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Page 1: Vmware Soft Defined DC

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VMware® Sof twar e-

Defined Data CenterCapabilities and Outcomes

 T E C H N I C A L W H I T E P A P E R

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VMware Software-DefinedData Center

 T E C H N I C A L W H I T E P A

 Table of Contents

Executie !umma"# $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ %  T&e Need fo" a !oft'a"e()e*ned A"c&itectu"e $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ %

!oft'a"e()e*ned A"c&itectu"es T&at )elie" Impact Toda# $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ +

!oft'a"e()e*ned )ata Cente" A"c&itectu"e Oe"ie' $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $  $ $ $  ,

Outcomes )elie"ed b# a !oft'a"e()e*ned )ata Cente" $ $ $ $ $ $ $ $ $ $  $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ -

)ata Cente" .i"tualiation and H#b"id Cloud Extensibilit# $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ -

!t"eamlined a nd Automated )ata Cente" Ope"ations $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $

$  $  $  $  $  $  $  $  $  $0 Application and Inf"ast"uctu"e )elie"# Automation $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 1 !ecu"it# Cont"ols Natie to Inf"ast"uctu"e $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 1

Hi& Aa ilabil it# a nd Re sil ient Inf"ast"uctu" e $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $

$  $  $  $  $  $  $  $  $  $34 

5ettin to t&e !oft'a"e()e*ned )ata Cente" $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 33

Implementatio n O ptio ns $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $  $

$  $  $  $  $  $  $  $  $  $  $  $  $33 6e#ond t&e Tec&nolo#7 People and P"ocesses $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ 32 !oft'a"e()e*ned )ata Cente" Tec&noloies )elie"ed b# .8'a"e

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 3% Conclusion $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 3+

About t&e Aut&o"s $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 3+

9o" 9u"t&e" Readin $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ 3,

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Executive Summary T&e mobile cloud e"a is c&anin line(of(business :LO6; expectations of IT$ 9o" IT o"aniations

to secu"el# delie" t&e anticipated imp"oements in se"ice <ualit# and speed= a !oft'a"e()e*ned )ata Cente" :!))C; app"oac& is "e<ui"ed$ T&e .8'a"e app"oac& to t&e !))C delie"sa uni*ed platfo"m t&at suppo"ts an# application and p"oides >exible cont"ol$ T&e .8'a"ea"c&itectu"e fo" t&e !))C empo'e"s companies to "un &#b"id clouds and to lee"ae uni<uecapabilities to delie" ?e# outcomes t&at enable e@cienc#= ailit#= and secu"it#$ Ente"p"isesusin .8'a"e tec&nolo# &ae t&"ee 'a#s to establis& an !))C and t"ansition at t&ei" o'npace7 build t&ei" o'n usin "efe"ence a"c&itectu"es use a cone"ed inf"ast"uctu"e o" use a&#pe"(cone"ed inf"ast"uctu"e fo" '&ic& t&e full !))C is delie"ed al"ead# implemented ont&e custome"Bs &a"d'a"e of c&oice$

The Need for a Software-Defined Architecture9o" man# companies= tec&nolo# is t&e "ate(limitin step '&en ta?in ne' business initiatiesf"om concept to plannin to implementation$ Public cloud and mobile se"ices &aed"amaticall# inc"eased end(use" and LO6 expectations$ IT o"aniations st"ule to ?eeppace as a "esult= t&e# a"e not ie'ed as st"ateic pa"tne"s to t&e business$ W&en IT cannotdelie" on business expectations= LO6 o'ne"s see? out t&ei" o'n solutions outside t&epu"ie' of IT$ Wo"ld'ide= %0 pe"cent of IT expenditu"es a"e be#ond t&e cont"ol of t&e ITo"aniation$3

 Tec&nolo# expenditu"es outside of IT a"e sometimes &ealt&#fo" example= functional o" LO6leade"s mi&t 'ant to expe"iment 'it& inte"estin oppo"tunities to imp"oe t&e business 'it&innoatie tec&noloies$ In some instances= &o'ee"= t&e "is?s can sini*cantl# out'ei& t&ebene*ts$ To naiate t&e mobile cloud e"a= t&e CIO must deelop an app"oac& t&at can bestmanae t&ese "is?s$

CIOs must lee"ae a co"po"ate IT st"ate# t&"ou& '&ic& some expe"imentation b# LO6 is

allo'ed to &appen$ In t&is sc&eme= cent"al IT p"oides uidance on p"oDects "un outside of ITacts as se"ice b"o?e"= includin se"ices not p"oided b# IT and inte"ates se"ices as t&e#t"ansition be#ond t&e expe"imentation stae$ T&e IT o"aniationBs "ole s&ifts f"om costcente" to st"ateic pa"tne"$ T&e !))C a"c&itectu"e ma?es t&is t"ansition possible$

6ein a st"ateic pa"tne" to t&e business "e<ui"es buildin c"edibilit# and &as at least t'op"e"e<uisites$ 9i"st= to become a business enable"= IT must delie" e@cient= secu"e= and>exible IT se"ices$ !econd= IT must become a se"ice b"o?e" to bot& on(p"emisest&at is=p"iate cloudand public cloud se"ices and establis& a uni*ed ope"ations and manaementf"ame'o"?$ .8'a"e de*nes t&is as a &#b"id cloud$

 T&e !))C a"c&itectu"e ma?es t&e &#b"id cloud possible b# de*nin a platfo"m common to bot&p"iate and public clouds$ To loicall# de*ne all inf"ast"uctu"e se"ices= t&e !))C applies t&e'idel# successful compute" science p"inciples of se"e" i"tualiationt&at is= abst"action=isolation= and poolinto t&e "emainin inf"ast"uctu"e se"ices$ !))C manaement isautomated t&"ou& a cloud manaement platfo"m= '&ic& cont"ols bot& on(p"emises and o(p"emises "esou"ces$

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3$ 5a"tne"$ IT Metrics: A Critical Evaluation of Decentralized IT Spending and Digital Enterprise Readiness$ Fune 243%$

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An# x0-

An# !to"ae

An# x0-

An# !to"ae

An# Application

H))C Platfo"m

.endo"(!peci*c x0-

.endo"(!peci*c !to"ae

.endo"(!peci*c Net'o"?

Custom Application!oft'a"e/Ha"d'a"e Abst"action

Custom Platfo"m!oft'a"e/Ha"d'a"e Abst"action

An# Application

!))C Platfo"m)ata Cente" .i"tualiation

An# IP Net'o"? An# IP Net'o"?

Software-Defined Architectures That Deliverm!act TodayA soft'a"e(de*ned a"c&itectu"e lee"aes loical inf"ast"uctu"e se"ices t&at a"e abst"actedf"om= as opposed to inte"ated 'it&= t&e unde"l#in &a"d'a"e$ !ee"al of toda#Bs la"esttec&nolo# companies in t&e Inte"net and social net'o"? space lee"ae t&is app"oac& to d"iea"essie cost sains and imp"oe manaeabilit# fo" ce"tain t#pes of 'o"?loads$ T&ese&#pe"scale a"c&itectu"es use commodit# &a"d'a"e components= '&ic& a"e t&en combined 'it&p"op"ieta"# tec&noloies suc& as custom applications= platfo"ms= and containe"s$ T&e *nalse"icefo" example= social media and p"op"ieta"# public cloud se"iceis t&en p"oided tocustome"s$

Ho'ee"= fo" t&e !))C to be most applicable to ente"p"ises= it must meet fou" ?e#"e<ui"ements?e# pilla"s of t&e .8'a"e a"c&itectu"e fo" t&e !))C7 9i"st= it must "unt"aditional applications= 'it&out "ea"c&itectin t&em= in addition to cloud(natie applications$!econd= it must enable IT o"aniations to build on t&ei" existin s?ills in "unnin i"tualied ITeni"onments= '&ile p"oidin deelope"s 'it& self(se"ice access$ T&i"d= it must enable bot&on(p"emises data cente"s and cloud(based se"ices= 'it& seamless manaement ac"oss bot&$Last= it must secu"el# p"otect t&e inf"ast"uctu"e '&ile p"oidin elastic scalin o" bu"stin ofse"ices$

 T&e .8'a"e app"oac& to t&e !))C meets eac& of t&ese "e<ui"ements= and it po'e"s t&e datacente"s of man# ente"p"ises 'o"ld'ide$ T&e "esult is an !))C platfo"m t&at ente"p"ises canadopt to "un an# application on top of an# x0-= sto"ae= and IP net'o"? &a"d'a"e$

Ha"d'a"e()e*ned )ataCente" :H))C;

P"op"ieta"#H#pe"scale)ata Cente"s

!oft'a"e()e*ned )ataCente" :!))C;

.8'a"e App"oac&

Figure 1. )ata Cente" A"c&et#pes

    "     t      i    c    a      l     I    n     t    e    2    "    a     t      i    o    n

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Software-Defined Data Center Architecture"verviewApplications in an !))C "un enti"el# on loicall# de*ned "esou"ces fo" '&ic& t&e unde"l#in&a"d'a"e is abst"acted a'a#$ In t&is sense= t&e !))C a"c&itectu"e is &a"d'a"e anostic= 'it&t&e "e<ui"ements as basic as x0- se"e"s= 'it& dis?s= and a simple pac?et(fo"'a"din net'o"?bac?plane$ A completel# i"tualied inf"ast"uctu"e enables t&e !))C cloud manaementplatfo"m to anal#e t"ends and appl# mac&ine lea"nin to &elp self("eulate t&e ITeni"onment$

P"iate

Cloud H#b"idCloud

PublicCloud

8anaement

6usiness

Automati

on

Ope"ation

s

Costin= usae mete"in= and benc&ma"?in

!e"ice catalos and oe"nance

Pe"fo"mance/capacit# mac&ine

lea"nin and

con*u"ation/compliance

Compute Net'o"?in !to"ae

AppsGO!

AppsGO!

AppsGO!

.8Net'o

"?

.8Net'o

"?

.8Net'o

"?

.8) 9ile

.8) 9ile

.8) 9ile

.i"tual8ac&ine

.i"tual8ac&ine

.i"tual8ac&ine

.i"tualNet'o"?

.i"tualNet'o"?

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.i"tual)atasto"e

.i"tual)atasto"e

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Compute !e"ices :e$$= CP=

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Plane Re<ui"ement7

!to"ae Ta"et

x0- !e"e" Net'o"?in

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Figure 2. .8'a"e A"c&itectu"e fo" t&e !oft'a"e()e*ned )ata Cente"

An !))C is c&a"acte"ied b# see"al uni<ue facto"s as compa"ed to t"aditional data cente"s$

9i"st= all inf"ast"uctu"e in an !))C is full# i"tualied$ P&#sical se"e"s= net'o"?in ea"= andsto"ae a""a#s a"e abst"acted f"om t&e 'o"?loads t&at "un in t&e !))C$ .i"tualiation not onl#decouples 'o"?loads f"om &a"d'a"e but also ma?es data cente" se"ices eas# and inexpensieto con*u"e= manae= and consume$

!econd= an !))C b"ins automation= ope"ations= oe"nance= and business insi&t to ITt&"ou& a cloud manaement platfo"m$ nli?e leac# manaement tools= t&e cloudmanaement platfo"m is pu"pose built and deepl# inte"ated 'it& t&e unde"l#in i"tualiation

H#pe"is H#pe"is

H#pe"is

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la#e"$ T&is inte"ation p"oides comp"e&ensie insi&t= automation= and ope"ations to ad#namic data cente" eni"onment= enablin IT to easil# o"c&est"ate p"oisionin= manaement=and monito"in ac"oss all !))C inf"ast"uctu"es and 'o"?loads$ ltimatel#= all elements of datacente" inf"ast"uctu"e= as 'ell as t&e applications and se"ices "unnin on t&at inf"ast"uctu"e=a"e manaed t&"ou& a soft'a"e(based cont"ol plane and a"e automated to t&e fullest extentpossible$

An !))C a"c&itectu"e is also eo"ap&icall# anostic because t&e loicall# de*nedinf"ast"uctu"e "esou"ces can span ac"oss data cente"s= includin t&ose o'ned b# IT o" cloudse"ice p"oide"s lee"ain t&e same !))C platfo"m$ sin t&e !))C cloud manaementplatfo"m to &olisticall# manae t&ese data cente"st&ose of IT and t&ose of t&e se"icep"oide"enables ente"p"ises to ope"ate a &#b"id cloud$

9inall#= people and p"ocesses in an !))C eole f"om manual= da#(to(da# ope"ations tosuppo"tin business p"io"ities b# oe"in inf"ast"uctu"e= applications= data= and IT se"ices tobusiness use"s on demand$

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"utcomes Delivered #y a Software-DefinedData CenterAn !))C delie"s business outcomes ac"oss t'o main a"eas7

9i"st= it enables companies to s&ift "esou"ces to'a"d innoation and business "o't& b# d"iine@cienc# and ensu"in t&at IT no lone" is a "ate(limitin step in launc&in ne' businessp"oDects$ T&e follo'in a"e amon t&e outcomes t&at enable t&is s&ift fo" IT7

)ata Cente" .i"tualiation and H#b"id Cloud Extensibilit# J !ini*cantl# "educes CapExb# standa"diin se"ices on loical "esou"ces and simplif#in t&e data cente" footp"int

!t"eamlined and Automated )ata Cente" Ope"ations J )"ies onoin ope"ationale@cienc# and &elps administ"ato"s spend mo"e time on alue(added p"oDects

Application and Inf"ast"uctu"e )elie"# Automation J Rapidl# delie"s &olistic IT se"ices ondemand= f"om t"aditional multitie" applicationsExc&ane= fo" exampleto in(memo"#databasesHANA and 5em9i"e= fo" exampleto dist"ibuted &i&(pe"fo"mance computin

'o"?loadsHadoop= fo" example!econd= an !))C &elps companies delie" secu"e and "esilient se"ices 'it& t'o ?e# outcomes

fo" IT7

!ecu"it# Cont"ols Natie to Inf"ast"uctu"e J !&ifts secu"it# f"om pe"imete" defense to *ne("ained isolation 'it& mic"osementation

Hi& Aailabilit# and Resilient Inf"ast"uctu"e J !impli*es t&e a"c&itectu"e needed to suppo"tbusiness continuit# and automation of t&e disaste" "ecoe"# p"ocess

Eac& of t&ese outcomes is detailed in t&e follo'in sections$

Application and

Infrastructure

Delivery Automation

Business

Mobility

Streamlined and

Automated Data

Center Operations

Security Controls

Native to Infrastructure

Data Center

Virtualization

and

Hybrid Cloud!tensibility

I" ServiceDelivery"ime inMinutes

SecureDelivery of 

Mobile Apps inMinutes

Hi#$ Availability

and %esilient

Infrastructure

Op!

%eduction

Improved

Security&to&'ort

%atio

Cap!

%eduction

Business

Priorities

!))C Outcome 8obilit#Outcome

Improved

(ptime

Figure 3. IT Outcomes f"om t&e .8'a"e App"oac& to t&e !))C

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)ata Cente" .i"tualiation and H#b"id Cloud Extensibilit#

 T"aditional ente"p"ise data cente"s a"e often built on p"op"ieta"# &a"d'a"e o" applicationsilos 'it& &i& e<uipment costs and manual ope"ations$ !e"e" i"tualiation &asimp"oed data cente" economics b# consolidatin applications into fe'e" p&#sicalse"e" &osts= but net'o"? and sto"ae ope"ations can still

be complex$ As data olumes continue to "o' and data cente"s build capacit# fo" pea?

'o"?load conditions= CapEx <uic?l# consumes muc& of t&e IT budet$

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Wit& t&e !))C= data cente" i"tualiation and &#b"id cloud extensibilit# enable ITo"aniations to suppo"t "o't& and scale= een '&ile CapEx budets sta# "elatiel# >at$ T&isis delie"ed b# t'o ?e# imp"oements to t&e data cente"7 9i"st= abst"action and poolin of

compute= sto"ae= and net'o"? 'o"?loads on standa"died inf"ast"uctu"e d"amaticall#"educes se"ice unit costs= enablin economics compa"able to t&ose associated 'it& publiccloud se"ice p"oide"s$ !econd= b# bu"stin to a public cloud based on t&e same !))Cplatfo"m= IT no lone" must o'n capacit# fo" pea? 'o"?load conditions$

 To full# abst"act= pool= and automate inf"ast"uctu"e se"ices= fou" ?e# steps "ea"dincompute= sto"ae= net'o"?in= and manaement a"e "e<ui"ed$ T&e *"st step= se"e"i"tualiation= &as al"ead# been completed b# 9o"tune ,44 companies= all of  '&ic& use .8'a"e!p&e"eM to "un business(c"itical applications$  Toda#= mo"e t&an ,4 pe"cent of all 'o"?loads'o"ld'ide a"e i"tual$2 .8'a"e studies indicate t&at eac& of t&e most common business(c"itical applicationsfo" example= O"acle= 8ic"osoft= and !AP databases Exc&ane !e"e" and!&a"ePoint !e"e"&ae been i"tualied b# mo"e t&an &alf of !p&e"e custome"s &aint&ose applications$%

 T&e "emainin steps to an !))C include sto"ae= net'o"?in= and manaement$ Ente"p"ises

can adopt t&ese in an# se<uence$ !oft'a"e(de*ned sto"ae is a common next step$ T"aditionall#= sto"ae administ"ato"s p"eallocate loical unit numbe" :LN; add"esses ofsto"ae in s&a"ed sto"ae &a"d'a"e= ma?in idle capacit# aailable fo" i"tual mac&ine dis?s'&en i"tual mac&ines a"e c"eated$ !ee"al die"ent LNs can be c"eated= based onpe"fo"mance and business continuit# "e<ui"ements$ Wit& soft'a"e(de*ned sto"ae= i"tual'o"?loads a"e decoupled f"om p&#sical sto"ae$ !oft'a"e(de*ned sto"ae 'ill pool all sto"aecapacit# into a data plane and assin sto"ae b# usin a polic#(based cont"ol plane t&at isinfo"med 'it& t&e pe"fo"mance c&a"acte"istics of t&e unde"l#in sto"ae ta"ets$ T&e "esult isapplication(cent"ic o" i"tual mac&ineJcent"ic cont"ol of pooled sto"ae "esou"ces$

 T&e .8'a"e a"c&itectu"e fo" t&e !))C adds anot&e" tie" of dist"ibuted sto"ae fo" imp"oed>exibilit#$ T&is p"oides bette" pe"fo"mance in speci*c use casesi"tual des?top inf"ast"uctu"e=fo" exampleand bette" economics in ot&e"s$ 9o" example= a disaste" "ecoe"# site o"deelopment testin eni"onment mi&t be small enou& to not 'a""ant s&a"ed sto"ae

&a"d'a"e suc& as a !AN$ T&e .8'a"e a"c&itectu"e fo" t&e !))C p"oides a .8'a"e .i"tual!AN t&at uses se"e" di"ect(attac&ed sto"ae t&at is t"anspa"ent to t&e application o" i"tualmac&ine$

!))C net'o"? i"tualiation c"eates a loical net'o"? t&at is decoupled f"om p&#sicalnet'o"? topolo#$ In t"aditional p&#sical net'o"? topolo#= een fo" se"e" i"tualiedeni"onments= net'o"? t"a@c bet'een i"tual mac&ines must be cone"ted to t&ep&#sical net'o"? and "outed to co"e and a"eation la#e"s$

 T&is is also ?no'n as no"t&Jsout& t"a@c$ It is necessa"# in man# instances= een if t&ecommunicatin i"tual mac&inest&at is= eastJ'est t"a@c"eside on t&e same se"e"&ost$ Conside" t&is analo#7 d"iin to t&e next(doo" nei&bo" ia t&e inte"state &i&'a#s#stem$

A i"tual net'o"? is essentiall# >at and can sini*cantl# "educe no"t&Jsout& t"a@c=ma?in mo"e e@cient use of net'o"? capacit#$ 8ultiple loical net'o"?s can be "epu"posed

and manaed= usin t&e p&#sical net'o"? as a simple bac?plane$ T&is app"oac& enables IT tot"eat t&e p&#sical net'o"? as t"anspo"t capacit# t&at can be consumed and "epu"posed ondemand$

!))C cloud manaement p"oides an end(to(end ie' of !))C inf"ast"uctu"e "esou"ces$ Itd"ies additional CapEx sains ia mac&ine lea"nin= capacit# plannin= and policies de*nedb# t&e !))C administ"ato"$ T&is manaement can cont"ol bot& p"iate cloudsan on(p"emises data cente"and publiccloudst&ose &osted b# p"oide"sto build a &#b"id cloud$

 T&e .8'a"e a"c&itectu"al platfo"m fo" t&e !))C enables &#b"id cloud extensibilit# becausese"ices f"om multiple p"oide"s can be manaed as pa"ts of a sinle i"tual cloud= 'it&outc&anin t&e application= inte"nal net'o"?= o" an# of t&e standa"d p"otocols used$ T&isenables ente"p"ises to cloud(bu"st to t&e public cloud du"in pe"iods of pea? demand$ 9o"

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ente"p"ises usin a .8'a"e app"oac& to t&e !))C= public clouds a"e a lite"al extension oft&ei" p"iate cloud data cente"$

2$ 5a"tne"$ Magic Quadrant for x8 Server !irtualization Infrastructure$ Fune 2432$%$ &ttps7//'''$m'a"e$com/'&#(c&oose(m'a"e/inf"ast"uctu"e/applications

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 T E C H N I C A L W H I T E P A

 

)ata cente" i"tualiation and &#b"id cloud extensibilit# delie" sini*cant CapEx sainsand enable IT o"aniations to p"oide &i&l# e@cient and >exible IT se"ices$ T&e !))Cempo'e"s IT to use a &#b"id cloud st"ate# unde" a uni*ed manaement f"ame'o"?= and it

positions IT to be an enable" and st"ateic pa"tne" to t&e business$

!t"eamlined and Automated )ata Cente" Ope"ations

 T&"ou& adoption of an !))C= IT o"aniations can "educe bot& tec&nical andope"ational ine@ciencies t&at &ae t"aditionall# inc"eased OpEx and CapEx$ Capacit#plannin= monito"in= compliance= and automation in t"aditional data cente"s "e<ui"emanual eo"ts$ T&ese eo"ts a"e often plaued b#

one(o &a"d'a"e= inconsistent con*u"ations= and lac? of time as sta moe "eactiel# f"omone p"oDect o" c"isis to anot&e"$

In cont"ast= an !))C oe"s st"eamlined and automated data cente" ope"ations t&at can"educe OpEx b# as muc& as ,- pe"cent$+ An !))C p"oides a uni*ed platfo"m fo" intellientope"ations ac"oss p&#sical &a"d'a"e= i"tualied eni"onments= and cloud inf"ast"uctu"es=iin deep insi&t into all aspects of t&e data cente"= includin compute= sto"ae= andnet'o"?in$ Wit& t&is info"mation= IT conducts data(d"ien &ealt& monito"in= pe"fo"manceanal#sis= and capacit# plannin$

At t&e co"e of !))C intellient ope"ations a"e soft'a"e tools t&at a"e in&e"entl# and deepl#inte"ated into i"tualied compute= sto"ae= and net'o"? components of t&e inf"ast"uctu"e$ 6#lee"ain t&ei" uni<ue position in soft'a"e(de*ned inf"ast"uctu"e and natie mac&ine lea"nincapabilities= t&ese tools oe" p"edictie anal#tics to IT ope"ato"s= enablin p"oactie issueidenti*cation and "esolution$

Wit& an !))C= all elements of t&e data cente" a"e pe"sistentl# anal#ed fo" capacit#const"aints and &ealt&$ Capacit# "epo"ts a"e pe"petuall# aailable fo" all elements in t&e datacente" and a"e p"esented in an application( cent"ic manne"$ Healt& ale"ts a"e p"esentedp"oactiel# and include automated "emediation fo" common issues$

!oft'a"e(based manaement of all elements of t&e !))C a"e also lee"aed to p"oide

automated detection= enfo"cement= and "emediation of secu"it#(&a"denin uidelines=con*u"ation standa"ds= and "eulato"# compliance "e<ui"ements$ Anal#in inf"ast"uctu"e(=ope"atin s#stemJ= and application(leel con*u"ations aainst "eulato"# "e<ui"ementsPCI= HIPAA= !O= and so onp"oides adanced insi&t into t&e compliance status of sensitie'o"?loads$ T&e !))C extends t&ese capabilities be#ond t&e p"iate cloud based on !p&e"eout to p&#sical se"e"s= ot&e" &#pe"iso"s= and &#b"id clouds$

An !))C enables IT to st"eamline and automate complex data cente" ope"ations$ 9"om da#4 actiities suc& as installation and con*u"ation of inf"ast"uctu"e and se"e"s= to da# 3ope"ations suc& as scalin and t"oubles&ootin p"oblem "emediation= and een to da# ope"ations t&at inole application p"oisionin= monito"in= capacit# plannin= andaailabilit#= an !))C delie"s OpEx sains t&at enable administ"ato"s to spend mo"e timeon alue(added p"oDects$ T&is ultimatel# imp"oes t&e bottom line and t&e abilit# of t&ebusiness to <uic?l# and competitiel# "eact to c&anin ma"?et conditions$

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 T E C H N I C A L W H I T E P A

 

+$ TaneDa 5"oup$ Transfor"ing t#e Datacenter $it# !M$are%s Soft$are&De'ned Data Center vCloud Suite $ Hop?inton= 8assac&usetts$ Fune

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Application and Inf"ast"uctu"e )elie"# Automation

In toda#Bs competitie ma"?etplace= leadin businesses a"e discoe"in t&at t&e#must include IT as a co"e competenc# of t&e business "at&e" t&an as Dust an inte"nal

depa"tment t&at suppo"ts computin needs$ 9aced 'it& inc"easin competitiep"essu"es and t&e accele"atin pace of business in t&e

mobile cloud e"a= IT consume"s expect to be able to o online= "e<uest a ne' application o"compute "esou"ce= and "eceie it in a matte" of minutesnot da#s o" 'ee?s$ !o ITo"aniations must delie" applications and IT se"ices to t&ei" custome"s mo"e <uic?l# andmo"e e@cientl# so t&ose applications and se"ices bein cont"ibutin to t&e business "eenuest"eam as soon as possible$

Not onl# a"e speed and e@cienc# impo"tant in t&is ne' pa"adim= but so too a"ep"edictabl# &i&(<ualit# "esults$ To consistentl# deplo# and con*u"e inf"ast"uctu"ecomponents= applications= and middle'a"e=IT de*nes bluep"ints of all elementsi"tual mac&ines= i"tual net'o"?s= sto"aeinf"ast"uctu"e= and so fo"t&and inte"ates t&ose bluep"ints into automated 'o"?>o's andp"oisionin policies$ 6luep"ints ensu"e t&at 'o"?loads a"e deplo#ed in a ?no'n(ood

con*u"ation= '&ile 'o"?>o's ua"antee t&at all deplo#ment components a"e p"oisioned int&e co""ect se<uence= 'it& all dependencies and inte""elated s#stems accounted fo"$ 9inall#=oe"nance policies enfo"ce pe"fo"mance tie" placement= "eulato"# compliance= aailabilit#=and cost conce"ns so t&e "i&t 'o"?load is deplo#ed to t&e "i&t inf"ast"uctu"e components o"&#b"id cloud eni"onment 'it&out t&e "is? of &uman e""o" at eac& step$

Wit& !))C automation= IT can abst"act t&e p"ocess of "e<uestin "esou"ces f"om inte"nalsilos$ It can t&en pool t&ose "esou"ces'&et&e" p&#sical= i"tual= p"ocess= o" &umanso ala#e" of polic#(d"ien automation can be lee"aed to complete IT 'o"? st"eams 'it& muc&less f"iction$ IT can= in eect= p"oide itself 'it&self(se"ice capabilities$

Wit& initial delie"# st"eamlined= IT no' &as t&e time and "esou"ces to automate da# 2ope"ations suc& as scalin= updatin= mi"atin= and business continuit#/disaste" "ecoe"#:6C/)R;$ T&ese ope"ations also bene*t f"om o"de"ed 'o"?>o's of bluep"inted se"ices

uided b# policies t&at ensu"e expedient and <ualit# ope"ations$ Wit& polic#(d"ienautomation= IT can con*dentl# oe" a catalo of standa"died se"ices to business units= 'it&costin exposed fo" decision ma?e"s= extendin t&e bene*ts of self(se"ice to businessconsume"s and f"eein IT to dedicate mo"e time and "esou"ces to solin business p"oblems$ T&e "esults a"e inf"ast"uctu"eas a se"ice= automated application and middle'a"e se"ices= and continuous applicationdelie"#$

An !))C b"ins faste" delie"# of inf"ast"uctu"e= applications$ and se"icesac"oss multiple&a"d'a"e platfo"ms= &#pe"iso"s= and cloud eni"onmentsempo'e"in IT to delie"pe"sonalied and business("eleant se"ices '&ile imp"oin oe"all IT e@cienc#$

!ecu"it# Cont"ols Natie to Inf"ast"uctu"e

An !))C a"c&itectu"e in&e"entl# add"esses some fundamental limitations in datacente" desin t&at &ae const"ained secu"it# p"ofessionals$ !e"e" i"tualiation &as&elped ma?e IT mo"e e@cient and >exible$ Ho'ee"= t&e d#namic natu"e of 'o"?loadsin i"tual eni"onments ma?es t"aditional secu"it#

app"oac&es suc& as i"tual "oute fo"'a"din= access cont"ol lists= and p&#sical *"e'all "ulesp"o&ibitiel# complex to implement$ T"aditional i"tualied data cente"s become di@cult tosecu"e$

!ecu"it# is int"insic to t&e desin of an !))C= '&e"e t&e net'o"? is i"tualied$ 9i"st= t&e abilit#to p"o"ammaticall# c"eate= snaps&ot= moe= delete= and "esto"e i"tual mac&ines is no'extended to i"tual net'o"?s and secu"it# se"ices$ T&e p&#sical net'o"? is a pool of t"anspo"tcapacit# t&at can be consumed and "epu"posed on demand$ !econd= i"tual net'o"?s a"e b#default isolated f"om one anot&e"= as 'ell as t&ei" bein isolated f"om t&e unde"l#in p&#sical

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net'o"?$ An isolated i"tual net'o"? can include 'o"?loads dist"ibuted an#'&e"e in t&e datacente" o" in osite data cente"s= and see"al isolated i"tual net'o"?s can be on t&e same&#pe"iso"$ T&is isolation p"otects aainst attac?s initiated b# 'o"?loads in an# i"tual net'o"?= 'it&out t&euse of t&e p"eiousl# mentioned t"aditional app"oac&es$

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 T E C H N I C A L W H I T E P A P

 

One po'e"ful implication of t&is app"oac& is t&at secu"it# cont"ols can no' be applied toindiidual i"tual mac&ines o" small "oups of i"tualied "esou"ces J t&is app"oac& is ?no'n asmic"osementation$ 8ic"osementation &as been unde"stood to be a best(p"actice app"oac&

f"om a secu"it# pe"spectie but di@cult to appl# in t"aditional i"tual eni"onments in '&ic&i"tual mac&ines moe due to load balancin and so on$ 9i"e'all "ules must be modi*ed ee"#time a i"tual mac&ine is added= moed= o" decommissioned= '&ic& is ope"ationall#imp"actical$ T&is &as led to a focus on pe"imete" defense= an app"oac& t&at mode"n attac?soften exploit$ T&e in&e"ent secu"it# and automation capabilities of net'o"? i"tualiation='&e"e secu"it# se"ices follo' t&e 'o"?load= ma?e mic"osementation ope"ationall# feasiblein t&e ente"p"ise data cente" fo" t&e *"st time$

6# lee"ain secu"it# natie to t&e i"tual inf"ast"uctu"e= companies not onl# p"oision

applications faste"

but also imp"oe secu"it# and compliance$ T&e .8'a"e implementation of net'o"?i"tualiation is also extensible b# usin a se"ice compose"= '&ic& t&i"d pa"ties lee"ae to tiein t&ei" net'o"? and secu"it# se"ices$A i"tualied net'o"? enables on(p"emises net'o"?s to extend to exte"nal sites and facilitate

connectiit# 'it& &#b"id clouds$ T&is enables companies usin !))C and net'o"? i"tualiationto &elp safeua"d c"itical co"po"ate info"mation as t&e# adopt t&e &#b"id cloud$

Hi& Aailabilit# and Resilient Inf"ast"uctu"e

6# lee"ain t&e capabilities of an !))C based on .8'a"e tec&noloies= IT can p"oide&i& aailabilit# and "ecoe"abilit# fo" all 'o"?loads$ An !))C also oe"s >exibledeplo#ment models fo" disaste" "ecoe"#= &elpin to minimie do'ntime f"om local o"site failu"es$ 8o"e impo"tant= t&is can be accomplis&ed '&ile

bot& "educin CapEx on &a"d'a"e at bot& p"ima"# and "ecoe"# sites and lo'e"in OpEx tomanae application aailabilit# and data p"otection$

At t&e co"e of t&ese capabilities is .8'a"e !p&e"e 'it& Ope"ations 8anaement= p"oidin aplatfo"m 'it& int"insic aailabilit# and "ecoe"abilit# featu"es on '&ic& to deplo# mission(c"itical 'o"?loads$ Wit& aailabilit# featu"es de*ned in soft'a"e and aailable to all 'o"?loads"unnin on t&e inf"ast"uctu"e= IT can p"oide t&e same leel of p"otection to all applications'it&out &ain to c&oose '&ic& application to p"io"itie oe" anot&e"$

An !))C extends consistenc# bet'een p"iate and &#b"id clouds= t&e"eb# inc"easin t&eleels of c&oice and >exibilit# of IT in desinin aailabilit#= "ecoe"#= and failoe" solutions$6ecause an !))C abst"acts die"ences in unde"l#in &a"d'a"e f"om t&e 'o"?loads "unnin int&e data cente"= failoe" becomes simple$ Complete application stac?s= o" een enti"e sites=can be failed oe" 'it& minimal eo"t and time= inc"easin "ecoe"# point obDecties :RPOs;and "ecoe"# time obDecties :RTOs;$ In an !))C= ee"#t&in t&at is needed to "un anapplication is de*ned in soft'a"e7 net'o"?s= sto"ae capabilities= secu"it# policies= andcompute pe"fo"mance "e<ui"ements necessa"# to ensu"e !LAs$ T&e polic#(based= automatedactions of an !))C ua"antee t&at '&en 'o"?loads a"e "ecoe"ed o" failed oe"= t&einf"ast"uctu"e "e<ui"ed to suppo"t de*ned pe"fo"mance= aailabilit#= placement= and secu"it#a"e instantiated as needed$

6# combinin automation and o"c&est"ation 'it& soft'a"e(de*ned inf"ast"uctu"e= disaste""ecoe"# scena"ios "e<ui"e little mo"e t&an an administ"ato"Bs app"oal to fail oe" t&esoft'a"e(de*ned 'o"?load to anot&e" site o" een to a &#b"id cloud based on t&e same !))Cplatfo"m$ T&e"e is no need to "econ*u"e net'o"?s= sto"ae= o" compute to suppo"t t&eapplication$ Enti"e "unboo?s a"e automated= 'it& full o"c&est"ation of failoe"= disaste""ecoe"#= site net'o"? con*u"ation= and application sta"tup= fo" complete !))C 6C/)Rautomation$ An !))C also p"oides seamless extension of disaste" "ecoe"# to o(p"emises&#b"id clouds= to simplif# 6C/)R 'it&out t&e need fo" additional CapEx o" OpEx to suppo"t aseconda"# site$

As IT abst"acts and automates elements of t&e !))C inf"ast"uctu"e= self(se"ice aailabilit#and disaste" "ecoe"# fo" applications become possible$ IT can expose aailabilit# options tobusiness o'ne"s t&"ou& a self(se"ice po"tal$ 9o" example= an application o'ne" can be ien

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 T E C H N I C A L W H I T E P A P

 

options fo" aailabilit# in t&e eent of a disaste", minutes= %4 minutes= o" 2 &ou"s ofdo'ntime= fo" examplealon 'it& t&e associated costs$ Options a"e limited b# t&epe"missions applied to t&e use"= entitlements to "esou"ces associated 'it& t&e use"Bs businessunit= and p"ede*ned policies fo" "esou"ce consumption$ 9o" example= '&en t&e applicationo'ne" c&anes a settin= a se"ies of con*u"ation modi*cations can occu" t"anspa"entl# to t&euse" 'it&out manual IT inte"ention$

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!oft'a"e()e*ned )ata Cente"

8ultiple App"oac&es

6uild Qou" O'n Cone"ed Inf"ast"uctu"e

!elect and p"ocu"e soft'a"e and&a"d'a"e components sepa"atel#Inte"ate on #ou" o'n

 T"aditional data cente" components:e$$= s&a"ed sto"ae &a"d'a"e= se"e"s= s'itc&es; inte"ated and sold in a sinle c&assisP"esc"iptie soft'a"e stac? p"einstalled

H#pe"(Cone"ed Inf"ast"uctu"eInte"ation of &a"d'a"e :compute= sto"ae= net'o"?in; 'it& P"oides a sinle point of ent"# fo" !))C life c#cle manaemeEas# scale(out b# addin mo"e units

 T&e i"tual mac&ine t&at t&e application "uns on can be assined a ne' sto"ae polic# t&atplaces it on "eplicated sto"ae$ T&e i"tual mac&ine can also be added to a disaste" "ecoe"#p"otection "oup= be connected to a p"o"ammaticall# c"eated i"tual net'o"? at t&e disaste"

"ecoe"# site= &ae its full(imae bac?up f"e<uenc# inc"eased= and &ae ne' and intellientmonito"in ale"ts con*u"ed$ All c&anes a"e loed in a con*u"ation manaementdatabase :C8)6;= and all necessa"# ale"ts= app"oals= and noti*cations fo" t&e c&ane a"esent to t&e app"op"iate indiiduals$ T&is "esults in inc"eased business satisfaction= imp"oedaailabilit#= and "educed IT eo"t$

An !))C p"oides a &olistic app"oac& t&at ensu"es t&at data is al'a#s aailable and t&atapplications and se"ices a"e not inte""upted '&en inf"ast"uctu"e components fail$ !))Cautomation "educes t&e leel of eo"t "e<ui"ed to extend p"otection to all applications= andself(se"ice int"oduces ne' pa"adims to inc"ease business ailit# and c&oice$

$ettin% to the Software-Defined Data Center6ecause t&e .8'a"e implementation of t&e !))C is &a"d'a"e and location anostic=companies &ae a 'ide set of options in lee"ain p"oducts and se"ices f"om .8'a"e and itspa"tne"s$ 8ost ente"p"ises lee"ae a &#b"id cloud st"ate#= c&oosin to t"ansition existindata cente"s into soft'a"e(de*ned a"c&itectu"es '&ile also lee"ain public cloud se"ices$

Implementation Options

Oe"all= t&e"e a"e t&"ee app"oac&es to buildin an !))C= eac& 'it& its o'n bene*ts and

"ationale$

Figure 4. One )estination= 8ultiple App"oac&es

 T&e *"st app"oac& is 6uild Qou" O'n7 Pu"c&ase t"aditional &a"d'a"e and !))C soft'a"e$

Inte"ate t&em

in(&ouse ia "efe"ence a"c&itectu"es$ 9o" example= all 9o"tune ,44 companies toda# i"tualiet&ei" se"e"s 'it& !p&e"e= t&e *"st step in buildin an !))C$ 6uild Qou" O'n oe"s t'o ?e#bene*ts7 9i"st= it enables ente"p"ises to "aduall# t"ansfo"m oe" time in deplo#in net'o"?i"tualiation= soft'a"e(de*ned sto"ae= and a cloud manaement platfo"m$ !econd= becausean !))C is &a"d'a"e anostic= t&is app"oac& also p"oides an ext"emel# 'ide "ane of&a"d'a"e options to c&oose f"om= so ente"p"ises can c&oose &a"d'a"e con*u"ations t&e#beliee a"e optimied fo" ce"tain 'o"?load t#pes$

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 T&e second app"oac& is to lee"ae Cone"ed Inf"ast"uctu"e= a model t&"ou& '&ic&t"aditional data cente" components suc& as s&a"ed sto"ae a""a#s= se"e"s= and s'itc&es a"einte"ated and sold in a sinle c&assis$A p"esc"iptie soft'a"e stac? f"e<uentl# is p"einstalled= often 'it& se"e" i"tualiation$ T&isapp"oac& simpli*es t&e &a"d'a"e eninee"in and inte"ation p"ocess and enables custome"sto adopt t&e "emainin !))C componentsnet'o"? i"tualiation= fo" exampleat t&ei" o'npace$

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 T&e t&i"d and most "ecent app"oac& is to lee"ae H#pe"(Cone"ed Inf"ast"uctu"e :HCI;$ HCIaims to do t&"ee t&ins7 9i"st= it p"einstalls and inte"ates all !))C componentsse"e"=sto"ae= and net'o"? i"tualiation= as 'ell as cloud manaementso t&e custome"

immediatel# ets t&e full bene*ts of an !))C$ !econd= it essentiall# implements a "efe"encea"c&itectu"e deeloped b# .8'a"e 'it& its &a"d'a"e pa"tne"s= '&ic& "educes complexit# fo" IT$ T&i"d= it automates t&e onoin life c#cle manaement of t&e inf"ast"uctu"e= '&et&e" it isupdatin an !))C soft'a"e componenta !p&e"e up"ade= fo" exampleo" updatin*"m'a"e f"om &a"d'a"e endo"s$ !ecu"it# patc&es a"e also automated in t&e same manne"$

6e#ond t&e Tec&nolo#7 People and P"ocesses

CIOs ?no' t&at successful tec&nolo# and ope"ations initiaties a"e possible onl# 'it&eectie c&ane manaement of o"aniations and p"ocesses= be#ond t&e tec&nolo#$!))C tec&nolo# itself does not p"esc"ibe an o"aniational st"uctu"e fo" IT$ 6ut it does&ae implications as to &o' ente"p"ises can a"c&itect and eninee" t&ei" se"ices and &o't&e# can enae t&e business$

As 'it& t&e t"aditional data cente" ope"atin model= t&e !))C ope"atin model bene*tssini*cantl# 'it& imp"oed coo"dination bet'een IT teams$ T&e bene*ts to IT 'it& an !))C=&o'ee"= a"e d"amaticall# mo"e po'e"ful$ 6est(p"actice companies implementin !))Cs &aeinte"ated IT a"c&itectu"e teams t&at a"e empo'e"ed to collectiel# deelop applicationbluep"ints and ot&e" policies t&at can be automated b# an !))C$ T&ese teams often include?e# membe"s f"om se"e"= net'o"?= sto"ae= secu"it#= and disaste" "ecoe"# a"eas$

 T&is app"oac& &as bot& immediate and lon(te"m bene*ts$ 6# deelopin an ope"atin modelt&at lee"aes !))C outcomes= ne' "e<uest 'o"?>o's and incident manaement scena"iossini*cantl# imp"oe$ An !))C p"oides application(cent"ic= end(to(end isibilit# oe" andcont"ol of t&e unde"l#in IT se"ices$ Oe" t&e lone" te"m= t&e a"c&itectu"e team deelops animplementation plan to t"ansition to an !))C at t&e app"op"iate pace= as opposed to solinfo" local optimums 'it&in IT tec&nolo# a"eas$

 T&e !))C enables IT to t"ansition to'a"d a lean se"ices ope"atin model= usin mac&ine

lea"nin= application(cent"ic cloud manaement= and se"ice cost t"anspa"enc# to steadil# &elp ITd"ie continuous ope"ational imp"oements$

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Software-Defined Data Center Technolo%iesDelivered #y VMware.8'a"e oe"ins fo" t&e !))C span bot& soft'a"e and &osted se"ices tec&noloies$ .8'a"ealso p"oides p"ofessional se"ices and t"ainin to &elp custome"s 'it& t&ei" t"ansition$ Table3 is a nonex&austie oe"ie' of soft'a"e and &osted se"ices based on !))C tec&nolo#$ T&ese p"oducts a"e aailable bot& as standalone and as pa"t of b"oade" suites$ 9o" example=.8'a"e Cloud !uiteM includes .8'a"e !p&e"e= .8'a"e Realie= and ot&e" !))Ccomponents$

S D DC TEC&

N"'"$() D"MA N

*+"D,C T) - +AN D "VE+V E .

NTE$ +ATED S (S TEM S "+ S E+V CES

Inte"ated !#stems .8'a"e E.O  Tu"n?e# p"iate cloudoe"in fo" on(p"emises data

cente"s= delie"in an

instantiated "efe"ence

a"c&itectu"e 'it& .8'a"e

soft'a"e fo" t&e !))C

inte"ated 'it& unde"l#in

&a"d'a"e f"om .8'a"e

Hosted Public Cloud .8'a"e CloudM Ai"N Public cloud se"ice b#

.8'a"e= based on !))C

a"c&itectu"e desined to

inte"ate 'it& custome"sB on(

p"emises p"iate clouds to

enable a &#b"id cloud

ope"atin model

TEC& N"'"$( A+ E A "//E+N $ S

!e"e" .i"tualiation !p&e"e !e"e" i"tualiation platfo"m

!oft'a"e()e*ned !to"ae .i"tual !AN= !p&e"e Polic#(based sto"ae

capabilities embedded 'it&

!p&e"e dist"ibuted sto"ae

capabilities p"oided b#

.i"tual !AN

Net'o"? .i"tualiation .8'a"e N! Net'o"? i"tualiation

platfo"m fo" t&e !))C

Cloud 8anaement Platfo"m Realie Includes bot& on(

p"emises soft'a"e

:Realie; and &osted

manaement se"ices

.8'a"e Realie Ai"

Table 1. Oe"ie' of !oft'a"e and Hosted !e"ices 6ased on .8'a"e Tec&nolo# fo" t&e !))C

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Conclusion T&e !oft'a"e()e*ned )ata Cente" :!))C;= a p"oen a"c&itectu"al app"oac& based on

i"tualiation and automation= d"ies man# of toda#Bs leadin data cente"s$ T&e .8'a"eapp"oac& enables companies to adopt !))C tec&noloies at t&ei" o'n pace= 'it&out &ain to"ip and "eplace t&e existin inf"ast"uctu"e$

 T&e .8'a"e a"c&itectu"e fo" t&e !))C enables IT to adopt a &#b"id cloud st"ate# andempo'e"s ente"p"ises to ac&iee outcomes t&at en&ance e@cienc# and secu"it# '&ileac&iein faste" time to alue fo" ne' IT p"oDects$ It ies indiidual tec&nolo# o"aniationst&e >exibilit# to "eimaine t&ei" "ole 'it&in IT and enables t&e b"oade" IT o"aniation tobecome a st"ateic pa"tne" to t&e business$

A#out the Authors

Ed'a"d Hsu is a di"ecto" of p"oduct ma"?etin in t&e .8'a"e !oft'a"e()e*ned )ata Cente":!))C; diision$ !ince  Doinin .8'a"e in 2434= Ed'a"d &as been "esponsible f o" o(to(ma"?et= p"icin= pac?ain= and licensin actiities fo" see"al !))C diision p"oducts$ P"io" to Doinin.8'a"e= Ed'a"d spent , #ea"s at 8cinse# G Compan#= 'o"?in 'it& clients in t&e &i&(tec&=ban?in= and p&a"maceutical indust"ies= mostl# in se"ice ope"ations and sales enablementfunctions$

 Fos& To'nsend is a senio" tec&nical ma"?etin manae" in t&e .8'a"e !oft'a"e()e*ned )ataCente" diision$ P"io" to Doinin .8'a"e in 243%=  Fos& spent a decade 'o"?in as a .8'a"e custome"= consultant= and pa"tne"$ He &as been "econied as a Expe"t fo" , consecutie#ea"s fo" &is cont"ibutions to t&e .8'a"e communit# as a bloe" and .8'a"e se" 5"oup:.85; leade" as 'ell as fo" ot&e" communit#(focused actiities$ Fos& &olds nume"ousindust"# ce"ti*cations= includin .CP,= .CP,()T= .CAP,()T)= and .CAP,()C)$

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/or /urther +eadin%Compute .i"tualiation

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