julz lavarelloCreative Director

creative | communication | desing | BTL | VJ personal: lavarello@live.com

telephone: +7 [950] 0470455

Creativity is not a new way, is a new vision

Graduate Institute of Communication and Design Toulouse Lautrec in 2005, in the career of Creative Direction and Design.Russian language course at the University of Saint Petersburg. I work as creative director, particularly in advertising, BTL and Merchand. Also inevent production, events and brand launches. Making advertising strategies,product promotion. Besides VJ (video jockey) and designer.

In constant search of new ideas, I am very interested in functionalcapture in my work, my personality a dose of irreverent, original and self-criticism.

I plunge into a unique style, I have the ability to express myself alternately. This leads me to focus on the visual language and sensitive, always practical, direct and daring.

Format ion

Seminars and Courses

• A weapon for Success Institute of Communication and

Design Toulouse Lautrec - September 2001.

• “With all the PLENO” - Social Engineering - December 2000.

• International Advertising Conference 2001, with Felix Beltrán and Giovanni Vannucci.

• Interior Basic Design 2000

• Sounds mixer.

• VJ - video jockey - Visual Mix.

• Photograph

Tools

• Adobe Creative Suit 4 (Photoshop, Illustrator, InDesing, Dreamweaver)

• Sony: Sound Forge (sound editor), Sony Vega (video edition)

• Fruity Loops

• Virtual Dj

• Atomix Audio Mixer

• Arkaos VJ (video jockey)

• Console ERIDOL (video mixer)

• Windows and Mac plataform

• Microsoft Office

• Languages: English (advanced), Russian (basic) and Spanish (native)

• First place for Best Advertising Project - Jockey Plaza Expo 2003.

• Diploma in Design Larcomar 2003 made in Lima, Peru.

• National 2nd place in Creativity Business 2004 - with COSAPI S.A.

• Best Graphic Toulouse 2004 - 2005.

• Green Card - Inn “La Angostura”, Valdivia - Chile.

Diploms and Achievements

Freelance (Chile) <INN> (2008-2009)

Backus <South American Brewery> (2006-2008)

Ob460 BTL <BTL Advertising Division of Backus> (2006-2008)

Evento Total <Events Production> (2006-2008)

Aspekto <Advertising Studio> (2004-2005)

PatSAC <Art Direction> (2003-2004)

COSAPI S.A. <Ingeniers> (2001-2002)

Experience

Design and Advertising BTL, organization of events organization of parties: Design set, theme party creation, VJ, DJ.

Head of the BTL advertising. (Advertising Sales Director BTL.)

Brand design and graphic pieces.Sozdanie brand and graphics.

Design magazines, creation of brochures, flyers, etc.

Corporate Image (creating the corporate image of the company).

Internal Communication (Creation of corporate advertising for staff motivation).

Responsibilities and achievements:

SOME CLIENTS

Barena <events, BTL, design, flyers, vjing>

Peroni <design, flyers, vjing>

Cuzqueña <evnets, design, flyers, vjing>

Pilsen <flyers>

Pilsen 500 <design, flyers>

Oasis Cristal <image, design, flyers>

Copa Davis < campaign Cuzqueña>

Volvo <advertising campaign: la oveja negra>

Bruno Ferrini <advertising campaign and tv>

Save The Children <advertising campaign, design, photograph>

Control Arms <advertising campaign>

Banco de la Nación <image, design, advertising campaign, flyers>

Boticas BTL (Arequipa) <advertising campaign>

La Angostura (Chile) <image, design, marketing strategy>

Gabinetes Premier <web>

Operación Sonrisa <advertising campaign, design>

Bambuddha <flyers, vjing>

Cafe del Mar <flyers, vjing>

Studio Arquitectos <desing, image, identity>

Sociedad Peruana de Cirujanos Plásticos <web>

Save The ChildrenCampaign against child abuseconcept: playing to be big.

Winning Campaign Larcomar Expo in 2003.Sought to break the usual monochrome pictures in sepia, black and white and sad faces with respect to such campaigns (child abuse) thus giving a greater contrast between the other pieces and a more original and direct message.

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Control Arms Campaign to control of guns at homeconcept: playing to be great.

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Peroni beer Image, Desing and Events. Lima - Peru

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5 • e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Peruvian Football FederationConcept: Eat in the green.

New Oakley sunglasseswith mp3 player.Concept: Revolution.

• e - m a i l : j u l z . l ava r e l l o @ h o t m a i l . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Apple products(context: European Union)Concept: Union.

Radio Planeta.Promoting the dance

called “Perreo”.Concept: Sensual.

• e - m a i l : j u l z . l ava r e l l o @ h o t m a i l . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5 • e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Barena beer - flyers

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Cuzqueña beer - “Ceviche” Food Festival

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5 • e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Cuzqueña beer - Davis Cup. Summer, Peru

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5 • e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Volvo - Campaign, “La Oveja Negra” New sports car model of the Volvo family

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Integrated Communications Agency staff. J&JBrochure 2008.

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

OKHO BTL - BTL Agency 2011. Saint Petersburg - Russia

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Saint Petersburg Agency Travel (Website) Saint Petersburg - Russia

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

www.estudiaenrusia.com

Study in Barcelona

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Graphic Covers Lima - Perú || Buenos Aires - Argentina

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Graphic Design Saint Petersburg - Russia | Raduga | Anapa - Russia | Gold Line Boutique |

• e - m a i l : l ava r e l l o @ l i ve . c o m | • r u s s i a : + 7 ( 9 5 0 ) 0 4 7 0 4 5 5

Desing of Events, Brand Launch, Events BTL, Merchandising, Facilities, Video Mixer - VJ.

Interactive Visual Technologies

www.youtube.com/watch?v=isyhRzoqFUE

brand

personal links:

vk: vkontakte.ru/lavarello

personal blogs:

lavarello.wordpress.com

okhobtl.wordpress.com

video:

www.youtube.com/watch?v=isyhRzoqFUE

WORKS Advertising:A R Market.Product development.Direct Marketing actions.CRM.Planning, design and campaign development.BTL advertising.Promotional Activities:Merchandising P.O.P (promotional items).Direct Marketing.Point of sale advertisingEvent design and theme.Corporate Presentations.Integral Design: Graphic DesignBrand development and identityPrinted Material

Photo: Advertising digital photography.Retouching and digital editing.

Audio-Visual:DJ [DeeJay]VJ [VeeJay]

julz lavarelloCreative Director

creative | communication | desing | BTL | VJ personal: lavarello@live.com

telephone: +7 [950] 0470455

merchanding design advertisment creativityevents image btlbrand mkt communication