• As Slogan “DAS AUTO”

– the combination of these three core messages

– From 2007, Volkswagen Started selling their cars in India and spreading the services for capturing Indian market share.

– Entered the Indian market in 2001 by setting up its Indian subsidiary Volkswagen Group India

Accordingly to 2013, Volkswagen group delivered more than 9 millions cars with 101 manufacturing factories in 27 countries with generation of employment more than 5,50,000 peoples.

Volkswagen

Bugatti

Audi

Bentley

SEAT

Lamborghini

Skoda

Scania

Volkswagen commercial vehicles• Others were Ducati , Porsche, Man/Neoplan

Task Assigned for Sales

• Making Cold calls

• Read Analysis

• Learn Salesmanship tips

• Taking Feedback (Offline & Online)

• Scheme offering (CD, Free insurance premium, Free Services)

• Arranging and collection of documents

• Preparing Questionnaire

Major identities of the customer as per norms

• Copy of Pan Card

• Copy of Identity Proof

• Copy of Address Proof

• Copy of ITR (3 yrs)

• Copy of Bank Statement (Last 6 months)

• 2 Passport size Photographs

• Gumasta License

Research Methodology

• Area of Research : Indore

• Research design : Descriptive

• Sample Design : Stratified/Random sampling

• Sample size : 100

• Data collection : Primary Data And Secondary

Data

Questionnaire

0

20

40

60

80

Petrol Diesel

0

20

40

60

80

0

10

20

30

40

01020304050

VWFinance

HDFC SBI ICICI

01020304050

0

20

40

60

0204060

0

10

20

30

40

0

20

40

60

80

Authorized Service Centre local workshop

Problems

• We have to target only a particular segment

• Sometimes customers are having lack of time

• Sometimes customers interpret wrong answers

• Choice of customers (doctors, rural peoples)

• Customer always set their mind that its waste of

time

Finding

• Volkswagen is required to work on its weakness

like offers and his financial plans

• Must increase their advertisement

• Has to increase the no. of service centers

• Provide information about new car along with

their price publically

• May appoint “feedback staff” for controlling after

unsatisfied customers

• Inform about the maintenance of vehicle

• Maruti Suzuki and Hyundai are the strongest competitors so

Volkswagen is required to work on its weakness.

• Should maintain and improve its market share in Indore by

improving its services and providing customer satisfaction

As the Company’s chief general manager also stated that

“brand awareness of Volkswagen is low, we have to raise

awareness, create and improve the brand”

Management Lessons• Customer is always a KING

• Think Big but don’t hesitate to start small

• Always help everyone around you

• Always share your knowledge with others

• Don’t hesitate to ask something

• Get involved in every activities

• Respect your Seniors always

• Be friendly with your boss anytime

• Listen to others carefully

• Always dress well and prefect

• Be calm and polite with others

• Teamwork is always at right

• Importance of communication skills

• Take or give feedback

• Give your 100% performance

THANK YOU !!!