8/17/2019 vivel

1/10

MEDIA PLANNING

LEENA JAIN – 5014

PRAVINA JAIN -5015

SHUBHAM MAGAR-5025KISHAN SHETTY -5054

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2/10

PRODUCTS

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3/10

TARGET MARKET

Target Group A Age Criteria

 Young Peo!e 1"-25 #$o A%e Re&'( To )!*%+ #*+$ Ne,B%&n'

#o.en 25-40 /!*e /*! A+*e

3!&( An' S$e&Bu++e%

Men 25-5 S%u 3$&%o&!/*! )%ee

S+&+e H&%(&n&

Pun6& B*$&% #e+Beng&!.&$&%&$+%&

Ru%&! A%e& Ru%&! 3&.&*gn

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4/10

PSYCHOGRAPHIC PROFILING

•#o%7*ng ,o.en *n +$e &ge g%ou 25-40 ,$o $&e u%$&*ng o,e% 8o%9u&!*+( %o'u+

• T&%ge+ ,o%7*ng ,o.en ,$o 'o no+$&e .u$ +*.e 8o% +$e*% 7*n

• #o.en ,$o &%e !oo7*ng 8o% %o'u+,$*$ $& o+$ .o*+u%*;*ng &n'!e&n*ng %oe%+*e<

• You+$ %o!e. !*7e &neo*!( 7*n 'u!! 7*n &n' &++!*ng!e.*$e<

• S7*n g!o, &n' $*ne < 

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5/10

• E&( +o ue 8ee! 8%e$ 8o%+$e !onge% +*.e *.%oe

+$e on='ene<• 3!*en+ %een+&+*on $e+*

,o%7 $e'u!e !ong,o%7*ng $ou% &n''e&'!*ne &%e & &%+ o8 +$e*%

'&*!( %ou+*ne<

Rural area

• Peo!e ,$o ,&n+ +o *.*+&+e

u%&n eo!e• 3!e&n &n' 8%e$

• Peo!e *n+e%e+e' *n ne,%&n'e' %o'u+

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6/10

MEDIA PLANNING

A'e%+**ng .e'*& *n!u'e

• So*&! .e'*&

•  Te!e**on > +e!e**on o..e%*&!?

• R&'*o

• Ne,&e%• M&g&;*ne >onu.e%?

• /u+'oo% *!!o&%'

• Pu!* +%&no%+&+*on

• @*g*+&! &'e%+**ng >u$ & ,e-&e' .o*!e &n' .o*!e&!*&+*on?

• Se&%$ eng*ne .&%7e+*ng >SEM SE/?

• S&.!e

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7/10

PERCENT OF MONEY SPENT

MEDIA CHANNELS %SPENT

AMOUNT

S/3IAL )A3EB//K T#ITTER INSTAGRAMPINTEREST Y/UTUBE ET3

10

8/17/2019 vivel

8/10

TELE#ISION

Channel name ratings (000s)

3/L/RS 767639

EE ANM/L   723051

STAR PLUS 681980

EE TV 256500

LI)E /K 241338

@@ NATI/NAL   213208

RISHTEY   205714

S/NY SAB   187839

S/NY PAL   183490

S/NY   172129

A'e%+*e.en+ ,ou!' e &*%e' e+,een - 12- 8o% $oue$o!' ue%

D-11 8o% ne, ue%

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9/10

NE$SPAPERS

NEWSPAPER READERSHIP IN MILLIONS GRP %

@AINIK JAGRAN   16 48

( दनक जगरण )

HIN@USTAN   14 42

( नहद    सत )

@AINIK BHASKAR   13 39

( दनक भसकर )

 THE TIMES /) IN@IA   7 21

L/KMAT   6 18

( लकमत )

ANAN@A BAAR PATRIKA   6 18

(আন দবজর পতর)

HIN@USTAN TIMES   4.5 13.4

@AILY SAKAL   4 12

( !क" )

GRP F REA3H )REUEN3Y

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10/10

  T HA N K  

 Y / U