VolatronicMarketing plan draft

Existing Spectrum of Diagnostic Technologies for TB• Microscopy 8Conventional Light Microscopy • Smear Microscopy • Fluorescent Microscopy • Light emitting diode (LED) fluorescent microscopy. Smear Microscopy, Reporter Enzyme Fluorescence Microscopy • Molecular Diagnostics 13PCR • NAAT • Line Probe Assays (LPA). Line probe assay, Multiplex PCR amplification or microarray detection assay, Cartridge based on PCR, Amplicon Rescued Multiplex PCR (armPCR), Nucleic Acid Amplification, Isothermal nucleic acid amplification on test strips, Microarray-based NAAT, Chip-based real time NAAT tests, LATE-PCR with Lights On/Lights-Off Probes • Culture and species identification 5Solid Culture • Liquid Culture • Drug Susceptibility Testing using phenotypic methods , Rapid colorimetric drug susceptibility test (DST), Rapid Culture• Immune response based diagnostic tests 5Tuberculin skin test (TST) • Interferon gamma release assays (IGRA) • ALS Assay • Mantoux Test • Serological Antibody testsBreath testing based technologies 2Volatile organic compounds (VOCs) analysis, Volatile organic Compounds (VOCs) analysis

Existing Spectrum of Diagnostic Technologies for Aspergillus

Why and targets

• Early Detection• Disease Surveillance• Selecting Appropriate Treatment• Monitoring Treatment Effectiveness

• Urban Centres• District Hospitals• Local/rural Clinics with limited infrastructure. Also includes

community and house hold diagnostics

Where are we now

• Mask portable/ sell license and distribution• NHS contract• Cost of production 0.79 pence• Costumers: Private health care centers and NHS clinics North of

Englend• Lab space >>future plan• Insurance• Storage• Packging

Product & PeopleAfter you have written down what the product is, including all of its benefits, analyze the relationship between what you have to offer (product) and who (people) might be interested in it. List the reasons why people do and do not buy the product. Grade by how strong the relationship is.

Product name /color /characteristics / labelling and PackagingProduct personality reliable, trust-worthy, attentive, caringPeople patients with TB/ Aspergillus respiration symptoms, M & F, age, education level, type of profession/ income level, factors influencing (price availability, service)the customer purchase decision?/ describe customer personality what's their unique criteria/ several smaller market segments or one large homogonous segment/ see example page 5Customer need cheap/simple/fast/accurate/ diagnose at early stage which allow opportunity for better treatment, replace current invasive –painful diagnosticsTargeting north England initially and

Place

If people come to you: Does your location have signs, preferably lighted, plenty of lighted parking, safe neighborhood, low speed limit. If you go to people: Are you close enough in order to be able to service them?

Price

What is the cost in time or money to use the product? How important is price on this product? Are you comparing what any competitors may charge?

• Manufacturing 0.79• Labelling & packaging 0.15• Shipping• Customs • Marketing and advertising • Insurance• Price charged for each product (21-23)

Publicity & Public Relations

Do you network at gatherings and doing charity work? If you receive recognition, do you send a news release with a picture to the media? If you mail out bills, do you enclose a personal letter? Do you have any kind of relationship with the media?

Personal Selling

If people come to you: Do your clerks receive incentives? Do you have meetings for training, such as suggestive selling? If you go to people: Do you run a contact computer program to track customer’s desires and recall prompts?

Special promotions

Depending what you do, do you have at least once a year: an open house, membership drive, or some event to celebrate your existence?

Advertising

Do you advertise? If so, is it done consistently throughout the year? Do you devote at least 3% of your gross sales (or the standard for your industry) to advertising?

other

Weaknesses • New company • New to market (recruiting custumers)• Narrow segmentation • No IP• Need to become independent • Unaware of product/ unfamiliar product/Don’t care