volt of knowledge: gamefying corporate responsibility since 2012
DESCRIPTION
Gamification seems to be all the rage in customer engagement, but does it really work for utilities? Is getting customers to participate in and recommend energy-efficiency programs all fun and games? Could Candy Crush hold the key to behavior change?TRANSCRIPT
VOLT OF KNOWLEDGE Gamefying Corporate Responsibility Since 2012
E Source Forum 2014 September 29–October 2, 2014
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Over 65% of our customers on Facebook have participated in our sweepstakes/promotions Over 80% find the sweepstakes and promotions we do enjoyable
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Objectives: ► Contribute to monthly engagement goal ► Build reputational equity ► Increase visibility of corporate responsibility report
Strategies: ► Create interest by offering incentive to win ► Integrate efforts across digital channels to enhance reach
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VOLT OF KNOWLEDGE
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Promotion Results (as of 09/22/14)
As of 9/4: 14,047 engagements
“Free electricity for a year would be awesome!”
“I do care about energy & using it wisely. I’m in! What a great electrically fun & awesome idea Xcel!”
“I didn’t know I could get my bill online…I will have to check it out”
Goal:10,000 engagements > Actual 20,749 engagements New Likes: 3,282 Impressions: 1,519,397
As of 9/4: 14,047 engagements
