VOL. XXVI NO. 04 APRIL 2011

DEAR MEMBERS

Industry WATCHInnovations

THE MONTHLY NEWSLETTER OF THE

BLOCK BUYING GROUPP.O. Box 310720

Boca Raton, FL 33431-0720(800) 524-1480 • Fax (561) 893-9231

www.blockbg.com customerservice@blockbg.com

We know how technology keeps improving frames, lenses, contact lenses, instruments and equipment in the optical field, but sometimes we don’t realize how far innovators have come. In recent months it took a giant super-computer on Jeopardy to turn reporters’ thoughts to high-tech wonders – and look at the optical discoveries they uncovered.

Consumers are impressed with progress. When you demonstrate advanced optical products such as polycarbonate, photochromics, high index lenses and AR, you can wow them with the innovation of current technology. And you can ask them,

“That’s pretty amazing, isn’t it?”

Sincerely,Michael Block

Af ter Watson, IBM’s super-computer Jeopardyp layer, defeated the game show’s two human contestants in February, the media was filled with talk of Watson’s success and what it signals for the future.

Scientists gave their predictions and examples of innovations of all kinds. One of those innovations revolved around contact lenses – smart lenses that may be able to monitor blood sugar levels and high eye pressure. In fact, electronic circuits and lights integrated in the lenses might even allow wearers to see virtual displays. Imagine drivers seeing a vehicle’s speed projected onto the windshield or people surfing the Internet on a midair virtual display screen that only they can see!

Those virtual displays still have a way to go, but researchers are getting close to devising glucose-sensing contacts and those that can prevent vision loss from glaucoma by monitoring high eye pressure.

That’s pretty amazing, isn’t it?

And there was more futuristic optical news I heard about recently. A television report talked about an artificial retina to help people with advanced retinal disease. The retinal prosthesis system captures images from a miniature video camera mounted on a pair of sunglasses and converts them into electronic impulses that are sent to a chip attached to the retina. Users perceive patterns of light, which they learn to interpret as vision. One doctor equated the system with cochlear implants. We know how effective those have been for people who are deaf, and there’s hope that these retinal systems will keep improving and offer similar help for people who are blind due to retinal disease.

That’s pretty amazing, isn’t it?

Even NASA is excited about optical innova-tions. The agency announced that they fitted astronauts on Discovery’s final spaceflight in February with Superfocus glasses (formerly known as TruFocals). It seems that the average age of astronauts today is about 48, so many of them are presbyopic. In addition, some astronauts also experience vision changes due to the weightless-ness of spaceflight, so the agency is hopeful that these adjustable-focus glasses will provide instant focus for a variety of situations. The glasses are being used aboard the International Space Station as well.

That’s pretty amazing, isn’t it?

Gears are turning, minds racing, and computerszipping along as inventors brainstorm and strategize, trying to turn ingenious ideas into tangible products. Some of them never make it past the doodling stage; others transform our worlds.

Let’s take a look at some innovations:

WITHIN THE OPTICAL ARENA

Photochromic Contact LensesWhy should the concept of automatic darkening be relegated only to spectacle lenses? Researchers in Singapore think contact lenses are a perfect vehicle for photochromic reaction. Their contact lens material contains a network of nano-sized tunnels that can be filled with photosensitive dyes, and they believe this technology has a faster response time than photochromic spectacle lenses.

Contact Lenses that Treat GlaucomaBecause eye drops are often not as effective in treating glaucoma as they should be according to some studies, researchers at the University of Florida in Gainesville are looking for a better alternative. Their answer is to fit glaucoma patients with medicine-containing contact lenses. And they’ve taken their research to another level – adding vitamin E to the medicine. The antioxidant vitamin makes the glaucoma medicine last almost 100 times longer – and might help prevent cataracts.

Refractive Testing via CellphoneAccording to MIT researchers, simple cellphones

can be used to perform refractions and would be a boon to people in remote locations that do not have exam instruments such as phoropters or aberrometers. Their method, the Near-Eye Tool for Refractive Assessment (NETRA), uses a small device clipped onto the front of a cellphone’s screen. The patient looks into a small lens and presses keys on the phone as instructed. Software loaded onto the phone provides the prescription data.

Headband GlassesNo pressure on your nose; nothing to weigh down your ears. “Avant-garde Frames” as Huang Mei, the inventor, calls them, consist of a headband-like contraption with lenses hang-ing over the wearer’s eyes. According to Huang Mei, they are especially comfortable for jogging and for people with flatter bridges.

BEYOND THE OPTICAL ARENA

Self-tightening Power Laces ShoesInspired by the movie Back to the Future 2, the shoes will use small motors that pull the laces tight at the touch of a button on the side of the shoe. The concept can be especially helpful for the elderly or disabled who have difficulty tying their shoes. An advanced version being researched will be completely hands- free, with a special heel censor triggering the tightening.

Smart WristwatchesWho needs a watch? Many people just look at their cellphones for the time. But that’s not stopping watch makers from trying to beat the system. There’s a new watch being developed that works more like a computer than a timepiece. The goal is for wearers to use the Allerta watch as an extension of their cellphone. With its screen of information – and the plan to add apps to the watch – wearers won’t have to fumble for a phone any more. They’ll simply look at their wrist for information.

Every day brings something new…

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Frame Company UPDATE

FROM SAFILO: Giorgio Armani model GA 854/S is one of the new models from the Summer 2011 collection. This explicitly classic, feminine shape is reinterpreted in a contemporary way through a subtle play of contrasting materials. The hand-brushed metal front, with its sinuous shape, contrasts with the marbled acetate temples creating an unusual balance, where the color choices are seductive. Colors include gold/ brown with graduated brown lenses, palladium/grey with graduated grey lenses, sand/light marble with gold-mirrored brown lenses, and bronze/brown with graduated brown lenses. Please call 800-631-1188 to order.

FROM SMILEN EYEWEAR: Smilen Eye-wear introduces the Profile Collection, featuring plastics and metals in retro shapes and colors, complete with a case. Featured below is Profile 15. To order, and to find out about an introductory special offer, please call 800-887-5675.

Supplier NEWS

FROM BEST IMAGE: Best Image Optical releases two new retro additions to its highly successful Dolabany Collection. Romco (top) is made of handmade Italian zyl and is available in black crystal, brown crystal and purple crystal, with size 51/18/140. Renegade (bottom) is also made of handmade Italian zyl and is available in blond beige, black forest, tortoise crystal, and ebony demi with size 51/19/145. Please call 800-688-7661 to order.

FROM CHARMANT: The Spring / Summer 2011PUMA Eyewear collection of 15 ophthalmic styles and 10 sunglasses for stylish, active individuals offers a wide range of trend-setting, sophisticated lifestyle and functional eyewear that start in sportsand end in style. Triolog (top) is for sport enthusiasts with a flair for individuality. A polycarbonate lens offers optical quality within a sleek ergonomic design featuring clever color highl ights of the temples. Galaxy (bottom) - sophistication and comfort are afforded by these lean-looking metallic frames. Rubber tipped open temples with color contrasted inners fuse this elegant everyday style with a penchant for action. Please call 800-645-2121 to order.

FROM MODO EYEWEAR: Creativity and inspiration are the real essence of the four oph-thalmic and five sunglass styles from 3.1 phillip lim. Optical model Raquer (top) is a large square acetate frame for men. This unique shape adds a personal touch to every face. Colors range from black, tort and chocolate to forest. Sun model Elody (bottom) is an edgy retro shape in acetate. Colors include black, tortoise, pink and brown. Please call 800-223-7610 to order.

MARCATI OPTICAL offers CameleonPhotochromic lenses - brilliant color outdoors, ultra clear indoors. u Polycarbonate Photochromic with AR gray...Sph: -6.00 to +4.00 | Cyl: -.25 to -2.00 | $25 per pairu 1.56 Mid Index Photochromic gray / brown...Sph: Plano to -4.00 | Cyl: -.25 to -2.00 | $18 per pairFree shipping with purchase of $50 or more. Please call 866-MARCATI for more information.

NANOFILM recently awarded a grant to fund acontinuing education course for professional opticians. “Why Care About Lens Care” is a no-costonline course approved for one hour of Continu-ing Education credit by the American Board of Opticianry. The course is designed to help eyecare professionals understand the material science behind cleaning optical lenses and coatings and learn effective ways to discuss the topic with patients. The “Why Care About Lens Care” curriculum was designed by Barry Santini, a New York State licensed optician, who is certified by the American Board of Opticianry and has been awarded an ABO Master designation. The course is hosted on the website of 20/20 Magazine. “Why Care About Lens Care” emphasizes the impact an optician who is educated about lens care can have on customer satisfaction and reduced eyewear remakes, which has a direct impact on an optical company’s success. Guidelines for understanding and choosing safe and effective lens care clean-ers for various lenses and lens coatings are also discussed. Special emphasis is included on the science of cleansing Super Hydrophobic coatings, the “easy clean” surfaces which are increasing in popularity. The course also includes best practices for educating parents about proper lens care as part of a personalized dispensing process. Nanofilm, founded in 1985, is a global optical leader in lens care and coatings. Millions of people around the world use Nanofilm products, including Clarity Clean It™, Clarity Defog It™ and other lens care products, as well as nanotechnology-enabled coatings. More information please visit www.nanofilmproducts.com or call 800-883-6266.

MODOCELEBRITYSIGHTING

Jane Adams, leadactress in the HBO show “Hung” choseEco 107 in blackto wear in an upcoming episode.

BLOCK BUYING GROUP MEMBERS PLEASE NOTE...You can now bill your CooperVision BULK and BANK orders through Block Buying Group. Please contact Block Buying Group customer service for pricing.customer service for pricing.

Block Buying Group is the only buying group providing its members with discounts and rebates on the purchase of Oakley products. If you are already an authorized Oakley dealer, or would like information on becoming an authorized dealer, please call Carolyn Walsh at 800-524-1480 ext. 205 for more information.

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NEW YORK EYE (a HART SPECIALTIES COMPANY) offers Woolrich® Eyewear. Wool-rich® Eyewear features classic and traditional men’s styling as well as adequate progressive depths in a durable frame collection crafted from 100% pure nickel-free titanium and lightweight stainless steel. Woolrich products easily endure the rigors of an active outdoor lifestyle. The syn-ergy of quality, value, time-honored design and high tech performance materials has become the hallmark of the Woolrich® brand for over 180 years. New York Eye offers over forty five styles in this collection in sizes ranging from 49 to 57mm. For more information please visit www.newyork-eye.net or call 800-221-6966.

ZYLOWARE offers Randy Jackson Eyewear promotion. Check it out! Purchase any 8 Randy Jackson frames and receive a free Randy Jack-son universal bag. This universal, tech savvy travel bag makes being a geek so chic. Sleek, stylish and lightweight for those on the go. Work, school, or travel, this bag fits all lifestyles and features:u Checkpoint friendly viewpoint system which helps you fly through airport security.u Adjustable shoulder straps with removable pad and top grab handle for comfort.u Multi-function organizer for business or personal accessories.u Fits Netbook, iPad™, Kindle or 13” laptop, plus accessories.For more information please call 800-765-3700 or visit www.zyloware.com. Offer good while supplies last.

Supplier NEWS (cont.) BLOCK BUYING GROUP WELCOMES...

This season, Kimiko Eyewear presents an exten- sion of its very popular line KERF EYEWORKS,along with new styles in its BrooklynCollection. KERF Eyeworks, aimed at today’scustomer, is a range of sleek, street-ready styles in a variety of wearable colors, crafted out of durable, high-quality materials and of-fered at recession-era prices. Every frame is designed to be picked up, put on, and worn anywhere. KERF embodies European design with that edgy, urban sensibility. The founder of Kimiko, Felix Bystritsky, spent his entire pro-fessional life in the eyecare business. He was trained in Europe before moving to New York. He founded his company in 1999, targeting the high-end fashion eyewear market. After ap-pearing at several international industry expos and receiving numerous positive mentions in the media, he followed up with several ac-claimed new collections, including Aiko, Eye-wear Religion, and the innovative eyewear-embellishment system PHOTOFRAME™ which became an instant hit at Vision Expo 2009. According to recent surveys, over 50% of Americans aged 18-30 wear glasses - not counting wearers of contacts. After celebrating Kimiko’s 10th anniversary, the objective was to create a new line of eyewear for a new kind of customer. The free spenders were gone; buy-ers were more interested in quality and value than in ostentation and glitz. KERF proves you can downsize price without sacrificing style or quality. The new frames include an elegant, subtle temple design featuring a tiny “triangle and dot” design. The name KERF is concealed inside the hinge, and a delicate barely visible “K” water mark is etched at the temple tip. These and other exquisite touches showcase the consummate craftsmanship, obsession with detail and the overall uniqueness of KERF frames in comparison with the vintage-style plastic frames of other brands. The beautiful multi-colored acetate frames are hand-crafted to the highest standard. They seem minimalist at first glance, but then you notice the layers of vibrant, tastefully selected shades in each customized color combina-tion. The range of shapes has been carefully chosen to flatter all sorts of faces - male, female, narrow, wide, oval, triangular - and suit a variety of personal styles. Deceptively simple, lightweight and stunningly adapt-able to any kind of look, these glasses will look right worn to the office, to the party, to the bar, and then to brunch the next day. Block Buying Group members receive a 10% discount. Opening order required. For more information call 866-546-4561 or visit www.kimikoeyewear.com or www.kerfeyeworks.com.

BLOCK BUYING GROUP WELCOMES...

Absolute Black is about design, production and distribution establishing a unique and eclectic house of brand, designers and creative collabo- rations. Elizabeth and James is a modern lifestyle brand for a new generation. Co-Designers Ashley Olsen and Mary-Kate Olsen seek to narrow the gap between designer and contemporary fashions. Elizabeth and James embodies an eclectic lifestyle by blending uptown and downtown elements with casual and traditional styles, the juxtaposition between masculine and feminine. Block Buying Group members receive a 10% discount on opening orders (12 piece requirement), and 7% onall reorders. Please visit www.absolute-blackdesign.com or call 888-823-9788 for more information.

BLOCK BUYING GROUP WELCOMES...

Kio Yamato Optics nurtures skilled artistry in eyewear through craftsmanship in design and function. The designer’s technical expertise combined with the ergonomic function of the design fabricates art and idea into reality. Impeccable attention to detail creates a finished product that emanates the concept of “clean and pure.” Oftentimes, this concept contradicts the actual complex construction. Consumers familiar with the line and its other brands (O&X New York and newly designed LEGO), continually seek and follow the Kio Yamato trends throughout the years. As a luxury Japanese titanium brand in the mar-ket world-wide, Kio Yamato always desires to create innovative designs to present to their exclusive dealers and end consumers a one of a kind product everywhere they go. Block Buying Group members receive a 5% discount on Lego, and 2% on O&X New York. No discount on Kio Yamato. Opening orders apply. Please call 800-700-3079 or visit www.kioyamato.com for more information.

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Supplier NEWS (cont.)VIVA INT’L. GROUP was a featured spon-sor at the GBK Oscars Gifting Lounge with a selection of sunglasses from the new William Rast Eyewear collection. Sunglasses from the “new America” denim culture brand founded by Justin Timberlake and Trace Ayala were among the exclusive goods and services presented at the lounge. The key styles from the William Rast Eyewear collection highlight some of today’s top trends, including aviators, cat-eye silhouettes and oversized shapes in rich colors and materials. Featured below is Constantine Maroulis wearing model WRS 2028. For more information please visit www.vivagroup.com or call 800-345-8482.

LUXOTTICA introduces the spring / summer 2011 DKNY Eyewear collection. A longtime inter-preter of New York’s essence and cosmopolitan energy, DKNY embodies the metropolitan spirit with its essential exclusive style, one in which restraint and refinement affirm themselves as in-dispensable elements of daily life. For the spring / summer season, DKNY offers five models of sun-glasses and two for eyeglasses, all refined and im-peccable icons of urban style. Sun model DY 4073 (top) has an acetate frame with a slightly square, soft cut, which contrasts with the color of the thick acetate of the arms. The D-shaped hinge lends a sober originality to these glasses that is brightened by the color contrast at the tip of the arm, where the DKNY logo sits. The color variations go from beige/brown with shaded, brown lenses to blue/black with shaded, gray lenses, to tortoiseshell with shaded, brown lenses, to opaque black with shaded, black lenses, to gray with shaded, gray lenses. Women’s eyeglass model DY 4606 (bot-tom) in two-color acetate has a classic cut and essential softness. The color combination and play on transparencies stand out, giving these glasses a touch of elegance that is further enriched by the Lafrance logo stamped on the broad arm. It comes in a number of two-color variations between front face and arms, such as light brown/beige with dark brown tips, light gray/transparent gray with transparent tips, white/transparent with transpar-ent tips, brown/transparent brown with beige tips, tortoise/brown with transparent brown tips. For more information please call 800-422-2020 or visit www.luxottica.com.

SAFILO announces that actress Bryce Dallas Howard is the new face of the Kate Spade Spring/Summer 2011 and Autumn/Winter 2011 advertis-ing campaigns. The campaign, photographed by acclaimed fashion photographer Norman Jean Roy, is the first fashion campaign for Bryce as well as the first time that kate spade new york has fea-tured a celebrity in its ads. Bryce, someone who has long been a fan and supporter of the brand, was the natural choice for the upcoming collection as she so perfectly represents the quintessential kate spade new york girl. She is seen below wear-ing model Franca. For more information please call 800-631-1188 or visit www.safilo.com.

OGI EYEWEAR introduces sunwear for summer2011...luxurious sunwear for a bright future. The new collection of fashion-forward sunwear styles add an exciting twist to their ever-expanding line of fresh, contemporary sunwear. These intriguing sun styles bring together inventive shapes with unique materials. Infusing deep, rich color com-binations gives each model a signature Ogi flair. Ogi eyewear continues to re-invent themselves by carefully selecting pieces abundant with personality that reflect the youthful image of the brand and its vision of the future. Straight out of a 1970’s Hollywood cafe, the 8049 (top) delivers an elegant yet striking burst of feminine power. The 8049 revitalizes an iconic shape through the use of beautifully layered acetate and soft, rounded edges.Unexpected hard angles complete the frame and add a hint of modernism. The spirit of the 1970’s breathes new life in the brand new 8050 (middle). With a vibrant color scheme and refined details, this potent sun style gives the 2011 collection a shot of youthful energy. Each color combination features a tri-color layered acetate that reflects the growing demand for sunwear packed with person-ality. The 8051 (bottom) takes the iconic aviator shape to a new level by infusing Ogi’s hallmark color pallet to create a refreshing version of the sunwear staple. The soft curves and diligently placed rivets add an element of distinction to the repertoire of today’s most stylish men and women. All Ogi Eyewear sunglasses come with an Ogi zipper case and cleaning cloth. For more informationplease call 888-560-1060 or visit www.ogiframes.com.

WILEY X® EYEWEAR introduces a shat-terproof, Selenite™ polycarbonate vermillion lens for its Saber Advanced™ eyewear system, bringing a new dimension of protection and visual clarity to this popular Changeable Series model. This new vermillion lens is specially engineered to improve visual contrast, sharpness and depth perception, particularly in flat light and hazy con-ditions. This makes Wiley X’s Saber Advanced with the new vermillion lens ideal for trap and skeet shooting and sporting clays. The Wiley X Saber Advanced is designed for shooting sports and other tactical situations. For example, it is specially designed for use with hearing protec-tion. The sturdy temple arms remove quickly, and can be replaced with a snap-in elastic strap to both reduce pressure on the sides of the head and ensure a secure fit during heavy action. This lightweight design also features an Ultra Foam™ Brow Bar to keep sweat and debris off your face, dual injected non-slip adjustable temples and a tailored nosepiece that adjusts to various size noses for a secure, comfortable fit. The Wiley X Saber Advanced is available in a single lens version or a three-lens package that includes the vermillion lens together with a smoke grey and light rust lens. Plus, it comes complete with a deluxe zippered tactical case with belt loops. This afford-able system ($65 with all three lenses) provides the ability for shooters to quickly change lenses for top performance in any environment. Which-ever lens you use, the Wiley X Saber Advanced provides a full field of view, wrap-around coverage and Wiley X’s trademark High Velocity Protection (HVP™) technology. This advanced eyewear meets stringent MIL-PRF-31013 military ballistic standards (U.S. Military Combat Eye Protection) as well as ANSI Z87.1-2003 high impact certifica-tion (OSHA Occupational Eye Protection). Wiley X’s lenses provide 100% UVA and UVB protection. The new Saber Advanced boasts a 3.0 mm lens - the thickest in the industry, and offers an optional Rx plug-in ideal for shooters who require corrective lenses. For more information please call 800-776-7842 or visit www.wileyx.com.

KENMARK GROUP announces an agree-ment to launch Penguin Eyewear, a wholly owned subsidiary of Perry Ellis International to design, manufacture and distribute eyewear under the Original Penguin by Munsingwear brand. “We are very excited about the opportunity to extend the Original Penguin by Munsingwear brand to eyewear, an area where we believe the Kenmark Group can create new products which will further attract a younger consumer and increase the aspirational lifestyle of the brand,” commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International. The agreement encompasses ophthalmic frames as well as oph-thalmic and non-ophthalmic sunglasses. Product will launch Fall 2011 at Vision Expo West in Las Vegas. Shortly thereafter, the Original Penguin by Munsingwear product will be distributed through optical retailers. “We look forward to expanding our current product offering to include Original Penguin by Munsingwear, a truly iconic American brand,” commented Don Howard, President and CEO of the Kenmark Group. “Original Penguin will round out our men’s portfolio by addressing a growing and influential segment; the contemporary gentleman with a vintage sensibility.” For more information please call 8800-627-2898 or visit www.kenmarkoptical.com.

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SCANDINAVIAN EYEWEAR introduces new modern spring classics from Efva Attling, containing optical styles in acetate and metal, in everything from classic Havana brown to feminine light pink acetate. “Allowing men to be men and women to be fabulously feminine, as in the 1950s and 60s continues to be bang on trend for spring and summer 2011. For people who want to reflect this in their choice of eyewear, there are several strong candidates in this collection,” says Efva. Twisted is an optical successor to the sunglasses with the same name from autumn’s collection. It’s a really feminine Hollywood-inspired style with soft round shapes and a captivating twisted frame. “Beverly (below) is also inspired by the American 50s with a soft, feminine front. The pink frames are my personal favorite,” says Efva. Rolf is de-signed to be a laid-back classic style with a strong masculine feel. For those who like to swim against the tide and be more unisex, Rickey is a good choice, while those who love Efva’s eyewear for its jewelry-like feel should take a look at Spikes with its diamante pattern. “As an eyewear designer I have gained a large number of customers who like wearing my styles. The combination of fashion and trend-rich details with more classic styling are what my public really like. To get eyewear that is on trend, but will remain stylish for a long time is much-appreciated,” says Efva. For more information please call 888-285-9981 or visit www.scandinavianeyewear.com.

TURA introduces Marc O’Polo Eyewear. Marc O’Polo brand keywords are “Natural”, “Simplic-ity”, “Quality”, “Personality” and “Innovation” which reflect the core values of the brand. The Marc O’Polo eyewear collection was released in August 2010, remaining true to the definition of style of inner confidence - an ability to enjoy the simple beauty of life in full. It’s this rare quality that they like to call Nordic luxury. And it’s carried through their entire European product line which includes clothing, shoes, accessories, fragrances, watches, and now a full range eyewear collection with optical and sun. This fun-loving brand, with a strong character and unconventional styling knows that sunwear is a fashion must have. The newly released Marc O’Polo sunwear collection is fashionable and will provide you with polarized options, styling that’s trendy yet clean, and natural yet colorful. For more information please call 800-242-8872 or visit www.tura.com.

PRODESIGN releases Axiom models 6501-04. Axiom is a light collection where ProDesign has optimized the simplicity of existing technologies. The innovative functionality is right there for the world to see. ProDesign always adds that little extra twist, so you will notice that the temples are much more voluminous than similar hinge-less products on the market. “Axiom” means a self-evident truth, and that is exactly what this collection is - a no-nonsense collection with inte-grated technical solutions you can see. You can look at the Axiom frames and instantly realize how they work. Sometimes the look of a frame can be inspired by the material itself, as is the case with this amazing new collection. The fronts are made of the strong NXT material, which is in fact a sunglass lens material. The NXT is both strong and flexible enough to allow the lens to click into place. The coloration of these frames make them very special. The fact that the NXT is actually a lens material allows the light to pass through the fronts to obtain the fashionable transparent colors. From the deep velvety purple to the high class crystal with the gold flash mirror effect, combined with beautiful metallic temples really makes this collection stand out. The temple material has been developed very carefully to be strong and flexible at the same time. Flexible temples require coloration that will not peel. ProDesign used a new technology called PVD, which makes it nearly im-possible for the color of the temples to peel. Four different shapes are available in four colors each. For more information please call 800-654-6099 or visit www.prodesigndenmark.com.

VILLA EYEWEAR introduces new John Richmond styles. The new John Richmond Eye-wear collection ranges from gritty rock themes to elegant and glamorous accents vintage-inspired. The most identifying frames are characterized by strong details like leather inserts in different colors (JR699 JR701), studs ornaments with JR mono-gram and “It’s only Rock ‘n’ Roll” metal plaques. John Richmond offers also retro inspired-shapes without betraying the rebellious nature of the brand - from the cat-shaped JR195 inspired by the ’50s to hexagonal craft made shapes typical of the ’80s. Eyewear as a precious jewel is a must for the brand which offers a luxury capsule enriched by a metal logo plaque with a pyramid of Swarovski crystals (JR 190). The same crystal in a different baguette shape can be found on the sunglasses while ophthalmic frames have instead a three-dimensional play of color on the temples given by the detail (JR 697). The colors used range from man’s classics like tortoise, black and brown to female glamorous tones such as bluette and red tortoise. For more information please call 877-889-0399 or visit www.villaeyewear.com.

MARCHON introduces the Nike Spring 2011 Eyewear Collection. Looking back, there was a time when it all seemed to come together - people, sport, style - all converging and mixing in a way that hadn’t really existed before. Nike, the leading engineer of highly advanced eyewear, launches a collection rich in heritage. Designs derive from the 1970s, when Nike was first introduced to men, women and athletes who demanded a brand that could combine superior technology with innovative styling. Focusing on authentic-ity, the collection is inspired by the 1970s sports icons who displayed trends on winter terrains, the auto racing legends who defined eye shapes, and influential international film stars of the time. For more information please visit www.marchon.com or call 800-645-1300.

Supplier NEWS (cont.)

SOUNDOFFWHAT NEWER PRODUCTS

APPEAL TO YOUR PATIENTS OR CUSTOMERS?

BOB CHRISTIANSON, PERSONAL EYES, RANDOLPH, MA: “Sometimes you can be skeptical of new products. But some of the new digital progressive lenses are incred-ible. And patients love them. They’re the best product for replicating a doctor’s prescription. Their visual acuity is great and the sweet spot goes from nasal to temporal. We’ve heard about them for several years, but it’s only the last few months that we’ve used them and the results are just tremendous. Match them with new high end AR coatings and it’s the best lens around.

“Of course, we go over the information with customers so they understand. It’s the same thing with the newest generation of photo-chromics. For some people, like bus drivers, they’re really great. And polarized lenses, too. They can make a great difference and people love them. But you have to explain them first in order for them to appreciate these concepts.”

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CLASSIFIED Ads

Harrisburg, PA area church seeking donation of a lensometer, retinascope, and at least one ophthalmoscope to take to Kenya for optical clinics in Eldoret and Nairobi. What you may no longer need would be such a help! Please con-tact Sondra at slspotts@juno.com. Thank you!

Cash payment for 78D, 90D lens for fundus viewing through slit lamp microscopy. Used, new, or in between welcome. Lens must be clear and in clean functioning condition. Please e-mail eyedrchow@gmail.com or call 703-478-3000.

Equipment for Sale

Lombart slit lamp; AO projector, Burton stand, chair & lamp; Marco trial lens set; Reichert phoropter; Tangent screen. Best offer, any reasonable offer accepted. Call 718-238-3937 or 732-446-2944.

Santinelli 7070 patternless edger. In good shape, motor replaced in 2009. Great for small shop or backup machine. Along with A.I.T. Speede Blocker, first $1,250 takes it all. Please call Mark Feldscher at 215-351-9111 or e-mail mriballs@aol.com.

Vigor polishing dust collector (DC-2025); BPI 8 tank tint unit w/automatic gradient arm; Heat treatment unit; Novamatic rimless groover; Smoothy finish wheel (Novamatic System 21); Edgemaster 2000; Dimelp chem unit; Dimelp 2 hr. photo chem unit; Electronic track master patternmaker (Novamatic system 21); Align-A-Lens II (blocker); TL-100 Tomey auto lensmeter; Pattern blanks; CL autoclave; 1,808 coated, uncoated & polarized semi-finished lenses; lens storage cabinets; pattern storage cabinets. Best offer, pickup required. E-mail pam-fec@frontier.com or call 509-334-3300.

1 Kirk photochromic chem hardener $150; 1 Kirk crown glass chem hardener $150; 1 Kirk air hard-ener $150. Shipping costs at buyers expense. Call Jerry 740-392-7851 (Opticare Inc.).

Nidek Autorefractor model AR600, AO phoropter model 590MC. $2,200 for both. E-mail Jeff7085@aol.com.

Eye chart projector in close to perfect condition. Please e-mail eyedrchow@gmail.com or call 703-478-3000.

Practice for Sale71 year old high end optometry - opticianry practice for sale in Syracuse, NY with large active patient base. Excellent revenue with only 20 O.D. hours / week. Serious replies please. Ask for Rob (personal call) 315-422-6089.

15 year old practice for sale (OD), upscale young area, excellent location, six figure gross, two exams, complete lab, fashion optical displays, computerized, excellent inventory. Call 954-432-5822.

Optical shop in Harvard Square, has doctor’s lane, Dr. would stay if you need. Serving Cambridge for 65 years with a large following. Over 800 frames included and on display. Turn-key operation with finishing lab. Grossing con- sistently over $200,000 for the past 8 years. Is being run with only 2 employees. Great for optician or optometrist. Looking for quick sale. Have your own business for only $95,000. Please call 617-669-4607.

Employment Opportunity

F/T - P/T licenced, board certified Optometrist wanted for busy practice in Ramsey, NJ. Must be personable with schedule flexibility to cover upcoming maternity leave, with potential for long-term position. Experience with co-management and surgical patients a must. Submit cover letter & resume to Ocudocs@hotmail.com.

Help wanted - part time optician for S. Tampa optometrist office. License not required. 1 to 2 days / week. No lab work. Call 813-221-6655 or fax resume to 813-221-6656.

Opportunity for optometrist (with option for part-nership). Boutique optical store in Westchester County, NY, seeking full or part-time optometrist, contact lenses exams, and comprehensive eye exams. Great opportunity, high volume. Practice has all up to date equipment. Practice has been est. for the past 10 years. Terry 914-948-1700.

Optician one day a week, preferably Saturday in professional practice. Must have good people skills. Call 201-934-5678 and ask for Bruce Nantz or fax resume to 201-934-1173.

Equipment Needed

REM EYEWEAR introduces eighteen unique Converse Eyewear styles for Spring 2011 - frames that are destined to be the new favorites of trendsetters and aficionados of Converse original-ity. Delivering quality optical with authentic style, while channeling the dynamic Converse vision, Converse Eyewear possesses creative color, innovative design and killer details. Spring 2011 brings new eyewear styles in Converse Heritage Sunglasses, Converse Heritage optical collection, and the original Converse core optical collection, all with that perfect mix of modern design with retro elements. From the patios of local bars to street-corner courts, Converse Heritage Sunglasses are the choice for staying out of the sun and on the edge of cool. Converse Heritage is the pride of the optical collection, capturing the classic cool and great quality that’s synonymous with the Converse name. Converse Heritage optical is rooted in old school style, with timeless shapes and vintage inspired elements. Upon inspection you’ll find smooth handmade acetate, the famous Converse logo, and signature stars in the rivet hinges. Converse core optical delivers indepen-dent style for everyone - it’s where inventive form and cutting edge fashion meet, in a frame. With a hint of rebellious spirit, these shapes sport bold patterns and tricked-out construction, and even a bit of laser etching. For more information please visit www.remeyewear.com or call 800-423-3023.

COSTA’s newest style, Little Harbor, can be summarized in just three words: performance meets fashion. The first of several new female sunglass styles to debut this year, Little Harbor features big-eye styling and even bigger perfor-mance features. Stainless steel spring hinges allow for “forget-they’re-on” fit. Lightweight nylon frames in tortoise, black and black/coral combina-tion colors sit comfortably in place on your face, or on top of your head as the perfect accessory. Little Harbor is available in Costa’s 580G™ and 580P™ lens technology, which blocks yellow light at the 580 nanometers on the light spectrum. The result is unparalleded visual clarity, the highest levels of polarization efficiency and razor sharp color enhancement. All Costa sunglasses are hand assembled in Florida and can be custom-ized with the frame and lens color of choice. Little Harbor ranges from $149 to $249 depending on lens selection. For more information please visit www.costadelmar.com or call 800-447-3700.

Supplier NEWS (cont.)

Please submit your typed ad by the 10th of the month for publication the following month. Ads appear for one month unless otherwise requested. E-mail ads to cwalsh@blockbg.com or fax to 561-893-9256. You can also post your ad online in the BLOCKBOARD CLASSIFIED ADS/PRODUCT EXCHANGE feature of our website www.blockbg.com.

DYNAMIC LABS April 2011 promotion...u Compression Mount Pliers $24.95, reg. $34.95u Ergo Compression Mount Pliers $27.95, reg. $36.95u Bushing Cutting Plyers $24.95, reg. $34.95u Bushing Pulling Pliers $24.95, reg. $34.95u Rimless Chamfering Tool $24.95 reg. $29.95u Thin Bushing Cutting Pliers $24.95, reg. $34.95For more specially priced items and information please visit www.dynamiclabs.net and click onto “This Month’s Promotion” at the top left of the header, or call 888-339-6264.

LIBERTY SPORT introduces two new Sport Protective Street Series designs. Liberty Sport has had overwhelming success with the F8 Street Series launched in spring 2010. To keep the collection fresh and exciting, they are intro-ducing two new designs - the “Electric Wave” for boys and “Flower Power” for girls. These contemporary “street” designs come with coordinating collectors’ t in and cleaning cloth pouch. For more information please call 800-444-5010 or visit www.libertysport.com.

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