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Business Overview April 2015 Kerry Driscoll, CEO

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Business OverviewApril 2015

Kerry Driscoll, CEO

Take brain healthinto your own hands

Over 76M Baby Boomers- Want to remain alert & relevant- Worried about losing mental faculties- Vigilant about Alzheimer’s

Over 7M kids with ADHD- Parents desperate for solutions- Concerned about drug side-effects

Who & Why

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Studies prove brain training works fMRI makes brain activity visible Logical extension of “fitness boom” Science proves that cognitive training

“transfers” to daily problem-solving* Rapid success of Lumosity, Cogniciti

*See Fernandez, A., Goldberg, E., Pavel, M., Cavanaugh, G., others

Market Drivers

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Market Opportunity

$5B global wearable fitness& personal health device

revenue in 2016

Quantified Self$1.3B market in 2015

Growing fast

Brain Training

Other opportunities inmilitary, health, sports,

elder markets

Emerging Opportunities

60M members, 7M subscribers in 2015

LumositySubscribers

$2.3B market by 2017

Mobile Learning Games

$?B60M$1.3B$2.3B~$5B

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Competing Solutions

…ODD LOOKING and awkward…suitable only for PRIVATE use

…EXPENSIVE (around $300)…subject to eye & muscle INTERFERENCE

Competing EEG Sensors…

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Small & discrete Fits over one ear Consumer friendly Highly mobile Comfortable Lightweight Secure

NeuroSync Solution

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Conventional shape Mass market appeal Full-sensitivity EEG Bluetooth capable Practical design

Receives EEG signals within ear canal using one dry sensor

More secure contact location Sensor location eliminates muscle & eye

interference with brain wave readings Patent pending

Our Solution: The NeuroSync Brain-Computer Interface

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Product Plan

NeuroSync NeuroSync II NeuroSync PulseOur basic BCI now fully

tested and going into full production phase. Begin

marketing and sales efforts this spring.

NeuroSync II with added Bluetooth audio function and speakers to listen to music and

mic for cell phone use.

NeuroSync Pulse has all the features

of NeuroSync II with added vital

signs monitoring.

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Marketing & DistributionWe intend to engage multiple marketing & distribution channels:

Mar

ketin

g

Dist

ribut

ion Direct Email: Targeted opt-in

email SEO: Traditional organic search Social Media: Create engaging,

sharable content PR: Buzz marketing; company

blog; traditional PR Online Advertising: AdWords &

Overture

Affiliate Marketing: Partner with 100 websites worldwide

Amazon: Global sales & fulfillment

Direct Online Sales: Traditional e-commerce

Brick & Mortar: Limited retail

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Unit Pricing & Margins

COGS *

Wholesale Price *

Retail Price *

NeuroSync

$40

$80 (50%)†

$129 (69%)

NeuroSync II

$50

$100 (50%)

$149 (66%)

NeuroSync Pulse

$75

$150 (50%)

$199 (62%)

* Current estimates † Profit margins

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$4.5MGross Sales

NeuroSync Sales Target

Lumosity7,000,000

subscribers

Capture ½ of 1% of Lumosity’s subscribers, or 35,000 units @ $129 per customer

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Accomplishments to Date

Developed 3 apps for Emotiv EpocSoftware

Partner agreement with leader in Single Sensor EEG technology

Business Development

Pilot production run of NeuroSync startedNeuroSync

Under developmentNeuroSync II & NeuroSync pulse

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