Vizspiration: How Chick-fil-A Transforms Ideas into Business Value

Karen Hinson

Lead Analyst

Field Analysis & Performance Reporting

Chick-fil-A

@knhinson

# T C 1 8

kando

feelings of

satisfaction &

intense excitement

that we experience

when we encounter

something of

exceptional value

What does this look like?

Ken FlerlageRussell SpanglerLindsay BetzendahlRobert RouseAdam CrahenAdam McCannSarah BartlettChantilly JaggernauthPooja GandhiRobert RouseKarl Riddett

What does this feel like?

How do you get there?

Get plugged in

Look out for good ideas

Reverse engineer to learn new techniques

Connect ideas and solutions with business problems

Create Kando

Real Life Examples

Example #1

Matt Chambers

http://www.sirvizalot.com/2016/03/color-popularity-for-new-cars-2000-2015.html

Using Ranks to Create Bump Charts

Example #1

Matt Chambers

http://www.sirvizalot.com/2016/03/color-popularity-for-new-cars-2000-2015.html

Using Ranks to Create Bump Charts

Learned how to build a vizthat highlights popularity of products over time

Example #1

Matt Chambers

http://www.sirvizalot.com/2016/03/color-popularity-for-new-cars-2000-2015.html

Using Ranks to Create Bump Charts

Learned how to build a vizthat highlights popularity of products over time

Create a similar viz to display popularity of CFA menu items over time

Example #2

Andy Kriebel (Workout Wednesday)

http://www.vizwiz.com/2017/01/workout-wednesday-comparing-year-over.html

Comparing Year over Year Purchase Frequencies

www.workout-wednesday.com

www.workout-wednesday.com

Example #2

Andy Kriebel (Workout Wednesday)

http://www.vizwiz.com/2017/01/workout-wednesday-comparing-year-over.html

Comparing Year over Year Purchase Frequencies

Learned how to build a vizthat compares when a significant milestone was reached (ie. 50% of orders) each year

Example #2

Andy Kriebel (Workout Wednesday)

http://www.vizwiz.com/2017/01/workout-wednesday-comparing-year-over.html

Comparing Year over Year Purchase Frequencies

Learned how to build a vizthat compares when a significant milestone was reached (ie. 50% of orders) each year

Create similar viz to compare when a restaurant hits $X in sales each year

Example #3

Adam Crahen & Matt Chambers

https://public.tableau.com/profile/adam.crahen#!/vizhome/WealthInequality/Wealth

http://www.sirvizalot.com/2016/11/makeover-monday-wealth-gap.html

Used dumbbell chart to highlight gap between wealthiest US households and those living in poverty

What is Makeover Monday?

www.makeovermonday.co.uk

Example #3

Adam Crahen & Matt Chambers

https://public.tableau.com/profile/adam.crahen#!/vizhome/WealthInequality/Wealth

http://www.sirvizalot.com/2016/11/makeover-monday-wealth-gap.html

Used dumbbell chart to highlight gap between wealthiest US households and those living in poverty

Downloaded workbooks to figure out how they were built

Example #3

Adam Crahen & Matt Chambers

https://public.tableau.com/profile/adam.crahen#!/vizhome/WealthInequality/Wealth

http://www.sirvizalot.com/2016/11/makeover-monday-wealth-gap.html

Used dumbbell chart to highlight gap between wealthiest US households and those living in poverty

Downloaded workbooks to figure out how they were built

Built a similar view to highlight the gap between highest and lowest-earning Operators

Example #4

Mark Jackson

http://ugamarkj.blogspot.com/2013/11/customizing-tableau-server-experience.html

Custom Tableau Server Landing Page

Example #4

Mark Jackson

http://ugamarkj.blogspot.com/2013/11/customizing-tableau-server-experience.html

Custom Tableau Server Landing Page

Learned how to build a dashboard that serves as a navigation tool on Tableau Server (to help users find content they’re looking for)

Example #4

Mark Jackson

http://ugamarkj.blogspot.com/2013/11/customizing-tableau-server-experience.html

Custom Tableau Server Landing Page

Learned how to build a dashboard that serves as a navigation tool on Tableau Server (to help users find content they’re looking for)

Create a Landing Page for our Tableau Server at Chick-fil-A

You don’t want to look like your heroes, you want to see like your heroes.”

Austin Kleon

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

In Closing

How do you get there?

Get plugged in

Look out for good ideas

Reverse engineer to learn new techniques

Connect ideas and solutions with business problems

Create Kando

Tips: How to Get Plugged In

• Find a Tableau User Group and attend meetings often

• Social Media (Twitter, LinkedIn)

• Publish your work and follow others on Tableau Public

• Consider participating in Makeover Monday or Workout Wednesday www.makeovermonday.co.uk www.workout-wednesday.com

Tips: How to Get Plugged In

Wednesday, October 24

10:15 AM – 11:15 AM

MCCNO – L1 – Hall B2-1

Tips: How to Find Good Ideas

• Read blogs https://www.tableau.com/learn/articles/best-data-visualization-blogs

• Subscribe to receive the Tableau Public Viz of the Dayhttp://feeds.feedburner.com/vizoftheday

• When you come across an impressive viz on Tableau Public, mark it as a favorite

Tips: How to Find Good Ideas

Tips: How to Find Good Ideas

Tips: How to Find Good Ideas

• Read blogs https://www.tableau.com/learn/articles/best-data-visualization-blogs

• Subscribe to receive the Tableau Public Viz of the Dayhttp://feeds.feedburner.com/vizoftheday

• When you come across an impressive viz on Tableau Public, mark it as a favorite

• Follow Tableau people on Twitter and search for hashtags like #TC18, #Tableau, #dataviz

Tips: How to Reverse Engineer a Viz

Tristan Guillevin

Tips: How to Connect Ideas and Solutionswith Business Problems

• If you follow the previous steps (form a habit of continually searching for ideas and inspiration), this will happen naturally.

• When you have a problem or find yourself stuck, leverage• Google

• Tableau Forumshttps://community.tableau.com

• Twitter

Please complete the

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in your TC18 app

Thank you!Any questions?

#TC18

@knhinson