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2015 ANNUAL WORLD REPORT

2 32015 Annual World ReportVita Global, Inc. 2016 Quinquennial Report

Vita Global is at the forefront of ground-breaking sustainable solutions to end poverty: we believe a key component of economic development is providing entrepreneurs access to global markets.

We had the privilege of advising award-winning global entrepreneurs on financial management and business growth strategies; including traveling to Capetown, South Africa, for our fourth consecutive African trip to advise women owners of small and medium sized enterprises (SMEs).

On behalf of WEConnect International and sponsorship by ExxonMobil Foundation, our Monitoring & Evaluation work for WEConnect International

provided a framework to measure and track their progress in connecting women owned SMEs to U.S. corporation supply chains.

Simply put, we help for-profits make money with a purpose and help nonprofits position themselves for more funding to increases their impact.

We are very excited to report that we became a Benefit Corporation (registered in Virginia) and a Certified Benefit Corporation®! We wanted to ensure

Vita Global uses the power of business to solve social and environmental problems for generations to come.

We want to thank you for your belief in us and the limitless opportunities we provide to entrepreneurs across the globe.

Letter from the Founders

COLLEEN DYBLE, MA

Founder & Principal

PORTLAND A REED, JD

Co-Founder & Head of

Global Solutions

“I believe that you are so unique that if you don’t do what you were designed to do on this earth, it won’t get done.”

PORTLAND A REED, JD

In 2015, Vita Global

became a Certified

B Corp®.

2015 ANNUAL WORLD REPORT

Vita Global, Inc., made significant strides as a company in 2015. We experienced a year of harvest after years of sowing seeds into our dream of wanting to help alleviate extreme poverty.

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Table of Contents

Letter from the Founders

Message from the Principal

This Year’s Highlights

Solutions That Work: Business Startups

Solutions That Work: Business Transformation

Solutions That Work: Business Expansion

Solutions That Work: B Corp® Certification

Success in Numbers

Vita Global Gives

Vita Global Volunteers

Golf: The Game of Life

Executive Team & Global Partners

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5

6

8

9

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20

21

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2015 ANNUAL WORLD REPORT

WATCH VIDEO

Why Vita Global ExistsVita Global is a Social Impact

Advisory Company that

promotes using business for

a social good by equipping

entrepreneurs with 21st

century tools they need to

be successful. We advise

businesses and organizations

who contribute to economic

development; including

improving the quality of life for

their workforce, their families,

the local community and

society at large.

FURTHER READING

Certified B Corporations® Using Business As A Force For Good

Social Impact Advisory Firm, Vita Global Inc. Awarded B Corporation® Certification

Vita Global Website

My influences growing up were my grandfather who shared his world travel experiences and my father who modeled how to empower people.

I remember my father asking me as a young professional, “What are you doing to alleviate global poverty?” Consequently, I spent my entire career addressing his question.

Even though I had a big vision, I am still amazed how in 5 years, we have formed a global company that is employing people from around the world and engaging in projects of impact! This journey has not been without major sacrifices, and I appreciate how my family provided me with encouragement and support during difficult times. Thanks to those who joined Vita Global and helped propel it to the unique status we enjoy as a Certified Benefit Corporation®.

Vita Global is part of my legacy. I want to help shape the next generation of entrepreneurs who are in-tune to the deep needs in the world, motivated by a purpose greater than themselves, driven by values, and engaged in using their businesses to collaborate with others to create a better life in the world around them. I am humbled. I feel so lucky to have the opportunity to engage in such life changing work.

COLLEEN DYBLE

Founder & Principal, Vita Global, Inc.

MESSAGE FROM THE PRINCIPAL

“Lasting impact starts with

developing a relationship

with the person that you

are engaging. This allows

you to work together

to identify the key

intervention that empowers

and enables a person to

realize their potential and

be the protagonist of their

own story.”

COLLEEN DYBLE

Message from the Principal

2015 ANNUAL WORLD REPORT

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2015 ANNUAL WORLD REPORT

WE BECAME A #BCORP!

On September 27, 2015, we signed a B Corp® Declaration of Interdependence which declares that we not only want to be the best IN the world, but we want to be the best FOR the world!

WECONNECT INTERNATIONAL

In 2013, the Clinton Global Initiative set out on a mission to bring together leaders from the business, government, and civil society sectors to develop solutions for economic growth, long-term competitiveness and social mobility for countries around the world. Our global partner, WEConnect International, outlined how Vita Global’s M&E work helped them achieve a five-year Clinton Global commitment to connect women entrepreneurs to global supply chains in just two years! Our work

with WEConnect International is in key areas of women’s economic empowerment in nearly 20 major markets.

VITAL VOICES GLOBAL PARTNERSHIP

For the third year in a row, Vita Global, traveled to Africa to train women business owners of small and medium enterprises in strategies for addressing key obstacles to growth and enhancing their leadership impact as part of Vital Voices’ VV GROW program. Vita Global also designed and taught a 10-week financial management course as part of their VVLead program.

KEYNOTE SPEECH AT TEMPE

CHAMBER OF COMMERCE

Vita Global Co-Founder Portland Reed was a keynote speaker at Tempe Chamber of Commerce’s 20th annual Women in Business Conference sponsored by APS Energy Company and Edward Jones. Portland officially introduced Vita Global to Arizona as she shared our values through a personal epiphany.

This Year’s Highlights

Watch the WEConnect International Video

“I...read amazing things about [Vita Global] and particularly your financial management course! One of our fellows said it was absolutely transformational for her, and it shifted her mind 100% regarding financial management. You rock!”

SENIOR PROGRAM MANAGER AT VITAL VOICES GLOBAL PARTNERSHIP

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TALI GRINSHPAN, GLASS ARTIST

We formed a new company for Tali Grinshpan, a glass artist and native of Tel Aviv Israel. Tali is now showcasing her amazing art in galleries in San

Francisco and across the world. Tali followed her dream and believes in the limitless opportunities that await her!

Solutions That WorkBusiness Startups

Solutions That WorkBusiness Transformation

SOLUTIONS THAT WORK / BUSINESS STARTUPS

ETHIOGREEN

We trained and coached EthioGreen’s Rahel Moges in business growth strategies as part of the Vital Voices Global Partnership’s VV GROW program and assisted her in pitching her business to investors.

EthioGreen is a registered import/export company located in Washington, DC, featuring wholesome fresh produced and grown products from Ethiopia to health and wellness conscious consumers.

Our expertise is establishing new businesses and organizations using simple and tailored solutions to help startups avoid common pitfalls.

We are specialists in transforming businesses into profitable social impact companies by implementing easy to use cloud based solutions that ensure sustainable growth.

SOLUTIONS THAT WORK / BUSINESS TRANSFORMATION

VV GROW SPOTLIGHT

EthiogreenRahel Moges of Ethiogreen (center left) wins Innovation Business Plan Award in January 2015. This is

why we love what we do!

CLIENT SPOTLIGHT

Tali GrinshpanTali’s art is being featured in exhibits across the world. Her collections were chosen for display at the

prestigious International Exhibition of Glass in Kanazawa, Japan.

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21st National Conference in DC. The ECDC is dedicated to resettling refugees, promoting cultural, educational, and socio-economic development in the refugee community in the United States.

CHRISTIAN CONNECTIONS FOR

INTERNATIONAL HEALTH

We migrated Christian Connections for International Health’s (CCIH) data onto the Google Productivity Suite™ to facilitate real-time collaboration and communication. CCIH advocates for a world where all, without bias, have access to basic health and prevention services.

APPLETON MONTESSORI SCHOOL

Through a project with Vital Voices Global Partnership in Tanzania, we assisted Benny Kittakah, Founder & CEO of Appleton Montessori School in Nairobi, Kenya, with strategies for enhancing her social media presence as a way of growing her business. Her school prepares kids ages 2–6 to be successful and responsible citizens for the future.

ETHOPIAN COMMUNITY

DEVELOPMENT COUNCIL

We collaborated with Waterstone Consulting to facilitate a Management workshop for the Ethiopian Community Development Council (ECDC) for their

We were so happy for what [Vita Global] did for us and how you responded to the initial problems.

—Kathy Erb, Communications Director, CCIH

CLIENT TESTIMONIAL

VV GROW SPOTLIGHT

Indigi DesignsVita Global advised Indigi Designs in 2014 as part of the VV GROW program. The result: Indigi has

more than doubled its staff and landed major buyers. Colleen was thrilled to see her products for sale

in the Johannesburg airport. Congrats, Natalie!

SOLUTIONS THAT WORK / BUSINESS TRANSFORMATION

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2015 ANNUAL WORLD REPORT

VITAL VOICES GLOBAL

PARTNERSHIP

Vital Voices Global Partnership’s mission is to invest in women leaders who improve the world. They search the world for a woman leader with a daring vision. They then partner with her to make that vision a reality. Through long-term investments that expand her skills, connections and visibility, they accelerate her efforts. Vita Global has been partnering with Vital Voices Global Partnership since 2012. They have two fellowship programs: VV GROW and VVLead.

VV GROW

Vita Global was contracted by Vital Voices Global Partnership for their training services in business growth planning, which were implemented during the VV GROW fellowship 2015–16 in Cape Town, South Africa. The VV GROW fellowship is a highly-competitive year-long accelerator program for small- and medium-sized businesses. The VV GROW Spotlight highlights some of the fellows Colleen trained, advised, and supported during the 2015–16 fellowship.

Colleen facilitated and implemented this training program in Nicaragua, Ghana, Tanzania and South Africa for small- and medium-sized enterprises (SMEs). The program includes business skills training, technical assistance, leadership development and access to global trade networks to grow their business.

VVLEAD

Vital Voices Global Partnership’s VVLead Fellowship Program today serves over 330 women business and organizaiton leaders from 75 countries. Vital Voices offers them a unique opportunity to be mentored, receive trainings tailored to their needs. Specifically, Vita Global developed a 10-week financial management course and continues to advise busineses interested in growth and expansion.

VVLEAD SPOTLIGHT

Mfariji AfricaVita Global advised Mfariji Africa who

was selected as a Fellow in a highly

competitive 3-year program through Vital

Voices Global Partnership. Specifically,

we assisted in the areas of financial

management, branding and establishing a

satellite office in the United States.

Two-thirds of uneducated people in

the world are girls. Consequently, Alice

Aluoch founded Mfariji to improve the lives

of Kenyan girls by teaching them life skills

so they can complete school. She recently

won a grant from Safaricom, the largest

mobile company in Kenya.

Great news! Alice was awarded the

Delaware prestigious Startup Africa Social

Entrepreneur of the year award. She is also

a recipient of a three-year fellowship from

VVLead (Washington, DC), which offers

training and mentorship to women who

are pioneering change for women and girls

in communities and countries across the

globe.

Alice is currently serving as Assistant

Producer for TEDx Wilmington and is also

a charter member of Wilmington University

Toastmasters club. Her professional

background includes working for several

technology firms as a network engineer

before following her passion and calling

towards helping Kenyan girls’ achieve

education. She strongly believes that

legacy is what we are remembered for,

and that includes how many lives we made

better than we found them.

SOLUTIONS THAT WORK BUSINESS TRANSFORMATION

VV GROW SPOTLIGHT

Fer-AlDespite being surrounded daily by gun shots, 2015 VV GROW Fellow, Samantha Sangwe, CEO of

Fer-Al, a high-end furniture and art gallery in Burundi, takes risks beyond comprehension to ensure

her business operations as a social good for her fellow Burundis. Thank you, Samantha! We are

honored to know you.

VV GROW SPOTLIGHT

Sosai Renewable Energies CompanyThe majority of rural populations in Nigeria

cook on highly inefficient and poorly

ventilated kitchens. Vita Global advised Sosai

Renewable Energies Company (Nigeria)

as part of the VV GROW program. Result:

Sosai Renewable’s ability to better articulate

their business strategy has resulted in a 20%

increase in revenue and the deployment of

more than 10,000 cook stoves, which not only

protect the environment, but improve the lives

of people living in rural communities.

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Solutions That WorkBusiness ExpansionWe are experts in how to grow your business. We perform financial and digital diagnostics and implement simple solutions designed to grow and expand your company or organization.

WECONNECT INTERNATIONAL

We are part of an initiative to connect women business owners to global opportunities with our global partner, WEConnect International.

We created the framework for thousands of female global entrepreneurs to connect to the global supply chain as outlined by the Clinton Global Initiative.

In 2013, the Clinton Global Initiative set out on a mission to bring together leaders from the business, government and civil society sectors to develop solutions for economic growth, long-term

competitiveness and social mobility for countries around the world. Vita Global was hired by WEConnect International, to help CGI achieve this five-year mission. WEConnect International outlined how Vita Global created the framework to monitor and evaluate these global entrepreneurs who we prepared to do business with companies who agreed to a $1.8 billion spend.

Good news! Vita Global helped them achieve this five-year Clinton Global commitment to connect women entrepreneurs to global supply chains in just two years!

CLIENT TESTIMONIAL

From WEConnect International“WEConnect’s network is comprised of corporations and women owned businesses from

95 countries. Since incorporating in 2009, WEConnect has trained 6,600 women business

owners, registered 3,900 in our global network, certified over 600 women owned businesses

and from 2013–2015 our global members tracked $3 billion USD spend with women owned

businesses.

“Vita Global’s work with WEConnect International has helped us tell our story with these

metrics. In 2013, Vita Global started working with us to track our outputs and standardize

our language and definitions around our theory of change and deliverables. Vita Global’s

hands on approach with our program staff in Washington, DC, and around the world made a

huge difference in our ability to measure our achievements in the field. That Vita Global can

communicate with our Latin American team in Spanish is a huge plus!

“As a result of Vita Global’s efforts, WEConnect International has a standard

methodology for our funders, which helped us streamline the proposal and reporting process.

We can now track and compare standard outputs on a monthly/quarterly basis, which helps

us effectively evaluate our work in the field and give support to make changes quickly.

Equally important is our ability to communicate our successes to corporate members, key

stakeholders and women owned businesses in the network.

“With Vita Global’s help we were able to deliver on a five year Clinton Global Initiative

commitment with multinational partners in just two years! By 2020, we expect to increase the

amount of spend with women business owners to $20 Billion USD or 2% of global spend and

the framework Vita Global helped us create will continue to assist us to help us measure and

track our success.”

—LIZ C. WHITEHEAD WEConnect International

2015 ANNUAL WORLD REPORTSOLUTIONS THAT WORK

CLIENT SPOTLIGHT

WEConnect InternationalWEConnect International helps women-

owned businesses succeed in global value

chains and identifies, educates, registers,

and certifies women’s business enterprises

based outside of the U.S. that are at least 51%

owned, managed, and controlled by one or

more women, and then connects them with

multinational corporate buyers.

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Solutions That WorkB Corp® CertificationVita Global assists businesses in joining a growing group of companies worldwide who are using business as a force for good.

KHAYELITSHA COOKIES

In 2015, Colleen Dyble advised Adri Williams, the Managing Director of Khayelitsha Cookies on B Corp® certification. They are committed to not only producing the best cookies in South Africa, but also radically changing the lives of everyone involved in their company.

IMPACT MAKERS

Vita Global joined Impact Makers (a Certified B Corporation®) and others to discuss the

“Fast Track to Certification” to local Virginia businesses in Richmond, Virginia.

SOLUTIONS THAT WORK 2015 ANNUAL WORLD REPORT

Vita Global believes that true impact lies at the intersection of our deepest passion and the world’s greatest needs.—Colleen Dyble, Founder & Principal

2015 ANNUAL WORLD REPORT

CLIENT SPOTLIGHT

Impact MakersFrom impactmakers.com:

Impact Makers is a for profit Virginia benefit

corporation that is committed to helping

members of the community by contributing

100% of its net profits to charities over

the life of the company. Labeled “social

entrepreneurship” or “public-private

partnership” in academic, business and

political circles worldwide, the idea is not

new, but real-life implementations are rare

indeed. Impact Makers is pioneering the

application of this concept through an

innovative new business model.

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2015 ANNUAL WORLD REPORT

COUNTRIES REPRESENTED BY VITA GLOBAL STAFF

AFGHANISTAN

ZIMBABWE

ARGENTINA

GUATEMALA

INDONESIACOLUMBIA

LIBERIA

BRAZIL

ISRAEL

EGYPT

KENYA

MALI

UGANDA

SOUTH AFRICA

NIGERIA

MEXICO

UKRAINE

TANZANIA

SENEGAL

BURUNDI

GHANA

INDIA

EMPLOYEES IMPACTED

COUNTRIES IMPACTED

6

952

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In 2015, Vita Global employed 8

people from 6 countries across

Africa, Asia, Europe, North America

and South America; three of which

launched their own businesses.

Vita Global advised and trained 45 global

(non-profit and for-profit) entrepreneurs,

impacting a total of 952 employees.

In 2015, Vita Global impacted

23 countries through their

groundbreaking work.

Success in Numbers

SUCCESS IN NUMBERS

CAMEROON

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Vita Global Gives Vita Global VolunteersIn 2015, Vita Global donated a percentage of its gross revenue to social causes that align with its mission as a Certified B Corporation®.

Vita Global believes that giving back goes beyond financial contributions. In 2015, Vita Global committed to spending a minimum percentage of time to community service and pro bono work.

2015 ANNUAL WORLD REPORT

Above: Portland Reed (third from right) of Vita Global with volunteers from Let’s Dare to Care.

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Golf: The Game of Life

IMPACTFUL STORY

I started playing golf to obtain a level of competency of a game my grandfather encouraged me to take up before he died in 1985. What I did not anticipate was the life lessons, friendships and business contacts that would ensue.

LIFE LESSONS

Amazing how trying to hit a little white ball in a small cup many yards away could be life changing. You see, golf is a complicated sport and it is inevitable that you will hit a shot that doesn’t do what you intend (how surprising, huh?).

My reaction to the “imperfect” shot revealed how uneasy I feel and act when things don’t go my way. I would never say it out loud to anyone; but my secret desire is that when I hit the ball of life, I want it to go where it will make me happy so my next shot is easier.

Guess what? Life doesn’t turn out the way we intend many times and it’s our reaction to these “shanked” balls that determines our ability to overcome obstacles.

FRIENDSHIPS

I can tell you without question that the amazing social exchange that happens during a round of golf cannot be properly expressed in this article. What I can tell you is a bond is taking place as we grapple together with our inner selves around this crazy game for nearly five hours! The friends in the pictures helped me see things differently in areas of my life that I tend to be closed about and for that I’m grateful.

BUSINESS CONTACTS

It is true that business is taking place on the golf course. I met my nutritionist, personal trainer, massage therapist and clients through this amazing game!

Conversely, the game is so revealing of one’s personality that I made decisions NOT to do business with a person due to their behavior on the course. The game of golf reveals character and you can get an idea of how a person does business by watching how they handle the stress of this game! Me included!

Life doesn’t turn out the way we intend many times and it’s our reaction to these “shanked” balls that determines our ability to overcome obstacles.

GLOBAL PARTNERS

VITA GLOBAL EXECUTIVE TEAM

CONTACT VITA GLOBAL

COLLEEN DYBLE

Founder & Principal of

Global Solutions

PORTLAND A REED

Co-Founder & Head of

Global Solutions

JOHN SHABAAN, JR.

Google Cloud Specialist

Indigo Consulting

EvolYOUtions Co.TM

Creative Services Just 4 U

ADP2

Vita Global, Inc.

Email info@vita-global.com

Telephone +1 202 596 VITA (8482)

Website vita-global.com

a j b x a j b a j

Co-founder Portland Reed is an avid golfer thanks to her grandfather. This article expresses the impact the game has had on Portland and others in her life.

by Portland A Reed

24 Vita Global, Inc.

The two most important days in your life are the day you are born

and the day you find out why.

MARK TWAIN