voice news modular ads (tabloid)
TRANSCRIPT
STANDARDIZED SIZES.HIGHER VISIBILITY. MORE IMPACT.
BETTER RESULTS.IntroducingModular Ad Units.
Modular ad units on the newly designed pages of Journal Register Company newspapers will help make your advertisement stand out and achieve better results.
Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. An added benefit: complicated rate cards are history - pricing is now provided for each advertising unit.
Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. In addition, your advertisements will easily fit other newspapers that have adopted this strategy.
Inside you’ll find thumbnails and dimensions of our 21 modular advertising units. Of course, we will continue to offer creative ad shapes.
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Double Truck13 col. x 9.6”
BUILD SIZE: 20.295” x 9.6”
Full Page6 col. x 9.6”
BUILD SIZE: 9.89” x 9.6”
2/3 Page Horizontal5 col. x 8”
BUILD SIZE: 8.22” x 8”
2/3 Page Vertical4 col. x 9.6”
BUILD SIZE: 6.56” x 9.6”
1/2 Page Horizontal6 col. x 4.75”
BUILD SIZE: 9.89” x 4.75”
1/2 Page Vertical3 col. x 9.6”
BUILD SIZE: 4.89” x 9.6”
1/3 Page Vertical2 col. x 9.6”
BUILD SIZE: 3.22” x 9.6”
3/10 Page3 col. x 6”
BUILD SIZE: 4.89” x 6”
1/4 Page3 col. x 4.75”
BUILD SIZE: 4.89” x 4.75”
2/5 Page3 col. x 8”
BUILD SIZE: 6.56 x 8”
1/3 Page Horizontal4 col. x 4.75”
BUILD SIZE: 6.56” x 4.75”
2/15 Page2 col. x 4”
BUILD SIZE: 3.22” x 4”
Front Page Banner6 col. x 3”
BUILD SIZE: 9.6” x 3”
1/10 Page2 col. x 3”
BUILD SIZE: 3.22” x 3”
Skybox
BUILD SIZE: 2.5” x .75”
1/15 Page Horizontal2 col. x 2”
BUILD SIZE: 3.22” x 2”
1/6 Page2 col. x 4.75”
BUILD SIZE: 3.22 x 4.75”
1/20 Page1 col. x 3”
BUILD SIZE: 1.56 x 3”
1/8 Page3 col. x 2.5”
BUILD SIZE: 4.89” x 2.5”
1/30 Page1 col. x 2”
BUILD SIZE: 1.56” x 2”
Where your customers look before they buy.
1/15 Page Vertical1 col. x 4”
BUILD SIZE: 1.56” x 4”
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Where your customers look before they buy.
Inches Points
1 721.5 1082 1442.5 1803 216
Inches Points
3.5 2524 2884.5 3245 3605.5 396
Inches Points
6 4326.5 4787 5047.5 5408 576
Inches Points
8.5 6129 6489.5 68410 72010.5 756
Inches Points
11 79211.5 82812 86412.5 90013 936
Inches Points
13.5 97214 100814.5 104415 108015.5 1116
Inches Points
16 115216.5 118817 122417.5 126018 1296
Inches Points
18.5 133219 136819.5 140420 144020.5 1476
Depth Inches to Points
44” Web - 6 Column Tabloid ROP and Classified
44” Web - Double Truck
ColumnWidth
1 Column2 Column3 Column4 Column5 Column6 Column
Picas
9p419p429p439p449p459p4
Inches
1.563.224.896.5568.229.89
Points
112.00232.00352.00472.00592.00712.00
Columns
13 ColumnPicas
121p75Inches
20.295”Points
1461
Tabloid Modular Ad Sizes
DoubleTruck: 13 col. x 9.6”FullPage: 6 col. x 9.6”2/3PageHorizontal: 5 col. x 8”2/3PageVertical: 4 col. x 9.6”1/2PageHorizontal: 6 col. x 4.75”1/2PageVertical: 3 col. x 9.6”2/5Page: 3 col.x 8”
1/3PageHorizontal: 4 col. x 4.75”1/3PageVertical: 2 col. x 9.6”3/10Page: 3 col. x 6”1/4Page: 3 col. x 4.75”1/6PageHorizontal: 2 col. x 4.75”1/8Page: 3 col. x 2.5”2/15Page: 2 col. x 4”
1/10Page: 2 col. x 3”1/15PageHorizontal: 2 col. x 2”1/15PageVertical: 1 col. x 4”1/20Page: 1 col. x 3”1/30Page: 1 col. x 2”FrontPageBanner: 6 col. x 3”Skybox: 2.5” x .75”
Gutters and MarginsPageMargins: 40 pointsPageGutter: 80 pointsColumnGutter: 8 pointsPageDepth: 9.89”
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