Vitafoods Europe 2018a&r insights

© a&r 2018

Vitafoods Europe 2018

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Vitafoods Europe is a 3-days event where the nutraceutical supply chain comes together todo business. It takes place once a year in May in Geneva (Switzerland)

The trade show providers visitors the chance to scout for ingredients, raw materials, foodsupplements as well as services to support their business

We hope you had the opportunity to meet our experts

a&r is a habitué of this trade show. In 2017 we received the prestigious NutraIngredients Award 2017 in the category “Service Provider of the Year“

Summary§ Provide a&r experience during Vitafoods Europe§ Identify the main key drivers of the nutraceutical market§ Share some examples of innovative products and ingredients

which caught our eye during scouting activities

© a&r 2018

Vitafoods through a&r eyes

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§ Collagen was one of the buzzwords at this year’s Vitafoods Europe. We have seen a rise of collagen-containing food supplements for health and beauty, with many brands exploring innovative delivery formats including soft chews and gummies.

§ Another big trend was algae. They could be found as raw materials, algae derived isolated compounds (Astaxanthin e.g. AstaZine™ from BGG (Switzerland), or algae oil extracts e.g. Omegavie® DHA 650 algae from Polaris (France). An interesting final product containing blue-green microalgae was Smart Chimp (France), a spirulina-based beverage with a natural blue color which is now available in three additional flavors (original, pear and raspberry).

§ The interest in grasses also seems to be increasing. These are available in powder formats, e.g. Purasana Super Green Grass juice powder mix from Purasana (Belgium), but also as drinks. Another interesting brand for whole food powders was a blend of fruit and vegetables which, when mixed with water, provides the recommended serving of fruit or vegetables in a convenient format (TruServ™ organic from FutureCeuticals, USA).

§ Natural sources for vitamins and minerals are also gaining more and more importance.§ Other interesting ingredients which are on the rise are fermented extracts such as Extracyan® (Ferlux, France), a fermented

bilberry (Vaccinium myrtillus L.) extract standardized to cateco-anthocyanidins which improves visual acuity; or an EU novel food approved vegetarian glucosamine branded product - GlucosaGreenDF™ (TSI Health Sciences Ltd, UK) - produced using a direct fermentation process.

§ The use of confectionary was another big trend. Brands are using healthy confectioneries to drive innovation. This was already observed last year but to a lesser extent. Brands are exploring delivery forms such as chocolates, jelly sticks, and gummies to bring innovation to their products. We also found other innovative food supplement formats in this segment such as popping sticks or ice pops that deliver multivitamins.

Insights

© a&r 2018

Vitafoods through a&r eyes

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§ Sustainability was also showcased across the show. Consumers are demanding more transparency within products, searching for brands that they can trust and that have an environmentally friendly approach and consider animal welfare. We saw a steady rise of vegetable proteins, not only pea protein (such as e.g. Empro® E 86 HV from Emsland-Stärke GmbH), but also new vegetable protein concentrates like Luzixeen (Luzerne Recherche Developement), an innovative EU Novel Food ingredient from alfalfa leaf.

§ Continuing an ongoing trend, “natural” and “organic” were also words often found in ingredients and products. § Brands are also investing more in clinical research to support the health benefits of their products.§ Hemp products are gaining more and more interest in the food arena, although the regulatory situation of CBD containing

products is not yet solved. Extracts of Cannabis sativa L. in which cannabidiol (CBD) levels are not higher than the CBD levels in the source Cannabis sativa L. are novel in food. Hemp oil (without CBD) obtained by cold-pressing the seeds or other plant parts does not require pre-market authorization as hemp oil was consumed in the EU to a significant degree before 1997.

§ As already noticeable in the last editions, sports nutrition continues to move mainstream. Sport nutrition is no longer a niche and brands are actively exploring this segment with cutting edge sports nutrition and functional ingredient solutions deliveringinnovative, on-the-go functional foods and beverages. An example for a branded ingredient in this segment is Zynamite® from Nektium Pharma (Spain), which is a clean-label replacement for caffeine to enhance exercise capacity and improve physical and mental performance without negative side effects.

Insights

© a&r 2018

Nutraceutical market

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Health and well-being products with scientific and clinical

supporting data

Prevention rather than treatment approach e.g. for mental support.

Food supplement for inner beauty.

Environmental and ethical responsible brands

Flagship: Sustainability and Clean labels From sourcing of raw materials through the supply

chain ending on the packaging.Products and ingredients having added value if they are from a natural source, organic, without artificial colors or flavors, without preservatives,

non-animal derived, etc. => products that consumers can trust.

Functionality and ConvenienceConsumers life’s are getting busier and mobile. On-the-go products are on the rise. Saving TIME is an

asset. Consumers demand different delivery formats e.g. by using confectionary as delivery

formats for nutraceuticals.

PersonalizationSmarter, tailor-made solution based on technology.

Brands that can provide consumers with “an experience” rather then just a product.

Consumers play central role

Key drivers for Innovation - What drives sales?

© a&r 2018

Brand examples per key market driver

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Health and well being products with scientific

and clinical support

Beauty from within

Probiotics

Environmental and ethical responsibility

Sustainability and clean labels

Naturally derived

vitamins and minerals

Alternative protein sources

Natural coloring

Functionality and

Convenience

Innovative delivery systems and packaging

Personalization

Personalized solutions

During our scouting activities we came across very interesting and innovative products and/or ingredients that fit the key market drivers presented before. We selected a few brands that caught our expert eye.More information in the following slides.

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Beauty from within

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Ellactiva Collagen & Energy with orange flavor and zincInnovative delivery form with bioactive collagen peptides®, vitamin C, Chromium picolinate and prebiotic fibre for a visible skin benefit . With approved health claims and clinically supported ingredient for good looking skinSupplier: Oxford Pharmascience Limited, UKGalenic form: soft chewsRegulatory status: FShttps://www.ellactiva.co.uk/collagen-energy

Vitasip Beauty Collagen ComplexInnovative delivery format, as a drinking straw, with a specific formulation of collagen, hyaluronic acid and a mixture of vitamins and minerals. With approved health claims to support normal function of the skin. Available in two different flavors.Supplier: Vitecer Kft., HungaryGalenic form: strawsRegulatory status: FShttp://vitecer.hu/en/supplements/vitasip-beauty-collagen-complex/

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Probiotics

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Pro-DermaUnique combination of bacteria (Lactobacillus platarum DSM24837, L. reuteriDSM25175 and L. rhamnosusDSM25568), zinc, copper, chromium, vitamin A and choline for the maintenance of healthy skin and skin pigmentation. Supported by scienceSupplier: Natures Aid, UKGalenic form: capsulesRegulatory status: FShttps://www.naturesaid.co.uk/pro-derma.html

BIORELA® Choco Beauty New formulation in a delicious chocolate format as food supplement containing HOWARU® Bifido – B. lactis HN019™, biotin and collagen for skin healthSupplier: Biorela, CroatiaGalenic form: Chocolate bitesRegulatory status: FShttps://www.chocowise.com/product/biorela-choco-beauty/

Enterozyn ®

First probiotic solution for gluten sensitivity and associated diseases. Provides consumers with relief of abdominal discomfort and bloating, as it has the capacity to degrade gluten-derived immunogenic peptides (gliadins). PatentedSupplier: Bluestone Pharma, SwitzerlandGalenic form: CapsulesRegulatory status: Supplement?https://www.bluestone-pharma.com/enterozyn

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Naturally derived vitamins and minerals

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PANMOL® B-COMPLEX from Vis VitalisPlant derived B-vitamins complex produced from organic quinoa sprouts. Gluten free. Derivedfrom patented process and suitable for food supplement. Can be used in capsules, tablets ororal powders.Supplier: Vis Vitalis GmbH, AustriaGalenic form: PowderRegulatory status: Suitable for Food and FShttp://www.panmol.com/en/images/panmol_bcomplex.pdf

Orgen-Zn® from OrganeticsPlant based zinc from organic Guava leaves extract. Standardized to 4% Zinc. Water soluble ingredient.Supplier: Orgenetics, Inc., USAGalenic form: PowderRegulatory status: Suitable for Food, FS, Pharmahttp://www.orgenfamily.com/orgen-zn.html

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Alternative protein sources

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Luzixeen from L-RDInnovative protein concentrate from alfalfa leaf extract with EU novel food status. It has ahigh protein (50%) and essential amino acids content. It is also rich in iron, vitamin A andlutein, vitamin B6 and vitamin E.Supplier: Luzerne Recherche Development (L-RD), FranceGalenic form: PowderRegulatory status: EU Novel food ingredienthttp://www.luzixine.fr/en/luzixeen-alfalfa-leaf-protein-concentrate/#

Buckwheat powder (BuckyNat®) from NatingRevival of a forgotten protein source which is also a good source of minerals and flavonoids. Gluten free. Suitable for vegans and vegetarians as well as celiac consumers. Interesting raw material for regular food applications. There are already interesting applications e.g. Ciocorock, a dark chocolate with buckwheat and rocket. Full potential need to be explored.Supplier: Nating Sagl, ItalyGalenic form: PowderRegulatory status: Foodhttp://www.natingitalia.it/nating-diet/

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Food coloring

Vcaps® Plus SpirulinaFirst generation of vegetarian food colored capsules based on spirulina with an unique blue appearance for clean label solutions. No E-number or other natural colorants. Vegetarian and with a gelatin-like dissolution profile. It includes alternatives to obtain semi-opaque capsules food colored and/or semi-opaque alternatives to titanium dioxide (TiO2). Lonza is expected to release more food color based capsules in the future.Supplier: Lonza/Capsugel, USAGalenic form: CapsuleRegulatory status: suitable for Pharma and FShttps://www.capsugel.com/biopharmaceutical-products/vcaps-plus-capsules

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Innovative delivery systems and packaging

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Vita-Icepop Innovative multivitamin delivery format as a freezable stick for children. Ideal for summer. Contains natural source vitamin C from Rosehip, zinc, vitamin B1, B2, B6 and B12 plus biotin pantothenic acid and niacin. Targeting fatigue and loss of appetiteSupplier: OFI, ItalyGalenic form: Freezable sticks Regulatory status: FShttp://www.ofi.it/en/

Multivitamin Popping sticksAn innovative delivery format targeting children who are picky when it comes to eating. Adding an unique popping sensation experience.Supplier: F. Hunziker + Co AG, SwitzerlandGalenic form: Popping sticksRegulatory status: FShttps://www.fhunziker.ch/

TwinCapNew, smart 3-part cap system that can accomodate granules, powders or liquids in a 7ml chamber. With a simple twist of the cap the ingredient is released to bottle and the drink is ready. Suitable for sports nutrition products such as energy drinks and supplements.Supplier: Pont packaging, The NetherlandsGalenic form: CapsRegulatory status: N/Ahttps://www.ponteurope.com/twincap/

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Personalization solutions

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Mixfit partners with DSM With a new personalized nutrition approach, Mixfit uses an intelligence nutrition assistant who analyses genetic makeup, diet, and health goals to provide the best mixture of vitamins and minerals into a tasty, easy to drink liquid beverage prepared fresh every time. Dosage will be individually and time adjusted. Mixfit uses blockchain security to protect collected personal data Supplier: Mixfit Inc., USAGalenic form: N/ARegulatory status: as FShttp://www.gomixfit.com/

ZeropollutionOral solution based on 4 herbal extracts to protect the skin from pollution and UV-exposure. Ingredient is supported by in vitro studies. To complement the ingredient there is an app which supports the consumers understand the risks of pollution and its effects on general health and skin. Will provide recommendations for protectionSupplier: Monteloeder, SpainGalenic form: N/ARegulatory status: as FShttps://www.monteloeder.com/en/zero-pollution

BioG MicroTabsInnovative, patented modular system tailoring vital nutrients to ones needs. The system is available at Health Professional’s practice or Compounding Pharmacy. High quality ingredients in a easy to swallow form (micro-tableting), allowing blends to be customized in one single product.Supplier: Roehr Pharma GmbH, GermanyGalenic form: Micro-encapsulation for FSRegulatory status: N/Ahttp://www.roehr-pharma.com/why-biog-microtabs/

Disclaimer: a&r does not hold any business or commercial benefit with the presented brands. All the information presented is available on the public domain. The use of logos, trademarks had the single purpose to better represent the products

© a&r 2018

Dr Inês Rocha

irocha@a-r.com

+49 (0)30 4000 8395

analyze & realize GmbHWaldseeweg 6

13467 Berlin

www.analyze-realize.com

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