Vodka

Group Nine:

Jeremy EllisAlexis TzapJohn Tully

Chava Vietze

vodka (ˈvɒdkə) Russia is credited to be the first to create the distillation of rye, wheat, or potatoes known

as vodka; or to some, is known as fire water.

Market

Everyone!!

CONSUMER BEHAVIOR

$Pricing$

Absolut VS.

Three Olives

History of Absolut

The Vodka that

Absolutly Took over

In an Absolut World…..

*This ad appeared in a Mexican Magazine called

“Quien”.

*It was probably assumed that Americans would not

see this ad!

*Absolut is well known for their “highly targeted

niche advertising.”