vm chronicles no.7 a seventh series of extraordinary retail events

from VM-unleashed! Ltd

a 7th series of extra-ordinary events

Dates with Destiny: Gently John Lewis does it Day by Day

Never a retailer to create a commotion, John Lewis continues to makewaves with its intelligent but irresistible promotions. The unpredictabledays of April are brought alive with a monthly calendar of specialoffers, new introductions and unmissable offers all presented with theunderstated style that customers have come to know and love. Fromfurniture to fashion, from electric to eclectic, Britain’s favouriteretailers forges a unique path to sales and profit that just leaves lesserstores in its wake.

No. 0701

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Carnival Queen: Selfridges Puts its Best Foot Forward

Selfridges unveils its celebration of shoes to coincide with the seasonalfootwear sales boom provided by the first rays of summer sunshine. Intrue Selfridges style the event is transformed into a carnival occasionwhere famous footwear is glorified from sneakers and trainers to pumpsand ballerinas. A trail of glamorous graphics takes the customer hot-foot from windows to escalator, from threshold into the depths of theassortment , where illuminated signs, web-cams and flashing archesand escalator entrances excite the most stable of shoppers into afeverish foot frenzy.

No. 0702

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H&More: Flair, Fun & Formidable Fashion

MariMekko is more than product design but a philosophy for living. Itwas founded over 60 years ago in Finland and has come to berecognised for its bright colours and bold designs across fashion, homeand accessories for life. It has also come to stand for ethical and socialawareness where designs are evolved with the wider philanthropic andreligious significance at their heart. In true style the BoxPark cabin isawash will colour, dazzling and clashing from floor to ceiling, wereproduct categories, fabrics and designs find their space alongsideunusual bedfellows but all part of the distinctive MariMekko style.

No. 0703



Showtime Shoeshine: Stardust at Selfridges

Clever collaboration keeps Sefridges cool and current as it joins forceswith the V&A museum to promote the David Bowie retrospectiveexhibition. Central to the exhibition is the portrayal of the variouspersonas of Bowie and their interpretation through costume, make-up,enhancements and fashion. Selfridges links cleverly with its Carnival ofshoes by showcasing footwear designers and styles that inspired Bowiefrom Ziggy Stardust to Aladdin Sane. Clever footwork from the mastershowman.

No. 0704



Innovation Island: Style Experimentation set in Stone

For 30 years Italian fashion brand Stone Island has been at theforefront of fabric experimentation fusing together military and nauticalweatherproofing treatments, vintage and distressed textile processesand authentic details from onland combat wear to offshore waterproofs.The journey, true to form, has been choppy and often near the rocks ofcommercial ruin, but the collections have built into an extraordinarypageant of textures, cuts and designs that have graced the galleries ofFlorence & Milan, not to mention a unique human knowledge and aphysical laboratory archive of some of the most unusual andextraordinary chemical dye combinations ever developed.

No. 0705



Off-Road On-line: Where Content is the King of the Road

It can be a long way both financially and geographically to live a real lifeLotus experience, but on liners can taste the off-road experienceexploring the many lanes of Lotus online highway. From the thrills ofFormula one, to the touring tranquillity of the weekend wanderer thereis content in abundance to satisfy the most avid follower. For herecontent is king, so whilst the experience is easy on the clutch, thejourney is both informative and educational. Potential purchasers canexperiment with different colour and accessory combinations for theirfavourite model, oil heads can immerse themselves in technical dataand power facts, brand followers can reminisce in the sepia glow ofbygone ages, and for those with a modest budget the online store cansatisfy you with anything from helmets to holdalls, from a mere key ringto real life key where a Lotus can be yours for a few hours practice. Ifthe point of the journey is not to arrive, there's mileage a plenty here.

No. 0706



Speed Kings: Fashion & Passion in the Fast Lane of Life

Swinging Soho offers the ideal high-octane location for the renaissanceof desirable auto-elite brand - Lotus. A new showcase store mixestogether a heady cocktail of the heyday of classic car racing with thelatest technologies and engineering advances behind the current F1revival. Performance clothing is combined with casual fashions, whilstmemorabilia and customised souvenirs are housed in clever Lotusesquefixtures and iconic shaped display spaces. The store is high on nostalgiawith display walls forming a virtual gallery of the fast & famous whohave had their breathtaking brush with the famous British brand.

No. 0707



Fashion Through Education: Levis Making Waves

Fashion through education. The customer experience begins and endswith the product and Levis "Water-Less" denim sends out a modernenvironmental message to the marketplace. Cleverly combining anessential production process with an issue of life and death, the brandpowerfully conveys a strong message of environmental leadership.Building on authority with relevant messages makes Levis a"fashionable" brand for todays young customer.

No. 0708


VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK

Tim RadleyManaging [email protected] 609849www.vm-unleashed.com

VM-chronicles: a series of extra-ordinary events

from VM-unleashed! Ltd

vm chronicles no.7 a seventh series of extraordinary retail events

Business

style experimentation

true style

fashion passion

theunderstated style

bold designs

distinctive marimekko

brand followers

john lewis