vizcon 2020€¦ · demo workshop kenonvinson vision to viz –creating a data story from scratch...

Post-Conference Review

VizCon 2020

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Promotional Mileage

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SMX proved to be a strategic partner for VizCon in terms of venue location and promotional mileage.

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SM Convention Center (Venue Partner)As venue partner for VizCon2020, SMX used their social media page and LED billboards to promote the event

VizCon maximized SMX media platforms to reach a wider audience from the promotional phase to the event day.

Event Promotional Mileage

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Inquirer.NET (Media Coverage)Inquirer is one of the most visited news website in the Philippines, with average of 80 million pageviews per month and approximately 14 million users

An exclusive article with a leading news outlet gave an in-depth look at VizCon prior to the event.

Event Promotional Mileage

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Program and Content

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Conference Theme | Speakers | Topics | Tracks | Program Flow

Program & Conference Content

VizCon 2020 is the Philippines’ largest data storytelling summitVizCon 2020 featured an international speaking line up of data storytelling and analytics thought leaders from Tableau, Microsoft, PwC and StoryIQ.

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Conference topics covered theory, tools, concepts, and practical applications all related to data storytelling.

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Keynote 1

Diedre DowningThe Essential Elements of

Powerful Data Stories

Keynote 2

Mrinal DaryaniSpeaking the Language of

Data with Tableau

Keynote 3

Dominic BohanStructuring Your Story Like a Management Consultant

Demo Workshop

Kenon VinsonVision to Viz – Creating a Data Story from Scratch

Panel Session – Bridging Data and Storytelling to Create Insight

Panelists: Diedre Downing and

Mrinal Daryani

Moderator: Maria Rosell Gomez

Conference Agenda (AM)


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Conference Agenda (PM) (I)

Keynote 4

Herns HermidaWhat’s New with PowerBI and

What’s Next?

Talk

Unise ChuaPacking Your Beaded Handbag for

Big Data Visualization

Talk

Denise TanHow I Improved Air

India’s Awards Chart

Demo

Mrinal DaryaniGoing the Distance

with Maps

Survey Results

Leilani Layug | Weddy DiamdaMaking the Big Leap: Are We Ready for

Data Analytics?


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Conference Agenda (PM) (II)

Talk

Alyssa CoData as the Prologue, the Hero, and

the Finale in Creative Campaigns

Demo

Isaac ReyesThe Art of the Impact Metric

Talk

JP Domingo |Jay Manahan

Hobbies and Life Visualized

Talk

Martin NgWeaving Your Data Story Together

With a Compelling Narrative

Panel Session – The Art of Presenting Data to Upper Management

Panelists: Isaac Reyes andDominic Bohan

Moderator: Mary Jade Divinagracia


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Logistical Matters

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Attendees were kept engaged throughout the conference with corporate giveaways, photo wall and interactive booths.

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Partnerships and Sponsors

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Sponsors set up their own booths to accommodate inquiries and build their network of leads.

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PricewaterhouseCoopers PH played a role in facilitating panel discussions and sharing market insights.

PwC Philippines(Knowledge Partner)As part of the partnership, PwC conducted a survey about the Philippines' state of readiness with respect to data analytics and business intelligence. PwC shared the results with VizCon2020 attendees

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Event Day Experience

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Registration | Flow | Special Activities | Look & Feel

Event Day Experience (UX)

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Social Media Content

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A social media content plan was implemented leading up to VizCon, following its theme.

VizCon 2020 Social Media AssetsDedicated Facebook page and LinkedIn event page - updated regularly to drum up interest for the event

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The content plan built up not just the topics, but the expertise of key speakers as well.

Content Message FocusLeadership | Expertise | Skills | Tactical and others

Leadership and Expertise

Skills

Tactical and others

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Facebook Live PostingFacebook live updates and speaker quotes

Speaker quotes and images were shared live on social as the talks happened, which speakers can share with their networks.

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The social media page helped increase awareness and consideration for the event.

59,180Peak post reach

Facebook Page Stats

275Peak reactions

3,284post reach

236post clicks

1,110post reach

130post clicks

3,607post reach

253post clicks

1,100post reach

11 secave watch time

Top Performing Posts

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VizCon obtained comprehensive feedback posts from participants commending the content and choice of speakers.

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The conference attracted fresh and seasoned professionals alike, as visualized in a live interactive digital chart.

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Said professionals come from a variety of industries, from companies large and small.

vizcon 2020€¦ · demo workshop kenonvinson vision to viz –creating a data story from scratch...

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