vol. 6 no. 2 february 2013 industry trends, news analysis
TRANSCRIPT
Satellite Executive Briefing 1 February 2013
Industry Trends, News Analysis, Market Intelligence and Opportunities
Vol. 6 No. 2 February 2013
The Earth Station Business
by Dan Freyer
T he large antenna systems manufacturing and
earth station integration business has changed
in the last several years. While the number of
original equipment manufacturers (OEMs) supplying
smaller antennas, (e.g. under 5 meters), including
specialized systems for aeronautical and military
applications, continues to grow,
consolidation has narrowed the
field of large antenna makers.
Two majors, ASC Signal and
General Dynamics SATCOM
Technologies lead the pack today.
Nevertheless, the business of sup-
plying complete turnkey earth
station systems, of which the an-
tenna and RF chain are a key
component, remains a competitive
market.
A host of system integrators
around the world design, build,
and install earth stations incorpo-
rating antenna and RF gear and
baseband systems for end-users,
acting as distributors for antenna
manufacturers in different regions and market seg-
ments. These include companies like GlobeComm
Systems, Satcom Resources, Encompass Digital
Systems, Huawei, ATCi, and many others.
“With the global economy the way it is, there is in-
creased price pressure which prompts equipment
manufacturers like us to apply even more of our re-
search and development to reducing production costs
and increasing performance,” says Tim Shroyer,
Chief Technology Officer, General Dynamics SAT-
COM Technologies.
Keith Buckley, CEO of ASC Signal agrees, adding
“The industry has become more competitive, cost
sensitive, and diverse in terms of technical require-
ments.”
Cost competitiveness
also means that more
technical skills need
to be found under
one roof than in the
past.
“For instance, your
typical installer must
not only have a full
understanding of the
baseband applica-
tion, be capable of
building a concrete
foundation and en-
suring the transmis-
sion facility has the
proper HVAC design, but they’re now also expected
to rack, stack and test the RF equipment, install, test
and commission the antennas, have a full command
of TCP/IP Networking and Routing, be fluent in
Linux, and be prepared to do installations in almost
anywhere in the world,” says Buckley.
Continued on page 4
What’s Inside
From the Editor…...3
Show Report: CES 2013 By V. Labrador…….8
Opinion: What is a Satellite Service-Business Really Worth? By Robert Bell…....11 Events Calendar....12 Industry Briefs…...14 Market Briefs……..20 Featured Event: CABSAT 2013 by M. Jarrold….….24 Stock Index……….27 Vital Statistics…....28 Advertisers’ Index.28
The current cost-cutting environment makes the relationships between sys-tems integrators and their prime suppli-ers more important than ever. ATCi is unique among antenna manufacturers in that it is both a manufacturer and a sys-tem integrator. Pictured here is ATCI’s Simulsat 5B antenna. (photo: ATCi)
February 2013 2 Satellite Executive Briefing
Satellite Executive Briefing 3 February 2013
EDITORIAL Virgil Labrador Editor-in-Chief [email protected] Elisabeth Tweedie Associate Editor [email protected] Contributing Editors: North America: Robert Bell, Bruce Elbert, Dan Freyer, Lou Zacharilla Latin America: B. H. Schneiderman Europe: Martin Jarrold, London Jan Grøndrup-Vivanco, Paris Roxana Dunnette, Geneva Asia-Pacific: Peter Galace, Manila Tom van der Heyden, Hong Kong Chris Frith, Singapore, Riaz Lamak, India ADVERTISING For Advertising enquiries send an
e-mail to:
Satellite Executive Briefing
is published monthly by Synthesis Publications LLC and is available for free at www.satellitemarkets.com
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©2013. No part of this publication may be reprinted or reproduced without prior written consent from the publisher.
From the Editor
A t the CES held in Las Vegas last month, 4KTV was cer-
tainly one of the highlights (see our show report on page
8). At the same time Eutelsat launched its first 4K TV
channel which was followed by several announcements for new
channel launches in Japan and South Korea later this year. Re-
search firms such as NSR and NPD DisplaySearch are already
projecting healthy growths for 4K TV. The next few years would be crucial
for 4K TV to develop and we’ll continue to watch over that space.
Meanwhile, the mood was strikingly different at the AFCEA West 2013 show
in San Diego last month. It’s not a very good sign when one of the keynote
speakers, the Vice-Chairman of the Joint Chiefs of Staff , nearly did not make
it due to the restrictions on travel budgets. The Admiral may be half-joking
when he made that comment in his speech, but the budgetary cuts in the mili-
tary sector are real and are already starting to take effect. Moreover, a study
was just released by ReportsnReports.com (see page 20) that military budget
cuts will continue on a global basis through 2020. The theme of the West
2013 show was “Pivot to Pacific,” to highlight the shift in resources to the
Pacific theater. However, speakers clarified that instead of a “pivot” it was
more of a “re-balancing” to the Pacific, which means that there will be no
major increases in spending in the foreseeable future.
The military satellite market will still be an important segment for the indus-
try. But it may require more innovative approaches to sustain the mili-
tary satellite market in this decade.
Virgil Labrador Editor-in-Chief
Is 4K TV in our Future?
Check out our new iPad,iPhone and Tablet Friendly site
at www.satellitemarkets.com
February 2013 4 Satellite Executive Briefing
Cover Story
The Earth Station Business...From page 1
The current cost-cutting environment
makes the relationships between sys-
tems integrators and their prime suppli-
ers more important than ever. Respond-
ing to integrator and customer demands
for example, ASC is delivering prod-
ucts that continue to simplify the entire
earth station design and implementa-
tion, such as its Next Generation Con-
troller (NGC), which can control and
monitor essentially all components in
the transmission system, so integrators
can rely on a single piece of equipment
instead of having to design and build a
rack full of gear. The goal, says Buck-
ley, is “to equip all of our systems inte-
grator partners with as many tools as
possible for them to ensure successful
design and installation of transmission
systems.”
MARKET PLACE CHALLENGES The RFI Equation and Satellite Operating Standards
Perhaps the biggest challenge for both
satcom system integrators as well as
earth station OEMs is to provide the
same or higher levels of functionality at
as low a price as possible. Part of the
reason for this, says Gary Hatch, CEO
of antenna OEM and integrator ATCi,
is that “New transmission methods such
as DVBS2 have put more pressure on
delivering better antenna tolerances and
performance criteria to meet new link
budget requirements.”
Another contributing factor is that sev-
eral years ago, satellite operators went
through a period of reduced technical
requirements verification. They did so
in an effort to reduce their own costs in
operating the satellites as well as reduc-
ing their customers’ compliance costs.
“The pendulum has swung back after
interference incidents increased signifi-
cantly,” according to Genaral Dynam-
ics’ Tim Shroyer.
Now organizations like the GVF are
assisting in developing industry stan-
dards. This has multiple benefits for
buyers of earth station equipment, as
well as equipment manufacturers, inte-
grators, and satellite operators.
“Under the evolving standards, the real
operating requirements are better de-
fined so there is much better clarity in
both what is needed and what earth sta-
tions are capable of providing,” says
Shroyer. “With defined standards the
industry as a whole can continue to pro-
vide highly reliable communications
service at the lowest total cost.”
Tolerance for Higher Frequencies
Demand for Ka-Band systems from
both government and civil satcoms
customers has introduced new technical
challenges, when compared with the
relatively lower frequency traditional
(C/Ku and MSS band) requirements.
The challenge is being met with tight-
ened design and production tolerances
as well as more advanced antennas,
power amplifiers, and frequency con-
verters.
As manufacturers scramble to keep ad-
vancing the state-of-the-art in Ka-band
earth station design, there is significant
pressure for the lowest possible price
for earth station hardware.
Antenna performance is not the only
challenge. “The integration of higher
frequencies and higher code rates (such
as new DVBS3 technologies) will put
added pressure on proper integration
disciplines,” says Gary Hatch, CEO of
ATCi. “The systems must be easy to
operate as most customer installation
are not traditional RF-trained engineers.
They are generally more IT and video
people.”
For systems integrators, keeping the
hard technical skill set fresh, relevant,
and focused, while simultaneously hon-
ing the soft skills of building relation-
ships on a global scale are as important
as ever. This includes having the abil-
ity to navigate time zones, cultures,
governments and politics, and still be
able to translate a customer’s wants and
needs to compete on an international
stage. The same challenges apply to
equipment distributors.
“In a lot of ways, it does not take much
to become an integrator; however, it
takes a lot to remain an integrator,”
explains Buckley. Those integrators
able to sustain themselves in a very
competitive segment of the industry
usually have to have a solid technical
background and often become special-
ized in some aspect of the industry.
GlobeComm Systems is a case in point.
Key market challenges in the next few years for RF/antenna gear
OEMs and integrators include:
Increased pricing pressures amidst demand for higher
functionality
Demand for better operating specifications and better per-formance, driving in part by radio interference challenges
faced by satellite operators.
Demand by users for increased integration of subsystems
under a single roof, and increased technical expertise
Uncertain U.S. government budgets and global economic
conditions
Demand from integrators for better design and installation
tools
Satellite Executive Briefing 5 February 2013
February 2013 6 Satellite Executive Briefing
“Today more than ever it is critical to
understand the customer’s application,”
says Tom Coyle Senior Vice president
& General Manager for GlobeComm
Systems. ”The arrival of 100 GBps-
plus Satellites creates a host of new
opportunities along with technology
challenges in ground systems. Our fo-
cus is staying on the leading edge of
technology in offering complete inte-
grated solutions for our customers.“
Uncertainty in US government budgets
and fluctuating global economic condi-
tions is another issue (see Satellite
Executive Briefing, October 2012, page
25). “A key element of our overall stra-
tegic approach to address the challenge
is maintaining a government/
commercial balance, along with market
segment diversity,” says GlobeComm’s
Coyle.
GROWING SEGMENTS
Industry studies have forecast huge
growth in satellite launches that will
deliver staggering amounts of capacity
to orbit, over the next 10 years, includ-
ing Ka-Band and next-generation
broadband systems (See Satellite
Executive Briefing, Nov. 2012, cover
story “Next-Generation Systems,” by
Dan Freyer). Earth station builders say
that even if these projections are only
fractionally correct, the growth will be
much higher than it has been over the
last few years.
What segments do OEMs and integra-
tors expect to grow the most? Many
industry observers had thought that
Direct Broadcast Satellite (DBS) sys-
tems were largely “built out” world-
wide, so there would not be additional
growth. In fact, demand surpassed
expectations.
“We are seeing continued growth in
DBS and FSS broadcast applications as
video continues to be the biggest con-
sumer of satellite transponder capacity
in all continents. New high power Ka-
Band satellites are not only supporting
this extensive video broadcast market
but are increasingly designed to support
high performance spot beam applica-
tions more suited to internet and high
rate data connectivity. We expect con-
tinued growth in those markets for
some time to come,” says General Dy-
namics’ Tim Shroyer.
IP applications are also filling integrator
pipelines. For example, integrator ATCi
forecasts continued requirements for
turnkey gateway systems for many dif-
ferent forms of IP broadband and DTH
hub systems.
Multi-band, mobile and on-the-move
communications is yet another segment
of heightened market demand. Prime
antenna manufacturers believe that
growth in sophisticated, agile terminals
will be significant as requirements in-
crease for mobile communications, both
in the commercial and defense seg-
ments. For example, “ASC Signal is
continuing to expand our mobile prod-
ucts, including our latest 2.4m Nomadic
antennas that cover everything from L-
to Q-band in anticipation of and re-
sponse to this demand,” says CEO
Keith Buckley.
Systems integrator, GlobeComm Sys-
tems shares a similar view. “We expect
to see continued growth of Ka Band and
Multi-band Antenna solutions to sup-
port the demand for very high data rates
while maintaining high quality of ser-
vice,” says GlobeComm’s Coyle. “We
also expect continued growth in Cellu-
lar Backhaul for rural services.”
Customer Focus
Putting more usable transmit power in
smaller, lower utility power drawing
packages, getting more bits per carrier,
and helping operators simplify the man-
agement, maintenance and operation of
ground facilities are key areas of focus
for product enhancements that drove
sales growth in the past year.
“For ASC Signal, it was definitely our
antennas combined with our NGC con-
troller system. Our customers continue
to find ways to capitalize on the innova-
tive features we’ve built into the NGC
to make earth stations more flexible and
functional. Growth in our antenna
products using our NGC was well in
excess of 30% over 2011,” according to
Keith Buckley.
Cover Story
Responding to integrator and customer demands ASC is delivering products that continue to simplify the entire earth station design and implementation. (photo courtesy of ASC Signal)
Satellite Executive Briefing 7 February 2013
Singapore-based telecommunications
consultant Jonathan Ng, who has been
involved in earth station projects in the
Asia/Pacific, agrees that antenna control
units for tracking both GEO and non-
GEO satellites is a growth segment,
although some of that business may be
for earth station upgrades.
Systems integrator ATCi has been win-
ning new business in the video segment.
“Our greatest growth, at 50 percent, is
in our low cost DVBS2 MPEG4 HD
FlyAway systems,” says ATCi CEO
Gary Hatch. “We package our Fly-
Away Systems with 4G/3G MPEG4
HD transmission system to provide
unequaled access to remote require-
ments.”
GlobeComm also expects continued
robust demand for high power amplifi-
ers and hub components to support de-
mand for broadband networks. “We see
continuing growth in the demand for
Ka Band antennas and amplifiers for
smaller aperture transportable solu-
tions,” according to Globecomm’s
Coyle.
Product R&D Efforts Worth Following
Manufacturers and integrators foresee
gains from technical developments un-
derway in a number of areas.
As a solutions provider to broadband
and government customers, Globe-
comm’s Coyle is excited about new
products coming out such as
“Multiband Integrated RF/IF packages
to support lightweight terminals, and
high power, low distortion amplifiers to
support today’s demand for high data
rates.”
Solid state power devices, in GaAs and
GaN, are steadily improving and able to
support higher power levels and higher
frequency bands all the time. “We are
using many of those devices today in
our SSPAs,” says General Dynamics’
Shroyer, “but there are still some bands,
like 18 GHz DBS, which can only cur-
rently be satisfied with vacuum tube
technology.”
Another area is advances in Digital Sig-
nal Processing, such as the Software-
Defined Radio efforts that have been
impacting terrestrial communications.
General Dynamics has been involved in
bringing advanced SDR technology to
DoD terrestrial communications sys-
tems, according to Shroyer. “We are
using that technology in some compara-
tively narrowband satcom applications
today, and in not too many years SDR
and DSP advances will likely reach
bandwidths where they will satisfy
broadband satcom requirements. That
will likely be one of the next big ad-
vances in satellite earth station technol-
ogy,” he predicts.
Enhancements in component materials
is another development. ASC Signal is
looking at the introduction of cost-
effective carbon fiber, which potentially
allows for some very innovative ideas
for earth station antenna design, accord-
ing to the company.
In a recent World Teleport Report,
“Best Practices in Buying Antenna/RF
Chain” (https://worldteleport.site-
ym.co m/store /view_product .asp?
id=1450521), teleport buyers of large
antenna systems reported that in recent
years the antenna control systems have
significantly improved.
ASC Signal is one of several manufac-
turers that have made strides in this
area. “We have taken a simple posi-
tioning system and provided broader
control to essentially all vital aspects of
a typical ground station in a cost-
effective way, while simplifying the
overall system design for integrators
and users alike,” explains ASC Signal
CEO Keith Buckley.
On Axis
The large number of new and innova-
tive satellite payloads entering service
in 2013 and beyond mean significant
opportunities for companies that can
deliver supporting ground infrastruc-
ture.
Antenna systems providers continue to
focus development efforts on reducing
the cost, while increasing the perform-
ance of earth station hardware and sys-
tems.
For buyers, the capital expenditures to
implement an earth station can be sig-
nificant. Mistakes can be expensive to
overcome both in terms of direct costs
and competitive position.
In this changing environment particu-
larly, discussions with key antenna
system suppliers and partners about
your requirements well in advance of
the system design can help you reduce
risk and cost.
Cover Story
Dan Freyer is the principal of AdWavez Marketing, a marketing agency serving the satellite industry. For over 20 years, he has helped top satellite manufacturers, operators, service providers, and equipment suppliers develop their businesses and brands. He can be reached at [email protected]
“...The industry has become more competitive, cost sensitive, and diverse in terms of technical requirements…” —Keith Buckley, CEO of ASC Signal
February 2013 8 Satellite Executive Briefing
The CES also gives us a glimpse of what’s in store for the
future: 4K Television or what is also referred to as “Ultra
HD”—which was highlighted by several manufacturers in-
cluding Samsung Sony, Toshiba and LG. 4K TV promises
to have 4 times the pixels of 1080p High Definition TV. Not
to be undone, Sharp an-
nounced that it is develop-
ing 8K TV, which will
presumably provide dou-
ble the bandwidth of 4K
TV.
NSR's newly released
UltraHD via Satellite
report finds, over the long
term, UltraHD channels
representing a respectable
but niche opportunity for
satellite companies. This
nascent market is expected
to start at a low base in
2015 with just 15 channels
being demanded by the
global cable TV, IPTV
and DTH industries com-
bined. The global satellite
UltraHD market is ex-
pected to reach US$ 412
million in 2025 from an US $8.2 million revenue base in
2015.
“The efforts throughout the supply chain for 4K TV have
begun to align,” said Paul Gray, Director of TV Electronics
Research for NPD DisplaySearch. “Panel makers are produc-
ing 4K×2K screen sizes ranging from 50-110”, and there is
also a push to increase TV content. The availability of con-
tent is key to consumer adoption of 4K×2K TVs, and TV
manufacturers are anxious to prevent any potential delays
that could stall adoption, as was the case with 3DTVs.”
Gray added, “As a result, investments are beginning to en-
sure that 4K×2K content
is readily available to
consumers. Several an-
nouncements about pro-
prietary 4K×2K stream-
ing and download ser-
vices were made at CES;
however, satellite and
cable services from es-
tablished providers will
take some time.”
China is forecast to lead
in demand for 4K×2K
TVs, with shipments
forecast to grow from
333 thousand in 2013 to
more than 2.6 million in
2016. North America is
forecast to follow, with
just over 2 million fore-
cast to ship in 2016.
“Initially, we expect to see the highest 4K×2K adoption in
China, Japan and Western Europe, as these regions typically
prefer the latest highly-featured products,” noted Gray. “On
the other hand, North American consumers are generally
more likely to delay purchases of new technology, like
4K×2K, until prices fall. However, because demand is heav-
ily skewed towards large screens in this market, there is a
significant opportunity.”
T he Annual CES show held from January 8-11 in Las Vegas was the largest in its 45-year history. This year’s edition featured more than 3,000 exhibitors across the largest show floor in CES his-tory – 1.87 million net square feet of exhibit space attracting more than 150,000 attendees, includ-
ing more than 34,000 from outside the US. To give you an idea of the immensity of the show, to visit every booth, you would have to navigate over 15 miles of hallways and alleys. The record-setting attendance at CES underscores the importance of the consumer market in today’s economy. The CES has traditionally been the launching pad for groundbreaking consumer electronics products. This year’s crop of products are more of an evolution of products that were launched at previ-ous CES such as Tablet PCs, Over the Top (OTT) devices and Internet Connected TVs. What do all these consumer electronic gizmos mean for satellite service providers? If I can sum it up in one sen-tence: all these devices are getting more and more interconnected and to ensure seamless connectivity between all these devices and different platforms would require moving a lot of bandwidth. At some point some of that bandwidth will have to go through satellite networks.
Connectivity was the Buzz at CES
Show Report
by Virgil Labrador
4KTV sets were on display at the Samsung booth at CES, but at over US $ 25K per set, the question is how long before consumers adopt 4K TV in commercially viable numbers? (photo courtesy of CES)
Satellite Executive Briefing 9 February 2013
Despite a record-breaking 1.87 million square feet of space
for exhibits at the 2013 CES, the real buzz wasn't about hard-
ware -- it was about connectivity, apps and the cloud. New
research from Digitas, a digitally led integrated brand
agency, and Brandwatch, a social media monitoring and ana-
lytics company, analyzed over 330,000 social media men-
tions to reveal what trends and products coming out of CES
really matter to people worldwide.
"CES has traditionally been all about hardware, with a par-
ticular emphasis on television," said Chia Chen, SVP, Mo-
bile Lead, Digitas North America. "But this year the ecosys-
tem of software, apps, and content became a crucial part of
the show. And while TV still has a role to play, mobile be-
came more of the centerpiece. These trends in consumer
preferences have important implications for both manufac-
turers and marketers in today's multi-
screen world."
Digitas and Brandwatch dove
into the social chatter surround-
ing five key product features for
mobile phones, tablets, TVs,
and PCs/laptops. With the ex-
ception of TVs, the most buzzed
about capabilities focused on
the connectivity, apps, and con-
tent related to these products,
beating out other features such
as size, display, network, and
processors/speed. In fact, con-
nectivity, apps, and content
drove:
29.5% of product feature men-
t i o n s f o r m o b i l e
phones (23,499 out of
79,625)
27.2% of product feature mentions for PCs and lap-
tops (20,449 out of 75,223)
27.5% product feature mentions for tablets (13,133 out of
47,679)
For TVs, connectivity, apps, and content capabilities took
second, beat out only by display:
Display drove 35.9% of the conversa-
tion (28,070 out of 78,251)
Connectivity, apps, and content drove
22.5% of the conversation (17,592
out of 78,251)
A declining emphasis on hardware also
revealed itself in a look at the connected
technology trends at CES. Digitas and
Brandwatch research picked up over 17,000 mentions of
connectivity and connected technology. Of those conversa-
tions, 12,454 mentions honed in on four specific areas -- and
the cloud drove about one half of the conversation:
41.7% of mentions focused on the cloud (5,198 out of
12,454)
26.1% of mentions focused on NFC/RFID (3,247 out of
12,454)
19.4% of mentions focused on connected cars (2,417 out of
12,454)
12.8% of mentions focused on connected homes (1,592 out
of 12,454)
All the buzz for connectivity and mobility just translate into
more bandwidth requirements for the consumer sector. How
much of that demand will be met by satellite service provid-
ers remains to be seen. It will all depend on how much the
satellite industry is able to adopt services to changing re-
quirements and to interface with other technologies. To gain
more insight on this, one important initial step is to watch
closely in the future the developments from the annual CES.
Show Report
Virgil Labrador is the Editor-in-Chief of Satellite Market and Re-
search based in Los Angeles, California. He is the author of two
books on the satellite industry and has been covering the industry for
various publications since 1998. Before that he worked in various
capacities in the industry, including a stint as marketing director for
the Asia Broadcast Center, a full-service teleport based in Singapore. He can be
reached at [email protected]
Figure 1. 4K×2K TV Shipment Forecast by Region (000s)
Source: NPD DisplaySearch Quarterly TV Design and Features Report
February 2013 10 Satellite Executive Briefing
Satellite Executive Briefing 11 February 2013
Opinion
What is a Satellite Services Business Really Worth?
I t is a bad time to sell satellite ground segment, aka a
teleport. But it is a great time to sell a successful satel-
lite services business with a teleport at its core.
That paradox is the conclusion of Best Practices in Teleport
Valuation, a newly published report from the World Teleport
Association.
A teleport executive with several acquisitions said, “The
only way you’re going to get any real value out of a business
you are trying to sell is to look at it on an EBITDA basis
(earnings before interest, taxes, depreciation and amortiza-
tion). The only way you would ever sell a teleport just as a
physical asset is if you had to, because there was no ongoing
business. And it would be a distress sale.”
What makes a teleport valuable to a buyer, if not the physical
assets? It is the value of the customer contracts, less the risk
of their being cancelled, plus the track record of growth –
and an analyst’s opinion of the current value of that future
cash. But there is much more to the story.
It also makes a differ-
ence to buyers who the
customers are.
“Contracts with other
service providers are
not of much value to
us,” said an executive
of a company that is
making acquisitions
annually. “They are
likely to be competitors.
We are interested in end
-customers, not inter-
mediaries. The excep-
tion is in the emerging
economies, where we
like to see contracts
with local partners.
Let’s say we are look-
ing at a teleport in
Europe that services
Africa through small-to
-midsize resellers.
There is value in that. In
each country, we need local partners who can find business,
license it, install it and maintain it.”
Another serial acquirer put it this way: “When you plan to
put assets together, they need to perform better together than
they would apart. One plus one has to equal three or four.
Otherwise, why are you
doing it? One ap-
proach is to chase sav-
ings but that really
doesn’t apply well to
our business. Most
facilities are pretty lean
when it comes to their
biggest expense, which
is people. The point of
having multiple facili-
ties is to attract busi-
ness that you never
could before.”
The satellite services
business also has sur-
prises in store for any-
one used to valuing more conventional telecom assets.
“What is different about buying a teleport from buying most
communications businesses,” said a former teleport CEO, “is
that it is also a real
estate purchase. And
in real estate, the
three most important
things are ‘location,
location, location.’
Even in our global
market, the services
of a teleport are de-
pendent on where you
perform them from.”
What can the owners
of a teleport-based
business do to in-
crease their return on
investment? “When
entrepreneurs sell
businesses,” said one
broker, “they have
spent their whole
lives getting custom-
ers and keeping op-
erations going. At-
tending to the mundane details of documentation has never
been a priority. But it becomes a priority now.”
Another broker summed it up: “The more you have your act
together, the better your valuation is going to be. At least
have your financials ready in GAAP form (generally ac-
cepted accounting principles) and make sure you have all the
by Robert Bell
Photo: ATCi
February 2013 12 Satellite Executive Briefing
March 12-14, 2013, CABSAT 2013, the Middle East & Africa’s largest Broadcast, Digital Media and Satel-lite Expo, Dubai World Trade Center Center, Dubai, UAE. phone +971-4 308 6077 / 6915 e-mail: [email protected] web: http://www.cabsat.com
March 18- 21, 2013, SATELLITE 2013, Walter E. Washington Convention Center, Washington D.C., USA. phone
+1-301-354-1797 web:www.satellite2013.com
2013 NAB Show®, Conferences: April 6 – 11, 2013, Exhibits: April 8 – 11, 2013, Las Vegas Convention Center,
Las Vegas, Nevada, USA, phone: outside of U.S.: +1 202 595 2052; within U.S.: +1- 800 342 2460 e-mail:
[email protected] web: www.nabshow.com
May 21-23, 2013, Space Tech Expo 2013, Long Beach Convention Center, Long Beach, California, USA, phone +44 (0) 1306 743 811, US Toll Free +1 877 842 6289 e-mail: [email protected]; web: www.spacetechexpo.com
May 27-30, 2013, SATCOM AFRICA 2013 co-located with The Broadcast Show Africa and Submarine Net-works World Africa, Sandton Convention Center, Johannesburg, South Africa, phone +27 (0) 11 516 4015 email: [email protected] web: www.terrapinn.com/exhibition/satcom-africa/
June 18-21, 2013, CommunicAsia2013 and EnterpriseITAsia2013, Marina Bay Sands Expo Center, Singapore, phone +65-623-336-6638 Email:[email protected] web:www.communicasia.comwww.goto-EnterpriseIT.com
Calendar of Events
due diligence materials to back them up: bank records, re-
cords of litigation, environmental records, licenses, customer
and vendor contracts. The more you have this stuff neatly
packaged with a bow on it, the more people are likely to be-
lieve what you say.”
A media executive valued a different kind of investment.
“One very valuable step that doesn’t cost much money is to
put extra effort into building your image or reputation.
Show up at trade shows, join association boards, sit on pan-
els and work to be perceived as a leader in the industry. It is
one thing to have a business that is well-run; it is another to
have people perceive that your company has strong, compe-
tent management, which can make it much more attractive to
buyers.”
And what’s the biggest mistake an owner can make in put-
ting the business up for sale? “A lot of sellers have unrealis-
tic expectations,” said a teleport executive. “In our industry
lately, we have seen some deals done at very high valuations
in terms of EBITDA multiples – high single or even double
digits. That is for companies that are large, have good con-
tracts and professional leadership. Owners see that and think
that their small company can be sold for the same high mul-
tiple.” But demanding a high price can carry risks. “The
owner just wants to recoup his investment, said another ex-
ecutive. “He asks for crazy numbers and sticks to them. In
the end, he gets the opposite of what he wants. He doesn’t
get his price, and a broker comes in to break up the facility
and sell the pieces as used equipment at the worst possible
price.”
It is the rare satellite services business that is publicly held
and reveals its inner workings. Best Practices in Teleport
Valuation is a unique glimpse behind the scenes of a private
market that is setting value on satellite services companies
every day.
Robert Bell is Executive Director of
the World Teleport Association,
which represents the world's most
innovative teleport operators, carri-
ers and technology providers in 20
nations. He can be reached at:
“...It is a bad time to sell satellite ground segment, aka a teleport. But it is a great time to sell a successful satellite services business with a teleport at its core.…”
Opinion
Satellite Executive Briefing 13 February 2013
February 2013 14 Satellite Executive Briefing
SintecMedia Acquires Argo Systems
New York City, January 22, 2013-
Broadcast management software pro-
vider SintecMedia announced the ac-
quisition of Argo Systems, a provider
of business solutions to the cable net-
work and operators industry. This is
SintecMedia's second acquisition in the
North American market, complement-
ing its recent purchase of StorerTV.
Argo Systems bridges the business
needs of television networks and their
counterparts on the cable operator side
with its Medea and Nestor systems that
are installed across more than 300 cable
networks and operators around the
globe. DecisionPoint, an M&A advisor
for middle-market technology compa-
nies, represented Argo in this transac-
tion.
"SintecMedia's acquisition of Argo Sys-
tems will further augment our local
activities in the North American cable
television and MSO markets," stated
SintecMedia CEO Amotz Yarden. "Its
team and suite of products have gained
the respect of every television executive
in the industry. Argo Systems will in-
crease SintecMedia's footprint and ca-
pabilities, boost our U.S. presence in
terms of local support including soft-
ware engineers, technicians as well as
other professionals and delivery re-
sources that will enable us to supply a
greater array of broadcast and digital
media solutions."
Argo Systems' President Doug Calahan
affirmed, "Merging with SintecMedia is
a testament to our solutions' strengths,
opens new international markets and
spurs further growth in North America.
Combining the products and capabili-
ties of SintecMedia, along with its
newly acquired StorerTV and now Argo
Systems creates powerful platforms to
take the industry into the future."
"This acquisition
represents a major
step in SintecMe-
dia's growth strat-
egy to raise our
North American presence by investing
in a combination of both acquisitions,
such as this of Argo Systems and earlier
this month of StorerTV as well as or-
ganic growth initiatives," commented
Amir Lavi, Executive Vice President
and head of SintecMedia U.S. sales. "In
a global digital market, our customers
require a wide range of solutions to
enhance revenues and adding Argo Sys-
tems to our comprehen-
sive OnAir media management core
advances this goal."
Yarden added, “We welcome Argo Sys-
tems to the SintecMedia family and
look forward to working closely with
their developers, implementation and
support staff professionals to meet the
U.S. market's growing needs."
OnAir combines traffic, sales, and pro-
gramming in a single framework to
address the most pressing issues facing
broadcasters and media makers includ-
ing comprehending multiple informa-
tion levels, integrating linear and non-
linear capabilities and managing a full
range of assets.
Liberty Media Corp. Takes Con-trol of Sirius XM Radio
Englewood, Colo., January 18, 2013--
In a quest that started four years ago,
Liberty Media Corp. finally took con-
trol of Sirius XM Radio Inc. after it
bought additional 50 million common
shares in the satellite radio company.
Liberty Media said it received approval
from the Federal Communications
Commission for the transfer of de
jure control of Sirius XM to Lib-
erty. Liberty now holds about 2 billion
common shares and 1.29 billion con-
vertible shares, giving Liberty Media
more than 50% stake in Sirius.
Liberty said it expects to complete the
transfer of control of Sirius XM within
60 days.
Sirius, based in New York, provides
radio programming in vehicles, online
and through mobile applications. It has
nearly 24 million subscribers and is the
world’s largest radio broadcaster in
terms of revenues.
Liberty, run by cable magnate John
Malone, saved Sirius from near-
bankruptcy in February 2009 by agree-
ing to invest up to $530 million, which
allowed Sirius to meet its obligation. In
exchange, Liberty Media got preferred
stock that amounted to a 40% stake in
Sirius.
The 2009 deal, according to reports,
also provided for two board seats for
Liberty Media, and provided cash for
operations and development, with a
maturity date of December 2012 for the
loan. On March 6, the two companies
approved the second part of the deal,
with Sirius XM getting $250 million
immediately and Liberty receiving 12.5
million shares of preferred stock con-
vertible into a 40% ownership of Sirius
XM common stock.
Meanwhile, Sirius has recovered from
its tailspin and gained customers, add-
ing 2 million net subscribers in 2012
with revenues of $3.7 billion. Last
week, Sirius said it now has 23.9 mil-
lion subscribers.
Buoyed by reports of rising revenues
and increased subscriber base, Sirius
shares rose 2 cents to $3.16 on Friday.
Its shares have climbed roughly 60%
since July.
With Liberty in control, many expect a
new CEO to replace James Meyer,
IndustryIndustryIndustryBriefsBriefsBriefs
Major industry news and developments
MERGERS & ACQUISITIONS
Satellite Executive Briefing 15 February 2013
February 2013 16 Satellite Executive Briefing
IndustryIndustryIndustryBriefsBriefsBriefs
Major industry news and developments
Ruud Haasjes
who was named interim CEO in De-
cember, replacing Mel Karmazin, who
resigned last year.
SpeedCast Completes Buyout of Elektrikom Satellite Service
Hong Kong, January 17, 2013 –
SpeedCast Ltd, has completed, with the
support of its majority shareholder, TA
Associates, a buyout of maritime ser-
vices provider Elektrikom Satellite
Services, based in the Netherlands.
Elektrikom provides satellite and wire-
less-based communications solutions to
the maritime industry. The Company
focuses on the high-end segments of the
maritime market, including the oil &
gas and offshore supply segments.
Founded in 1985, Elektrikom is head-
quartered in Rotterdam, Netherlands,
where it enjoys a strong position in this
key maritime shipping hub, and also
serves customers and partners through-
out Europe.
Elektrikom has established itself as one
of the leading maritime satellite service
providers in Europe, with a marquee list
of customers ranging from major ship-
ping companies to offshore supply com-
panies. Elektrikom is well known for its
expertise and ability to deliver custom-
engineered communication solutions for
its customers, including various types
of satellite communications, such as Ku
-band & C-band VSAT services and L-
band services, as well as wireless tech-
nologies and a range of IT services.
Joining the SpeedCast Group, Elek-
trikom will be able to offer its maritime
customers a wider portfolio of products
and services, including land-based ser-
vices, and to better serve its global cus-
tomers’ needs in Asia. Elektrikom will
also benefit from SpeedCast’s broad
range of engineering capabilities world-
wide, with certified field engineers able
to support maritime services and anten-
nas onboard vessels and platforms.
These extensive support resources are
strategically located in Hong
Kong, Singapore, Indonesia, Malaysia,
China, Dubai, and Australia, in addition
to Elektrikom’s own presence in the
Netherlands.
SpeedCast will leverage Elektrikom’s
strength in Europe, with its strategic
Rotterdam base, to further penetrate the
important European market, as well as
deliver continuity of experience for
Elektrikom’s existing customers. Elek-
trikom’s worldwide satellite communi-
cations infrastructure will com-
plement SpeedCast’s existing
global network, adding an over-
lay network which will provide
redundancy and backup, as well
as introducing new options for
SpeedCast’s global customer
base, according to the company.
This acquisition follows shortly after
SpeedCast's acquisition of Australian
Satellite Communications ("ASC"), a
leading satellite communications ser-
vice provider in Australia. ASC is very
active in serving customers in the natu-
ral resource market, in particular the oil
& gas industry, which complements
Elektrikom’s position serving the oil &
gas and offshore industries in Europe.
Ruud Haasjes Joins Signalhorn as VP Government & NGO Sales
BACKNANG, Germany, 28 January
2013 — Ruud Haasjes has joined Sig-
nalhorn to lead the company’s Govern-
ment and NGO team in its next major
phase of growth.
Haasjes has a track record in leveraging
communications applications for the
military and government telecommuni-
cations requirements, successfully de-
veloping and growing telecoms busi-
ness throughout the EMEA. He will
join Signalhorn as VP Government and
NGO Sales.
Signalhorn said
Haasjes’ senior man-
agement experience
will help satisfy cus-
tomer needs and en-
sure that the com-
pany continues to
grow at a record pace.
The company is targeting to solidify its
leadership position within the telecom-
munications and satellite communica-
tions market.
Haasjes said he is very pleased that Sig-
nalhorn has a truly professional team
that will enable him to strengthen the
company’s position in the defense, gov-
ernment, and NGO markets as provider
of trusted networks.
“We can provide end-users the unique
experience of advanced technology,
permanent availability, and ultimate
support to provide the best communica-
tion systems for mission-critical appli-
cations,” he said. He added that peo-
ple’s lives at NGOs and governments
depend on reliable communications and
said Signalhorn’s 40 years of experi-
ence can provide this level of communi-
cation technology.
Haasjes comes to Signalhorn with over
25 years of international sales manage-
ment experience in the government,
NGO, defense, and industrial business-
to-business markets. Most recently, he
was responsible for the sales of the
European Defense Markets at Harris RF
Communications. Prior to that Haasjes
was General Manager for Codan's
EMEA sales organization where he
grew the NGO and government satcom
and HF businesses.
He has a BS in electrical and electronic
engineering from the HTS in Zwolle,
The Netherlands, and holds an MBA
from Ashcroft International Business
School, Cambridge, UK.
EXECUTIVE MOVES
Satellite Executive Briefing 17 February 2013
February 2013 18 Satellite Executive Briefing
Reitmeier Elected as ATSC
Board Chairman
Carmel, IN, 23 January 2013 — The
Board of Directors of the Advanced
Television Systems Committee
(ATSC) has elected Glenn Reitmeier
a s i t s
C h a i r ma n
for 2013.
Rei tmeier
is Senior
Vice Presi-
dent of
Ad vanced
Technology
at NBCU-
n i v e r s a l ,
leading the
company's technical efforts related to
industry standards, government policy,
advanced engineering and anti-piracy
technical operations.
He is widely recognized as a pioneer of
digital television. Reitmeier spent 25
years in digital video research at
Sarnoff Labs, where he led the devel-
opment of one of the original digital
HDTV system proposals. He played a
leading role in the formation of the
Digital HDTV Grand Alliance and the
development of its system that culmi-
nated in the ATSC Digital Television
standard.
Since joining NBC in 2002, Reitmeier
was involved in the creation of NBC's
first high-definition cable channel,
Universal-HD, launching DTV multi-
cast programming, the creation of mo-
bile broadcasting and the Dyle joint
venture, and the distribution of NBCU-
niversal content to new digital con-
sumer devices,.
Reitmeier previously served on the
ATSC Board of Directors from 2004-
2009 and as its Chairman from 2006-
2009. He is also a board member of the
North American Broadcasters Associa-
tion, a contributor to TV Everywhere
standards as President of the Open Au-
thentication Technology Committee,
and a contributor to the Digital Enter-
tainment Content Ecosystem work on
the UltraViolet digital ecosystem.
Bax Resigns as Encompass Digital CEO; Company Names
Horowitz, Tillson Co-CEOs
LOS ANGELES, 22 January 2013 — Encompass Digital Media, a provider
of television channel origination, live
sports and news distribution, an-
nounced on Tuesday that Simon Bax
has resigned as CEO and Board mem-
ber.
Encompass said Board member and
investor Ed Horowitz will join com-
pany President, COO and co-founder
Bill Tillson, in establishing the En-
compass Office of the CEO. Working
in tandem, the company said, they will
continue to build the business and lead
Encompass in providing 24/7 mission-
critical services to premier local, re-
gional and global media customers.
Bax, who will remain as shareholder,
will be an advisor to the Office of the
CEO. After five intense years working
to build Encompass, Bax said he has
decided it is time to step down.
“Now that Encompass has completed
the primary acquisition and build-out
of its worldwide facilities, the travel
required and the need to center the
company’s corporate headquarters in
the U.S., while my family is based in
the U.K., has led me to conclude that
this is the time to relinquish my role.”
Horowitz has had a long and distin-
guished career in the telecommunica-
tions sector. In the past he has worked
as the Chairman and CEO of Viacom’s
Broadcast and Interactive Media divi-
sions. In 1997, he founded and was
Chairman of e-Citi, which pioneered
the implementation of e-commerce and
financial services at Citigroup. He also
served as President and CEO of SES
Americom, a market-leading satellite
company serving media, enterprise,
and U.S. government customers. Mr.
Horowitz currently serves as Chairman
of the Board of Fairpoint Communica-
tions (FRP) and is on the Board of
Online Resources Corporation
(ORCC).
Inmarsat Names Navin as Managing Director for India
Mobile satellite communications ser-
vices provider Inmarsat has named
Navin Kapila as its Managing Direc-
tor for India.
Navin was formerly a senior official
within the Indian Government’s Minis-
try of Communications and Informa-
tion Technology and held senior execu-
tive posts with ICO Global, a global
telecommunications company.
Navin currently serves as a non-
executive Board Member of Telkom
South Africa and an International Tele-
communications Union (ITU) Special
Adviser for Emergency Communica-
tions. In October last year, Navin was
presented with the only individual
award by ITU Secretary-General
Hamadoun Touré at the ITU’s first
Humanitarian Awards ceremony.
Inmarsat Chief Executive Officer
Rupert Pearce said India presents an
exciting market for the company and
he looks forward to developing oppor-
tunities, which will benefit the univer-
sal rollout of telecoms infrastructure to
users throughout the country.
IndustryIndustryIndustryBriefsBriefsBriefs
Major industry news and developments
Navin Kapila
Glenn Reitmeier
Satellite Executive Briefing 19 February 2013
February 2013 20 Satellite Executive Briefing
MarketMarketMarketBriefsBriefsBriefs
Key industry trends and opportunities.
Dallas, Tex. January 28, 2013-The demand for military
satellites is anticipated to be driven by the need for enhanced
communication capabilities and Intelligence, Surveillance
and Reconnaissance (ISR) requirements for armed forces
across the world. The market is expected to be dominated by
North America, followed by Europe and Asia Pacific accord-
ing to the “The Global Military Satellite Market 2012-2022”
offered by ReportsnReports.com.
“The Global Military Satellite Market 2012-2022” offers the
reader detailed analysis of the global military satellite market
over the next ten years, alongside potential market opportu-
nities to enter the industry, using detailed market size fore-
casts. The report provides detailed analysis of the current
industry size and growth expectations from 2012 to 2022,
including highlights of key growth stimulators. It also bench-
marks the industry
against key global mar-
kets and provides de-
tailed understanding of
emerging opportunities
in specific areas.
With the increasing
usage of Commercial-
Off-The-Shelf (COTS)
equipment in the mili-
tary sector lately, the
bandwidths of military
satellites are being in-
creased through hosted
payloads from commer-
cial satellite providers.
Hosted payloads are
components attached to
commercial satellites,
which are designed to
function independently
of the host satellites,
while at the same time sharing its resources. These enhance-
ments can be used for numerous applications of satellites
mainly including military communication and ISR, accord-
ing to the report.
The current situation of defense budget cuts across most of
the countries is expected to persist during the forecast period.
In this scenario, the defense departments around the world
are exploring and inviting new alternatives for reducing their
costs. Apart from pushing back their project timelines, utili-
zation of COTS equipment is a potential choice for the gov-
ernment. Thus, the military satellite industry is gradually
undergoing a transition towards selecting commercial pro-
viders against defense suppliers for its programs.
The North American and European regions account for an
estimated 80% of global defense spending. These countries
were, however, among the hardest hit by the global financial
crisis. This has led to austerity measures being introduced by
national governments, which in turn have resulted in reduced
defense budgets and the cancellation and indefinite delay of
various military satellite programs. The countries such as the
US, France, Germany among others, which contribute sig-
nificantly to the global military satellites market, are experi-
encing substantial defense budget cuts. This is forcing the
defense departments of these countries to realign their spend-
ing strategies on satellites.
The industry is rapidly
adopting strategies such as
Public-Private Partnerships
(PPPs) and Private Finance
Initiatives (PFIs) owing to
the huge capital require-
ments and post deployment
assistance required for these
projects. Moreover, govern-
ments are increasingly
adopting the capacity leas-
ing approach on privately
owned satellites, rather than
deploying own systems.
In the current scenario of
defense budget cuts in many
countries around the world,
Private Financing Initiative
(PFI) is gaining significant
importance, through which
the satellite project will be
built and owned by a private company. In return, the govern-
ments agree on guaranteed contracts for the satellite services
throughout the satellites' lifetime.
Buy your copy of this report @ http://
www.reportsnreports.com/purchase.aspx?name=216332 .
Explore more reports on Public Sector Market @ http://
www.reportsnreports.com/market-research/government/ .
Military Budget Cuts to Continue Through 2022
With the increasing usage of Commercial-Off-The-Shelf (COTS) equipment in the military sector lately, the band-widths of military satellites are being increased through hosted payloads from commercial satellite providers.
Satellite Executive Briefing 21 February 2013
MarketMarketMarketBriefsBriefsBriefs
Key industry trends and opportunities.
Tewkesbury, UK, January 29, 2013--
The International Association of Broad-
casting Manufacturers (IABM) released
the results of the organization's Industry
Trends Survey, which reflects senior
industry executives' opinions on their
own companies' past performance and
their outlook for the first half of the
new year. This 2012-13 survey of ex-
ecutives from IABM member compa-
nies represents the 16th consecutive
Industry Trends Survey. Key findings
indicate cautious optimism, with growth
still slowed by factors ranging from
political and economic uncertainties to
limited manufacturing and development
capacity.
"Overall, the survey outcome is still
positive, but the mood is much more
sanguine than in the recent past," said
IABM Director General Peter White.
"While confidence is growing in many
segments and geographic areas, this is
not true for all IABM members, many
of whom are now feeling the impact of
wider political and economic conditions
and are adjusting their operations ac-
cordingly."
The IABM Industry Trends Survey
indicates that while order levels have
remained as expected or fallen, selling
prices and material and labor costs have
remained generally stable. Order and
project deferrals by customers are a
primary operating constraint. Fulfill-
ment is limited both by credit and fi-
nance issues, and by limited manufac-
turing capacity. Companies are, how-
ever, continuing to make significant
investments in research and develop-
ment.
At the same time, headcounts are in-
creasing, most likely with the goal of
tackling skill shortages. While confi-
dence ratios are rising in the Asia-
Pacific region and are stable in Europe,
the most significant and striking change
occurred in North America, where con-
fidence ratios dropped to levels equal to
and then, for the year ahead, lower than
the global average, according to the
report.
IABM Releases Results of Industry Trends Survey
February 2013 22 Satellite Executive Briefing
MarketMarketMarketBriefsBriefsBriefs
Key industry trends and opportunities.
Global Navigation Satellite Systems Projections
London, UK, Jan. 15, 2013-- Global Navigation Satellite
System (GNSS), which started purely as a military applica-
tion, has now widened to include all possible users - govern-
ment agencies, industries, and even individuals. Frost & Sul-
livan analysis forecasts increasing prominence of Position,
Navigation and Timing (PNT) data derived from Global
Navigation Satellite System (GNSS) and associated Value
Added Services (VAS) in the next 10 to 20 years.
As US and European stake-
holders continue to demon-
strate growing interests in the
region in collaboration with
regional systems/service pro-
viders, the Asia-Pacific
(APAC) will continue to rep-
resent as the fastest growing
region through 2021, as fore-
casted in a recent Frost & Sul-
livan Market Insight entitled:
"Global Navigation Satellite
System Market Assessment -
In Pursuit of New Business
Opportunities."
Frost & Sullivan forecast
shows that the APAC market
is anticipated to more than
d o u b l e i n 1 0 ye a r s ,
from EUR22.10 billion in
2012 to EUR56.07 in 2021, with one of the fastest growth
rates among regions at 10.9 per cent. The European market
value is estimated to grow from EUR16.90 billion in 2012
to EUR28.54 billion in 2021.
"The GNSS, with its current standing in terms of accuracy
and reliability of service, is ready for providing non-safety of
life (Non-SOL) applications to include Road Services and
Location-based Services, among others," notes Frost & Sulli-
van Analyst for Aerospace, Defence & Security, Sabbir Ah-
med .
GNSS has the potential to serve every corner of the world
with seamless connectivity as Global Positioning System
(GPS) has served both military and commercial markets
since 1973. The ongoing transformation includes 32 new
satellites and the fourth civil signal (L1C) with the BlockIII
launches, as well as new ground control systems.
"Much of the present weaknesses in PNT market space are
expected to be fully mitigated through multi-GNSS ap-
proach, but that means industry will have to wait until at
least 2020 to reach full potential," explains Ahmed.
"However, highly regulated Safety-of-Life (SOL), Publicly
Regulated Service(PRS), and Search-And-Rescue (SAR)
applications are anticipated to come to maturity by 2015."
GLONASS has also recently started to play an important
role; however, despite being global in nature, with 24 satel-
lites, its services have been limited to its own territory and
part of Europe.
With four satellites already in
orbit, the European GALILEO
project is very promising. By the
end of 2014 it is expected to be
partially operational and with
this, GPS would no longer be the
sole player in global Position,
Navigation, Velocity and Timing
(PNVT) market space.
As of now, GPS and GLONASS
are already interoperable, and
GALILEO is designed to be
compatible with GPS. Addition-
ally, the Chinese COMPASS/
BeiDou already has the
16th satellite in orbit and global
services are expected with full
constellation by 2020. This prod-
uct is set to bring competition in the market, particularly in
the APAC region.
The aviation sector has also transformed in position, naviga-
tion, approach and landing, and CNS/ATM to include
GNSS. It shows these products are already being accepted,
with significant intake expected by 2021.
"Frost & Sullivan recommends focusing on specific applica-
tion segments where technology is already matured in the
short term (2012-2014)," concludes Sabbir Ahmed .
"However, the development of innovative products/
applications with resilient features and guaranteed service
will resist competition from cheap product manufacturers."
In the long term (2015-2021), industry focus should be on
SOL applications for Aviation, as well as PRS for first re-
sponders/government agencies. Businesses should work
closely with government stakeholders to understand require-
ments, and contribute to formulating policies towards creat-
ing demands in the target market.
Satellite Executive Briefing 23 February 2013
February 2013 24 Satellite Executive Briefing
Featured Event
CABSAT 2013: Platform for a Critical Satelltie Industry
Agenda
W hen writing under a leaden winter UK sky during
January the subject of CABSAT in the rather
warmer month of March in the UAE is a very
easy one to turn to, and indeed there’s much on the critical
agenda on which to be informed. Thus, this year GVF has a
very busy CABSAT week, focused on both the Dubai Inter-
national Convention & Exhibition Center (DICEC) and
the GVF/MenaNets Training Facility in Dubai’s Jebel Ali
Free Zone.
The MENASAT @ CABSAT Satellite Summit is pre-
sented each year by GVF in cooperation with DWTC as part
of the CABSAT exhibition and CABSAT Academy. It has
developed a reputation for in-depth and invaluable discus-
sions covering the current hot topics for the satellite industry,
and the 2013 program, which, in combination with other
GVF events, will span the entire week from 11th to 15th
March, is no exception. Again this year, as last, parts of the
GVF program are being held in association with IRG (the
satellite Interference Reduction Group), the WBU-ISOG
(World Broadcasting Unions-International Satellite Opera-
tions Group), and the RFI-EUI (Radio Frequency Interfer-
ence-End Users Initiative). Also, for those parts of the pro-
gram, GVF welcomes the kind participation of the ITU.
At the heart of GVF’s CABSAT week is the two-day ME-
NASAT Summit, this year designed to cover high-capacity/
high-throughput satellite technologies, and satellite interfer-
ence prevention.
GVF MENASAT @ CABSAT 2013 – ‘The High-
Capacity Satellite Summit’
DICEC Meeting Room (Hatta G+H, above Exhibition
Hall 2) | 13th March | from 12:00
The ‘The High-Capacity Satellite Summit’ will take place
on 13th March. The program will provide the satellite, and
wider communications industry, an opportunity to engage in
extended dialogue on advanced high-capacity and high-
throughput satellite system topics. As of the 28th January the
draft program will cover:
The Technology & Regional Market Context of High
-Capacity/High-Throughput Satellites
Global & Regional Satellite Operators and High-
Capacity/High-Throughput Satellites
Markets &
Verticals: Lev-
eraging the
High-Capacity/
High-
Throughput
Solution
OEMs & Ground Infrastructure: The High-
Capacity/High-Throughput Equipment Manufacture &
Teleports Context
Networking Applications in the High-Capacity/High-
Throughput Environment Regional Regulation & Licensing for High-Capacity/
High-Throughput Satellite Systems
GVF MENASAT @ CABSAT 2013 – ‘The Satellite Inter-
ference Prevention Summit’
DICEC Meeting Room (Hatta G+H, above Exhibition
Hall 2) | 14th March | from 11:45
Taking place on 14th March will be the ‘The Satellite Inter-
ference Prevention Summit’, held in association with IRG
(the satellite Interference Reduction Group), the WBU-
ISOG (World Broadcasting Unions-International Satellite
Operations Group), the RFI-EUI (Radio Frequency Interfer-
ence-End Users Initiative), and with the kind participation of
the ITU. Delegates will learn about the challenges of satel-
lite interference specific to the MENA region, and better
understand both the causes and possible solutions, as well as
contributing to the discussions, covering:
Intentional Interference: Sources & Responses
Improper Installations and Training & Certification
Sub-Standard Equipment and Type Approvals, PQA
& Earth Station Design
Comms on the Move
Auto-Deploy Systems
Ka-band Ultra-Small Aperture VSAT
Maritime Stabilized VSAT Platforms
Aeronautical VSAT Systems
Wireless Interference and the Satellite Industry
Spectrum Initiative
Unidentified Carriers and Carrier ID
by Martin Jarrold
Satellite Executive Briefing 25 February 2013
Featured Events
Dysfunctional Networks and Network Validation
The CABSAT exhibition halls over 12th to 14th March will
feature the GVF @ CABSAT 2013 Exhibition ‘Product
Quality Program’, featuring the importance of product
quality as a key factor when selecting satellite communica-
tions earth station equipment.
Recently, leading manufacturers throughout the world have
begun to submit their equipment to international industry-
endorsed tests to facilitate the delivery of higher-
performance systems. Earth station equipment that has been
submitted to approval measures conducted in co-ordination
with the GVF Product Quality Assurance (PQA) Frame-
work will be spot-lighted in the CABSAT exhibition halls
as well as during the MENASAT @ CABSAT Summit.
This feature of CABSAT 2013 is of tremendous value, both
to the communications industry and the broadcast and tele-
com user communities. As satellite communications have
become more popular, the number of earth stations entering
the marketplace has increased dramatically. With millions of
fixed and mobile satcom terminals now planned for produc-
tion, GVF's Mutual Recognition Arrangement (MRA)
represents the global satellite industry – including satellite
operators, earth station manufacturers and integrators – as
they coordinate industry testing and type approvals that help
characterize the quality of satcom equipment. Information
about type approvals, and those products that have already
been tested, will be a center-piece of the CABSAT 2013
program.
The MENASAT @ CABSAT Summit will include presen-
tations on the GVF PQA Framework and how it serves as a
path through which manufacturers can have their equipment
type-approval tested. This will provide an excellent opportu-
nity for the Middle Eastern satellite communications indus-
try to learn how they can take advantage of the program and
apply approved products to the solutions offered to their cus-
tomers.
The main advantage of type approved products is that satel-
lite end users are able to introduce antenna systems that have
demonstrated compliance with industry-approved specifica-
tions. Users will be able to examine those products in the
CABSAT exhibition halls, where a Quality Products Trail
will help identify exhibiting manufacturers who have ap-
proved earth station products. The approved products avail-
able in the CABSAT exhibition will include systems de-
signed for broadcasting and consumer broadband, as well as
enterprise-class terminal equipment for fixed networks and
for state-of-the-art communications on aircraft, trains, ships,
and other vehicles.
The GVF MRA, which is the industry mechanism through
which the approvals are coordinated, provides guidance for
manufacturers and satellite operators pursuing GVF MRA
Testing & Satellite System Operator Type Approval for
VSAT equipment. To prepare for the CABSAT program,
please visit www.gvf.org/approvals.
Other features of GVF’s CABSAT week will be:
‘The GVF Product Quality & Training Briefing’ GVF/MenaNets Training Facility, Jebel Ali Free
Zone | 11th March | Times to be confirmed
GVF Installer Training Hands-on-Skills-Test (H.O.S.T.) GVF/MenaNets Training Facility, Jebel Ali Free
Zone | 15th March | Times to be confirmed
GVF/MenaNets Evening Reception Venue to be advised | 13th March | from 19:30
If interested readers would like to speak at the GVF ME-
NASAT @ CABSAT 2013 Summit you are invited to con-
tact me at [email protected].
Please note that future Executive Briefings will provide
updates on future GVF-EMP Oil & Gas Communications
Conference Series programs:
GVF Oil & Gas Communications Brazil 2013: Big Oil,
the Deepwater Ocean Expanse, and Big Data
16th to 17th April | Rio de Janeiro | Brazil
www.uk-emp.co.uk/emp-home/future-events/oil-
gas-communications-brazil-2013/
GVF Oil & Gas Communications Europe 2013: North &
Northwest to the Arctic & Atlantic Margin
14th to 15th May | Aberdeen | UK
www.uk-emp.co.uk/emp-home/future-events/oil-
gas-communications-europe-2013/
Martin Jarrold is Chief of International Program Development of the GVF. He can be reached at [email protected]
At the heart of GVF’s CABSAT week is the two-day MENASAT Summit, this year designed to cover high-capacity/high-throughput satellite technologies, and satellite interference prevention.
February 2013 26 Satellite Executive Briefing
Satellite Executive Briefing 27 February 2013
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Stock Index
February 2013 28 Satellite Executive Briefing
Advantech Wireless……………....……………..5 www.advantechwireless.com Asia Broadcast Satellite…………...…….....…..2 www.agilemilcoms.com Cabsat 2013......................................................26 www.cabsat.com CommunicAsia2013.........................................17 www.communicasiacom NAB 2013……………….....................................21 www.nabshow.com
O3b Networks…………....................................15 www.o3bnetworks.com Space Tech Expo 2013…………......................13 www.spacetechexpo.com Satcom Africa 2013…………...........................10 www.terrapinn.com/satcom The SpaceConnection..................cover and 23 www.thespaceconection.com Walton Enterprises..........................................19 www.de-ice.com
ADVERTISERS’ INDEX
Ultra HD Revenue Projections
N SR's newly released UltraHD via Sat-ellite report finds, over the long term,
UltraHD channels representing a respect-able but niche opportunity for satellite companies. This nascent market is ex-pected to start at a low base in 2015 with just 15 channels being demanded by the global cable TV, IPTV and DTH industries combined. The global satellite UltraHD market is expected to reach US$ 412 mil-lion in 2025 from an US $8.2 million reve-nue base in 2015. With ROI metrics being volatile in the early part of the market cycle, the expectedly small niche that UltraHD is likely to serve lends to the pay TV industry’s slow adop-tion of this new video format. One of the major market restraints is the level of risk
taking by service providers, which is key to ecosystem development. TV manufacturers are one of the first to ante up as Ul-traHD TV sets from major manufacturers like Sony, LG and Samsung are being unveiled. Content including movies and sporting events, as well as cameras to shoot UltraHD, are already available. Over time, the market should begin to grow at higher levels; however, the percentage of UltraHD channels compared to SD and HD channels is expected to be a very small share. “Although regarded by some in the industry as potentially ‘the next big thing’ or the largest revenue driver for satellite communications, it is NSR’s view that UltraHD will be a small niche with minimal impact in revenues and channel carriage over the long term, relative to SD and HD growth,” notes NSR analyst Jose Del Rosario.