vocabulary word: media definition: the various means of mass communication examples: radio, tv,...
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Vocabulary Word: MediaDefinition:
the various means of mass communication
Examples:radio, TV, newspapers, magazines
internet
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Vocabulary Word: CommercialDefinition:
advertisement broadcast on radio or television
Synonyms:Latin root word merc (business or
money)Which refers to merchandise:
merchant, mercantile, commerce
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Vocabulary Word: Commercial Mass Media
Definition: advertisements designed to reach a
large audience through audio, visual, or any combination
Synonyms:Super Bowl Commercials
Internet (web pages)Movie Previews
Nascar
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Vocabulary Word: Media ChannelDefinition:
a type of media, such as television or newspaper
EXAMPLES: television, radio, email, websites,
twitter, facebook, texting, podcasts, newspapers, magazines, billboards
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Vocabulary Word: CommercialismDefinition:
an emphasis on gaining profits through advertising or sponsorship
Synonyms:sponsorship
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Vocabulary Word: ConsumerismDefinition:
The buying and consuming (using) of goods and products
Synonyms:materialism
greed
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Vocabulary Word: Primary Sources
Definition: original documents created during
the time studied
Examples:diary, speeches and letters
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Vocabulary Word: Secondary Sources
Definition: Interpretations of primary sources
Examples:textbooks, articles, encyclopedias. . .
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Vocabulary Word: Target Audience
Definition: Is a specific group of people that
advertisers aim to persuade to buy their products or services
Examples:Young children, teens, moms, etc. . .
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Vocabulary Word: Advertising Technique
Definition: methods used to attract consumer
attention & persuade them to buy a product
Examples:RepetitionTrademarkCelebrity
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Vocabulary Word: Parallel Structure
Definition: using the same grammatical form to express ideas with the same level of
importance
Examples:
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Vocabulary Word: Persuasive Appeals
Definition: try to get the readers or viewers to
react based on logic, ethics, or emotion
Synonyms:
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Vocabulary Word: Debatable
Definition: describes an argument in which two logical people may or may not agree
with the statement of the topic
Synonyms:
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Vocabulary Word: Persuasive Essay
Definition: an essay that attempts to convince
the reader to take action or believe an idea
Synonyms:
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Vocabulary Word: Subordinate Clause
Definition: a group of words with a subject & a verb that cannot stand alone as a
sentence
Example:“When he was finished, I asked Dante
if he had a dictionary at home.”
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Vocabulary Word: Persuasive Appeals
Definition: A way to develop an argument during
a debate or in writing
TYPES:LOGOS PATHOS ETHOS
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Vocabulary Word: LOGOS
Definition: Persuasive Appeal: LOGICAL APPEAL
identifies arguments or appeals to logic or reason for or against an issue
Example:I can make a call in the event of an
emergency.
You can contact me and know where I am.
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Vocabulary Word: ETHOS
Definition: Persuasive Appeal: ETHICAL APPEAL identifies arguments or appeals using the moral or ethical qualifications of the speaker for or against an issue
Example:It will teach me responsibility.
I can help pay for my phone bill and learn how to budget money.
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Vocabulary Word: PATHOS
Definition: Persuasive Appeal: EMOTIONAL APPEAL identifies arguments or
appeals to emotions or feelings for or against an issue
Example:I will be made fun of if I don’t have a
phone.All of my friends have a phone.
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Vocabulary Word: Reflection
Definition: A thought, idea, or opinion formed or a remark made as a result of careful thinking (Is a kind of thinking and
writing in which you think seriously about and explore the significance of
an experience or observation.)
Synonyms:analysis, thought
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Vocabulary Word: Multiple Intelligences
Definition: Howard Gardner’s theory of how individuals learn. (To understand your learning style enables you to
use various learning strategies that work best for you.)
Intelligences:Interpersonal
Musical/ RhythmicBodily/Kinesthetic
Visual/ SpatialLogical/ Mathematical
Verbal/LinguisticIntrapersonal
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Vocabulary Word: Interpersonal
Definition: Contains the Latin prefix—
inter which means “between” or “among”
Good social skills
Words with same prefix:inter-occurs in English words
like interactive and intermediate
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Vocabulary Word: Intrapersonal
Definition: Contains the Latin prefix—intra which means “within”
or “on the inside”Reflects and makes goals
Words with same prefix:intra-occurs in English words
like intramural
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Vocabulary Word: kinesthetic
Definition: the ability to feel
movements of the limbs and body
Greek root:“kines”
Meaning motion or movement
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Vocabulary Word: Coherence
Definition: In writing, it is how your ideas,
sentences, and details tie together.
Synonyms:unity, consistency
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Vocabulary Word: aptitude
Definition: The natural ability or tendency to a
skill.
Synonyms:ability
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Vocabulary Word: Global Revision
Definition: Looking at how to improve the
ENTIRE piece of writing: revising for reader interest and better sentence
structure
Examples:--completing a partner response or
peer edit--completing a station edit
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Vocabulary Word: Holocaust
Definition: Comes from the Greek words holos meaning “whole” or “entire” and
caustos meaning burn.
Root words:The root hol (holisitic)
The root caus (cauterize)It is the term Jewish people chose to
describe what happened to them during World War II.
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Vocabulary Word: anecdote
Definition: a short personal account of an
incident or event
Root words:Comes from the Greek word
anekdotos meaning “unpublished”The root –dot-combined with the
prefix –ek- means “to give out”
Graphic Representation:Seinfeld clip….
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Vocabulary Word: one-liner
Definition: A short joke or witticism, usually expressed in a single sentence
Synonym:joke
Graphic Representation:Got Milk?
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Vocabulary Word: pun
Definition: The humorous use of a word or
words to suggest another word with the same sound or a different
meaning
Synonym:quick joke
Graphic Representation:Don’t let Cinderella play baseball. She always runs away from the ball.
I just flew in from Chicago, boy are my arms tired! To write with a broken pencil is pointless.
The cost of feathers is rising, now even down is up!One thing about the speed of light ---it gets here too early.
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Vocabulary Word: feeble
Definition: Lacking in strength and endurance
Synonym:weak
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Vocabulary Word: noose
Definition:A loop that passes through a knot to
tighten around something
Synonym:Slipknot
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Vocabulary Word: vile
Definition: Morally bad
Synonym:Horrendous horrible
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Vocabulary Word: loathe
Definition: To feel extreme disgust or hatred
Synonym:Hate despise
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Vocabulary Word: stout
Definition: Strong bold wide
Synonym:strong
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Vocabulary Word: protagonist
Definition: The main character in a literary work;
faces the conflict
Examples:
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Vocabulary Word: antagonist
Definition: The threat or obstacle that opposes
the protagonist
Examples:
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Vocabulary Word: conflict
Definition: The problem (a struggle between
opposing forces)
Examples:External conflict: a character
struggles against an outside force Internal conflict: a character
struggles with his or her own needs, desires or emotions
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