vodafone history (1)

7/31/2019 Vodafone History (1)

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Vodafone

British multinational telecommunicationcompany headquartered in London, UK.

Worlds 2nd largest measured by bothsubscribers and 2011 revenues.

439 million subscribers as of Dec-2011

Operates in 30 countries and partnernetworking 40 additional countries.


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History of Vodafone

Formed in 1982 as a joint venture with RacalElectronics plcs.

Racal electronics was renamed to RacalTelecommunication group in 1985.

The network was then named Racal Vodafone.

On September 16th 1991 Racal telecom wasdemerged and thus the Vodafone Group wasformed.


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Continued

Goal

- Establish a voice and data service overcellular telecommunication networks.

VO Voice

DA Data

Thus the name Vodafone


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Continued

On Nov 1991 Vodafone purchased

- Peoples Phone (a 181 store chain) for

77 million.

- Astec Communication (80% stake) aservice provider with 21 stores.

Visible presence and significant increasein companies share of UK mobilecustomers.


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Continued

In 1997 Vodafone introduced its newcorporate Speechmarklogo.


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Continued

Numerous acquisitions and deals signedbetween 1990s and 2000s.

On 28th

October 2005 Vodafoneannounced the acquisition of 10% stake inIndias Bharti Televentures to set its footprint in India.

On Feb 2007 Vodafone took 67% stake ofHutch in Indian market for $11.1billion.


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Key Products


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Key Geographic of Business

Global presence with equity interest inover 30 countries and over 40 partnermarkets worldwide.

It operates in three geographic regions:

- Europe, Africa, Central Europe;

- Asia Pacific, and the Middle East- Has an investment in Verizon Wireless in

the United States.


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Outstanding Shining Example

Vodafone Ghana Foundation has donated 10incubators to the neonatal unit of the TamaleTeaching Hospital, Africa

IBTS and Vodafone Launched innovative blooddonor service, 500,000 text messages sent freeof charge by Vodafone Ireland to blood donors -With 3,000 blood donations needed each week in

the Republic of Ireland


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Future Strategy

Selling stakes in businesses it did not control inFrance, China and Poland, enabling the group toreturn much of the cash to investors. The shareprice is up 31 per cent since he took charge

Vodafone will remain focused on leveraging itsnetwork assets as a key point of differentiation;improve loyalty with "healthy data pricing models",roaming offers and enhanced customer services;

and continue to strengthen its retail storeexperience.


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Future Strategy

Vodafone has agreed to buy telecoms group Cable &

Wireless Worldwide (C&WW), the takeover will add a UKfixed-line network to Vodafone's existing mobile network

Vodafone will pay 38 pence per C&WW share, giving thefirm a value of 1.044bn

Cost saving deal for Vodafone, it will enable to offer abroader range of services

Sustain ARPU, and work on improving its AMPU byoffering a well-balanced handset portfolio, AMPU isbecoming an increasingly important metric as devicesubsidies are putting operators' earnings underpressure.


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Failure/ Setbacks of the company

Vodafone profits hits by European weakness

It had written down the value of its assets in Italy,Spain, Portugal and Greece by 4bn

Economic weakness, together with a toughregulatory environment, had made revenue growthin Europe "increasingly challenging


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vodafone history (1)

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