volkswagen - krds singapore : caddy campaign case study

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Post on 21-Mar-2017

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S O C I A L & M O B I L E A G E N C Y

FOR

Phase 1Get them to know you. Get them to engage with you.

Phase 2Get them to consider you.

Phase 3Show them you care.

Phase 4Ask them to take actions.

Results

Phase 1Get them to know you. Get them to engage with you.

Phase 2Get them to consider you.

Phase 3Show them you care.

Phase 4Ask them to take actions.

Results

And the winner is…

Phase 1Get them to know you. Get them to engage with you.

Phase 2Get them to consider you.

Phase 3Show them you care.

Phase 4Ask them to take actions.

Results

Phase 1Get them to know you. Get them to engage with you.

Phase 2Get them to consider you.

Phase 3Show them you care.

Phase 4Ask them to take actions.

Results

Facebook Live Video

Phase 1Get them to know you. Get them to engage with you.

Phase 2Get them to consider you.

Phase 3Show them you care.

Phase 4Ask them to take actions.

Results

Canvas Ad

Canvas Ad

Phase 1Get them to know you. Get them to engage with you.

Phase 2Get them to consider you.

Phase 3Show them you care.

Phase 4Ask them to take actions.

Results

2,500,000+ Number of times Caddy has been seen

1,800,000+ Number of people reached

460,000+ Number of reactions and clicks

390,000+ Video views