välkomna · crm/ loyalty charity partnerships lidingo on tour relay special olympics. race...
TRANSCRIPT
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Välkomna !
IDEA LAB
Cross and trail
Frankfurt, Oct 27th 2017
Staffan Movin
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Idea generation
Better engagementBetter runner
experience
Race attributesMore runners
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https://www.youtube.com/watch?v=TV3lRW1YUps
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More runners
Share your best ideas to
expand your race with more
runners
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Better runner
experience
How do you secure the
runners to get an
exceptional experience?
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Better
engagement
From race to event.
How do you increase engagement?
For Sponsors
For Spectators
For Local community
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More runners
Same raceMore runners
Same raceNew runners
More runnersNew race
New raceNew runners
CRM/ loyalty
CharityPartnerships
Lidingo On Tour
RelaySpecial olympics
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Race attributes
Course - challengeCourse – scenicCompetitionExperienceHappeningsAccessibility
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Better runner experience
Before During After
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Better engagement
Digital
Non
Digital
On site Off site
Web
GPS trackning
Web
Race app
Streamed Web
Story telleingFor Sponsors
For Spectators
For Local community
Expo
Event presentation
Maps
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Thank You!
See you hopefully at
TCS Lidingöloppet 2018
September 28th - 30th
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