vocabulary words
TRANSCRIPT
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VOCABULARY WORDS1).PROMOTION
2).PRODUCT PROMOTION3).INSTITUTIONAL PROMOTION
4).ADVERTISING5).DIRECT MARKETING6).SALES PROMOTIONS7).PUBLIC RELATIONS
8).NEWS RELEASE9).PUBLICITY
10).PROMOTIONAL MIX11).SALES PROMOTIONS
12).CONSUMER PROMOTIONS13).COUPONS
14).PREMIUMS(ALL EXAMPLES)
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PROMOTION
• Decisions about advertising , personal selling, sales promotion, and publicity used to attract potential
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Product Promotion
• A promotion method businesses use to convince consumers to select its product or service
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Institutional promotion
• To inform people about problems an sell no object
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Advertising
• A form of non-personal promotion in which companies pay to promote ideas
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Direct Marketing
• type of advertisement directed to a targeted group of prospects and customers rather than to a mass audience
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Sales Promotion
• All marketing activities –other than personal selling, and public relations-that are use to simulate purchasing
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Public Relations
• Activities that help an organization influence a target audience
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News Release
• An announcement that is sent by a business or organization to media outlets
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Publicity
• A tacit that public relations professionals use to bring information about an organization
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Promotional mix
• A combination of strategies and a cost effective allocation of resources
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Sales promotions
• All marketing activities –other that personal selling, advertising and public
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Consumer promotions
• Sales that encourage customers and protest to buy a product
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Coupons
• Certificates that entitle customers to discounts on goods and services.
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Premiums
• Low-cost items given to consumers at a discount or for free