Everyone talk about the Vodafone ads. What's

different in it?

The Vodafone ads featuring

the Zoo Zoo cartoons have become the hot talk

during the current IPL broadcasts

It is said that Vodafone has spent 30 crore

rupees for making 30 ads with these cartoons.

Do you think these cartoons are animated.?

No, they aren’t animated characters. They are

human beings who were made to wear body suits.

The design of the characters is such that

one gets fooled into thinking it is animation

“In a sense, it is ‘live’ animation!” referring to

the fact that it was all shot live.

Prakash Varma, ad filmmaker, Nirvana Films,

has directed the commercials, and reveals

that the Zoozoos were a big challenge to create.

The practical aspects of how they will move, talk, gesticulate and

emote were very important.

Essentially, costume design and artwork

were crucial elements.

Zoozoos