vn beauty box partnership presentation 2016
TRANSCRIPT
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SURPRISEis a
BOX
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DISCOVERthat helps women
products that they WILL LOVE
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Experiencebefore making expensive decision
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SEEFEELSMELL
new arrivals from favorite brands
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Try it on!
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unwind
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Shine
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Vietnam returning customers A guide to convenience Easy up-sell Streamlined operation
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100SURPRISE BOXMARCH 2016
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We use 360° Marketing Technique to attractright target audiences
How VNBB will be promoted online?
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12
Target audience
• Female – executive officer• Age: 22 to 35• Live in big cities: Ho Chi Minh city,
Hanoi.• Income: average and above• Sociable, Like to hang out, update
beauty and fashion trend. • Spend times on searching beauty
product, try new product and pay attention to their appearance
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OUR COMMITMENT
5,000 sessions per month
10,000 page views per month
20,000 reaches per month
100 boxes delivered monthly
DIGITAL MARKETING PACKAGE
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Reach niche market Increase quality trialExposure of brand informationTrack success of the promotion effortsSave cost in sampling distribution Turn sample to business
Gift to our Surprise Box Partners
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Offers better way to get your product into the hands of curious consumer
OFFLINE
• Actual-sized products• Collateral cards• Product Description• Dedicate Box design; Branding
ONLINE
• Email Blasts• Standalone posts on Social Media• Premium Media Placements• Momentum Measurements• Product availability after sampling
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PACKAGES
PINK DIAMOND GOLDEN GLITTER SILVER SATIN
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SURPRISE BOX PARTNER PACKAGES January 2016
CATEGORY PINK DIAMOND GOLDEN GLITTER SILVER SATIN
INVESTMENT in VND Above 30M (Worth of products)
11M – 30M (Worth of products)
5M – 10M (Worth of products)
BEN
EFIT
S
Product Placement/Distribution on Boxes Strategic/Targeted Random Random
Brand Dedicated Micro-Site Yes None None
Brand Dedicated/Designed Box 10 Boxes 5 Boxes None
E-Commerce Section
Prime Spot 0% Revenue Share on
first 30 items sold (Excluding delivery cost)
Prime Spot 20% Revenue Share (Excluding delivery cost)
Secondary Spot 20% Revenue Share (Excluding delivery cost)
Hero Image on VNBB Website One of the 3 feature /month None None
Blog Entry One time feature/month None None
Brand Logo Appearance on VNBB Website Prime Appearance/month Prime Appearance /month Secondary Appearance /month
Brand Logo Appearance on VNBB Newsletter Prime Appearance/month Prime Appearance /month 1 Secondary Appearance, /month
Brand Listing on the Items Description Card Yes Yes Yes
Brand Mention on the Personalized Greeting Card Yes Yes Yes
Promo Vouchers/Coupons on the Boxes Yes Yes Yes
Brand Mention on VNBB Social Media Accounts 5 feature posts/month 3 feature post/month 1 feature post/month
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E-BEAUTYis an
SHOP
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Sell with & enjoy
ZERO INVESTMENT
70% SHARE
MORE CUSTOMERS
No other Investment except for actually placing
productPerformance-based revenue
sharing
Place cash vouchers on the surprise boxes
to generate foot traffic to your stores
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How to join…Become A Merchant
• Accomplish Registration Forms & Business Documents• Sign a Merchant MoU
Upload Products• Send product inventory and pictures
Start Selling• VNBB market your products• VNBB deliver your products
Monitor Your Success• Follow sales real time sales report through your own merchant
access page
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How it works…
1. Markets your products2. Verifies and process orders3. Pick the items and delivers to
the customer4. Provides customer service all
through the process
1. Receive purchase request2. Pack and ready the items
VN Beauty Box
Merchants
Order Verification
Handling
Delivery
Customer Service
Order Placement
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Our Next Step:March 2016 - Delivery of 100 Limited Surprise Boxes
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We are excited to work with you…
SURPRISE BOX PARTNEREnhance your brand message by
sending positive surprises to women
VN BEAUTY BOX MERCHANTSell online to key cities in Vietnam
with 0% Investment
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“Every women deserves a surprise”