vivogig: fan engagement and content sharing for bands, venues, festivals and brands
DESCRIPTION
Vivogig is a fan engagement platform based on user generated photos that allows bands, festivals, venues and brands to benefit from the co-creation that happens on stages all around the world. Add fan photos to your band website, run "best photo" contests, expose your band or brand to potential new fans everywhere!TRANSCRIPT
all together now.
Evolu&on of communica&on
Evolu&on of photography
Content Sharing
Books 1 Year
Magazines 1 week
Blogs 1 Day
Twi>er 1 Minute
Photo-‐sharing 1 Second
Mobile Digital Film Dry Plates
What’s wrong with photo-‐sharing The current reliance on #hashtagging requires users to know who the band is, how to spell the band’s name and remember to hashtag the band, never mind the venue/fesCval. The below examples show how current photo-‐sharing feeds can be spammed and/or inaccurate.
• Shared experiences • Band discovery • Focused content channel • Relevant and engaging • Content distribuCon through API
Vivogig is a fan engagement plaMorm focused on intelligent and correct fan photography. Vivogig makes user content available to all parCes, from fans to bands, venues and fesCvals to brands and media companies so that everyone can benefit from the mutual creaCon that happens at concerts all around the world.
SGIIT
How it works
Shoot Select show Tag band Share to social Photo in stream
Vivogig cross-‐references users’ geo-‐locaCon and Cme with an event database to work out who’s onstage. This means that photos are accurately tagged without the fan having to type or #hashtag anything. = Less spam and more accurate crowd photography taken by real fans in the venue at the Cme of the show.
Less Spam By verifying the Cme and locaCon of the show against user photos, less spam is included in the stream.
The below example shows Instagram photos tagged with #AWOLNATION during the band’s 2012 tour.
Proof of concept
Web Only iOs Only
2.5% Conversion 15% Conversion Fun Fun Fun Fest SXSW Party
Vivogig has had two very successful early test cases, proving that, even with limited access (web and iPhone only, respecCvely), a[endees became users at very high rates and generated lots of compelling content. This proves that when vivogig is integrated into the fesCval/venue/band markeCng and media, high volumes of accurate content is created by passionate and engaged fans.
Demographic Targe&ng
FANS AT SHOW creators
FANS AT HOME consumers
Vivogig injects brand into the creator to consumer content transacCon.
mini
Through user data and brand preferences, vivogig can offer sponsors very targeted campaigns, creaCng new revenue/upselling opportuniCes for bands, venues, fesCvals etc.
Branding Opportuni&es
In-‐app branding Web branding Social sharing branding
Through vivogig, bands, fesCvals and venues can offer a sponsor exposure through in-‐app, website and social sharing logos. This creates a dynamic way to create or deepen brand relaConships and generate addiConal revenue.
* Mini is not an ongoing sponsor of vivogig.
Content Distribu&on
Vivogig can power band websites, media companies and music technology plaMorms through the self-‐service API and widgets. Simple and free band widgets* can be generated (like YouTube videos) at www.vivogig.com/bandpage.html to bring fan photos directly onto musicians’ websites.
Real Cme updaCng
*Contact [email protected] for pricing informaCon for more involved (contesCng, voCng etc.) implementaCons.
Photo Contes&ng
Photo contests create a viral Ce between the users and the bands, fesCval, venue, brand and/or sponsor, generate promoConal content and drive traffic and discovery. “Best photo” contests are based on total user votes. The photo with the most votes at the end of the compeCCon wins prizes like band experiences, merch, sponsor products, VIP Cckets and more.
100 Entrants drive their friends and family to host site (vivogig.com, fesCval or brand site) to vote on their photos. These new voters are then exposed to new music, brand messages or offers.
Include vivogig in your marke&ng and fan engagement plan and let your most passionate followers spread your shows to their followers, friends and family and grow your audience without doing anything but sending a few tweets.
Press !
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