vivek sip report
TRANSCRIPT
-
8/11/2019 Vivek Sip Report
1/51
1 | P a g e
ShaYona institute of business
Management
A
Study on
MARKET POTENTIALOF ALUMINIUM PRODUCTS IN
AHMEDABAD
At
JSK INDUSTRIES PVT. LTD.
-
8/11/2019 Vivek Sip Report
2/51
2 | P a g e
A
Comprehensive Project Report
On
Submitted By:
VIVEK JAIN
(Enrollment No:138200592075)
MBA Program: 20132015
In partial fulfillment of the requirements for Summer Internship Program
for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted to:-
Gujarat Technological University (GTU), Ahmedabad
MARKET POTENTIAL OF ALUMINIUM PRODUCTS IN AHMEDABAD
At
JSK INDUSTRIES PVT. LTD.
-
8/11/2019 Vivek Sip Report
3/51
3 | P a g e
Declaration
The project report entitled MARKET POTENTIAL OF ALUMINIUM PRODUCTS IN
AHMEDABAD at JSK INDUSTRIES PVT LTD. has been submitted to Gujarat
Technological University, Ahmedabad in partial fulfillment for the award of degree of Master
of Business Administration. I undersigned hereby declare that this report has been completed
by me under the guidance of Mr. Jayesh Jain (Deputy Manager-Marketing) at Jsk
Industries Pvt. Ltd) and Professor Rakesh Sarvaiya (Faculty Member, Shayona
Institute of Business Management, Ahmedabad).
Name of the Student with Signature: Vivek Jain
( )
GTUs Enrollment No.:138200592075
Date: 25thJuly, 2014
Place: Ahmedabad
-
8/11/2019 Vivek Sip Report
4/51
4 | P a g e
Certificate
This is to certify that the project titledMARKET POTENTIAL OF ALUMINIUMPRODUCTS
IN AHMEDABADIs a work done by VIVEK JAIN student of Shayona Institute of
Business Management (SIBM).The student has successfully completed this project under my
guidance.
I am sure that the experience gained during the project work will enable (him) to take similar
challenging projects in future.
(Name of faculty guide)
(Faculty Guide)
Date:
Place: Ahmedabad
Dr. B. K. Nirmal
(HODMBA Programme)
-
8/11/2019 Vivek Sip Report
5/51
5 | P a g e
-
8/11/2019 Vivek Sip Report
6/51
6 | P a g e
Acknowledgement
Research is an excellent tool for learning and exploration. No classroom routine can
substitute which is possible while working in real situations. Application of theoretical
knowledge to practical situations is the bonanzas of research.
We really wish to express my gratitude toward all those who have been helpful to us directly
or indirectly during the initiation & development of this project. We would also like to thanks
to Mr. Jayesh Jain Deputy Manager in JSK Industries Pvt.Ltd. who allowed us to
conduct the survey, and who was always there to help and guide us when we needed help.
We are thankful to them for their encouraging and valuable support. Working under them
was an extremely knowledgeable and enriching experience for us. We are very thankful to
them for all the value addition and enhancement done to us.
I am also thankful to our faculty member Mr. Rakesh Sarwaiya Sir and our respected Director
Dr. B.K. Nirmal Sir (Shoyana Institute of Business Management) for giving me guidance to
complete the report successfully. I sincerely acknowledge each and every individual who has
helped me directly and indirectly in preparing this report.
Completing this training successfully was not possible without help of above mentioned
persons. I am highly satisfied working with this organization and once again I am thankful to
the organization.
Thank you.
-
8/11/2019 Vivek Sip Report
7/51
7 | P a g e
Preface
As a part of the course curriculum the second year M.B.A students are required prepared a
comprehensive project. For this project we are require to do an analysis on any particular
industry by gathering and analyzing primary and secondary data. Preparing this report has
helped us relate the management subjects taught in the classrooms to their practical
application.
The preparation of this project is mainly based on the facts and findings noted through the
primary data collected by us from the visits of companys websites and from various written
and published documents.
The objective of the report is to understand Consumer Preferences towards the Aluminium
Products in Ahmedabad. The scope of our project is limited to consumer preferences and
views only.
In spite of our best efforts, there may be errors of omission and commissions in the project
for which we as both take full responsibility.
-
8/11/2019 Vivek Sip Report
8/51
8 | P a g e
Executive summery
Here the study is focused on consumer preferences towards the Aluminum products. The
study is to know about the future, the preferences of features and the impact of the industryon economy and consumers inner needs for variety.
This research work is related to customers and market research study, titled
MARKET POTENTIAL OF ALUMINUM PRODUCTS in the area of Ahmadabad.
The research addresses the factors influencing the customers and their decisions to buy a
particular aluminium product. The survey includes a sample of major customers via a
questionnaire. They answered question about their preference of aluminium products over the
products of steel or iron, the factors influencing their purchase decisions, brand preference as
well as the brand image to the customers which are to be considered by a company beforestarting of a project.
The major empirical findings are:
The Indian aluminium industry sector in the previous decade experienced substantialsuccess among the other industries.
The Indian aluminium industry is developing fast and the advancement in itstechnologies is boosting the growth even faster.
The industry has a bright future as it can become one of the largest players in the
global aluminium market as in India the consumption is fairly low.
The industry may use the surplus production to cater the international need foraluminium which is used all over the world for several applications such as aircraft
manufacturing, automobile manufacturing, utensils, etc.
India has the fifth largest bauxite reserves with deposits of about 3bn tones or 5% ofworld deposits
India's share in world aluminium capacity rests at about 3%.
During the course of this research work, I was provided with an opportunity tointeract with the numbers of people to receive their responses for questionnaire gave a
glimpse of the behaviours of people and how a research should proceed to elicit the
responses comfortably.
The experience gathered during this research study will help me to understand thealuminium sector and the customers' perception and preference of aluminium
products.
-
8/11/2019 Vivek Sip Report
9/51
9 | P a g e
Table of Content
Chapter No. Contents Page no
1 Introduction
11
2 Industry Profile
17
3 SWOT ANALYSIS OF JSK INDUSTRIES PVT. LTD.
26
4 Organizational Buying 28
5 Literature Review38
6 Research Methodology43
6.1 Research Topic44
6.2 Research Objectives44
6.3 Research Questions45
6.4 Limitations of the study46
7 Data analysis 47
8 Finding59
9 Suggestion61
10 Conclusions
63
11 Bibliography 65
12 Annexure
68
-
8/11/2019 Vivek Sip Report
10/51
10 | P a g e
-
8/11/2019 Vivek Sip Report
11/51
11 | P a g e
Chapter 1Introduction
Introduction
The Bayer was invented and patented in 1887 by Austrian scientist Karl Josef Bayer.
Two to three tonnes of bauxite are required to produce one tonne of alumina.
90% of the global alumina supply of around 90 million tonnes is used in aluminium
production.
Alumina refineries tend to be located close to bauxite mines and/or ports for efficient
transport of raw materials and of the final product.
-
8/11/2019 Vivek Sip Report
12/51
12 | P a g e
Alumina is used for the production of aluminium metals, through the
HallHroult electrochemical smelting process.
It is also used in applications such as industrial and medical, ceramics, sandpapers, pigments,
cosmetics and pharmaceuticals.
The Bayer Process is the most economic means of obtaining alumina from bauxite. Other
processes for obtaining alumina from metal ores are also in use in some refineries,
particularly in China and Russia, although these make up a relatively small percentage of
global production.
The process stages are:
1. Milling
The bauxite is washed and crushed, reducing the particle size and increasing the availablesurface area for the digestion stage. Lime and "spent liquor" (caustic soda returned from the
precipitation stage) are added at the mills to make pumpable slurry.
2. DesilicationBauxites that have high levels of silica (SiO2) go through a process to remove this impurity.
Silica can cause problems with scale formation and quality of the final product.
3. DigestionA hot caustic soda (NaOH) solution is used to dissolve the aluminium-bearing minerals in
the bauxite (gibbsite, bhmite and diaspore) to form a sodium aluminate supersaturated
solution or pregnant liquor.
Gibbsite:
Al (OH)3+ Na++ OH- Al(OH)4
-+ Na+
Bhmite and Diaspore:
AlO (OH) + Na++ OH-+ H2O Al(OH)4-+ Na+
Conditions within the digester (caustic concentration, temperature and pressure) are set
according to the properties of the bauxite ore. Ores with high gibbsite content can be
processed at 140C, while bhmitic bauxites require temperatures between 200 and 280C.The pressure is not important for the process as such, but is defined by the steam saturation
pressure of the process. At 240C the pressure is approximately 3.5 MPa.
Although higher temperatures are often theoretically advantageous, there are several
potential disadvantages, including the possibility of oxides other than alumina dissolving
into the caustic liquor.
4. Clarification/Settling:-
The first stage of clarification is to separate the solids (bauxite residue) from the pregnantliquor (sodium aluminate remains in solution) via sedimentation. Chemical additives
-
8/11/2019 Vivek Sip Report
13/51
13 | P a g e
(flocculants) are added to assist the sedimentation process. The bauxite residue sinks to the
bottom of the settling tanks, then is transferred to the washing tanks, where it undergoes a
series of washing stages to recover the caustic soda (which is reused in the digestion
process).
Further separation of the pregnant liquor from the bauxite residue is performed utilizing aseries of security filters. The purpose of the security filters is to ensure that the final product
is not contaminated with impurities present in the residue.
Depending on the requirements of the residue storage facility, further thickening, filtration
and/or neutralisation stages are employed prior to it being pumped to the bauxite residue
disposal area.
5. PrecipitationIn this stage, the alumina is recovered by crystallisation from the pregnant liquor, which is
supersaturated in sodium aluminate.
The crystalisation process is driven by progressive cooling of the pregnant liquor, resulting
in the formation of small crystals of aluminium trihydroxite (Al (OH)3, commonly known as
hydrate), which then grow and agglomerate to form larger crystals. The precipitation
reaction is the reverse of the gibbsite dissolution reaction in the digestion stage:
Al(OH)4-+ Na+ Al(OH)3+ Na
++ OH-
6. EvaporationThe spent liquor is heated through a series of heat exchangers and subsequently cooled in a
series of flash tanks. The condensate formed in the heaters is re-used in the process, forinstance as boiler feed water or for washing bauxite residue. The remaining caustic soda is
washed and recycled back into the digestion process.
7. ClassificationThe gibbsite crystals formed in precipitation are classified into size ranges. This is normally
done using cyclones or gravity classification tanks (a series of thickeners utilising the same
principles as settlers / washers on the clarification stage). The coarse size crystals are
destined for calcination after being separated from spent liquor utilising vacuum filtration,
where the solids are washed with hot water.
The fine crystals, after being washed to remove organic impurities, are returned to theprecipitation stage as fine seed to be agglomerated.
8. Calcination
-
8/11/2019 Vivek Sip Report
14/51
14 | P a g e
The filter cake is fed into calciners where they are roasted at temperatures of up to 1100C to
drive off free moisture and chemically-connected water, producing alumina solids. There are
different calcination technologies in use, including gas suspension calciners, fluidised bed
calciners and rotary kilns.
The following equation describes the calcination reaction:
2Al (OH)3 Al2O3+ 3H2O
Alumina, a white powder, is the product of this step and the final product of the Bayer
Process, ready for shipment to aluminium smelters or the chemical industry.
Global society faces a great challenge to shift human economic activity and lifestyles on to a
sustainable path in the 21st century, including meeting threats from climate change. The
story of the aluminium industry over the decades ahead must be one of how it is part of the
solution for a sustainable future. The metal aluminium has a vital role to play in successfully
addressing this sustainability challenge.
Aluminium is the third most abundant element in the earth's crust and constitutes 7.3% by
mass. The existence of was first established in 1808 but there were a few historical mentions
of aluminium use. The aluminium metal was extracted from the ore after many years of
research. It was possible only in the year 1854 to develop a viable commercial production
process of aluminium. Primary aluminium is the hot molten metal that is produced in the
smelter. Secondary aluminium is the finished goods made from primary aluminium.
Aluminium is a young material, and in the little more than a century since its first commercial
production, it has become the worlds second most used metal after steel. The demand for
aluminium products is increasing year by year, so why is aluminium a metal in such demandand what is its role in the lives of future generations?
Why Aluminium?
Modern life is full of advantages brought about by the use of aluminium. Some of the
major benefits of this unique metal are:
StrengthPure aluminium is soft enough to carve but mixed with small amounts of other metal to form
alloys, it can provide the strength of steel, with only one-third of the weight.
Durability
Aluminium sprayed on a polymer forms a thin insulating sheet.Flexibility
Its combination of properties ensure aluminium and its alloys can be easily shaped by any of
the main industrial metalworking processes - rolling, extrusion, forging and casting.
Impermeability
Aluminium has excellent barrier function which makes it ideal for food and drink packaging
and containers. It keeps out air, light and microorganisms while preserving the contents
inside.
-
8/11/2019 Vivek Sip Report
15/51
15 | P a g e
-
8/11/2019 Vivek Sip Report
16/51
16 | P a g e
Chapter 2
Company Profile
AN EMERGING NAME IN THE POWER SECTOR
JSK Industries Pvt. Ltd. is a leading Aluminium Conductor manufacturer specializing in:
Power Transmission & Distribution Conductors
Aluminium Wire Rods
Aluminium Alloys, and,
EC and De-oxi Flipped Coils
Established in 1965, the Company carries out its manufacturing activities in facilities in its
state-of-the-art, ISO 9001:2008certifiedmanufacturing facility at Silvassa. A technology-
driven engineering organization, JSK Industries Pvt. Ltd. is well-diversified and ranksamongst the largest private sector aluminium conductor manufacturing companies in the
India. The Company is known for initiating new processes, products and materials.
A strong customer-focused approach and a constant quest for quality has enabled the
company to attain and sustain leadership position in all lines of business. Companyclient
list includes all the leading names in the power sector. The company is a responsible
corporate citizen with abiding belief in human engineering.
JSK Industries Pvt. Ltd. also registered as Trading Firm in Mumbai and Ahmedabad.
Company has dealership of Nalco for Aluminium Flat Rolled Products, Ingots & Wire Rods
and dealing with Balco, Hindalco, Virgo and Metenere etc.
Jsk Industries Pvt. Ltd. Head office and Branch Office Address:-
Mumbai head office:-
JSK Industries Pvt. Ltd.
9, A. K. Naik Marg, CST,
Mumbai400 001, Maharashtra.
Ahmedabad Branch office:-
JSK Industries Pvt. Ltd.
http://www.jskindia.in/corporate-profile/manufacturing-facility-capacity.htmhttp://www.jskindia.in/clientele/clientele.htmhttp://www.jskindia.in/clientele/clientele.htmhttp://www.jskindia.in/clientele/clientele.htmhttp://www.jskindia.in/clientele/clientele.htmhttp://www.jskindia.in/corporate-profile/manufacturing-facility-capacity.htm -
8/11/2019 Vivek Sip Report
17/51
17 | P a g e
Mr. Jayesh Jain (Deputy ManagerMarketing)
002, Kanchandeep, Satellite Road,
Nehrunagar, Ahmedabad - 380015, India.
Company specializes in stock of all kinds of aluminium in various alloys from 1xxx to 7xxx
series. Aluminium products range is as following: - 1. Aluminium plates 2. Aluminium plain
sheets 3. Aluminium Cheuqered sheets 4. Aluminium industrial troughed & circular
corrugated sheets 5. Aluminium coils 6. Aluminium foils 7. Aluminium ingots 8. Industrial
extrusions :- like flat bar/bus bar, rods, square bar, square tube, round tube, channel, angle,
equal leg, angles, rectangular tubes etc.
Aluminium Products range are as following:-
1. Aluminium Plates:-
2.Aluminium Plain Sheets:-
Alloy 1xxx, 2xxx, 3xxx, 4xxx, 5xxx, 6xxx
Width Range 800-1540 mm
Standard (Trimmed) 915, 1220, 1400 and 1500 mm
Standard (Untrimmed) 1270, 1540 mm
Thickness 6-200mm for 1xxx
10-200mm for 3xxx,4xxx
25-200mm for 5xxx
8-20 mm for 2xxx, 6xxx (stretched)
Weight Depends on dimensions
Temper F / M, O, H1, H111, H112, T4, T6
Finish Mill Finish
-
8/11/2019 Vivek Sip Report
18/51
18 | P a g e
Alloy 1xxx, 2xxx, 3xxx, 4xxx, 5xxx, 6xxx, 8xxx
Width Range 800-1500 mm
Standard 915, 1000, 1159, 1220, 1300, 1321, 1500 mm
Length Range 1830-4350 mm
Standard 2440, 2540, 2745, 3000, 3050 mm
Thickness 0.56-4.00 mm (length & width for sheets having thickness of
over 4.00 mm is subject to confirmation)
Weight Depends on dimensions
Temper O, H1, H2, H3, H4, T4, T6
Finish Mill Finish
3. Aluminium Cheuqered Sheets:-
Width Standard- 813, 915, 1220, 1500 mm
Length Range - 1830-4350 mm
Thickness 0.7-5 mm
Alloy Special, 3105
Temper M
-
8/11/2019 Vivek Sip Report
19/51
19 | P a g e
4. Aluminium Industrial Troughed & Circular Corrugated Sheets:-
1. Corrugated (Industrial Troughed ) Sheets
Width of corrugated Sheet 795mm & 920mm
Length of Sheet 1830mm -4000mm
However Standard Lengths are 1830mm, 2135mm, 2440mm, 2745mm, 3050mm,3355mm, 3660mm & 3965mm
Depth of Corrugation 38mm
No. of Corrugation 6/125mm for 795mm width, 7/125mm for 920mm width
Width of corrugation 125mm
Alloy 19000 (1100/1200), 31000 (3003), Temper H4 (H18)
Thickness 0.5-1.63mm
However standard thicknesses are 1.63mm, 1.42mm, 1.22mm, 0.91mm, 0.71mm,
0.56mm & 0.50mm
Dimensional Tolerances Width +/- 10mm, Length +/- 6mm
2. Circular Corrugated Sheets
Width of corrugated Sheet 660mm, 800mm, 813mm & 1100mm
Length of Sheet 1830mm -4000mm
However Standard Lengths are 1830mm, 2135mm, 2440mm, 2745mm, 3050mm,
3355mm, 3660mm & 3965mm
Depth of Corrugation 19mm
No. of Corrugation 8/76.2mm for 660mm width, 10/76.2mm for 813mm width,
10/75mm for 800mm width, 14/75mm for 1100mm width
Width of corrugation 75mm & 76.2mm
Alloy 19000 (1100/1200), 31000 (3003), Temper H4 (H18)Thickness 0.4-1.63mm
However standard thicknesses are 1.63mm, 1.42mm, 1.22mm, 0.91mm, 0.71mm,
0.56mm & 0.50mm
Dimensional Tolerances Width +/- 10mm, Length +/- 6mm
5. Aluminium Coils:-
-
8/11/2019 Vivek Sip Report
20/51
-
8/11/2019 Vivek Sip Report
21/51
21 | P a g e
7. Aluminium Ingots:-
8. Industrial Extrusions:-like Flatbar/ Busbar, Rods, Square Bar, Square Tube,
Round Tube, Channel, Angle, Equal Leg, Angles, Rectangular Tubes etc.
Jsk Industries Pvt. Ltd.
Vision:
-
8/11/2019 Vivek Sip Report
22/51
22 | P a g e
To strengthen our position as a premium aluminium company, sustaining domestic
Leadership and global competitiveness through innovation, quality and value added
Growth.
Mission:
To pursue the creation of value for our customers, shareholders, employees andSociety at large.
Values:
Integrity
Honesty in every action
CommitmentOn the foundation of integrity, doing whatever it takes to deliver, as promised.
Passion
Missionary zeal arising out of an emotional engagement with work
SeamlessnessThinking and working together across functional silos, hierarchy levels, businesses
and geographies.
Speed
Responding to stakeholders with a sense of urgency
Competitors of Jsk Industries Pvt. Ltd.:-
- Primacy Systems Pvt. Ltd.
- Hement J. Parikh- Kiran Metals
- Gujarat Metals- Jagdish Aluminium Ltd.
- Marudhar Industries
Suppliers of Jsk Industries Pvt. Ltd.:-
- National Aluminium Co. Ltd. (Nalco)
- Bharat Aluminium Co. Ltd. (Balco)- Hindalco Industries Ltd.- Jindal Aluminium Ltd.
- Metenere Ltd.
- Virgo Aluminium Ltd.
INDIAN ALUMINIUM INDUSTRY:-
-
8/11/2019 Vivek Sip Report
23/51
23 | P a g e
Indian Aluminium Industry is one of the leading industries in the Indian economy. The
growth of the aluminium
Industry in India would be sustained by the diversification and exploration of new horizons
for the industry.
India has huge deposits of natural resources in form of minerals like copper, chromites, iron
ore, manganese, bauxite gold, etc.
The India aluminium industry falls under the category of non iron based which include the
production of copper, tin, brass, lead, zinc, aluminium and manganese.
The main operations of the India aluminium industry is mining of ores, refining of the ore,
casting, alloying, sheet and rolling into foils. At present, Hindalco and Nalco are one of the
most economical in the production of the aluminium in the world.
For the sustenance of the growth the aluminium industry in India has to develop research and
development units to assist the production and improve on the quality measures to keep a
stringent quality control.
The India aluminium industry sector in the previous decade experienced substantial success
among the other industries. The India aluminium industry is developing fast and the
advancement in its technologies is boosting the growth even faster.
The utilization of both international and domestic resources was significant in the rapid
development of the India aluminium industry. This rapid development has made the India
aluminium industry prominent among the investors.
The India aluminium industry has a bright future as it can become one of the
largest players in the global aluminium market as in India the consumption is fairly low, the
industry may use the surplus production to cater the international need for aluminium which
is used all over the world for several applications such as aircraft manufacturing, automobile
manufacturing, utensils, etc.
The Companies under the India Aluminium Industry:-
Hindalco (Hindalco Industries Ltd.)Nalco (National Aluminium Co. Ltd.)
Balco (Bharat Aluminium Co. Ltd.)
Jindal Aluminium Ltd.
Metenere Ltd.
Virgo Aluminium Ltd.
Manaksia Ltd. Etc
-
8/11/2019 Vivek Sip Report
24/51
24 | P a g e
Chapter 3
SWOT ANALYSISSTRENGTHS:-
Strong Brand Recognition
Internet Sales
Superior Research and Development Team
Strong Financial Position
Strong sense of culture in the Working Environment
Successful Experience being Competitive
Cost leadership
Prestigious Client Base
Customer Loyalty
Diversified Business
Product Innovation Capabilities
Technological excel.
Good Corporate Image
WEAKNESSES:-
Crane Facilities not available in warehouse for material handing Poor Transport Facilities
OPPORTUNITIES:-
Growth of core sector industries
Rapid integration with global economy
Booming construction business in Gujarat
Growing e-commerces business.
Increasing urbanization
THREATS:-
Entry of global players
Take over possibilities
Political threats
The impact of foreign currency fluctuation and interest rates.
Loss of sales to substitutes
-
8/11/2019 Vivek Sip Report
25/51
25 | P a g e
Chapter.4
Organizational Buying
CONSUMER BUYER BEHAVIOUR:-
Consumers are individuals who buy products and services for personal consumption.
Sometimes it is difficult to classify a product as either a consumer or an organisational good.
for example, sell to consumers for personal consumption and to organisations for use incarrying out their activities (e.g. to provide transport for a Sales Executive). For both types of
buyer, an understanding of customers can only be obtained by answering the following five
questions:
1. Who is important in the buying decision?
2.How do they buy?
3. What are their choice criteria?
4. Where do they buy?
5. When do they buy?
This chapter addresses the first three of these questions since they are often the most difficult
to answer.
Who buys?
Many consumer purchases are individual. When purchasing a Mars bar a person may make
an impulse purchase upon seeing an array of confectionery at a newsagentscounter.
However, decision-making can also be made by a buying centre, such as a household. In this
situation a number of individuals may interact to influence the Purchase decision.
Each person may assume a role in the decision-making process. Blackwell, Miniard and
Engel describe five roles. Each may be taken by husband, wife, children or other members ofthe household:
1. Initiator: The person who begins the process of considering a purchase. Informationmay be gathered by this person to help the decision.
2. Influencer:The person who attempts to persuade others in the group concerning theoutcome of the decision. Influencers typically gather information and attempt to
impose their choice criteria on the decision.
3. Decider: The individual with the power and/or financial authority to make the
ultimate choice regarding which product to buy.
-
8/11/2019 Vivek Sip Report
26/51
26 | P a g e
4. Buyer: The person who conducts the transaction: who calls the supplier, visits thestore, makes the payment and effects delivery.
5. User: The actual consumer/user of the product. One person may assume multiple
roles in the buying centre. In a toy purchase, for example, a child may be the initiator andattempt to influence their parents who are the deciders. The child may be influencedby a
sibling to buy a different brand. The buyer may be one of the parents, who visits the store to
purchase the toy and brings it back to the home. Finally, both children may be users of the
toy. Although the purchase was for one person, marketers have four opportunitiestwo
children and two parentsto affect the outcome of the purchase decision.
Consumer and organisational buyer behaviour81
The marketing implications of understanding who buys lie within the areas of marketing
communications and segmentation. Identifying the roles played within the buying centre is a
prerequisite for targeting persuasive communications. As the previous discussion has
demonstrated, the person who actually uses or consumes
The product may not be the most influential member of the buying centre, nor may they be
the decision-maker. Even when they do play the predominant role, communication to other
members of the buying centre can make sense when their knowledge and opinions may act as
persuasive forces during the decision-making process.
The second implication is that the changing role and influences within the family buying
centre are providing new opportunities to creatively segment hitherto stable markets (e.g.
cars).
The consumer decision-making processhow they buy
Behavioural scientists regard the consumer decision-making process as a problem solving
or need-satisfaction process. Thus, an electronic calculator may be bought in order to solve a
probleminaccuracy or slowness in arithmeticwhich itself defines the needfast and
accurate calculations. In order to define which calculator to buy, a consumer may pass
through a series of steps, 3 as illustrated in Figure 3.1.
Figure 3.1 the consumer decision-making process
Needs
In the case of the calculator, the needs (stimulated by problem identification) are essentially
functional. In this situation the salesperson would be advised, after identifying the buyers
needs, to demonstrate the speed and accuracy of the calculators they are selling. Successful
selling may involve identifying needs in more detail; for example,
are special features required or does the buyer only have to perform a standard, basic set of
calculations, implying a less elaborate and cheaper calculator? For other products need
satisfaction may be emotional orpsychological.
Evaluation of alternatives and selection of the best solution
Evaluation may be thought of as a system, as depicted in Figure 3.2.
-
8/11/2019 Vivek Sip Report
27/51
27 | P a g e
1. Evaluative (choice) criteri a:
These are the dimensions used by consumers to compare or
evaluate products or brands. In the car example, the relevant evaluative criteria
may be fuel economy, purchase price and reliability.
2. Beliefs:These are the degrees to which, in the consumers mind, a product possesses
various characteristics, e.g. roominess.
3. Attitudes:These are the degrees of liking or disliking a product and are in
turn dependent on the evaluative criteria used to judge the products and the beliefs about
the product measured by those criteria. Thus beliefs imply knowledge,
84
4. Intentions:These measure the probability that attitudes will be acted upon.
The assumption is that favourable attitudes will increase purchase intentions, i.e. the
probability that the consumer will buy. Given this system, it makes sense for a salesperson tofind out from a prospect the evaluative criteria being used to judge alternative products. For
example, a stereo system salesperson will attempt to find out whether a potential buyer is
evaluating alternative stereo units primarily in terms of external design or sound quality.
Further, it can be effective to try to change evaluative criteria.
Post-purchase evaluation of decision:-
The art of effective marketing is to create customer satisfaction. Most businesses rely on
repeat purchasing, which implies that customers must gain satisfaction from their purchases
(otherwise this will not occur). Festinger5 introduced the notion of cognitivedissonance
partly to explain the anxiety felt by many buyers of expensive items shortly after purchase.
The classic case of this is the car buyer who assiduously reads car advertisements after
having bought the car in an effort to dispel the anxiety caused by not being sure that they
have made the correct purchase.
Choice criteria:-
Are the various features (and benefits) a customer uses when evaluating
products and services. They provide the grounds for deciding to purchase one brand or
another. Different members of the buying centre may use different choice criteria.
85
-
8/11/2019 Vivek Sip Report
28/51
28 | P a g e
Chapter 5-
Literature ReviewConsumer Preference:-
A just released customer research study, titledMarket Potential of aluminium products in
Ahmedabad throws a light on customers face a complex set of choices with respect to the
selection of aluminium products and as well as a particular brand or company.
In this research we collected information about present and future prospects of the Indian
Aluminium Industry and beliefs and view points of the customers.
Our respondents locate aluminium products much more than any other products such as iron,
steels, copper or any other alloys. But they mention that the cost associated investing in
aluminium products is much more than these classes.
The potential importance of aluminium is immediately evidenced from many of the
questionnaire's result. In many question, we observe significant response in Don't know
response.
Considered aged person from middle class background seeking a stable lifelong job. The
income factor should be properly defined before targeting.
The key fact is the ability is the uses of aluminium in different products. According to theresearch, the aluminium products tried to capture the maximum share in the market through
its various features such as light weight, easily portable and good resale.
Customer satisfactionis a term frequently used inmarketing.It is a measure of how
products and services supplied by a company meet or surpass customer expectation.
Customer satisfaction is defined as "the number of customers, or percentage of total
customers, whose reported experience with a firm, its products, or its .services (ratings)
exceeds specifiedsatisfaction goals." In a survey of nearly 200 senior marketing managers,71 percent responded that they found a customer satisfaction metric very useful in managing
and monitoring their businesses.
It is seen as akey performance indicator within business and is often part of aBalanced
Scorecard.In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.
"Within organizations, customer satisfaction ratings can have powerful effects. They focus
employees on the importance of fulfilling customers expectations. Furthermore, when theseratings dip, they warn of problems that can affect sales and profitability. . . . These metrics
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Contentmenthttp://en.wikipedia.org/wiki/Key_performance_indicatorhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Balanced_Scorecardhttp://en.wikipedia.org/wiki/Key_performance_indicatorhttp://en.wikipedia.org/wiki/Contentmenthttp://en.wikipedia.org/wiki/Marketing -
8/11/2019 Vivek Sip Report
29/51
29 | P a g e
quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-
mouth marketing, which is both free and highly effective."
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be
able do this, firms need reliable and representative measures of satisfaction.
"In researching satisfaction, firms generally ask customers whether their product or service
has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction.
When customers have high expectations and the reality falls short, they will be disappointed
and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for
example, might receive a lower satisfaction rating than a budget moteleven though its
facilities and service would be deemed superior in 'absolute' terms."
The importance of customer satisfaction diminishes when a firm has increasedbargaining
power.For example,cell phoneplan providers, such asAT&T andVerizon,participate in an
industry that is anoligopoly,where only a few suppliers of a certain product or service exist.
As such, many cell phone plan contracts have a lot offine print with provisions that they
would never get away if there were, say, a hundred cell phone plan providers, because
customer satisfaction would be far too low, and customers would easily have the option of
leaving for a better contract offer.
The consumers decision to purchase or not to purchase a product or service is an important
moment for most marketers. It can signify whether a marketing strategy has been wise,
insightful, and effective, or whether it was poorly planned and missed the mark. Thus,
marketers are particularly interested in the consumers decision-making process. For a
consumer to make a decision, more than one alternative must be available. (The decision not
to buy is also an alternative.)
Theories of consumer decision making vary, depending on the researchers assumptions
about the nature of human kind. The various models of consumers (economic view, passive
view, cognitive view, and emotional view) depict consumers and their decision-making
processes in distinctly different ways.
An overview consumer decision-making model ties together the psychological, social, and
cultural concepts examined in Parts II and III into an easily understood framework. This
decision model has three sets of variables: input variables, process variables, and output
variables.
Routinized Response Behavior:-
1. At this level, consumers have some experience with the product category and a well-established set of criteria with which to evaluate the brands they are considering.
http://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Cell_phonehttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/Oligopolyhttp://en.wikipedia.org/wiki/Fine_printhttp://en.wikipedia.org/wiki/Fine_printhttp://en.wikipedia.org/wiki/Oligopolyhttp://en.wikipedia.org/wiki/Verizonhttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Cell_phonehttp://en.wikipedia.org/wiki/Bargaining_powerhttp://en.wikipedia.org/wiki/Bargaining_power -
8/11/2019 Vivek Sip Report
30/51
30 | P a g e
a) They may search for a small amount of additional information.
2. Just how extensive a consumers problem-solving task is depends on how well
established his or her criteria for selection are, how much information he or she has about
each brand being considered, and how narrow the set of brands is from which the choice
will be made.
3. Routinized response behavior implies little need for additional information.
Opinion leadership is the process by which one person (the opinion leader) informally
influences the actions or attitudes of others who may be opinion seekers or merely opinion
recipients. Opinion receivers perceive the opinion leader as a highly credible, objective
source of product information who can help reduce their search time and perceived risk.
Opinion leaders, in turn, are motivated to give information or advice to others in part because
doing so enhances their own status and self-image and because such advice tends to reduce
any postpurchase dissonance that they may have. Other motives include product involvement,
other involvement, and message involvement.
Market researchers identify opinion leaders by such methods as self-designation, key
informants, the sociometric method, and the objective method. Studies of opinion leadership
indicate that this phenomenon tends to be product-specific; that is, individuals specialize in
a product or product category in which they are highly interested. An opinion leader for one
product category may be an opinion receiver for another.
Generally, opinion leaders are gregarious, self-confident, innovative people who like to talk.Additionally, they may feel differentiated from others and choose to act differently (or public
individuation). They acquire information about their areas of interest through avid readership
of special-interest magazines and by means of new-product trials. Their interests often
overlap adjacent product areas; thus, their opinion leadership may extend into related areas.
The market maven is an intensive case of such a person. These consumers possess a wide
range of information about many different types of products, retail outlets, and other
dimensions of markets. They both initiate discussions with other consumers and respond to
requests for market information over a wide range of products and services. Market mavens
are also distinguishable from other opinion leaders because their influence stems not so much
from product experience but from a more general knowledge or market expertise that leads
them to an early awareness of a wide array of new products and services.
The opinion leadership process usually takes place among friends, neighbors, and work
associates who have frequent physical proximity and, thus, have ample opportunity to hold
informal product-related conversations. These conversations usually occur naturally in the
context of the product-category usage.
-
8/11/2019 Vivek Sip Report
31/51
31 | P a g e
The two-step flow of communication theory highlights the role of interpersonal influence in
the transmission of information from the mass media to the population at large. This theory
provides the foundation for a revised multistep flow of communication model, which takes
into account the fact that information and influence often are two-way processes and that
opinion leaders both influence and are influenced by opinion receivers.
Marketers recognize the strategic value of segmenting their audiences into opinion leaders
and opinion receivers for their product categories. When marketers can direct their
promotional efforts to the more influential segments of their markets, these individuals will
transmit this information to those who seek product advice. Marketers try to both simulate
and stimulate opinion leadership. They have also found that they can create opinion leaders
for their products by taking socially involved or influential people and deliberately increasing
their enthusiasm for a product category.
The diffusion process and the adoption process are two closely related concepts concerned
with the acceptance of new products by consumers. The diffusion process is a macro process
that focuses on the spread of an innovation (a new product, service, or idea) from its source to
the consuming public. The adoption process is a micro process that examines the stages
through which an individual consumer passes when making a decision to accept or reject a
new product.
The definition of the term innovation can be firm-oriented (new to the firm), product-oriented
(a continuous innovation, a dynamically continuous innovation, or a discontinuous
innovation), market-oriented (how long the product has been on the market or an arbitrary
percentage of the potential target market that has purchased it), or consumer oriented (new to
the consumer). Market-oriented definitions of innovation are most useful to consumer
researchers in the study of the diffusion and adoption of new products.
Five product characteristics influence the consumers acceptance of a new product: relative
advantage, compatibility, complexity, trialability, and observability (or communicability).
Diffusion researchers are concerned with two aspects of communicationthe channel
through which word of a new product is spread to the consuming public and the types of
messages that influence the adoption or rejection of new products. Diffusion is always
examined in the context of a specific social system, such as a target market, a community, a
region, or even a nation.
-
8/11/2019 Vivek Sip Report
32/51
32 | P a g e
Chapter 5-
Research Methodology
Research Topic:
MARKET POTENTIAL OF ALUMINIUM PRODUCTS IN
AHMEDABAD
Research Problem
Seek the general perception of consumer towards Aluminium products
Research objective:-
1 Find out the attributes that affects the satisfaction level of Ahmedabad consumer
2 To study consumer preference towards Aluminium product.
Research Design
A descriptive research design was used to conduct the research. This is due to the fact
that the customer
Requirements and their views about the multiple uses of aluminium products were
considered.
DATA SOURCE PRIMARY
RESEARCH APPROACH DESCRIPTIVE
RESEARCH INSTRUMENT STRUCTURED QUESTIONNAIRE
SAMPLING UNIT 100
DATA COLLECTION METHOD PERSONAL INTERVIEWSources of data collection
Primary data collection
Secondary data collection
-
8/11/2019 Vivek Sip Report
33/51
33 | P a g e
Primary data collection:
Primary data is collected with the help of interview administered questionnaires by
conducting survey for Aluminium products in Ahmedabad .
Secondary data collection:
We were got information with help of articles and website of the company and some
information given by company Customer using aluminium in Ahmedabad City=1000
(Odhav, vatva GIDC, Naroda, Rakhiyal,)
Putting all values above in the formulae given: Sample Size= 196
(So, Sample size has been taken here for convenience=200)
(Source: www.samplesurvey.com)
SAMPLE DESIGN
The sampling design used was Convenience sampling, which is a non-probability
sampling method. The convenience factors were the availability and approachability of
the respondents.
SAMPLE UNIT - Consumers thoseare buy Aluminum products.
SAMPLE SIZE - 200 consumers.
TARGET AREA - Population using Aluminum in Ahmedabad City=1000 (Odhav, vatvaGIDC, Naroda, rakhiyal)
NEED OF RESEARCH
Verify and test the existing facts and theories
Find solutions to problems
Develop new tools, concepts and theories
Extension of knowledge
-
8/11/2019 Vivek Sip Report
34/51
34 | P a g e
SCOPE OF THE STUDY:
The scope of the study includes the customers who are using Jsk Industries Pvt Ltd.'s
products and those who are using competitive products.
The scope of the study is not limited only to assessing the market potential aluminium sheet,
coil products but to create awareness regarding multiple use of aluminium products.
Study is based only on Ahmedabad region
LIMITATIONS OF THE RESEARCH
The study is restricted in the scope owing to the following limitations :
Since the research was based only on the Ahmedabad market conditions, the sameresults cannot be generalized over the whole target market of Jsk Industries pvt. Ltd.
The customers in other states are a major population that contributes to a large portion ofaluminium coil & sheet sales.
The research had a time constraint. As the topic is very vast and so does its constraintsthat make the report tough one to cover all area The research had to be limited with justa questionnaire, which does not help bring out the major issues that are being addressed
by an interview.
The study is limited to a particular geographical area that is Ahmedabad.
The information and data collected and analyzed is restricted to the researchers
knowledge and ability.
The answers that I have got from the Consumer cannot be considered as totally
perfect because of various personal and other limitations.
-
8/11/2019 Vivek Sip Report
35/51
-
8/11/2019 Vivek Sip Report
36/51
36 | P a g e
2.What type of aluminium product do you use?
Scale Respondents
Rolled Products like
Sheet, Coil, Plate,
Chequered Sheet etc
100
Industrial Extrusions like
Busbar, Rod, Pipe, Channel
etc.
10
Ingot 35
Wires / Conductors 5
If any other, specify 10
Total 160
Interpretation:
From the response of the question it is concluded that;
Flat rolled product&ingot ad influences a lot for Aluminium product buying decisions as
50% & Ingot 26% effective tools for promoting Aluminium products
100
10
35
5 10
200
0
50
100
150
200
250
Influencers
respondnt
-
8/11/2019 Vivek Sip Report
37/51
37 | P a g e
3.For given aluminium Flat Rolled Product, which type of product will you use?
sheet 35
coil 25
Plate 20
Cheuqered sheet 15
Other 5
Total 100
Interpretation:
It is extracted that:
Sheet & plate are dominating brands having 34% & 28.5% market covered according to
the response got.
0
20
40
60
80
100
120
140
160
180
200
sheet coil plate chaqured
sheet
Other Total
3525 20 15
5
200Responding
-
8/11/2019 Vivek Sip Report
38/51
38 | P a g e
4. Which of the manufacturing companies are you aware of?
Scale Respondents
Hindalco 37%
Balco 25%
Nalco 23%
Jindal 10%
Metenere 5%
Total 100
Interpretation:
From above response it can be said that;37% customers aware from Hindalco and 25% aware from Balco & 23% aware from
Nalco.
23
37
25
10
5
-
8/11/2019 Vivek Sip Report
39/51
39 | P a g e
5.Which of the distributors/suppliers of flat rolled products are you aware of?
Product Respondent
Jsk IndustriesPvt.Ltd.
40
Primacy Systems Pvt.
Ltd.
5
Kiran Metals 10
Gujarat Metals 10
Hement J. Parikh 25
Any other Suppliers,
Specify....
10
TOTAL 100
Interpretation:
It can be said that consumer preferences as 40% respondents of aware Jsk Industries Pvt. Ltd.
01020304050607080
90
100
40
5 10 10
25
10
100
series 2
-
8/11/2019 Vivek Sip Report
40/51
40 | P a g e
6. What are the major factors that influence your purchase decisions?
Scale Rate
Quality 35%
Price 5%
Brand 20%
Availability 10%
Services 30%
Total 100
Interpretation:
It can be said that for Aluminium products price sensitivity does not affect that much as
now days people are more attracted towards quality, Services, Brand & availability of
material.
0
10
20
30
40
50
60
70
80
90
100
QualityPrice
BrandAvailability
Services
Total
35
520
10
30
100
-
8/11/2019 Vivek Sip Report
41/51
41 | P a g e
7. Are you satisfied with your exiting supplier of aluminium flat rolled products?
YES 78
No 22Total 100
Interpretation:
It can be interpreted that;
78% people will be satisfied with exit supplier of Aluminum Flate rolled product.
78
22
YES
NO
-
8/11/2019 Vivek Sip Report
42/51
42 | P a g e
8. If you are told to replace your existing supplier, would you go for JSK Industries
Pvt. Ltd.?
Scale Respondents
Yes 35%
No 65%
Total 100
Interpretation:
The above chart shows that 65% decisions are affected with the use of Aluminum
products used in the Customer while No change In property purchase decision.
35
65
100
0
20
40
60
80
100
120
Yes No Total
Respondent
-
8/11/2019 Vivek Sip Report
43/51
43 | P a g e
9.Are the prices of aluminium flat rolled products of JSK Industries Pvt. Ltd. Competitive?
Scale Respondents
Yes 65%
No 35%
Total 100
Interpretation:
The above chart shows that if customers are satisfied with the products; they would
recommend it.
65
35
0
Respondents
Yes
No
-
8/11/2019 Vivek Sip Report
44/51
44 | P a g e
10. Which feature do you like about JSK Industries Pvt.Ltd. products?
Interpretation:
Most of the respondents are our common
0
20
40
60
80
100
120
Availability of
material
Good Relation service provide Total
Respondents
Scale Respondents
Availability of
material
40
Good Relation 25
Service provide 35
TOTEL 100
-
8/11/2019 Vivek Sip Report
45/51
45 | P a g e
FINDING
1. Hindalco & Balco are dominating brands having 34% & 28.5% market covered
according to the response got.
2. 60% of respondents are satisfied with the quality of the Aluminium products; presently
they are using.
3. 45% respondents wish to buy Aluminium products on the basis of design.
4. It can be said that for Aluminium products price sensitivity does not affect that much as
now days people are more attracted towards variety
5. 78% respondents may purchase unknown brands; it shows their Quality & service.
-
8/11/2019 Vivek Sip Report
46/51
46 | P a g e
SUGGESTIONS
So many giants and creative entrepreneurs are there in this industry who
already knows demand of the customers.
But according to findings of this research they should invest in research of design
of the products as consumers are variety seeking in this category.
Price sensitivity is less so Quality & Service can be charged higher.
Quality & service are the main keys.
Most of the users recommend their usage in this category so it can be encashed.
-
8/11/2019 Vivek Sip Report
47/51
47 | P a g e
Conclusion
Creativity & Innovativeness in the design can be main power for the
manufacturers. In this field price sensitivity is less so Life Style products with
higher standard can be produced and marketed.
Quality is the dominating aspect which influences consumer to purchase
Aluminium product, but prompt availability of other brands and aggressive
promotional activities by others influences the consumer towards them and
also leads to increase sales
-
8/11/2019 Vivek Sip Report
48/51
48 | P a g e
Bibliography
1. Leon G. Schiffman, Havard Hansen, Leslie, Lazar Kanuk, Consumer Behavior,
2008, Pearson Publication.
2. C. R. Kothari, Research Methodology, 2004, new Age International Publishers.
3. Philip Kotler, Kevin Lane Keller, Abraham Koshy, MithileshwarJha, Marketing
Management, 2009, Pearson Publication
4. Ramaswamy V.S., Namakumari S. "Marketing Management" 30edition 2006 Macmillan
Publications. P. No. 311,312
5. Kumar Arun, Minakshi N. "Marketing Management" Vikash publication I" edition
2006 P. No 213, 214
Following sources have been undertaken while competing summer training, here is a
glimpse:
WEB: -
REFERENCES:
I used different sources for completing this project mostly I took a very good help from
Internet and I also use our collage library and books amiable in market.
I took information from dif ferent si tes and they are:
http://www.google.co.in/
http://www.indiamart.in/
http://en.aluminium.org
www.jskindia.in
www.balcoindia.in
MAGAZINES & PUBLICATIONS:
1. Business World
2. India Today
http://www.google.co.in/http://www.indiamart.in/http://www.indiamart.in/http://en.aluminium.org/http://en.aluminium.org/http://en.aluminium.org/http://www.indiamart.in/http://www.google.co.in/ -
8/11/2019 Vivek Sip Report
49/51
49 | P a g e
Annexure
Dear Sir ,
I am management student from college of SIBM, AHMEDABAD and it is affiliated to
Gujarat Technological University. I am doing project on Market Research and for that
purpose I would like to have some information from you. This information would be kept
strongly confidential and will be used only for academic purpose.
A Questionnaire which was prepared as per the market survey requirement essential in
the course of summer training title MARKET POTENTIAL OF ALUMINIUM
PRODUCTS IN AHMEDABADis as under:
Name of the correspondent: -
Mr./Mrs./Ms._______________________________________________
Address: -__________________________________________________
__________________________________________________________
Contact No.: _________________________
E-mail: _____________________________
Research Content:-
Are you a customer of aluminium products?Ans: a) Yes
b) No.
What type of aluminium product do you use?Ans: a) Flat Rolled Products like Sheet, Coil, Plate, Cheuqered Sheet etc.
b) Industrial Extrusions like Busbar, Rod, Pipe, Channel etc.
c) Ingot
d) Wires / Conductors
e) If any other, specify .........
-
8/11/2019 Vivek Sip Report
50/51
50 | P a g e
For given aluminium Flat Rolled Product, which type of product will you use?Ans: a) Sheet
b) Coil
c) Plate
d) Cheuqered Sheete) If any other, specify.
Which of the manufacturing companies are you aware of?Ans: a) Hindalco
b) Balco
c) Nalco
d) Jindal
e) Metenere
f) Virgo
f) Any other, specify
For a particular aluminium flat rolled product, which company do you prefer?Ans: a) Hindalco
b) Balco
c) Nalco
d) Jindal
e) Metenere
f) Virgo
g) Any other, specify
Which of the distributors/suppliers of flat rolled products are you aware of?Ans. a) Jsk Industries Pvt. Ltd.
b) Primacy Systems Pvt. Ltd.
c) Hement J. Parikh
d) Kiran Metals
e) Choudhary Metals
f) Amar Aluminium
g) Any other Suppliers, Specify.........................
What are the major factors that influence your purchase decisions?Ans: a) Quality
b) Pricec) Brand
d) Availability
e) Services
f) Other
Are you satisfied with your exiting supplier of aluminium flat rolled products?Ans: a) Yes
b) No. Specify the reasons..
-
8/11/2019 Vivek Sip Report
51/51
If you are told to replace your existing supplier, would you go for JSK Industries Pvt.Ltd.?
Ans: a) Yes
b) No
Are the products of the other companies competent to the products of the JSKIndustries Pvt. Ltd.?
Ans: a) Yes
b) No
Are the prices of aluminium flat rolled products of JSK Industries Pvt. Ltd.Competitive?
Ans: a) Yes
b) No
Which feature do you like about JSK Industries Pvt.Ltd. products?Ans:
Please Specify:
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Write your recommendations for JSK Industries Pvt. Ltd. Company for the productsyou require presently or about your future specifications.
Ans:
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
***Thank You***