Nardis Searches For Authenticity At The Cannes Oasis

Beet.TV: http://www.beet.tv/2016/06/16cannesomdnardis.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-omds-de-nardis-sear_b_10587540.html YouTube (OMD EMEA): https://www.youtube.com/watch?v=Mz8uJHDSyj4 Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-5767415de4b05cec82b6fc72?context=SH:SHW519084602:PL7459:1466385565717 Video 2: Headline: Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia

Beet.TV: http://www.beet.tv/2016/06/16cannesomgchiang.html

Additional Syndication: YouTube (OMD EMEA): https://www.youtube.com/watch?v=3RomtBbybpg Facebook (Omnicon Media Group Asia Pacific): https://www.facebook.com/OmnicomMediaGroupAPAC/posts/484475235082473 Video 3: Headline: MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices

Beet.TV: http://www.beet.tv/2016/06/matt-spiegel-2.html

Additional Syndication: Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-576859ffe4b05cec82b9be00?context=SH:SHW519084602:PL7459:1466548438669 Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154544422415820 Video 4: Headline: Fox’s Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads

Beet.TV: http://www.beet.tv/2016/06/joe-marchese-2.html

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Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-foxs-marchese-givin_b_10690698.html Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154275946670820 Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-57683da0e4b05cec82b958ef?context=SH:SHW519084602:PL7459:1466548474015 Video 5: Headline: OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction

Beet.TV: http://www.beet.tv/2016/06/ben-winkler.html

Additional Syndication: YouTube (OMD EMEA): https://www.youtube.com/watch?v=ysPiqMxmrCA Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-57683d9fe4b024a0e8674f28?context=SH:SHW519084602:PL7459:1466548473554 Facebook (OMD Worldwide): https://www.facebook.com/OMDWorldwide/posts/985329421588268 LinkedIn (true[X]): https://www.linkedin.com/company/true[X] Video 6: Headline: Gwyneth Paltrow at Cannes Lions: Creating a ‘Resonant’ Brand

Beet.TV:

http://www.beet.tv/2016/06/gwyneth-paltrow-at-cannes-lions-creating-a-resonant-brand.html

Additional Syndication: Brandchannel: http://brandchannel.com/2016/06/24/cannes-lions-goop-gwyneth-paltrow-062416/ Facebook (Omnicom): https://www.facebook.com/OmnicomGroupInc/posts/695565397249622 Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-576a6237e4b0a1d8c0dc7feb?context=SH:SHW519084602:PL7459:1466590528328 Video 7: Headline: Don’t Be Greedy With Consumers, Says Resurgent PHD’s CEO Cooper

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Beet.TV: http://www.beet.tv/2016/06/16cannesphdcooper.html

Additional Syndication: LinkedIn (true[X]): https://www.linkedin.com/company/true[X] Video 8: Headline: Discovery Joins Fight-Back As Consumers Shun ‘Egregious’ Ads

Beet.TV: http://www.beet.tv/2016/06/16cannesdiscoveryosullivan.html

Additional Syndication: AOL UK: http://discover.aol.co.uk/video/sharonosullivan-5768d823e4b05cec82baea8f/ LinkedIn (OMD Worldwide): https://www.linkedin.com/company/omd Video 9: Headline: CNN Chief Zucker: With Original Programming, Not Just A News Network

Beet.TV: http://www.beet.tv/2016/06/jeff-zucker.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-cnn-chief-zucker-wi_b_10690692.html Video 10: Headline: Anderson Cooper: People Should Consider The Sources Of Their News Feeds

Beet.TV: http://www.beet.tv/2016/06/anderson-cooper.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-anderson-cooper-peo_b_10626930.html YouTube: https://www.youtube.com/watch?v=u4Wsv4lHtGM Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154544422415820 Video 11: Headline: Yahoo Steps Up Content Marketing Game With ‘Storytellers’ Offering

Beet.TV: http://www.beet.tv/2016/06/lisa-utzschneider.html

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Additional Syndication: Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-5771349ca623785e72b5b3f8?context=SH:SHW519084602:PL7459:1467111022897 Video 12: Headline: Cannes Panel w/ FOX’s Joe Marchese: Choosing Consumer Ad Choices And Other

Dystopian Scenarios

Beet.TV: http://www.beet.tv/2016/06/omd-panel.html

Additional Syndication: Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154544422415820 Video 13: Headline: Native Ads Don’t Scale Well, Fox’s Marchese Says

Beet.TV: http://www.beet.tv/2016/07/16cannesfoxmarchese-2.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-native-ads-dont-sca_b_10863220.html LinkedIn (true[X]): https://www.linkedin.com/company/true[X] Video 14: Headline: DDB’s Wendy Clark: Intelligent Data is Key

Beet.TV: http://www.beet.tv/2016/07/ddb-exec.html

Additional Syndication: LinkedIn (true[X]): https://www.linkedin.com/company/true[X] Video 15: Headline: Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese

Beet.TV: http://www.beet.tv/2016/07/16cannesfoxmarchese-3.html

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Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-belief-in-better-ad_b_10932334?utm_hp_ref=business&ir=Business&section=us_business Video 16: Headline: Music Is the Perfect Marketing Companion, Pepsi’s Stubbs

Beet.TV: http://www.beet.tv/2016/07/cannes-pepsi-stubbs.html

Additional Syndication: Video 17: Headline: To Attract Talent, TBWA Using Impact-Based Staff Review Metric

Beet.TV: http://www.beet.tv/2016/07/troy-ruhanen-true[X].html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-to-attract-talent-t_b_10932352.html AOL On: http://on.aol.com/video/to-attract-talent-tbwa-using-impact-based-staff-review-metric-577bb88d76a60532b4ed86df?context=PC:news:PL6333:1448242450240 AOL Beyond the Horizon: http://on.aol.com/shows/beyond-the-horizon-shw519084602-577bb88d76a60532b4ed86df?context=SH:SHW519084602:PL7459:1468261154998 Video 18: Headline: OMD’s Mendonca: Authentic Purpose Marketing Key To Brand Survival

Beet.TV: http://www.beet.tv/2016/07/nikki-mendonca.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-omds-mendonca-authe_b_11054446.html YouTube (OMD EMEA): https://www.youtube.com/watch?v=LoCRsBtwwM8 Video 19:

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Headline: Innovation & ‘The Machine’: Hewlett Packard’s Palmer explains

Beet.TV:

http://www.beet.tv/2016/07/innovation-the-machine-hewlett-packard-enterprises-palmer.html

Additional Syndication: Video 20: Headline: As Media Currencies Change, Marketer Options Multiply: OMD’s Karo

Beet.TV: http://www.beet.tv/2016/07/monica-karo.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-as-media-currencies_b_11087108.html LinkedIn (OMD USA): https://www.linkedin.com/company/omd-usa Video 21: Headline: Advertisers Are Thieving From Users, Too: Fox’s Marchese

Beet.TV: http://www.beet.tv/2016/07/16cannesfoxmarchese.html

Additional Syndication: Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154487575350820 Video 22: Headline: The Three Views You’ll Hear About Data, According To Annalect CEO

Beet.TV:

http://www.beet.tv/2016/07/the-three-views-youll-hear-about-data-according-to-annalect-ceo.ht

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Additional Syndication: Annalect: https://www.annalect.com/beet-tv-three-views-youll-hear-data-according-annalect-ceo/ Facebook (Annalect): https://www.facebook.com/annalectgroup/

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Video 23: Headline: New Interbrand Report: What The ‘Breakthrough Brands’ Are Doing Right

Beet.TV: http://www.beet.tv/2016/07/jez-frampton.html

Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-new-interbrand-repo_b_11298126.html

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Example Tweets and Retweets (a selection):

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